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e all do it. When looking for information, we use Google. It is no wonder, then, that when people have questions about God, many no longer
turn to a priest, but instead search for answers online.
What might this mean for the marketing that drives evangelism, membership
in local churches, and discipleship? Is it possible to fish someone out of that vast
Internet ocean, make a connection, and connect him or her with a local ministry?
Can this be accomplished in a manner that is personal and scalable? Several
staff members at the Episcopal Church Center decided to find out.
We conducted a prospecting test that focused on mothers of young children
in New York City. With an estimated $2.1 trillion in spending power, moms influence 85% of all purchase decisions, and buy nearly everything for everybody, Caroline Winnett of Nielsen NeuroFocus wrote for Forbes.com
(is.gd/QP5th8). We wondered if this decision-making power could influence a
familys choice of a church.