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KFC VIETNAM
Contents
EXECUTIVE SUMMARY.......................................................................................................2
INTRODUCTION.....................................................................................................................3
1.
KFCs History................................................................................................................3
3.
Product line....................................................................................................................4
2.
3.
EXECUTIVE SUMMARY
The report provides an overview on the field of an management information system in supply
chain support, sales administration, product administration and how it influences customer,
supplier, and seller. In this report, we will mainly discuss bout how KFC has changed the way
businesses operate and their products and services, describing the organizational, management
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INTRODUCTION
1. KFCs History
Colonel Harland Sanders in 1939 launched its most innovative product, the original recipe of
the dish Kentucky Fried Chicken. Since then, millions of people worldwide have enjoyed to his
restaurant to enjoy the food with fresh and hot biscuits. Colonel Harland Sandner - KFC's father,
who created the original recipe of the dish Kentucky Fried Chicken.
In 1939, the taste of KFC products is introduced to the world, the original formula of Kentucky
Fried Chicken dishes.
In the early 50s, Colonel Harland Sandner has traveled around the country by car from this
restaurant to another restaurant, cook chicken for restaurant owners to their comments so
restaurants pay him a nickel when they signed a contract to sell his fried chicken.
1964 Sander has more than 600 authorized dealers chicken business in the US and Canada.
Also this year for KFC was transferred to John Brown, the governor of Kentucky, with $ 2
million.
In 1971 Heublien Inc. acquired KFC with 285 million dollars; Heublien has developed
extensively over 3,500 restaurants worldwide.
May 1/1997, 4 brand KFC, Taco Bell and Pizza Hut where a company Tricon Global
Restaurants independent.
In 2002 company renamed Yum, the world's largest companies in the number of bars,
restaurants with nearly 32,500 dealers in more than 100 countries worldwide.
In 2004 and 2005, KFC has originated successful campaign called "soul singing" follow on
from the success of the campaign "Soul Food" in 2003 and 2004. Strategy "Soul Food" was
created to help KFC system a complete brand identity and build a good relationship with
customers.
KFC Corporation based in Louisville, with a system of chicken restaurant popular in the
world.
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complexity that the employees may face in physically keeping contacts with all the
suppliers and so eases process of ordering when in need.
A financial transaction is an economic event; it affects the firms assets, is reflected in its
accounting statements, and is measured in monetary terms.
Sales of goods to customers, purchases of inventory from suppliers, and salaries paid to
employees are all financial transactions. Everything else is a nonfinancial transaction. The
marketing department, for example, might add some demographic data to its customer database.
The information would be processed by the firms TPS, but it wouldnt be a financial
transaction.
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Display
Devices
(Pole
display)
is code
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(Magnetic Card Reader scan credit card, VIP card) Cash drawer store dedicated funds, each tray tidy)
(Cash Slip Printer (Thermal Printer) in 1 associated delivery charges for customers.)
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CRM provide information to coordinate all of the business processes that deal with customers in
sales, marketing, and service to optimize revenue, customer satisfaction, and customer retention.
It means emphasizes customer retention and satisfaction, rather than a dominant focus on sales
transactions through by the direct response marketing campaigns. The leader of the
organization, in specific in KFC case, the managers of each branch have to remember in mind
of it. The satisfaction of the customers is the most concern. Understanding better and more
depth in customers behavior and needs, KFC manager can see clearly that the problems that
they are faced.
By the way, creating VIP card for individual customer, account on Website KFC has Big Data
that aggregate customers information. From that, manager can make decision to care their
customer better. More clearly, KFC has delivery to orders place, by CRM, KFC could know the
address that always use large amount of KFC product. For example, a department of a company
can order a lot of combo chicken for staffs lunch every week. From that, KFC could give
special strategy for them such as decreasing 10% for their bill. This thing will help KFC build
customers loyalty.
2.2 Enterprise Resource Planning
ERP is provides accurate, relevant and timeliness information to all department on one software
system in order to coordination of daily activities, efficient response to customer orders
(production, inventory) and provide valuable information for improving management decision
making.
Review timeline, when KFC before implementing an ERP System, KFC was using multiple IT
solutions to address their business requirements. Because of this, integrity of the reports became
difficult to validate and management had a hard time tracking down their stocks. They became
burdened by multiple data sources that didnt integrate. Lots of time and money was lost from
duplication of order entries and business processes throughout the outlets. Numerous hours
were being spent each month manually creating reports, tracking invoices and handling payroll
to provide the Head Office with their month end financial reports. The reason behind these
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JD EDWARDS ENTERPRISE ONE offers both the foundation and operational components,
including: Financial Management, Technical Foundation, Inventory Management, Asset
Management, Forecasting, Workforce Management, Time and expense Management. From that,
this software brought a lot of benefit for KFC such as: greater efficiencies-reducing duplicate
data entry/maintained, standardizes business processes, tracks and manages key data, greater
level of insight into how the business works, enables to plan ahead, provides business
applications for now, and into the future
3. Decision Support System:
A Decision Support System (DSS) is a computer-based information system that supports
business or organizational decision-making activities. DSSs serve the management, operations,
and planning levels of an organization (usually mid and higher management) and help to make
decisions, which may be rapidly changing and not easily specified in advance (Unstructured and
Semi-Structured decision problems). Decision support systems can be either fully computerized,
human or a combination of both.
In
KFC,
customers
provide
management
to
make
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CHALLENGE
VIETNAM
OF
INFORMATION
SYSTEMS
AT
KFC
First issue is to know who is allowed to access to the information system because it is
important to protect KFC information system from potential competitors so it is better to
implement a more secure information system in the future that is more difficult to hack into it, as
there is a lot of companys would want access to the informations of KFC.
Second issue is to know where the data is coming from; if it comes from collecting
from the customer, the customer should be informed about this and they should agree to
give this information about themselves so it will mean more accurate computations of this data
Third issue is measurement errors, so in future it is better to implement superior ways of
presenting the information which the system provides and better ways of applying this
information to make more money, for example it would be better to have the system give me
information which I could.
Fourth issue is to teach or train the employees who have access to KFC information system, how
to use that information system in a way to benefit.
Fifth issue is how to make sure that every KFC branch all over the world are using the same
information system
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REFERENCE
-
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Feb 2014]
According Vef. Implementation of Management Information System in Kentucky Fried
Chicken [PDF].Available from: http://vi.scribd.com/doc/105245537/Implementation-of-
Management-Information-System-in-Kentucky-Fried-Chicken-KFC#scribd.
[Accessed: 17th Feb 2014]
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