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Corporate Shamanism

Take risks. Leap into unknown and unexplored areas. Express yourself in new
ways. Do these things to locate, validate, and capitalize on new areas of
growth for your business.
There are formal methods and processes for unlocking potential and
manifesting new realities. We always tell clients to be true to themselves,
their organizations, and to be a positive force on the planet. We embolden
and encourage. We connect them to the real lives that use their creations.
For these reasons, we would like to state that real innovation work is a form
of Corporate Shamanism.
Shaman is a word of the Tungis people of Siberia, which means one who
sees in the dark.
This visionary work dates as far back as 40,000 years ago. A shaman uses the
power, wisdom, and energies of a different frame of mind to create and
promote constructive change in people and their environments.
A good shaman sees him or herself as a hollow bone through which healing
and messages are transmitted to clients. Isnt this the same work as an
Innovation Catalyst who strives to connect their clients with their own
humanity and the humans who use their products and services? Without
imposing a pre-amped set of prejudices, innovation starts in the dark of
discerning how people perceive your offering.
Then, through a set of rigorous exercises, the energies are harnessed and the
perceptions that are gathered are put into a new pattern, a new way of
seeing, a new way of measuring value. This creative process holds true on
individual, product, and corporate levels.
As organizations are nothing more than collections of individuals, it makes
deep sense that these time-tested, powerful methods can be used to restore
organizations to a sense of mission, purpose, and optimal creativity. In fact,
many actual shamanic practices can be applied to business issues and
corporate cultures with great effect.
Besides, Innovation, as a word, has no real meaning anymore. For some
organizations it is a lofty goal, for others a marketing plan, and still for others
a new IT platform. Yet, real innovations categorized as Disruptive or
Breakthrough change the world they inherited.
While it seems like a wild leap of fancy, calling the discipline Corporate
Shamanism instead of that empty word innovation from the Industrial
Revolution, is a better fit.

Corporate Shamanism re-humanizes business, focuses on the people who use


a product or services, and uses a scientific approach to achieving a visionary
result.
Who wants to journey into the vast land of possibility? Lets go.

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