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INTRODUCTION:
Executive remuneration can be defined as the total compensation a top executive receives
within a corporation. This includes basic salary, bonuses, options and other company benefits.
Many people consider pay for performance systems along with private ownership, as the hall
marks of capitalism. To these people good organization simply will not function effectively
- Pay for performance include such examples as, sharing in profits of trading voyager,
piece rate pay used since at least the industrial revolution, and profit sharing in the
modern corporation; hare cropping, in which the worker shares in the output created on
- Pay for performance is an artifact of the widely held belief that if you want to motivate
people to pursue organization objectives them you have to reward them based on the
- These deals with the expectancy approach to motivation which argues that people act in
ways that they expect will create the rewards they desire.
- Given this view then the role of compensation is to provide individuals with rewards they
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- Organizations develop compensation system that reward specified individual results or
- Individuals exert efforts to develop skills and knowledge to make decisions that create
- Measured results, the domain of management accounting, provide the critical linkage in
2) The decision makers must clearly understand the linkage between results and rewards
Skills and
knowledge
TYPES OF REWARDS
1. INTRINSIC REWARDS
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- These comes from within the individual, such as satisfaction from action in a away that a
job well done or taking satisfaction from acting in a way by another person is required for
someone to experience an intrinsic reward. Organizations can create the potential for
people to experience intrinsic rewards through job design, organ culture, and
management style, but individually feel or experience intrinsic rewards on their own.
2. EXTRINSIC REWARDS
- They include recognition, plaque, prizes, awards and pay based on performance also
- The management accounts role of identifying the organs desired long term outcomes
(such as profitability) and corresponding short-term results (such as product quality and
employee satisfaction) falls out of the strategic learning process. The idea in incentive
results.
- Traditionally organs have used measures from the financial control system such as
corporate or divisional profits, as the results to which individual rewards are tied.
- Alfred Sloan instituted the general motors bonus plan in 1918 to increase the community
of interests between the senior mangers managers and the stockholders of the firm.
Annual bonuses were awarded on the basis of each manager’s contribution to the overall
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success of the rewards were increased more than proportionally to salary as executives
- On the one hand, rewards that focus on rewarding individual behavior obviously do not
- On the other hand, critics of rewards based on group behavior argue that many
individuals fail to see how their individual behavior affects group rewards and ultimately
their individual rewards. The failure to see this link is thought to dilute the motivational
effect of the reward. Critics also believe that group rewards can encourage striking and
- One way to combine individual and group rewards is to base the total group rewards on
group performance, such as corporate profit but to base the individual shares of the group
reward on performance points that reflect the individual ability to achieve individual
performance objectives. This approach avoids objections to performance shares that are
- Organizational have been using formal profit sharing and bonus systems based on profit
in the past.
- Certain criticism have been brought up on these rewards which focus on the short-run
orientation of profits and the belief that individuals can, and will, sacrifice long-run
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performance to do well on a short-run measure to marise their bonus e.g. A manager
rewarded on the basis of the ability to control costs might reduce maintenance in the
current period even though he knows that this reduction will increase breakdown and
i) By using stock options to reward managers and assuming that markets assess future
ii) By forcing managers to bank bonuses and pay out those bonuses over several years.
iii) By rewarding current performance using a mix of performance measures including both
short-run financial measures that focus on profit and non-financial measures, such as
decentralized firms have incentive compensation contracts for their top management
2. Communicate and reinforce the key priorities of the firm by trying bonuses to key indices
of performance.
- Foster the development of a performance oriented climate within the firm by rewarding
- Currently more than 90% of the top managers of decentralized profit centres in large
- Reports in various periodical indicate that the medium bonuses of senior executives that
is based on short term profit measures it now about one-quarter of annual compensation.
- Payments can be made in cash, in stock of the company, in stock options, and, rights, or
participating units.
- The bonus can be made contingent on corporate results or on individual profits. It can be
based on annual performance or on performance over a four-to six year period. It can be
- No single bonus incentive plan dominates all other plans for all companies.
- Incentive plans will depend upon the degree of decentralization, the time horizon for
critical decisions of the firms the degree of interaction among divisions, the amount of
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uncertainly faced by the firm; the nature of its business activities, and the structure of the
industry.
- Many plans, alleged to provide benefits to managers, have as their greatest benefit the
reduction of taxes of the manager and the firm eg stock options have become the most
i) Stock options that are out of the money when issued appear to minimize the joint tax
ii) Stock options provide a means of co-coordinating the incentives of managers and owners.
iii) For a long time many shareholders incorrectly believed that stock options were a costless
way of motivating managers and were therefore not concerned about the amount and
- The perspective provided by the theory of agency relationships gives us a systematic way
- an agency relationship exists whenever one party (the principal) hires another party (the
agent) to perform a service that requires the principal to delegate some decision making
- Two types of principal agent relationships arise in management control systems and they
include:-
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1. The firm’s owners or shareholders, acting as the principal (perhaps thro the board of
directors, hire the chief executive office (or, more broadly, the top management group) to
2. The firm’s top-management groups acts as the principal and hires division managers as
- Managers work to maximize the compensation they earn for their participation in the
organization. But they incur personal costs as they devote their time, knowledge, and
- Therefore agency theory assumes that agents seek to balance the return from, and cost of,
their efforts. Moreover agency theory assumes that agents bear no moral burdens.
Therefore, they are perfectly willing, given the opportunity, to revenge on pledges that
they make during contract negotiations about the level of effort, skill and knowledge that
- This characteristics, combine with the principal’s in ability to monitor exactly what the
agent is putting what the agent is putting into, the firm, creates what the agency literature
calls the moral hazards problem and the need to monitor the agent’s actions.
- To encourage the top executives to take actions that are in the firms best interests, the
owners introduce an incentive compensation plan that enables the top executives to share
in the forms increased wealth or, more generally, to receive rewards designed to align the
agents interests with the principals. These plans can take the form and stock options or
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- Incentive compensation plans are designed to create a commodity of interest between the
principal (owners) and the agents (managers) but because of differences in risk attitudes,
the existence of private information (manager’s knowing more than the owners about the
environment and their actions), and limited or exist between the principal and the agents,
- The principal attempts to limit agency cost by establishing appropriate incentives for the
agents and by incurring monitoring costs designed to limit actions that increase the
behavior because they generate an accountability report from the agent (managers) to the
- Even with costly incentive and monitoring arrangements, however, the agents’ decisions
will diverge from those that would maximize the principal’s welfare.
- Thus, agency costs in the owner-manager relationship are the sum of the cost of th
incentive compensation plan, the costs of monitoring the manager’s actions, and the
remaining costs of actions taken by managers that diverge from the preferences of the
owners.
Factors that limit the desirability of stock ownership plan for top executives.
The highly paid top executives of the firm already have most of their wealth, in the form
managerial reputations would suffer, limiting their outside job offers and slowing the rate
compensation were invested in shares of the firm’s stock, the managers could suffer a
significant declare in their financial wealth at the same time that bad outcomes were
To avoid this situation, the executives would tend to avoid risky investments and risky
decisions, even those with high expected returns, because risk aversion courses them to
demand a risk premium and consequently value the potential gains for less than they fear
Therefore stock ownership by top executives reinforces risk avoiding executives take the
b) They can diversity their wealth through ownership of many different firm’s and have
only a small portion of their wealth at risk in any Michael Jensen the problem is one
of achieving the proper balance between linking managements’ interests with stock
holder interests by making them bear a lot of market risk, and at the same time,
2. Lack of a direct causal relationship between executive actions and stock market
performance.
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Non controllable random events, such as general business conditions, competitors’
international developments, may overwhelm the best (or worst) efforts of management.
If the stock price unexpectedly rises because of these uncontrollable events, creating a
general but market and executives obtain a wind fall gain at the expense of the original
set of owners.
Conversely, if the stock plunges the executives suffer a significant loss in expected
component of non controllable risk into the executives’ compensation schedule and does
not provide reliable feedback on the quickly of decisions and extent of effort exerted by
these executives.
The accounting based measures for executive compensation however introduce problems of their
own because of the imperfect association between accounting income and the long run economic
Executives can take many actions that increase reported income and hence increase their income
Executive has many other opportunities to increase reported earnings means of actions that do
not benefit the firm and that may, in some case, actually decrease the value of the firm. These
actions include;
4. Producing goods in excess of demand in order to absorb fixed costs into inventory and
5. Switching to straight line depreciation or the flow through method for the investment
6. Increase the leverage of the firm by issuing debt and acquiring assets whose returns
exceed the after tax debt cost but are below the risk adjusted cost of capital.
Conversely executives could decline investment that would increase the long run value of the
firm but penalized short run earning. Accounting based performance measures may be preferable
to stock incentives because they are related to activities that are more under the control of top
executives
On the downside however, such plans may be too controllable by executive who can manipulate
The board of directors must approve virtually all the acts actions that could increase an
accounting based performance measure without increasing the economic value of the firm, and
the board can, in principle play an important role in reducing the agency cost of the contractual
Incentive compensation systems are designed to align interest of owners and managers. To be
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i) The measured performance variables for their job.
iii) How the measured performance variables translate into individual rewards.
Management accountant is at the centre of the process of decision making in terms of choosing
the measured variable, designing the system that will measure performance, analyzing the results
then become the input into the mechanism that relates measured performance to the reward given
to the employee.
The pivotal role played by the results of performance measurement; this provides the link
between individual decision makers pursue objectives. This performance measures must be rich
Any attributes of the job that are ignored by the performance measure will either be ignored or
Clarity and understanding reflect the important technical characteristics of the performance
measurement system required to ensure that decision makers understood the casual chain
between performance and rewards, these are behavioural considerations that must reflected by
performance measurement system. Developing standards of performance that the individual feels
are extremely difficult to meet will similarly inhibit the motivational potential of incentive
compensation. The bottom line is that the employee must believe that she can legitimately
influence the performance measure that are linked to her rewards. This means that the individual
The individual must also believe that the organization’s compensation policies are equitable.
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Thirdly, the incentive system should provide rewards on a timely basis to reinforce the
Role for bonus and incentive contracts Arch Patton argues that the following conditions are ideal
4. The control system is well defined and performance is evaluated on a systematic basic,
firms.
On the other hand, Patton argues that firms with the following characteristics are poor conditions
3. Budgets are difficult to develop, or data do not exist about competitors, to judge the
Remuneration committees:-
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This refer to a set up committee by the board of directors, with independence, technical and skills
and alignment with share holders interests to undertake the responsibility of reward allocation,
10 steps reflect the best practices of remuneration committees with a track record of making
1. Plan annual agenda- it determines the committees work for the year.
2. Don’t rush to judgment important decisions regarding compensation, equity strategy and
3. Don’t make decision in a vacuum- the committee should be familiar with the industry
practices as well as general markets practices. The committee should understand the
4. Adopt a total remuneration or holistic approach review all the elements of the executive
philosophy and to ensure that pay is linked to performance if decisions regarding salary
incentive opportunity performance goals and equity awards are make at different points
5. Challenge the performance measurement process: there are analytical tools that can help
right goals, whether there is sufficient stretch, and whether pay outs will be appropriate
8. Take advantage of executive sessions. The committee should use this sessions for candid
conversation with their outside advises about market places development and program
changes.
9. Develop a succession plan and like it to actively manage your talent. The board should
articulate the skills and competencies needed to execute the company’s long term vision.
Thereby providing an objective framework for identifying the right talent to meet the
(www.mercer.com.
a) Immediate – usually in the form of cash or equity awards based on current performance.
b) Long term- usually in the form of stock options whose value is to the long-term
performance of the company’s common equity or shares that must be held for an
c) Cash verses equity- awards can be in form of cash or in the performance; cash awards
are usually lied to short term profit performance, and equity awards are usually lied to
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d) Monetary versus non-monetary- Awards can be either cash, near cash (equity) or
vocation trips, executives parking privileges, use of company car, life insurance,
corporate loans at preferred rates of interest, club memberships and specialized health
care insurance packages. At times perquisites are provided because of position held or it
This includes:
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These awards reward executives for performance during the bonus period which is usually one
year. Therefore, these awards for short-run performance do not avoid the danger of promoting a
preoccupation with short-run results that often is detrimental to the long-run interests of the firm.
The short-run performance measure is usually a financial measure, such as profit or costs, it
Some typical formula such as fixed percentage of corporate profits or a percentage of profits in
a) Beneficiaries of the plans almost never see a clear relationship between their effort and
Refers to any type of award, cash or stock that is deferred until a future prd. Deferred
manager from selling the stock or that specify the firms contributions to the purchase
price of stock will not vest for some specified period of time, thus attempting to lay
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In other companies, bonuses are not paid until the executives retire so that the
Some plans defer the bonus over a period of 3-5 years after it is earned. Receipts are
contingent on the employee’s continuing to work for the company and continent
make it expensive for key executives to leave the company. These plans are
This gives executives the right to purchase company stock at a future date, at a price
established when the option was granted. Stock options are intended to motivate the
executives to work hard to do things that investors value so that they will bid up the
price of the stock, enhancing the value of stock. For incentive and tax reasons, the
b) An option has no donorised loss and unlimited upside potential in that executive
may be encouraged to reduce the risk averse behavior that would accompany their
ownership of stock and to under take riskier profits and higher pay offs.
Disadvantages
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Events not directly under managerial control e.g. general strongly influence share prices.
A performance share awards company stock for achieving a specified, usually long-
term, performance target the most common target is achieve a growth in earnings per
share over a 3-5 year period. A range for cumulative earnings per share (EPS) growth
for exceeding the EPS growth and may receive a fraction of the rewarded shares if the
Advantages
Can be complex and reflect the strategic measurement and big-run considerations of strategic
Disadvantages
• The influence of factors beyond the manager’s control on the amount of award.
• It is faced with the problems of basing awards on accounting measures that may promote
decisions that improve the measured accounting performance rather than necessarily
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Are deferred cash payments based to the time of payments. Stock appreciation rights
are frequently used in conjunction with stock options plans to provide a means for
Than tom stock plans are awards in units of number of share of stock. After
qualifying for receipt of the vested units, the executives in cash there of units
Participating units’ plans are similar to stock appreciation rights except that payment
is keyed to operating results rather than to stock price. Commonly used operating
measures include:
Pretax income
Return on investment
Sales
Advantages
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More useful for organization with little or no publicly traded stock. They permit the greatest
organization.
The measures are not affected by stock market fluctuations and therefore reducing some non-
Disadvantages
It requires a careful and optional specification of the long run operating results desired for the
firm.
In evaluating these schemes, there are two most crucial questions which are:-
1) How the total size of the bonus pool determined each year.
2) How the bonus pool is allocated to the corporate and what to include in defining the
pool.
Firstly there should be a performance measure defined for each individual that
individual’s personal contribution to the organization and makes allowances for the
positive or negative factors in the environment that were beyond the executives control
i) The simplest is to compute the bonus pool as a fixed percentage of the profit earned by
the organization profits as a measure of performance are related to the goals of the
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owners of the organization. Bonus pool is basically defined as a percentage of
reported profits. This rule will award bonuses even with very low profit when the
ii) A fairly procedure is to compute the bonus pool as a percentage of profit after a pre
specified return on invested capital or share holders equity has been earned. Some
issues arose in the above formula. First is the definition of the investment
plus long term debt). The use of shareholders equity provides an incentive to
incentive to increase leverage as long as the net cash flow from the asset acquired
exceeds the after tax borrowing cost plus straight line depreciation. By including long
term debt in the investment base, we eliminate the bias to increase debt.
A more comprehensive approach might include all interest bearing debt short and ling
A second problem arises if only shareholders equity is used for computing bonus
payments. Several years of losses may reduce the shareholders equity to a low level
and make future bonuses very easy to earn, even though total return an assets is still
Thirdly the use of shareholders equity, either by itself or as part of total invested
capital, is the failure to adjust for price-level changes share holders equity represents
the capital contributed each year in the firms history through retained earning and
equity would probably eliminate what had been lucrative bonus and incentive
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payment so the failure to restate share holders equity makes the bonus pool larger
iii) A 3rd method for establishing the bonus pool would base performance on profit
improvement. With this procedure bonuses would be awarded for annual increases in
profits.
iv) Awards also can be based on overall corporate, rather than divisional, performance would
seem to work best for dominant product firms that are vertically integrated firms
Once the size of the bonus pool is defined, the next issue is to determine how to distribute the
bonus pool to organizational members entitled to share the bonus pool. The most basic
Assumptions being that a person’s merit is promotional to their salary. The scheme introduces a
free rider problem by providing bonuses scheme irrespective of individual performance this
makes some managers to relax since eventually they know they will get the bonuses.
Group is encouraged when group rewarded systems are used to encourage overall improved
performance.
An alternative to basing a person’s bonuses on salary is to award bonuses either based on:
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i) The importance of the job that the person does
ii) Success the person has in carrying out assigned tasks this type of system requires that
iii) The individual and superior discuss and a free on the targets
v) The superior and subordinate discuss the results and their relationship with the targets.
A pre occupation with short-term performance may seriously damage the future potential of the
firm. Alfred Lappaport pointed out the tryopia of most compensation plans.
He argued that incentive plans should be linked to the achievement of the run goals of the
organization incentives should be paid to performance over several years rather than for one
year.
Mc Donalds examples evaluates its store managers based on performance in the following areas.
Product quality
Service
Cleanliness
Sales volume
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Personal training and cost control.
The managers performance of each of these factors is measured and evaluated relative to targets
that have been set by the manager together with their supervisor evidently the managers should
note key areas of evaluation so as to come up with the right bonus schemes.
Conclusion
employees whose activities have significant effects on the performance of the firm.
Rewards provided by incentives plans are diverse and include cash, equity in the firm,
perquisites and intangible rewards. Of these rewards cash, stock options, perquisites and public
People believes that performance relative to a plan, with due consideration of the factors over
which the individual had no control and that may have affected performance.
Though other people recommend rewards to be base on group performance, it has a disadvantage
in that distinctive (good or bad) individual performance is not formally recognized and if no
effective group sections exist, group rewards can lead to individual shrinking.
Most temporary incentive schemes also focus exclusive on short-run financial performance.
Incentive plans provide strong motivation for the top corporate executives to perform well along
specified measures of performance. Formula – based plans reduce uncertainty and ambiguity
about how performance will be evaluating. Devising mechanistic formulas that do not encourage
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dysfunctional behavior can be difficult. The disadvantage of using accounting base formulas
such as failure to control for changes in price level is that it can lead to awarding large bonuses
even when the firm is earning less than a competitive return on capital.
outside directors can play the role of offsetting the potential limitations by controlling for
performance.
c) Increase in profits not related with performance of similar companies in the same
industry.
d) Increase in profits as a result of concentrating on short term rather than long term
References
1. S Koplan and A.A. Atkinson; Advanced management Accounting 3rd edition Prentice
2. www.mercer.com.
3. CIMA
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6. Thomas A. Lee, 2004,Financial reporting and corporate governance
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