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STRATEGIC PLAN
Part A
A DEFINITION OF STRATEGIC PLANNING
Strategic planning is a tool for organizing the present on the basis
of the projections of the desired future. That is, a strategic plan is
a road map to lead an organization from where it is now to where
it would like to be in five or ten years.
It is necessary to have a strategic plan for your chapter or
division. In order to develop a comprehensive plan for your
chapter or division which would include both long range and
strategic elements, we suggest the methods and mechanisms
outlined.
The plan must be:
Simple
Written
Clear
Based on the real current situation
- Have enough time allowed to give it a time to settle. It should
not be rushed. Rushing the plan will cause problems.
BENEFITS AND PITFALLS IN STRATEGIC PLANNING
Since the beginning of Special Libraries Association in 1909, it has
experienced phenomenal growth in membership and influence. In
the past ten years, growth has been particularly significant.
Changes in the fields of special librarianship and information
science have been dramatic and fundamental to the very way of
doing business. The advent of on line systems and the computer
age rapidly changed the way librarians/information managers
operate.
The Association recognizes that it can no longer merely react to
issues as they emerge. If it is to continue as a leader in improving
the profession, it must begin to anticipate future change rather
than merely react to change. The Association as well as each
chapter and division needs
to consider this longterm future. Drawing on the resources it
has both human and financial, it needs to continue to grow.
Current Approaches
> Engaging customer and customer research
> Developing and improving product and services
> New espresso machines are developed which use 30% less
energy.
> Home market for espresso machines is experiencing high
growth.
Value chain analysis
Inbound logistic
Lack of experience personnel for custom and importation.
Operations:
State of art Management information system provides for internal
control and strategic planning.
Outbound logistic:
Contracted Delivery Company is not able to deliver machines on
time due to fast expansion plans.
Sales:
Marketing and sales department are doing quite well and are
strong points for profit well massage can be expanded using
internet.
Service:
Macville enjoys good reputation for after sales services to
customers.
Swot Analysis
> Good reputation after sale
> Poor performance of Services contracted delivery
Opportunities
> Use of internet for
> Raising interest rates could advertisement. decrease disposable
income
> Withdraw of competitor
> Nufix.inc a globalfrom new Sydney market corporation entering
in
> Increase in population espresso machines and growth rate bean
market.
> Bean ex coffee supplier is entering in espresso machine market.
Existing / potential competitor
1. Nufix inc.
It is shifting from instant coffee to espresso machine and coffee
Strengths
Marketing, Finance and Human resources
Weakness
Difficulty in adopting to need of niche market
2. Bean ex
Coffee bean trader is going to import expresso machine for their
wholesaler clients.
Strengths
Easy entry to market
Weakness
No established service department to provide after sale services
to wholesale clients.
Potential alliances
As required in tenders
1. Business name: Home espresso trades
Description of business (includes Vision of Macville)
To sell espresso machines to home customers in Sydney
Description of joint business:
Shared space in four trade fairs.
Strengths
Home consumer market compliment commercial consumer
market.
Weakness
Alliance also focuses on nonehospitality sector.
Risk
> Partner not fulfilling financial commitments
> Partner access to Macville trade secrets> Association with nonindustry partner may impact negatively on customer base
Parties responsible
Project manager
Objective 2
To increase profit margin by 10% from benchmark set in 2010.
Strategies (In priority order)
Overall progress
Organisation is performing well profit margins have already
increased by 2% in last two years as bulk buyings were instigated
at earlier stage due to initial increase in demand.Marketing
objectives set are already achieved using, social internet and
networking marketing strategies. However strategies are not
implemented properly in Northern Territory organisation is facing
difficulty in hiring agents and maintenance contractors.Energy
reduction strategy working well however it was implemented too
late which resulted reduction in energy to only 12 kw per person.
Improvements
Increase pay rate in Northern territory to attract experienced
agents and machine maintenance contractor.
To increase profit margin warehouse should be open at Melbourne
at earliest because it is running at expensive agency model.
References
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Drucker, Peter (1954). The Practice of Management. Harper & Row. ISBN 0-06-0913169.
"Nine Steps To Success TM". The Balanced Scorecard Institute.
Kiechel, Walter (2010). The Lords of Strategy. Harvard Business Press. ISBN 978-1-59139782-3.
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