Sample copy of questionnaire:

Objective: To study the brand performance of Lux bath soap

1. Name:

2. Gender:
• Male
• Female

3. Occupation:

4. Family monthly income:

• Up to 10000
• 10000-15000
• 15000-20000
• 20000-35000
• Above 50000

5. Location:
(Address & contact no.)

6. Age:
• 15-25
• 25-35
• 35-45
• 45 and above

7. Family type:

• Joint
• Nuclear
1. Do you use soaps for every bath/ shower:
• Yes
• No

2. How many bath soaps do you personally require every month?

• 1
• 2
• 3
• 4

3. How many bath soaps do you buy for your household every month?
• 1
• 3
• 5
• 7

4. Which kind of bath soaps do you like?

(Tick as many you think appropriate)
• Foamy
• Thick lather
• Transparent
• Milky
• Colored
• Glycerin
• Medicinal
• Neem
• Sandal

5. What is the maximum price you spend for standard sized bath soap?
........................................…

6. What is the average price you have paid in recent months for bath soap?
 ...................................…

7. Which brand do you prefer the most?

• Lux
• Dove
• Lifebuoy
• Hammam
• Other

8. Do you change from one brand of soap to another?

• Yes
• no

9. How often did you change brands in the last 6 months?

• 0nce
• twice
• many times

10. Have you ever used Lux soap?

• Yes
• No

11. If yes, please specify why?

• perfume
• color
• lather
• long lasting
• hygienic
• protect skin
suits your skin
• value for money
• other (specify)
12. If no, it is because:

• Lack of awareness
• Lack of availability
• You find it expensive
• You don’t like the product
• Others………….

13. You came to know about Lux soap from:

• Newspaper advertisements
• Radio
• TV advertisements
• Word of mouth
• Point of sale
• Other source…………..

14. Do you remember any of the TV advertisements of Lux soap?

• Yes
• No

15. Does celebrity endorsement prompt you to purchase Lux soap?

• Yes
• No

16. Have you tried new variants of Lux soap after viewing the
advertisements?

• Yes
• No
17. Which of the offers available influence you the most to purchase Lux
Soap?
 • Discounts offer
• Buy one get one
• Combo pack
• Other…

18. Is Lux Soap easily available to you?

• Yes
• No

19. From where do you usually purchase Lux Soap?

• Nearby Store
• Retail Store
• Whole Seller

20. Which type of Lux Soap you like the most?

• Peach Milk
• Cream Milk
• Pink Cream
• Badam Milk

21. What is the size of the Lux Soap you usually purchase?
• 100g
• 200g
• 300g

22. How frequently you purchase Lux Soap?

• Every Week
• Every fortnight
• Every month
• Occasionally

23. Tick the level of importance according to your preference:

Attribute very important, moderately important, least important
• Color
• Thickness
• Fragrance