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Withineverylongtermstrategicplanthereisashorttermoperationalplan.
The purpose of operations is to generate or create value. Operations
management is responsible for creating value by achieving the various
objectives setforth in the strategic plan. These are the daytodaybusiness
operationsthatsetshorttermgoalsormilestonesofoneto12monthsthat
providevalidationandevidenceofsuccesstowardachievingthemissionofthe
company.
One of The Coca Cola Company for instance is building on
their strategy of offering a Coca-Cola for every lifestyle and
occasion, they brought Caffeine-Free Coke Zero to the U.S.
Meanwhile, in Argentina and Chile, The Coca Cola Company
Putri Amandhari
64 INT B | Management Control System
Strategic Plan: The Coca Cola Company