10/6/15

Music videos are adverts for the artists, not just for entertainment
Similarities with other adverts such as car adverts with variety of shots, editing
techniques, Mise en scene and sound
Little bit of a storyline
Fast paced editing that fits with the music, cutting to the rhythm/beat
Variety of interesting camera shots
Narrative

Traditional/classical narratives:
Linear or non-linear: chronological/ non chronological order:
Closed or open ended narrative: whether it has a conclusion, or cliffhanger
Singular stranded or multi stranded: single or several different stories
Circular: story starts where it ends

Toderovs theory of equilibrium and disequilibrium

Stage
Stage
Stage
Stage
Stage

1:
2:
3:
4:
5:

equilibrium
disruption
recognition of the disruption
attempt to repair damage
restoration of new equilibrium

Synaesthesia: stimulation triggers the sensation of another

Andrew Goodwin: music promos interpret the lyrics of songs in many ways

Illustration: illustrates the ideas and narrative/ eminems stan

Amplification: uses a key concept to produce the promos storyline with the
link to lyrics remaining
Disjuncture: bears no resemblance to the lyrics and is very abstract

Lyrics as a starting point

Images and ideas created
Key words and repetition
Amplification? Taking the important theme then thinking outside the box with the
storyline
Media notes 12th june

Narrative based video

More meaningful

10/6/15

Easier to film and edit

Way easier and less work than a performance video
Bit boring on its own
Good with a good story
Can have long shots
Find a song with really meaningful lyrics
Can have vocalist or external actor as main character
Using external can mix narrative/performance well

Performance

Snow patrol youre all I have

Tracking shots =difficult
Perfect lip sync
Large number of shots and edits
Varied
Follow the tempo
Slower songs need careful choreographing
Hard to do just performance

Intertexuality=referencing films and tv

Need to do something that causes a stir and promotes
Music videos comprised of

performance: song, singing or band

conceptual clip: narrative and artistic

Majority are the two combined

Music video needs to be interesting with a variety of things, to be successful

Performance clip: vocalist in more than one setting

Performance setting: can be placed anywhere ;like their bedroom,
walking down the street like in rap
Narrative: pure narrative clip, mostly conceptual whilst maybe relating to
the lyrics, can also give a key idea of what is in the lyrics through the
narrative without being illustrative
Artistic clips: no obvious storyline just an artistic form

Combine all of these in order to make a successful video