Client: Knewton

Message: PrepTest 57 is the most recent

official LSAT from June 2009 Only Knewton has made it
available online for FREE, instantly scored, with full
explanations.
Sign up to take the test at LSAT.com

Markets: NATIONAL

Timing: Posters- April 2009-May 15th 2009

Peer Too Peer- September 2009
Mobile- September- Mid October 2009
School List:
School Listing Posters:http://www.collegiatepromotions.com/poster/top100colleges.html

School Listing: Peer Too Peer.

*UNIVERSITY OF FLORIDA
*UNIVERSITY OF TEXAS-AUSTIN
*UNIVERSITY OF CALIFORNIA-BERKELEY
*UNIVERSITY OF MICHIGAN-ANN ARBOR
*UNIVERSITY OF ILLINOIS-URBANA
*BRIGHAM YOUNG UNIVERSITY-Utah
*PENNSYLVANIA STATE UNIV
*UNIVERSITY PARKUNIV OF MARYLAND-COLLEGE PARK
*CORNELL UNIVERSITY-NY
*ARIZONA STATE UNIVERSITY-Tempe
*UNIVERSITY OF NO CAROLINA-CHAPEL HILL
*UNIVERSITY OF VIRGINIA-UNIV OF PENNSYLVANIA
*UNIVERSITY OF CENTRAL FLORIDA
*INDIANA UNIVERSITY-BLOOMINGTON
*UNIVERSITY OF SOUTHERN CALIFORNIA
*GEORGETOWN UNIVERSITY DC-
School List:
*GEORGE WASHINGTON UNIVERSITY- DC
*BOSTON COLLEGE –MA
*TEXAS A & M UNIVERSITY-COLLEGE STATION
*DUKE UNIVERSITY-NC
*YALE UNIVERSITY-CT
*HARVARD UNIVERSITY-MA
*BOSTON UNIVERSITY-MA

School Listing: Mobile.

*UNIVERSITY OF CALIFORNOIA-SAN DIEGO
*UNIVERSITY OF WESTERN WASHINGTON
*UNIVERSITY OF WASHINGTON
Business Objective: Promote Knewton LSAT Offers
to College Students on Client Selected College Campuses. Place High
Traffic Advertising Materials -
Impressions:
Average number of students *……………………………………….922
Number of days in sponsorship (maximum)……………………… x30
Total number of students per 60 sponsorship days………………27,660
Number of colleges…………………………………………………..x100
Total number of visits per run dates……………………………….2,766,000
Average number 0f gross Impressions Per VISIT Per Poster…..x8.7
Total gross impressions per campaign……………………………..24,064,200
Link to interview with Student:
http://s647.photobucket.com/albums/uu193/rnoah/?action=view&current=Picture015.f
lv
View more Photos visit:
http://www.kodakgallery.com/gallery/creativeapps/slideShow/Main.jsp?toke
n=495149677112:866441743
Program Elements:
Postering: 4 Campus Visits – (1 Month) – 7,762 Posters -
Printing Specifications:
Size: 8.5 X 11
Paper: 100 lbs stock
Finish: Gloss Text - Aqueous Coating
Ink: Web Form & Jet Press ink - from vansonink.com
__________________________________________________________
Sampling: – 42,900 Viral Marketing Postcards – 24 Schools
Market Manger Report:
Markets Targeted: Law Building, Political Science, Campus Center, Pre-Law
advising Office

Student Responses/quotes:
1. Thank you! Being able to take this free and be given explanations is
awesome.
2. Mock Trial Team: “Many of our members will be taking the LSAT soon and
be given all these flyers and this link is great for us and for them”
3. Pre-Law advising office: “Director said: We have similar programs, but the
one from Knewton is great and having it for free to our students is even better.
Thank you!”

Locations targeted on campus: Time spent in each

location:

Political Science Building 1 Hour

Campus Center/Union 2.5 Hours
Law Building/Department 1 hour
 COLLEGE BLUETOOTH MARKETING
Detected Downloaded Comments
Location
University of California, San Diego 2007 251 12.5%
University of Washington 1977 260 13.2%
Western Washington 893 119 13.3%
Totals: 4877 630 12.9%

Vendor Amount Detected cell phone 

Detected cell phone 
Samsung 1187 distribution by 
distribution by 
Manufacturer: 
Manufacturer: 
Generic 1058
LG 671
SMS Campaigns: Cell phone users 
SMS Campaigns: Cell phone users 
Nokia 752 were encouraged to text a general 
were encouraged to text a general 
keyword to a short code. During 
keyword to a short code. During 
BlackBerry 479 this campaign, 104 cell phone users 
this campaign, 104 cell phone users 
initialed the text. 
initialed the text. 
Sony Ericsson 301
Mobile website: Cell phone users 
Mobile website: Cell phone users 
SANYO 245 were directed to a mobile website 
were directed to a mobile website 
by the SMS message. During this 
by the SMS message. During this 
Motorola 179 campaign, the appropriate 
campaign, the appropriate 
Sharp 5 websites had 78 visitors.
websites had 78 visitors.

Total 4877
Thank You!
Headquarters
Marc D. Sorel –
Dave Sorel
Joe Rivard-
50 Sutton Ave.
East Providence, RI
02914
401-431-0771
Fax: 401-431-0774

NewAge Marketing -50 Sutton Avenue – East Providence – Rhode Island

– 02914 – Voice 401-431-0771/ Fax 401-431-0774/
www.CollegiatePromotions.com