Documenti di Didattica
Documenti di Professioni
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Students
Of
University of Lucknow.
TATVA
LUMBA E-Magazine
Direct From the Sanskriti Club Head
The life of a manager should not be only like flowing water, moving ahead
always but also like smoke, raising it higher & higher no matter in which
direction air is blowing, and the fire itself should be inside of us. The ignition of
this fire is must at early stage & what could be a better place than an institute
like LU MBA. The live example is here in form of LUMBA E-magazine that
touches every aspect of management life. We are always inspired and
overwhelmed by the work done by great minds in previous years but beauty
comes with change in positive direction and we have tried to bring this.
Rejuvenation, the first word which came to our mind when we started working
on this Issue of LUMBA e Magazine. Not only the name “TATVA”, a brain child
of Ms. Ritika Mathur, our genius editor in chief, tries to live up to the
expectation but also every Tatva (element) has the same story.
I thank all my team members to make me feel proud to be the Head of this
cultural family, specially to our lay out & Graphic Designer - Sibtain Jafar.
SHYAM B GUPTA
HEAD OF SANSKRITI CLUB
LU MBA
Tatva - The Elements
Well clichéd it may be, but it still holds greater truth than anything you might have ever
heard. Words sell. They persuade. They influence. They even forge smiles, dry tears,
heal wounds and abolish fears. They give a vent to thoughts, ideas and even
frustrations.
But words need a platform, a stage to speak out. And so...we bring to you a new,
revamped version of the LUMBA E-Magazine...Which will henceforth be known as
TATVA..!! A magazine for the students, and by the students, TATVA we believe will be
an orifice for the LUMBA student family to vent their thoughts, and learn new things.
TATVA..as the name suggests, signifies all the elements that make up the life a B-School student. The
learning inside and outside the classrooms, the moments of fun and insanity of at the campus, all are
mirrored in the pages of the magazine. From the latest in business world to pure creative stuff, Tatva
holds all for you. Don’t believe me..??? Well, check it out for yourself.
BUT before I present this magazine to its readers, I find it necessary to mention a few, without whom,
this magazine could have never seen the light of the day.
My editorial team is the best that I could have ever hoped for. A bunch of highly enthusiastic and able
first years. These guys made life as an editor, really easy for me. Doa, Murtaza, Richa, Sarosh,Divya,
Saumya, Sonal, Prashasti, Thank you all guys for bearing with me patiently even if that sometimes
included enduring my ire.!! This first edition wouldn’t have been a possibility without you all.
So you think this magazine LOOKS awesome..??. Well take a bow Sibtain!! The credit for how TATVA
looks goes only and only to Sibtain Jafar. This gentleman took up the tedious job of designing the
magazine upon himself, and I am sure you will agree when I say-- came out with flying colours.
And a very special mention to my friend, the Sanskriti club head Mr. Shayam Babu Gupta, who trusted
me with this magazine and allowed me full freedom to work on my thoughts.
So my dear friends finally I present to you TATVA-The Elements -- LUMBA E-Magazine. Browse through
the pages to see how words prove their might.
Help us keep going as we are, by sending in your feedback and articles. For those who have a flair for
writing, well, you cannot get a better platform than this to showcase yourself. And for those who
haven’t yet given it a try… this is your best chance. Start right away….Who knows, LUMBA could have
its own Chetan Bhagat in you…!!!
Cheers..!!!
Ritika Mathur
Table of Contents
IT on Wake Up
Welcome Note Tracks Speak Up
Page 1
Page 9 Page 18
A New
Editorial Board India – Land of
Intelligence
Page 2 Paradoxes
Page 10
Page 19
Green IT
Page 11
Quest for
Preface
Peace
Page 3
Page 20
Pecuniary
From Editors Desk
Page 12 Girl Power
Page 4
Page 21
Industries of India
Page 13
Page 14
India Tomorrow
Marketing Munch Positive Thinking
Page 16
Page 7 Page 24
62 Years of
Twist in Retail Tale Independence
Page 8 Page 17
Weight and Watch
Page 25 Hope
Page 34
Life at LUMBA
Page 26 College Life
Page 35
How to Choose a
Specialisation THE END.
Page 28
Sometimes
Page 30
Word to Teachers
Page 31
Evolution of a Man
Page 32
English Language
Page 33
Dear Reader,
With these words of William E Channing, We, the students of LUMBA are
extremely pleased to present you “TATVA –The Elements”, the Annual
E-Magazine of Dept of Business Administration, University of Lucknow.
When the team of students put their heads together, not all of them had a
complete idea of what they were in for. Yet everyone stuck it out together.
Life is not a game of solitaire; people depend on one another. When one does
well, the others are lifted. When one stumbles, others are impacted. There are
no one-man teams, either by definition or natural law. Success is a co-operative
effort; it is dependent on those who stand beside you.
The Editorial team takes this opportunity to thank each and every member of
the department, who contributed in this edition of E-magazine.
This issue of our E-magazine has a collection of articles on various topics of
management and other spheres of life like Psychology, biotechnology,
Information Technology, Literature etc. It is an honest attempt by the students
of LUMBA in expressing their thoughts on divergent issues.
We look forward to your reappraisals and reprimands as these serve as a
catalyst in our mission and provide us the much needed shot in the arm.
At this stage we can only hope that what comes will be as per your
expectations.
A better future comes out of the womb of the present. We are trying to reshape
and rebuild the present for a better tomorrow.
Literati Team Ms. Doa Naqvi [MBA] Mr. Murtaza Nasir [MBA-EB]
Marketing Team Ms. Divya Gulati [MBA ] Ms. Soumya Thakur [MBA-EB]
Finance Team Ms. Sonal Trivedi [MBA-EB] Ms. Prashasti Shekhar [MBA-EB]
IT Team Ms. Richa Chaturvedi [MBA-EB] Mr. Sarosh Abdullah. [MBA-EB]
Layout and Graphic Designer Mr. Sibtain J. [MBA - EB]
Tatva-
The Elements
Tatva-
The Elements
Preface….
An attempt has been made to present a simple but complete outline of the
Subject. It is designed for those who are puzzled by the multiplicity of
interpretations and material offered to them on every side about corporate
issues.
Second, to make them available as a check list for those who know
Corporate Environment, and
This Magazine is meant for the seekers of knowledge, for once you go through
the pages you will realize that it contains practically all the essentials whereby
you will have grasped this Knowledge.
*********************************************
Stopping at nothing
….means Determination
***********************************************
Holding you head high,
……means Confidence
***************************************************
Standing for what believe in,
……means Courage
****************************************************
Doing more than is expected,
…..means Compassion
******************************************************
Giving more than you have
….means Selflessness
*******************************************************
Keeping a smile on your face,
…….means Strength
*******************************************************
Marketing munch
– Lets Mark(it)
Our E- Magazine TATVA...The Elements provides you with some key articles of
this incredible topic that you should be aware of no matter who you are or
what do you.
Finance
Marketing Team
Ms. Soumya Thakur
Ms. Divya Gulati
The Twist in the Retail Tale
The retail battle in India is hotting as ( a staple such as bread or atta sold
organized retail pitches against local Kirana below cost price) will keep consumers
for a greater share of the turf, the browsing the aisle for a while.
consumer wallet.
"IT ON TRACK"
The growth and development of Information and
Communication technologies (ICTs)
has led to their wide diffusion and application, thus
increasing their economic and social impact.
IT Team
Richa Chaturvedi
Sarosh Abdullah
Every leader makes decisions and devices, sensors and instrumented object.
every decision depends on About 80% of this new data growth is
information. That holds as true for unstructured content, such as e-mail
someone leading a company, as it documents, audio & video. And because
does for someone leading a country. transactions are occurring so rapidly,
systems may have to take in, correlate and
Over the past few years, the quantity
analyze event information in real time,
& quality of information to leader
more than 60000 times a second.
has undergone a revolution, even as
the Information Age set and the But does that mean we must simply resign
basis of competition shifted to ourselves to coping with blind spots that
knowledge, expertise & intellectual keep growing larger?
capital. Indeed, the true value of
Happily NO!!! The technology exists to
Information technology has never
help, capture and process all this data and
been about chips, computers or
turn it into actual intelligence. We can spot
software. Rather it is the ability to
patterns with unprecedented detail,
help leaders understand what has
assimilate and analyze changes in markets,
happened, is happening and may yet
faster than ever before.
happen.
New approaches such as ‘Stream
But this level of understanding is
Computing’ use advanced software
becoming even harder to level, as
algorithms to track, correlate and analyse
the sheer volume of data explodes
information and then plug it directly into
on a planet where information is
operational systems, closing the gap
being authored by billions of people
between thinking and doing.
and flowing from trillion intelligent
This has the potential to change how the Retail, manufacturing, agriculture
world literally works. Insurance government, medicine the list is
companies are seeing the patterns in long and the change is just
billions of claims and can better identify starting. Imagine how it will
the few that are fraudulent. Police transform all the things we seek in
departments are correlating information business and society – economic
from multiple sources to identify crime growth societal progress,
patterns – helping prevent crime in environmental sustainability and
addition to fighting it. cure for diseases.
By:
Richa Chaturvedi
MBA(EB) - Sem 1
Why IT companies have to engage in the Environmental Movement?
This green trend is affecting not just
In order to understand the the traditional power-hungry,
connection between IT industry and smoke emitting manufacturing and
the greening movement one need to heavy engineering industries, but
step slightly away from the IT also the IT industry. The IT industry
industry and take a look at energy. has the dubious dintinction of being
Energy costs are rising globally as the a pioneer which makes it a soft
supply of various non-renewable target, and it has often been
resources dwindle. described as a reckless user of
The relatively less polluting sources energy. Thus it is progressively
of energy are running out and the become more important for IT
world in the future might just have to companies who are heavily reliant
turn to Dirty Coal. The use of clean on energy to function in an
and renewable source of energy is environmentally responsible
rare as they are more expensive, and manner. Energy cost far outweigh
also because their availability is too than other costs in IT industry
small to satisfy major energy today. In countries like UK, energy
consumers; unpopular and expensive costs have been estimated to have
sources such as nuclear power or risen by 57% over 2006 and are
wind energy are yet to be fully now greater than the cost of IT
harnessed. What this means is that all equipment depreciation or even real
companies have to increasingly work estate costs. According to SUN
towards combating rising energy Microsystems, its corporate data
costs and at the same time be centres account for more than 50%
prepared to be judged by their of the average company’s power
environmental credentials. costs.
Green Opportunity Areas
The above facts thus present a clarion call for the IT industry to identify and
focus on the development of solutions that will help companies map their
Environment footprint in terms of an ongoing program to optimize the entire
production and consumption lifecycle. The particular areas which present the
biggest challenge and also the most opportunities are as follows:
Sarosh Abdullah
MBA –EB
Sem 1.
Pecuniary
Creative financing can make the difference for you as a manager when you are
dealing with tough housing markets and even tougher credit market regulations.
Knowing how to use creative financing effectively can make the difference
between your ability to thrive as a manager in every market and your having to
"take a break" until the market improves.
1st Large Scale Steel Plant – Tisco at Jamshedpur in 1907 followed by IISCO at Burnpur in 1919
both belong to Private Sector
1st Public Sector unit was visheshwar Iron and Steel Works at Bhadrawati.
Steel Authority of India Limited (SAIL) was established in 1974 and was responsible for
development of Steel Industry.
Presently India is the 8th largest steel producing country in the World.
2. Jute Industry:
The Jute Industry in country is traditionally export oriented. India ranks No.1 in raw Jute and
Jute good production and No.2 in export of Jute goods in the World.
The oldest and largest organised and broad based industry which accounts for 4% GDP and
20% of Manufacturing values added and 1/3 of total Export Earning.
4. Sugar Industry:
It is second largest industry after cotton textile Industry among agriculture based industries in
the country.
India is now the largest producer and consumer of sugar in the world. Maharashtra
contributes over 1/3 or total sugar. Output followed closely by UP.
5. Fertilizer Industry:
India is third largest producer of Nitrogenous fertilizers in the world.
6. Paper Industry:
The first machine paper mill was set up in 1812 at Serampur in West Bengal and India ranked
among 15 top Global Industries.
7. Silk Industry:
India is the second largest (first being China) country in producing natural silk. India produces
about 16% silk of the world.
First successful oil well was dug in India in 1889 in Digboi Assam.
For Exploration purpose, Oil and Natural Gas commission ONGC was established in 1956 at
Dehradun, UT.
Ramesheshawar Kumar
MBA – EB Sem 1
Literati
A beautiful thought is like a rainbow- elusive and mesmerizing. It colours the sky of
your life with innumerable hues and makes it worth living. And just as the absence
of one colour, renders the rainbow incomplete-the lack of a single emotion leaves
your thoughts unexpressed. Such is the power of emotions!
The “Literati” section provides the students with a platform to share their innate
desires, emotions and feelings with the world thus enabling the reader to delve into
the abyss of the writer’s mind….!!!
Literati Team
Then what comprises beauty in true someone’s pain gives someone happiness,
sense? Beauty is innocence, candor, it’s an achievement in itself, it’s the essence
generosity, modesty and heroism. If of real beauty.
a polite remark from our side, a So are good looks mandatory?
smile from our lips, a look of What matters is what’s within us.
assurance from our eyes allays
What is beauty?
Not the show of shapely limbs and features.
These are but flowers that have their stated hours,
To breath their momentary sweets then go,
‘Tis the stainless soul within
That outshines the fairest skin
‘Tis true his body may with faults around
But who will cavil when the heart is sound
Beautiful faces, they that wear
The smile of pleasant spirit there
It matters little if dark or fair.
To end up, I would just like to accentuate that physical beauty is ephemeral, its an
evanescent feature of a person. Hence, we should not judge people on the basis of
their looks but rather delve into the mysteries of their heart and soul to see a
reflection of true beauty.
-- Divya Gulati
MBA Sem -1
Crystal ball gazers of geopolitics and prophets term political expediency is not what a
of national destiny keep telling us the good nation with great power pretensions
news: India Awakening is the next global big expects from its leadership. We ought
bang. It does indeed warm the national heart not to forget, in the so called would, it
to hear that future is fabulous, particularly so is easy to get carried away by the
as this is a country that never ceases to digital metaphor.
astonish us with its volume and volatility, its
Beyond the glitz of bazaar, there are
elasticity and eclecticism. We have come so
disquieting sites of dispossession.
far, scarred but not defeated and we have
They may delight pornographers of
outlived the maddest provocations of the
poverty but should shame those who
political class, ranging from this socialist
swear by the politics of social justice.
fantasia to totalitarian temptations.
Sixty years ago, “Tomorrow” was the
Today India is no longer the proverbial third
midnight dream of a free people.
world idealist with a closed mind. It is one of
Today the sweep of our dream is a
the most spirited democracies at work, though
measure of our freedom.
the plurality of our politics is only matched by
its vulgarity. So listen to the many variations of our
future in the rustle we face today.
It is not only the resilience of the economy
that raises a national cheer. The great --Saumya Thakur
tomorrow is a heady sensation, and it inclines
us to be less realistic about the present. That MBA[EB] Sem-1
is why before we pop the cork, we need to
come to terms with the distance between our
global ambitions and domestic attitudes. Short
“Sectarian Prejudices”
India’s Brand of Racism
-Anonymous
Have you ever noticed the Ashoka culture, tradition and class. Then the counter
Chakra of our flag, basically it’s a circle argument would be if all these states are
divided by 24 spokes. Formerly it was divided separately then why a state gets
said that these 24 spokes denote the affected by the changes happening to other
number of states in India. But now the states. Answer would be because they all are a
question arises that if these spokes are part of India and are closely linked with each
the divisions based on the number of other i.e. why the changes happening to a piece
states then what does the circle of land affects others also.
denotes, India as a whole?
If all these states belong to India, why disputes
A tough question to answer indeed! But over river water between two states arise from
according to the conceptions which time to time. If a new state has been formed
have grown since ages, it can be said then the dispute over number of employees
‘YES’. But why, if India is a single who will be transferred from the parent state
country as a whole then what is the to the nascent state is also common. The
need of all these divisions of 24 states disputes arising from nowhere, like establishing
or 28 states and six union territories. different religious stations, is a newer addition
Some will definitely sat that all this is to this.
according to a plan to keep an eye on all
the needs and requirements of that The two major disputes which were in news are
particular piece of land, which are very heart breaking, the Maharashtrians –
variably different from one another in North Indians issue which rocked the whole
terms of flora, fauna, natural resources, country because of number of arsons,
causalities, arrests and inaction of the Indian. Then what was a Nepali doing in an
state government. Only because of Indian Idol show which only for Indians or he
some cheap political interests our own showed his decent against all those treat him as
countrymen are making life hell for a Nepali instead of an Indian citizen.
their own brothers. We are a country
which has the teachings of ATITHI DEVO By stating all these I only want to draw the
BHAVA in its deep roots. But what we attention of all my countrymen that are we
are doing presently is extremely approaching towards the point of being called
lamentable. as the United States of India instead of
Republic of India. Truly signifying the above
There is news that Indian students mentioned meaning of Ashoka Chakra with 24
studying in Australia are facing racial spokes. If an Indian cannot enter another state
abuse only because of their skin colour. and earn his livelihood in his own country, if he
The whole country erupts and the is called a foreigner or a guest and he has to
efforts were made from every level to fight for water and natural resources then there
stop all these mishappenings. But take a is no need of an external agency. We ourselves
deep look within, are we the real have all the qualities of being a demolisher.
sufferers of racism? The answer would Now the ball is in our court, which way to go.
be really shocking. We are not only the
sufferers; we are the culprits as well.
Yes we are racists. The latest example is
the statement made by a north-east By
chief minister that in our own country
we abuse our own countrymen racially, Shivam Bahoray
based on their cast, creed and physical
appearance. Real shock came from an MBA – I sem.
Indian Idol winner from north-east who
said that he’s a proud Nepali not an
Case 1: Friday, 21 August ’09 – 2:20 p.m.
Like any other day I was on my way back hosting three men inside it and had
to home, from my college. I am a resident ‘magistrate’ written on its number plate, in
of one of the most congested localities of Hindi. This car was succeeded by a rickshaw
the city. One of the roads that lead to my puller on which an old man was seated. The
home is highly commercialized. In the rickshaw was being pulled by yet another old
office hours half of this road gets man, dark complexioned, his vest was fully
encroached from both the sides to the soaked in sweat.
extent that it serves as ‘an extended shop’
for the show owners. Now the Alto car driver was constantly giving
The road was full of people and horn to rickshaw, waiting for enough space to
pollution. Pollution resulting from cars, move ahead. But before the poor rickshaw
Lorries, taxies, bike, generators. And the wala could completely manage to get aside,
icing on the cake was scorching sun which the car driver accelerated and vroomed ahead,
was in no mood to calm down and give hitting the right tyre of rickshaw. Both the old
relief to people like rickshaw pullers, man and rickshaw puller toppled on the road
cyclist, pedestrians and bikers. Mine was in such a fashion that rickshaw puller came
one of the many bikes jostling my way out under the front wheel of rickshaw, with his
to my destination. sawari fainting then and there. I immediately
parked my vehicle aside and helped rickshaw
My bike, after overtaking many puller to stand up and made his sit on one of
four-wheelers and rickshaws, was the shop’s pavements. I took my water bottle
preceding an Alto Car. The car was out of my bike and sprinkled some water on
the fainted man’s old face. He was Okay, desire to sour out our self-made mess? Till
but I am sure the rickshaw puller must what time will social justice depends upon the
have compromised with his collar bone. power the culprit boasts? When should we
I reached home. While sitting and stop making such mistakes? Okay, if not stop,
pondering upon the whole incident, I then when would we start realizing our
laughed at God and thought that first He mistakes…realization by driver of what he
sent a bane in the form of Alto driver, for didn’t do…and realization of my failure in
that poor man. Immediately He sent a providing the poor rickshaw puller with the
boon in the form of me to help him out. Justice..
But with the same speed, why didn’t he
send someone to catch that car? Many As someone has rightly said…
more such questions ignited a civil war in
my mind…had someone caught hold of “Justice delayed is Justice denied….”
driver; poor man could have got money
for his treatment! Or at first place, why
didn’t the driver himself parked the car
aside and came out to help the poor man? By-
Why did he run away? Is our fear for Ankit Gupta
repercussions of doing something wrong MBA -1
is so much so that it has subdued our
India – A Land of Paradoxes
For every pros about India there are cons. It’s a cliché
to say that paradoxes reign supreme here. Nearly 40%
of Indians are illiterate but the country has world’s
second largest pool of trained scientists and engineers.
250 million countrymen and women don’t have access
to clean drinking water, yet it boasts of Indira Nooyi,
doyen of PepsiCo. A place where bullock carts are still
an indispensable mode of transportation, but whose
rocket and satellite programs are amongst the most
advanced on Earth. More than 50% Indian will teem in
cities by 2020; still two out of three Indians scratch
their living from the soil.
We have been recognized as leading nuclear power,
but 600 million Indians have no access to electricity.
We are the world’s leading manufacturer of generic
medication for illness such as AIDS, but we have 3
million of our citizens without access to AIDS, another
2 million with TB, and tens of millions with no health
centre or clinic within 10 kms of their place of
residence
Bollywood makes four times as many movies as
Hollywood, but 150 million Indians cannot seem them,
because they are blind. India holds the world record
for the number of cellphones sold, but also for the
number of farmer suicides. Next comes opulence and
affluence, the four richest Indians in the world are
collectively worth a staggering $180 billion, greater
than the GDP of majority of UN members. Four richest
Indians are worth more than 40 richest Chinese
combined. The paradox – we have 260 million people
living below the poverty line, if adhere to World Bank’s
poverty line of $1 a day, but the Indian poverty line of
Rs. 360 a month, or 30 cents a day would make the
figure more agaping.
We have a great demographic advantage in 540
million young people under 25 (which means we
should have a dynamic, youthful and productive
workforce for the next 40 years, when the rest of the
world including China is ageing but we also have 60
million child laborers and 72% of the children in our
government schools drop out by the eight standard.
We celebrate India’s IT triumphs but Information
technology has employed a grand total of 1 million
people in the last five years, while 10 millions are
entering the workforce each year and we don’t have
jobs for them. We exercise our voting rights
confidently but 196 out of Indian 602 districts are prey
to Naxalites.
So yes, we are a land of paradoxes, yet a rising power.
We have more than the sum of its contradictions. It
may be a country rife with despair and redespair, but
it nonetheless moved a Mughal emperor to declaim “if
on earth there be paradise of bliss, it is this, it is this,
it is this. (VIKAS SINGH --MBA -EB)
“A QUEST FOR PEACE!!”
“The younger generation is our future hope. The way their faculties are developed and minds
moulded would make or mar India’s destiny.”
- Pundit Jawaharlal Nehru
We often ask ourselves questions that have no
answers...questions that are lost in the abyss of
one's mind even before they are actually framed In the wake of the innumerable terror attacks on
into comprehensible words..questions that we the country, the endless speeches promising
prefer NOT to ask others for the fear of letting action against those responsible for such
them delve into our minds, hearts and souls.. heinous acts f brutality-have really made NO
mark at all..They have not succeeded in giving
One such question that DID actually come out solace to the troubled soul of the common man..
into the world, after the series of terror attacks, This is a sincere request to the youth..come lets
was the one that the people of India asked the join hands n move onto a better tomorrow...a
Government ~ how safe are we?? Elections are tomorrow that does not depend on fake
over and done with...but it is disheartening to politicians for relief...a tomorrow that does not
see that no politician (before or after) the depend on fake speeches for consolation..but..a
election has promised the common man his tomorrow that is safer, fresher, livelier n free...
safety..his actual right to freedom...freedom
from terror..from bombs..from massacre..from And what follows is my message for the youth of
anguish..from pain.. the country..
War, slaughter, destruction, invasion,
Heart wrenching screams, death, devastation.
Orphans, widows, homeless and crippled,
Pain, agony and misery tripled…
How,then,can terror give solace to the heart?
How can one choose to let it start?
Its responsible for the world’s existence to cease..
Its time now to start the quest for peace!
Truce, harmony, brotherhood, fraternity,
Freedom, love, integrity & unity,
Humanity is the need of the hour,
Wake up India-YOU have the power
The torchbearers of the nation-
The present generation-
You should come into action, you can do it with ease,
YOU should start the QUEST FOR PEACE!
-Doa Naqvi
“TREE-T YOURSELF!!”
“God, what a joy it is to plant a tree,
And from the sallow earth to watch it rise,
Lifting its emerald branches to the skies
In silent adoration; and to see
Its strength and glory waxing with each spring.
Yes, 'tis a goodly, and a gladsome thing
To plant a tree...”
If the writer of these beautiful lines would that these must’ve been around 20-25 years
have seen the present deplorable conditions old!!) Smartly they stood, challenging the sun,
of our environment he would’ve surely had a in all their green glory, swaying their lissome
minor heart-stroke at the very onset of his branches, fanning and smiling at the tired
career!! travelers who seeked their refuge on a hot
Millions of trees have been ruthlessly and sultry day.
thoughtlessly cut in Lucknow, in the past few Many children living in the roadside shanties
months, under the so-called “beautification used to run around these trees, laughing and
project” of the capital. Well…the term crying, shouting and playing, climbing up the
“beautification” has attained new meanings, it tough and sturdy branches, tying ropes to the
seems… lower ones and swinging in merriment on the
A question that I would like to ask the political old dusty tyre of an abandoned truck…The
regime under whose aegis this project has kids, all mirthful and innocent, in their
gained momentum is ~ What is the point of colorfully patched dresses, with oily pigtails
spending crores and crores of rupees on and scrawny legs, were unaware that soon
“beautification” when the main contributor one of their playmates would be brazenly cut
to the ‘beauty’ of this project- the real down, uprooted, left to perish and decay.
embellishment-the TREE is nowhere to be The inevitable happened…..
seen!!
Long stretches of roads, which were Down went the trees and took all the fun and
previously covered under the cool shadows of laughter of the children away with them.. Only
majestic trees, now bear a dust bowl the ever blurring memories of the tranquil
appearance~ parched, barren and scorched. shade, the sound of rustling leaves in the
I go out for a stroll or two in my locality every breeze- on a quiet day and the soothing
now and then. Till a few months back, the remembrances of the “eye-tonic like”
area around my house was surrounded (or greenery remained… “The old dusty tyre of an
rather packed) with trees. ( I can safely say abandoned truck” lies ignored in one corner of
the grubby gully behind my house…
What appalled me the most was the nutrients, provide food, fodder shelter,
indifference shown by the local residents and timber, fuel, medicines, charcoal for cooking
the nonchalance of the municipal officers! and heating…the list goes on and on..
Lets face it…cutting trees is equivalent to The need of the hour is, therefore, not to
taking a life…and…I would go even further to lament over what has been done, but to take
say that if you cut a tree, you have not only a step forward and remediate the harm.
taken a life, but have also, along with it, taken A few steps taken in the right direction can
away the comfort of millions of travelers…the work wonders…plant trees, maintain gardens,
humble abode of numerous birds, insects and prevent trees from being cut down (in case it
squirrels…in short, you have taken an entire is not possible for you to do so atleast call an
heritage. NGO working for the cause) . Avoiding flower
bouquets and presenting potted plants
My intent is not to delve into a class 5 –
instead, would also be a good idea!
biology lesson…but surely a simple message
Remember each one of us can make a
that trees are IMPORTANT and should under
difference..so..
NO circumstances be cut down, has been
conveyed to a certain extent.
Not only are these trees a source of life giving ~ THINK GLOBALLY AND ACT LOCALLY !!
oxygen, they maintain local climatic
conditions, maintain carbon dioxide levels and
absorb solar heat through evo-transpiration.
Apart from holding soil (by preventing rain - Doa Naqvi
from washing it away) , they also reduce flash
floods and soil erosion. They maintain soil
In the wake of the numerous female feticide cases
While it is known that the birth of a girl-child is still that are being reported from every nook and corner
considered to be a taboo in many small towns and of the country, it is paradoxical that we even talk
villages of India, what definitely comes as a rude
about a developed India, unscathed by trivialities of
shock is when such diabolic acts are reported from
gender-related issues and female infanticide cases.
metropolitans. The incident of the brutal father
We cannot claim to have broken away the shackles
throwing his child in boiling milk, giving “purification
of soul” as an excuse….compels us to stop and of old thoughts and beliefs unless we do away with
actually take notice..to think..and cringe at the such deplorable practices. Have the perpetrators of
magnitude of torment and torture being meted out such crimes forgotten that woman have been
to girls living in the so called “under-developed” considered as bearers of fortune, wealth, success,
cities of our country!! luck and prosperity in numerous Hindu rituals and
How can educated people from affluent societies epics?
have such a parochial mindset? In an era where It is definitely the time to put an end to such brazen
women like Sunita Williams, Sonia Gandhi, Indira acts of ruthlessness. Only once the Government
Nooyi and Sania Mirza are making their mark in imposes severe punishment on the ever-demanding
almost EVERY sphere of activity, how can one say in-laws and husbands, who think that only a “son”
that having a daughter is a liability? can carry their name forward in the society,
will INDIA become SHINING in the true sense of the
word.
Doa Naqvi
MBA Sem 1
This is no essay on love and no profound want your protection’ or ‘I want to be intimate
treatise on the variations of feelings of with you’ or ‘I want to exploit your loneliness.’
tenderness. I only want to show how much Sometimes it is the need for security and
semantic difficulty there is in the expression “I tenderness for parental treatment. It may
LOVE YOU” – statement that can be expressed mean: ‘My Self-love goes out to you’. But it
in so many varied ways. It may be a stage may also express submissiveness: ‘Please take
song, repeated daily without any meaning, or me as I am’ or ‘I feel guilty about you, I want
a barely audible murmur, full of surrender. through you, to correct the mistakes I have
Sometimes it means: ‘I Desire You’ or ‘I want made in human relations’. It may be self-
You Sensually’. sacrifice and a masochistic wish for
It may mean: ‘I hope you love me’ or ‘I hope dependency. However, it may also be full
that I will be able to Love you’. Often it means: affirmation of other taking the responsibility
‘It may be that a love relationship can develop for mutual exchange of feelings. It may be a
between us’ or even ‘I hate you’. Often it is a weak feeling of friendliness, it may be the
wish for emotional exchange: ‘I want your scarcely even whispered expression of
admiration in exchange for mine’ or ‘I give my ecstasy. ‘I Love You’ – wish, desire,
love in exchange for some passion’ or ‘I want submission, conquest; It is never the word
to feel cozy and at home with you’ or ‘I admire itself that tells the real meaning here.
some of your qualities’.
A declaration of love is mostly a request: ‘I -- Prashasti Shekhar
desire you’ or ‘I want you to gratify me’ or ‘I MBA[EB] Sem -1
The Penalty of Leadership
In art; In Literature; in
Music; in Industry; the
Reward and Punishment
are always the same. The
reward is widespread
recognition. The
Punishment is fierce denial
and detraction. When a
man’s work becomes a
standard for the whole
world, it also becomes a
target for the shafts of the
envious few. If his work is merely mediocre he will be left severely alone. If
he achieves a masterpiece it will set a million tongues wagging. Jealousy
does not protrude its forked tongue at the artist who produces a common
place painting.
Whatsoever you write or paint or play or sing or build no one will strive to
surpass or slander you unless your work is stamped with the seal of genius.
Long, long after a great work has been done, those who are disappointed or
envious continue to cry out that it cannot be done.
The leader is assailed because he is the leader and the effort to equal him is
merely added proof of that leadership.
That which is good or great makes itself known no matter how loud the
clamor of Denial is.
H
without much of an effort, wouldn’t I?
“It’s in our genes!” was the consolation a After 5 days of following the above
classmate had to offer, when we were regimen (I did cheat and have chocolate on the
discussing the cause of the “I’m Overweight 3rd day!) I decided that dieting wasn’t exactly
Syndrome”(IOS) which both of us happened to my cup of tea….
suffer from. Well….I do agree, being a science
How long could one resist the temptation of
digging one’s teeth into the creamy chocolate
ice cream, kept in the freezer, just 10 steps
away? Or turn a blind eye to the delicious
lipsmackingly tasty dishes, waiting to be
savoured on the dinner table? How could one’s
heart be inured enough to miss the latest
television show, starring that blue-eyed boy,
that would be
aired at 11:00 p.m. in the night, just to get up
early & take a few deep breaths??? (I even
read in a Hindi daily that too much chewing of
gum could cause a serious jaw disorder.
The final blow to my dwindling belief in dieting
came when I actually tried to exercise a tad bit,
to tone down some flab. Besides gulping for air
& being out of breath in a span of two minutes,
I developed this excruciating ache in my legs
that made me yelp with pain every time I stood
up to walk!!
My romance with “dieting” was, thus, a
short-lived one! I bid adieu to all the radishes
and chewing gums, and welcomed the
chocolates, pastries and chips with open arms,
twinkling eyes and a heart full of glee…
- Doa Naqvi
MBA Sem1
Life @ LUMBA!!
The Batch of 2009-11: +end semesters+…this is what LUMBA is all
about..sounds cool..doesnt it?”
We are dynamic, ebulliently energetic, “And an odd fight here and there too,”
creative, smart, explosively refulgent, Muntazir Abbas Zaidi chips in.
having a firm head on our shoulders…and Ali John Zaidi reflects, “LUMBA was
before you start thinking that this is a self- supposed to be a compromise I had made
appraisal session by a self-obsessed with my life, but, I am having the last
student…hold your breath...because we’re laugh.” He is ‘gradually falling in love with
even mischievous, impudent, naughty, full the college’ and gives full ‘credit’ to his
of pranks and jokes, playful, yet quite friends and batch mates for making his stay
unabashedly revolutionary! a ‘wonderful experience’! Ali’s thoughts are
On 16th July,2009, when we stepped into seconded by Sama Husain who ‘loves the
the haloed portals of our very own LUMBA place and loves the people’.
department, little did we know, that in a In the end, we, as novices, would like to
short span of 1 month, we would develop take this article as an opportunity to thank
such an excellent rapport with each other. all our teachers for the painstaking efforts
Well, we have had our share of friendships they are taking to make every new concept
and fights, competitions and team-work, clear (aware of the fact that they are
appraisals and degradations, but these are addressing a class comprising of students
just a myriad of opposite emotions all from varied backgrounds).
chugging off on a common track towards We would also like to thank our seniors,
the station called ‘Life @ LUMBA’. who have left no stone unturned in making
What with the never-ending lectures, us comfortable in our new niches. Through
power-point presentations, club activities, their regular reprimanding, constant
charts, Go-Green campaigns, Independence inspections, infamous “formals/informals”
Day celebrations…we’ve been through it all debate and disagreements, they have
and yet…we’re still the very new batch of knowingly/unknowingly brought the class
“freshers”. together as one single entity. Now, we even
And for those who are beginning to get the respect and resent together!
idea that LUMBA is just fun-n-games, let me We are looking forward to two fun-filled
warn you, we have got oodles of studying to years, and as Asreen Salman avers, “College
do (that we do not bother, is a different days are the days all of us miss and cherish
story altogether!). It’s a platform where the all our lives, and we are intending to make
‘shy’ become the ‘not-so-shy’ ,where the the most out of them!”
singers, artists, guitarists, dancers, actors
lend colours and hues to make one --Doa Naqvi
complete picture. MBA – Sem1
Shivam Bahoray aptly sums up,
“Assignments + activities + visits + seminars
+term papers+ midterm tests + lectures
Premonitions
“The most beautiful thing we can experience is the mysterious. It is the source of true art and
Science”.
Determined to find the cause of a state of things so mysterious and so shocking, I kept
on until I arrived the East Room. There I met with a sickening surprise. Before me was
a catafalque on which rested a corpse wrapped in the funeral vestments. Around it
were stationed soldiers who were acting as guards and there was a throng of people,
some gazing mournfully upon the corpse, whose face was covered, others weeping
pitifully.
“Who is dead in the White House?” I demanded one of the soldiers. “The President”,
was his answer. “He was killed by an assassin”.
And thus the man finished the story in the silence. But at that time, nobody paid a
great deal of attention to his words, until, few days later, the man who had dreamed
this dream was murdered on April 14th 1865.
LUMBA E-Mag 09
After his death, his body was kept in the same East Room that he had foreseen in his
dream. The man was --- Abraham Lincoln, the First President of USA.
A Novelist named, Morgan Robertson, wrote a novel --- Futility, about a massive ocean
liner called SS Titan.
Titan was said to be unsinkable and on her maiden voyage from Southampton,
while t was crossing the Atlantic, it sank after hitting an iceberg.
Reading this one would naturally think Life itself is like a great dream. It
that this novel was directly inspired encompasses things like miracles,
from the unfortunate event of the coincidences, déjà vu and the whole field
sinking of Titanic in 1912. But the of the paranormal situations - where
truth is that – this novel was written in science can only gape open-mouthed.
1898 --- 14 years before the Titanic We may think that mankind has unfolded
came into existence. a large number of mysteries but there
Nor is this unique? are millions of unexplained phenomenal
On one Sunday morning, a Canadian conditions that are still to be unveiled.
priest of a church had a dream about a One of them is Premonition –
tempest at the sea. He saw that there The term premonition is in general use,
were turbulent waves in the night and the more clinical word precognition,
somewhere in the middle of the sea. ('before knowing'), tends to be used by
In his whole dream, he noticed that parapsychologist. Premonitions come in
there was a hymn being sung in that the form of dreams, waking thoughts,
eerie darkness. That hymn was hardly waking imagery and sleep-onset,
sung in those times. That hymn made (hypnagogic), imagery.
him woke up suddenly. The hymn
remained in his mind. When he dozed We can define a premonition as an
off again, the dream returned with the experience, (eg dream, waking thought,
same hymn. etc.), which appears to anticipate a
future event that could not reasonably
When he woke up again, he wrote have been inferred from information
that hymn—“For those in perils on the available before the event. The fact that
sea”. they mainly refer to unpleasant things is
Little did anyone realize that the same reflected in the term premonition itself,
hymn was sung on Titanic before it which derives from the Latin word
sank into the Atlantic….. praemonere - to warn in advance.
Mystery hides in life’s small details, Premonitions are making us realize that
it’s we, who don’t realize it, and that is our ideas of the nature of the universe
why it becomes invisible. It is the ever and ourselves are completely wrong.
going quest to uncover these Precognition is totally at odds with the
mysteries that has been the guiding present scheme of things. Essentially, it
force for all the developments in the provides an effect (the premonition)
civilizations throughout the world. before a cause (the event).
Sometimes the person who has the know precisely what will happen but
premonition, (the percipient), doesn't has a feeling that something untoward
will occur - it's then a foreboding or library'. Several papyri have been
presentiment. discovered listing different dream
If premonitions were just a recent phenomenon symbols.
in history we could be dubious about their • The Bible refers to precognitive
reality, but the fact is that they have been dreams. There are about 15 in the Old
reported in all cultures going back to the Testament - most of which helped
beginning of written records. change the course of history, and there
Scriptures about Premonition is the one mentioned earlier in this book
of the Pharaoh who dreamed of 7 fat
• An ancient Indian book of wisdom, the
and 7 thin cattle. Joseph decoded it as
Artharva Veda, dating from about 3000
referring to seven years of abundance
years ago, commented on premonitory
followed by 7 years of famine - warning
dreams that the time of night that the
of future events.
dream occurs gives a clue as to when the
later event will happen.
Some people might think that
• Scripted clay tablets from Assyria and
Premonition is ‘impossible’ and so cannot
Babylonia testify that dreams including be true.
premonitions were experienced thousands of
But they should realize that several things
years ago. The ancient Egyptians believed that that have been ‘impossible’ in the past
dreams were messages from the gods and that have turned out not to be so. For
knowledge about the future could be instance, few hundred years back, it was
conveyed through the vehicle of the dream. In impossible that earth should orbit the
ancient Egypt special temples existed sun, or that other planets should exist, or
(Serapeums) where dreams could be it was impossible for a man to set foot on
a land which doesn’t belong to Planet
encouraged or 'incubated'. After fasting and
Earth.
various cleansing rituals the incumbent would
sleep in the temple and await a special dream -
often about the future - which would be
interpreted by the 'learned men of the magic Is that still impossible?
How to Choose a Specialisation?
After three terms of whirlwind introductions to more than 30 subjects that
make up a management course and summer training in the corporate world,
you are expected to make the mother of all decisions—which discipline to
specialize in:
There are many ways to select a specialisation, but given below are a few
standard methods to choose from:
The Internal Specialisation Finder uses two methods:
Even if you answer yes to any two of the three questions, you have identified
the specialisation for which you harbor great passion!
This method tries to choose your specialisation using a ‘NOT THIS’ method.
Here you ask yourself the questions:
a. Which are the subjects that I would gladly not attend a single class
of?
b. Which are the subjects in which, I receive my lowest grade point
average?
c. Which subjects do I have absolutely no clue about in spite of
attending lectures?
Even if a subject fits in as the reply for one question, you know that the
subject is not the one to specialize in.
However, while choosing either one of the Internal Specialisation Find
Methods, you should be aware that the professor who teaches you that
subject could be biasing your answer. As students we tend to like and take
interest in the subjects whose professors we like!!!
This method requires the student to undertake some serious research and
answer a few questions such as:
Once you have appropriate answers for all these questions, you can choose the
specialisation that offers the best prospects. However one should be aware,
that every five years or so, this trend undergoes change.
In this method, you select the specialisation, for which everyone around you
feels that you are a wiz at! As you go through your MBA, you will find that your
classmates, junior and seniors, tend to slot you depending on their perception
of your greatest value. For example, juniors will come to you for guidance for a
particular subject or seniors will make you in charge of particular activity
related to specialisation. But beware, this selection depends upon an external
worldview and is not your own. So it may not always be as fulfilling!
Happy Hunting!
Why in the World?
In the darkness in a solitary mood, watching the stars in the moonlit sky,
Does compulsion make a person so sick, that he has to cry out for freedom?
Are the crescent and trough of joy and sorrow the only reminiscence?
Normality seems to loose its value, of which perspective should be the clue?
Sometimes….!!!
Yet there are things which hold us together and we never fail.
Instead adore it, inhale it, and swallow it rather simply take it.
---Murtaza Nasir
MBA(EB) Sem 1.
A word to Teachers
There was a Jew who was imprisoned by Hitler but could not be killed because the war
ended before Hitler could kill off all the Jews. This man later became a headmaster. He
wrote the following letter to the teachers of his school in the reopening day one year:
Dear Teacher,
I am survivor of a concentration camp. My eyes saw what no man should have seen:
Woman and babies shot and burned by High School and college graduates.
Help your student become a HUMAN. Your work must never produce learned
monsters. Reading, writing and arithmetic are important only if they serve to make
students more human.
The goal of education is primarily to prepare students to become good students. Such
people will face life honestly, lovingly and courageously;
Evolution of a Man
Darwin proposed that man evolved from monkeys.
Will present day monkey’s evolve into men in the years to come?
We sometime take English for granted. You have to marvel at the unique lunacy
But if we examine its paradox we find that of a language, where,
Quicksand takes you down slowly, a house can burn up as it burns down
Boxing rings are square, and in which you fill in a form,
And a guinea pig is neither from Guinea, by filling it out.
nor is it a pig.
That is why
If mouse is mice, shouldn’t houses be hice? When the stars are out, they are visible,
If a teacher taught But when the lights are out, they are invisible,
Why didn’t the preacher praught? And why is it that when I wind up my watch
If vegetarian eats vegetables It starts,
What does a humanitarian eat? But when I wind up this story,
It ends…..
A new day begins with the end of the night,
One every face arises a beaming ray of light.
A flower of hope blossoms in every heart
Emerges from the caverns of affliction that are but life’s part.
Despair swoons at the feet of the night,
On the anvil of day, hope radiates bright.
Learn from your failures and try again,
Today its famine, tomorrow it’ll rain.
Awaken your soul and you will achieve success,
Nothing is beyond your imagination and access.
All great men were not born great,
They achieved greatness, rebelling against fate.
So always try to emulate them in humbler walks of life
Your efforts will certainly bring success in life torn by Strife.
-- Anju Sagar
MBA[EB] Sem 1
A RAP
ON
KASH- IF MY COLLEGE LIFE