Saturday - April 17th

8:15am – Welcome
Drs. Steve Clarke & Sigmund Miller

8:30-9:20am – 13 Keys to Growing the Practice in 2010

Presenter: Dr. Noel Lloyd

In this presentation Dr. Noel Lloyd discusses what the most successful Five Star All-Stars say are the secrets that keep them producing
their best-ever, year after year. You’ll get the attitudes, strategies and steps to build even in tough times.

9:20-10:10am – Getting from 0 to 200 in Record Time

Presenter: Dr. Noel Lloyd

In this presentation Dr. Noel Lloyd talks about how to add 50, 100, even 200 patient visits a week to a new or established practice in as
little as 30 days. Learn about real growth, real fast. Internal and external new patient systems coupled with real life retention strategies
that produce a lifetime commitment to chiropractic and to your practice and systems that will streamline your practice to grow from the
inside.

Break: 10:10-1O:50am

10:50-11:40am– Win-Win Associates

Presenter: Dr. Noel Lloyd

In this presentation Dr. Noel Lloyd focuses on how to find and develop associate doctors who 1) are profitable in 60 days, 2) appreciate
the training and 3) who can go on to buy practices from you and remain lifelong friends that results into a win-win situation for all
involved.

Make Online Community Marketing Work Harder for You – 11:45-12:35pm

Presenter: Ted Janusz

In this presentation Ted Janusz discusses strategies on how to make online community marketing work to help grow your practice.
Americans now receive 2 million tons of junk mail each year and block out up to 5,000 daily advertising impressions. Given the changing
dynamics of traditional advertising media, we will cover how chiropractors can work smarter (rather than harder) and more cost-
effectively to attract new patients.

Luncheon 12:35-1:40pm

1:40-2:30pm –Skyrocket Your Practice with Online Social Networks

Presenter : Ted Janusz

In this presentation Ted Janusz illustrates how social networking can help you attract new patients. We'll examine how others have used
these tools successfully, and how to avoid the mistakes that others have made, either out of ignorance or misdirection. He will discuss
how you can use tools such as Twitter, Facebook, MySpace, YouTube and LinkedIn, to grow your practice, both now and in the future.

New Patient Call – 2:35-3:35pm

Presenters: Kathy Mills Chang / Kelle Plottner, MD, DC

The new patient phone call is one of the most important calls your office will ever take. We will train, role play, and drill this important call
to teach the exact scripting so you will effectively gather the information needed. Leave this session with a mastery of answering those
difficult questions about costs of services and the skills to get that important appointment scheduled.

Break: 3:35-4:10pm
First Patient Visit – 4:10pm-5:10pm
Presenters: Kathy Mills Chang / Kelle Plottner, MD, DC

Now that our patient is here for the first visit, everything we do sets the stage for the rest of their experience in our office. The take-away
we want for a NP after visit one is, “I’ve come to the right place and they will get to the cause of my problem”. We’ll teach you the system
that begins with greeting them to make them feel special, moves to the doctor’s consultation and discharge, and ends with the secret to
getting the spouse to

Report of Findings: 5:10pm-6:10

Presenter s: Kathy Mills Chang / Kelle Plottner, MD, DC

Now that we gathered all the information about our patients, reporting to them is one of the places where many offices get confused.
What is more important; the ROF (report of findings) from the doctor or the FROF (financial report of findings) by the appropriate team
member? This interactive session will give you the hands on experience you will need to deliver these reports, as well as properly
schedule the first round of appointments, set up correct payment plans and have a full house for your Healthy Lifestyle Workshop (SHC).

First Re-Exam: 6:10-7pm

Presenters: Kathy Mills Chang / Kelle Plottner, MD, DC

Re-exam time – Why bother? Not only is this important for compliance, but it may be one of the most important steps in your patient’s
treatment plan. There is no better way to keep patients on track, to get them back on track, if necessary, and to bolster your
documentation and reimbursement. This session will take you step by important step through the scripting, the action steps, and the
process to perfect your re-examination process.

Sunday - April 18th

New Patientology – Principles and Practices
Presenter: Bill Esteb

8:15-9:45am – Part I: Metaphysics of New Patients

This session lays the foundation for the internal game of getting new patients. Discover the implications of your new patient self-talk,
motives, intention, identity, gratitude, certainty and headspace. See why new patients manifest spiritually before they materialize in your
practice. Game-changing insights never before shared with chiropractors.
 What is your new patient IQ?
 A new patient’s greatest apprehension
 What new patients want besides relief
 Is your “chiropractic story” attractive
 The danger of showing up as a spine fixer

9:45-11am – Part II: 12 Ways to Invoke the Law of Attraction

Presenter: Bill Esteb

In this session, discover the practical application of the most important new patient attraction principles. Identify and neutralize the most
common emotional subluxation standing in the way of a busy practice. Learn the step-by-step implementation of 12 proven strategies,
overlooked by chiropractors who still think great results produce referrals.
 Today’s most essential new patient resource
 What bank robbers and new patients have in common
 The easiest way to plant “new patient seeds”
 An overlooked mistake that virtually kills reactivations
 What the busiest chiropractors do—that you can do

Break: 11-11:35am

11:35-1pm – Tapping into the MD Market Share

Presenters: Christina Acampora, DC / Nicole Ingrando

MDs hold the key to accessing an estimated 83% of back pain patients, yet chiropractors spend $1,000/mo marketing to the other 17%.
Marketing to MDs costs little, but taps a large and desirable market share. We will cover how to personally approach MDs of all
specialties in order to develop collaborative interdisciplinary relationships.

Topics covered include:

 Uncovering secrets to accessing physicians
 Learning an effective personalized approach to form professional relationships through needs-based sales
 Understanding common objections MDs have and how to overcome them