MONICA I.

HUDAK
224-531-7275

Greater Chicago Area

monica.i.hudak@gmail.com

www.linkedin.com/in/monicaihudak

Collaborative Marketer and Brand Leader

Converting shoppers into buyers in an Omni channel world.
Bilingual and bicultural professional with 10 years marketing experience in helping brands capture hearts, wallets
and minds of shoppers along the path to purchase. Results-oriented critical thinker proven to inspire teams and
mobilize organizations in fast-paced environments through strategic thinking and flawless execution. Agency
leader highly regarded for ability to build and maintain emerging agency multicultural business for five
consecutive years. Exceptional team player with track record of success in highly competitive Personal Care and
Food categories. Drove growth for iconic brands such as Dove, Degree for Men, Knorr, Hellmanns and
Depend.

Marketing Experience Shopper

Consumer
Consumer Insights
Agency Management
Sampling ( National and retail specific)
Experiential & event marketing
Customer Relationship Management

&

Multicultural Marketing Hispanic and

African-American
Shopper Marketing measurement
Client Management
Managing creative process at agencies and
as a client
Digital social and mobile

PROFESSIONAL EXPERIENCE
KIMBERLY-CLARK CORP. Neenah- Wisconsin
2012-2015
A $19.72b global consumer packaged Goods Company with over 43,000 employees operating in Asia, Latin
America, Eastern Europe, Middle East and Africa
Brand Manager Shopper Marketing (2012 - 2015)
Supervised nationwide Shopper Marketing programming for $500m Depend Brand from inception to
execution. Influenced and cultivated relationships with cross functional teams (Field, Sales Strategy, Brand, and
Integrated Marketing Team). Developed and executed multiple Shopper executions grounded in rich insights
across FDMV and e-commerce plans in both US and Canadian markets.
Commercialized a highly sensitive category of incontinence products in-store via creating in-store strategies
focused on destigmatizing the category and normalizing usage. Programs resulted in brand growth 2x faster
than that of category.
Ideated, tested and executed multi-brand display solutions for Mass, Drug and Grocery retailers in a category
difficult to promote, resulting in record high market share and sales.
Planned and executed defense plan program against Procter-Gamble, KCs largest competitor, as they entered
the category. Recommended and allocated budget by customer and worked closely with trade and national
promotions to develop integrated defense plan. As a result Depend maintained share post launch and
continued to lead category growth in spite of competitive pressures.
Led vision-work for Adult Care Growth Drivers in order to influence retailers to simplify and destigmatize
the Baby Boomer shopping experience. Worked with cross-functional teams and vendors in order to develop
selling materials. Adult Care Growth Drivers work resulted in various in-store tests at high profile retailers
and changes in assortment, planogram and signage in various retail stores.

COMMONGROUND MARKETING, Chicago, IL

2012 to 2012
Above-the-line advertising agency with 140 employees and revenues of $26.4mm focusing on creating
meaningful connections with multicultural consumers.
Account Supervisor
Account management of agencys main Hispanic client: American Family Insurance. Worked with planning and
creative team in order to plan and execute Television, Radio, Print and Digital programs targeting the Hispanic
and AA consumer.
Developed first of creative series of TV spots, digital advertising and print ads focusing on the Hispanic
consumer by translating client needs into manageable creative assignments, resulting in increased awareness
brand equity and consideration from Hispanics into clients insurance products.
Managed multiple clients and personalities through follow up, recaps and by pioneering working on site at
clients office resulting in maintain and growing revenues for agency.
INTEGRATED MARKETING SERVICES, Schaumburg, IL
2005 to 2012
IN Marketing Services, is the marketing division of Advantage Sales and Marketing. Advantage Sales has over
38,000 employees and $65B in sales.
Account Supervisor (2009-2012)
Oversaw Account management and the successful programming of $11m in brand solo and multi-brand shopper
marketing budgets for Unilever.
Delivered successful in-store programs by managing and coordinating a group of Account Executives
resulting in Unilever being named #1 in Shopper Marketing efforts by the HUB publication (2011).
Main point of contact for multiple Unilever clients, managed expectations and relationships with creativity
and ease being able to retain and double agency Multicultural business from 2007-2012.
Hispanic resident expert, built knowledge around this demographic and presented and developed capabilities,
case studies and best practices during numerous pitches leading in incremental business for the agency. ( SC
Johnson )
Sr. Account Executive (2007-2009)
Managed a team of three and a $4mm budget delivering programming rooted in rich insights across all classes of
trade: Mass, Drug, Value and Club for multiple Unilever brands.
Developed first of its kind Hispanic Heritage partnership with Walmart via coordination of a multi day demo
and in-store retailtainment event resulting in incremental sales for brands as well as deeper collaboration and
partnership with key retailer.
Grew Hispanic revenue at agency through expert client management resulting in incremental brand
investment and solo programs for Caress, Suave Professionals and Degree for Men.
Account Executive (2005-2007)
Managed account-specific marketing efforts for clientele, primarily Unilever Best Foods and Georgia-Pacific for
central (HEB, Supervalu, Fiesta-Mart) and national (Walmart, BJs) accounts. Hispanic go to contact inside the
agency
Led growth of start-up multicultural practice by developing pitch materials that were instrumental in securing
J & J pitch resulting in $20mm incremental revenue for agency.
Led the execution and creative development of first of its kind multi-brand shopper marketing programs at
Club ( BJs ) and Grocery through careful strategic planning and precise execution delivering sales and lift as
well as incremental traffic and PR to participating retailers
Managed creative process, and budget for assigned accounts through collaboration with internal/external
cross functional teams resulting in satisfactory Agency Reviews and maintaining and growing client retainer.

EDUCATION
MBA THE MCCOY COLLEGE OF BUSINESS ADMINISTRATION TEXAS STATE
UNIVERSITY (2005)
BA- INTERNATIONAL BUSINESS, ITESM GUADALAJARA (2000)
PROFESSIONAL AFFILIATIONS
NSHMBA National Association of Hispanic MBAs
Beta Gamma Sigma (Highest recognition in Business Schools Accredited by AACSB)
SIFE Students in Free Enterprise