Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Contents
Introduction 4
Executive Summary
10
11
Conclusion 16
About the Author
17
Appendix 18
Leading
the News:
25 Years of
Education
Coverage
Andrew R. Campanella
June 2015
Introduction
In 2014, 4 percent of Americans
said that education was the most
important problem facing the U.S.,
according to a Gallup survey.
Executive Summary
A review and analysis of more than 5,000 news sources over the past 25 years revealed
the following five key findings related to K-12 education-focused news coverage:
Local, regional, and state media outlets are three times more likely to cover K-12
education and schools than national media outlets.
Nearly one quarter of all news stories about K-12 education mentions sports,
overage of education policy issues has steadily declined over time. In 2014, policyC
oriented coverage was down 36.1 percent over the 25-year coverage average for
policy stories.
e two policies that generated the most coverage in 2014, and have consistently
Th
garnered the highest percentage of coverage over the past 25 years, are education
funding/spending and school choice.
8.00%
In 2014,
6.82 percent of local,
regional, and
state-level news
coverage featured
K-12 education
or schools.
7.00%
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
The local, regional, and state-level news sources that deliver education coverage to Americans
are also among the most relied upon, and most trusted, news sources in the country.
Despite an abundance on online news sources and the increased popularity of 24-hour
cable television news, the highest percentage of American news consumers more than
80 percent get most of their news from local television, more than 30 percentage
points higher than online-only news sources.1
Moreover, according to the Pew Research Center, 69 percent of Americans say they
have a lot or some trust in local news organizations, 10 percentage points higher
than national news organizations and 22 percentage points higher than Congress.2
1. American Press Institute, How Americans get their news, March 17, 2014
2. Pew Research Center, Press Widely Criticized, But Trusted More than Other Information Sources, September 22, 2011
3. American Enterprise Institute, Creative destruction: Newspaper ad revenue has gone into a precipitous free fall, and its probably not over yet, by Mark J. Perry, August 6, 2013
4. Pew Research Center, State of the News Media 2013 - Overview
5. Pew Research Center, State of the News Media 2013 The Changing TV News Landscape
Percentage
13.63%
5.09%
5.00%
4.65%
4.10%
3.51%
2.69%
2.55%
2.22%
2.13%
2.05%
1.92%
1.60%
In terms of the groups of people mentioned in education stories, students lead the
pack. Students were mentioned in 62 percent of education-related articles, while
administrators were mentioned in 42.7 percent of the stories. Parents and teachers
were mentioned in 23.5 percent, and 28.3 percent of the stories, respectively.
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
10
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2014
5.04%
2.25%
0.43%
0.19%
0.29%
0.46%
0.23%
0.12%
0.24%
0.11%
0.08%
In addition to funding and school choice, the issues of federal programs, school safety,
testing, and student achievement have consistently ranked in the top five most-covered
education policy issues.
Rank of Top 10
Most-Covered In 2014
Issues
1
Funding and
Spending
2
School Choice
3
Safety
4
Testing
5
Student
Achievement
6
Standards
7
Accountability
8
Federal Programs
9
Class sizes
10
Teacher issues
Over 25 Years
Funding and
Spending
School Choice
Testing
Federal Programs
Student
Achievement
Safety
Accountability
Class sizes
Standards
Teacher Issues
School Choice
Safety
Federal Programs
Testing
Student Achievement
Accountability
Class sizes
Standards
Teacher Issues
11
12
Safety
0.80%
0.60%
0.40%
0.20%
0.00%
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.45%
0.40%
0.35%
0.30%
0.25%
0.20%
0.15%
0.10%
Standards
0.05%
0.00%
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
increased in the last five years. However, coverage of both issues in 2014 lagged the 25year coverage average for the topics. Each topic peaked in coverage popularity in 2001,
in the lead-up to the passage of the No Child Left Behind Act later that year.
0.90%
0.80%
Accountability
Testing
0.70%
0.60%
0.50%
0.40%
0.30%
0.20%
0.10%
0.00%
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
In 2014,
standards
received more
coverage than
at any other
time since
1999.
3.50%
3.00%
2.50%
2.00%
1.50%
1.00%
0.50%
0.00%
School Choice
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13
The increase in school choice coverage, over the years, is likely due to the growth in school choice options available to families,
and to the increased willingness of the broader school choice movement to actively engage local, regional, and state reporters, in
partnership with schools.
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
Funding
2.00%
0.00%
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.20%
Federal Programs
1.00%
0.80%
0.60%
0.40%
0.20%
0.00%
14
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.45%
0.40%
0.35%
0.30%
0.25%
0.20%
0.15%
0.10%
0.05%
0.00%
Class Size
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.50%
3.00%
The drop in
coverage of fundingrelated stories is
likely attributable
to the rise of other
policy issues.
2.50%
2.00%
1.50%
1.00%
0.50%
0.00%
Teacher Policy
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
15
Conclusion
As we get closer and closer to the 2016 presidential election, a familiar question is being asked with increasing frequency: what role
will K-12 education play in the race?
This analysis cannot presume or predict the topics that candidates will feature in their campaign platforms.
But, if history is any guide, it is unlikely that the election will yield any significant increase in coverage of education and education
policy issues at the local, regional, or state level in 2015 and especially in 2016.
In each of the presidential election years reviewed in this survey 1992, 1996, 2000, 2004, 2008 and 2012 coverage of
education policies dropped by an average of 6.5 percent over the year prior.
Whats more probable is that the current coverage trends with sports and events receiving the highest percentage of mentions in
news stories will continue in the local, regional, and state-level press.
On the policy front, 2015 and 2016 will likely see a continuation of the increase in coverage for school choice and standards.
Already, more school choice legislation has passed state legislatures than during any other year in recent memory. As states shift
their testing systems to align to Common Core, the topics of testing, accountability, and standards may see an uptick in coverage.
The possibility exists that federal programs may see a year-over-year increase in coverage, as well. After a long delay, the US Senate
is poised to consider a bipartisan reauthorization of the Elementary and Secondary Education Act (ESEA), more commonly
known as No Child Left Behind.
On the national media front, anecdotal signs point to the potential for more coverage of education policy than in years past.
Politico recently unveiled, and has subsequently expanded, a news division solely focused on education policy. RealClearPolitics is
now developing original education policy-related content, as well. The possibility exists that digital media, in the long term, could
lead to a resurgence of national-level education policy coverage.
But with the news business evolving, and with the news itself being so unpredictable, only time will tell.
16
17
Appendix
The following is a sampling of search terms used for topics and issues.
Funding
spending OR budget OR funding OR
finance OR financial
Sports
coach OR player OR score OR team OR
sport OR athlete OR athletic OR sports
OR football OR basketball OR hockey
OR track
Transportation
transportation OR bus OR buses OR
busing OR transit OR van
Weather
weather OR snow OR snowing OR rain
OR raining OR ice OR blizzard OR
hurricane OR tornado OR sleet OR hail
Events
Spending
Elections
Student Achievement
Food
lunch OR breakfast OR food OR meal
Clubs
club OR clubs
School Choice
school choice OR voucher OR vouchers
OR charter school OR charter schools
OR magnet OR online learning OR
homeschooling
Teacher Issues
Crime
crime OR gun OR guns OR violent OR
violence OR arrest OR shooting OR
drugs OR marijuana OR heroin OR
meth OR bullying
Student Honors
student of the month OR honor roll OR
honors OR academic scholarship OR
awards
Subjects
reading OR math OR science OR
literature OR English OR algebra OR
18
School Quality
education quality OR quality of
education OR school quality OR quality
of schools OR school performance OR
performance of schools
Accountability
accountability OR holding schools
accountable OR hold schools
Class Size
Standards
school standards OR learning standards
OR education standards OR state
standards OR federal standards OR
academic standards
Safety
school safety OR safety in schools OR
school violence OR violence in schools
OR bullying OR bully
Federal Programs
Goals 2000 OR No Child Left Behind
OR NCLB OR Race to the Top
OR RTTT OR US Department of
Education OR U.S. Department of
Education
Testing
testing OR standardized testing OR
standardized test OR state test OR
proficiency test OR student assessment