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PROJECT

METRO Cash & Carry

Partner for
Professionals

A seccessfull business
throughout the world
Where you think we are there
**********

(In the Name of Allah, Most Gracious, Most

Merciful)

Prepared for
Ms ANIQA ZUBAIR
Teacher ITB

Prepared by
ALI RAZA RAFIQ 7108
SAFWAN SAFDAR 7111
ABDUL HANNAN 7103

BANKING & FINANCE

GC UNIVERSITY FAISALABAD

Partner for professionals

Metro is cash and carry wholesaler for business and professionals.

Metro provide quality products and business solution at the lowest
possible prices

Metro will dominate the cash and carry wholesale segment globally ,
through our unique business formula which improves the
competitiveness of our customers all over the world

Table of contents
Chapter title

page no.

Introduction

1
Business
concept
..1
Partner for professional .
2

Facts and
figures
..3
10 Metro
principles
.4
Company of opportunity
.5
METRO GROUP Compliance Programme .
7
Product
rage.
.9
Food
.9
Nonfood
11
Price
list
14
METRO own
brands
.16
Services

17
Customers
..18
Steps to become a
Customer
.20

In our views

...23

Welcome to METRO Cash & Carry

Partner for Professionals!

INTRODUCTION

Business Concept
The METRO Cash & Carry concept was unique when the first store opened its doors
to the German businesses in 1964: instead of placing orders for the delivery of
goods through multiple vendors, customers selected their own purchases directly at
a store in Mlheim an der Ruhr, Germany, and took those goods with them.
Today, the company has grown to become the leading international player in selfservice wholesale, operating with around 700 outlets in 30 countries. Much copied
around the world, METRO Cash & Carry is once again setting itself apart from its
competitors.

What is METRO Cash & Carry?

METRO Cash & Carry this name stands for one of the great success stories in
modern commerce. The unique wholesale business-to-business model of METRO
Cash & Carry is focused only towards professional customers such as hotels,
restaurant, caterers as well as small and mid-sized retailers. METRO Cash & Carry
offers this target group a greater efficiency than the multilayered supply chain thus
helping them to improve their business: By offering them a one-stop solution for
their purchases, by helping them to improve their assortment, by offering them high
quality products at reasonable and transparent prices and by offering them a
consistent supply source

What does METRO offer?

METRO Cash & Carry is a reliable partner for more than 20 million professional
customers worldwide. It gives them a clear competitive advantage in their own
markets. Professionals can purchase everything they need to run their business: A
restaurant owner, for example, can buy food like fish or vegetables as well as
kitchen equipment and office supplies.
METRO Cash & Carry offers an exceptionally wide range of high-quality products
under one roof. Depending on the size and type of wholesale center, the assortment
includes up to 20,000 items in the food range and 30,000 items in the nonfood
sector. As the name implies, METRO Cash & Carry customers select their own items
and take them with them to their restaurants and shops. With this unique businessto-business concept, the company has grown to become a leading international
player in self-service wholesale..

We are the Partner for Professional Customers

Our passion is to exactly meet the needs of our professional customers in order to
strengthen their own business. This is the key to the METRO Cash & Carry success
story: with around 700 stores in 30 countries, we are the internationally leading selfservice wholesaler
METRO Cash & Carry is the leading international player in self-service wholesale:
customer-focused, international and innovative. Our concept is oriented towards
helping our customers to successfully run their own businesses; made for
professional customers who hold a business licence, such as hotels, restaurants,
caterers, small retailers and offices.
Our strategy is focused on an enhanced wholesale model suited for the most
demanding international markets - across the world from Madrid to Moscow to
Shanghai. With the introduction of a regional organisation we have optimised the
companys structure for the future. We are looking back on a history of success in
wholesale concepts.

METRO Cash & Carry International

METRO Cash & Carry looks back on a history of success in wholesale concepts.
Founded in 1964 in Germany, the company quickly spread to many countries in
Europe, Asia and Northern Africa. Its tradition in wholesale is accompanied by social
heritage: A truly international corporate culture.
International expansion is a significant element of the corporate strategy. In about
four decades, METRO Cash & Carry has grown from a Western Europe-centred
wholesale concept to a leading international player in self-service wholesale,

operating over 687 outlets in 30 countries in 3 continents. There, METRO Cash &
Carry not only benefits from the dynamic economic development but also strives to
promote local purchasing power and consumer demand.

METRO Cash & Carry Pakistan

METRO Cash & Carry announced its operations in Pakistan in January 2006 & since
then it has established itself as a potential market leader in self service wholesale.
METRO Cash & Carry Pakistan opened its first wholesale centre in Lahore in October
2007 and today it is successfully operating 5 wholesale centres, 2 in Lahore, 1 in
Karachi, 1 in Faisalabad & 1 in Islamabad.
The companys country head office is based in Lahore at Thokar Niaz Baig near
motorway. The current Head count of employees is approx 1176 including Head
Office & 5 wholesale centres

In facts Figures
Cash & carry
Type

Private

Industry

Wholesale

Founded

1964

Headquarters

Dsseldorf, Germany

Key people

Frans W.H. Muller, CEO

Products

FMCG

Locations

702

Number of countries

31

Revenue

36.1 billion (2010)

Employees

280,000 (2010)

Website

www.metro-cc.com

Total selling space

5.3 mn sqm

Articles, food assortment

20,000

Articles, nonfood assortment

30,000

Metro cash and carry through out the world

Cash and carry with holding a list of 31 countries, 3
continents

Cash and carry having same outlets, same building structure, same type of
control and same type of customers through out the world

10 METRO Cash & Carry principles

The success of the company is based on the following principles:
Focus on professional customers
One-stop shopping
Efficient store concept designed for professional needs
Advanced customer service
Enhanced customers competitiveness
Excellence in supply chain and quality management
Strengthening of local suppliers
Development of national infrastructures
Career opportunities
Internationally transferable concept

Store Formats
In the METRO Cash & Carry wholesale stores, the focus on the special needs and
demands of professional customers, mainly from HORECA businesses, reflects in the
structure and the three different wholesale store formats: the Classic format (10,000

 16,000m2), the Junior format (7,000 9,000m2) and the Eco format (2,500
4,000m2).
METRO Cash & Carry is always located at major traffic junctions with excellent
transport access and sufficient parking space. The opening times are adjusted to
the business hours of the customers.

Local Requirements
Up to 50,000 different food and non-food products catering to the specific needs of
national and local customers are always available -- in excellent quality -- at METRO
Cash & Carry.
Worldwide, we are the first to offer regional products for regional professional
demand: In China, specialties like dim sum are as much a part of our product range
as kfte in Turkey or plum pudding in England.
This implies a unique local sourcing system: up to 90 percent of METRO Cash &
Carry goods are purchased from local producers and suppliers. Close cooperation
with them builds trust and increases the level of acceptance that METRO Cash &
Carry enjoys at each of its locations.

Strategy
The unique wholesale business-to-business model of METRO Cash & Carry ensures
the companys future prosperity supported by two major strategic pillars: the
development of tomorrows METRO Cash & Carry by focusing on the major
performance improvement program "MCC2012 Committed to Excellence" and the
leading international growth of the wholesale concept.
The key to success is our flexible business concept which can be adapted to specific
national and local customer needs in any emerging country as well as to the
demanding value enhancing project on an international base. Overall, METRO Cash
& Carry forms part of the strategy of METRO GROUP, a major international player in
trade and retail. The holding, METRO AG, is listed on the stock market. More
detailed information is supplied by METRO GROUP Investor Relations.

Structure
With operations in 30 countries, 3 continents and 11 time zones, METRO Cash &
Carry is the most international player in the self-service wholesale sector.
Entrepreneurial thinking and a pioneering spirit is always an integral part of the
virtues of METRO Cash & Carry: we have been among the first international trading
companies in many countries such as China, India, Russia and Turkey. Thereby,

METRO Cash & Carry also supports the development of local trading infrastructures
and modern supply chains.
CEO Frans Muller, a member of the Management Board of METRO GROUP, takes
charge of METRO Cash & Carrys entire business which operates an international
network of over 700 wholesale markets with a two-region management structure:
Europe & MENA and Asia, CIS & New Markets.

Company of Opportunity
METRO Cash & Carry is the international leading company in self-service wholesale.
For over 40 years, the company has been supporting high-volume commercial
customers. Today the company is represented in 31 countries and offers its
commercial customers up to 50,000 different products (variable from country to
country) under one roof.
METRO Cash & Carry employs more than 280,000 people across the world and in
many regions is among the biggest employers. Qualified, highly-motivated
employees create the foundations needed for successful expansion on an
international level and sustained growth of the wholesaling company. A
performance-driven approach, openness and international outlook are the corporate
culture that we practice.

MCC Guiding Principle:

1. Trust and Respect
Everybody's opinion counts
We treat every person the same way
2. Open Door Policy
We avoid organizational barriers
Two-way communication
We encourage change and sharing of ideas
3. Empowerment to Personal Responsibility
We allow people to take risks
We consider "making mistakes" as part of the game
4. Be a Role Model

 We demonstrate commitment and enthusiasm

5. Setting Clear Personal Objectives and Tasks
We have implemented a management-by-objectives concept
6. Recognition and Reward
We consider honest and transparent feedback as a "must"
We reward high performance (not only with money)
7. Team Spirit
We encourage maximum team engagement and knowledge
8. Positive Working Environment
We guarantee a safe and healthy working environment
We encourage innovation and creativity

9. Corporate Social Responsibility

We are committed to the principles of social responsibility

Why join METRO Cash & Carry?

METRO Cash & Carry employs more than 280,000 people across the world and in
many regions is among the biggest employers. Qualified, highly-motivated
employees create the foundations needed for successful expansion on an
international level and sustained growth of the wholesaling company. A
performance-driven approach, openness and internationality are the corporate
culture that we practice.
We offer international exposure and personal development through training abroad
and also on-the-job opportunities for skill up gradation.
.

METRO GROUP Compliance Programme

The activities of the METRO GROUP are subject to manifold laws, regulations and
self-imposed codes of conduct. In 2007 METRO GROUP has created a group-wide
standardized Compliance Programme which combines and complements the
existing measures to ensure compliance with these rules.

The goal of the Compliance Programme is to support all METRO GROUP employees
in complying with relevant laws, regulations and codes of conduct. For this purpose,
clearly defined measures were established. Their implementation is organized and
coordinated by the Compliance Officers of the METRO GROUP.

Essential components of the Compliance Program are the eight Business Principles
of the METRO GROUP:
Avoiding and Handling Conflicts of Interest
Offering and Granting Benefits
Soliciting and Accepting Benefits
Appropriate Handling of Corporate Information
Compliance with Antitrust Law
Diversity, Equal Opportunity and Tolerance Non-Discrimination
Respect for Fair Terms and Conditions of Employment
Compliance with Applicable Laws and Company Guidelines

Metro group
Made to trade
Type

Aktiengesellschaft

Traded as

FWB: MEO

Industry

Retail

Founded

Metro AG formed in 1996

Headquarters

Dsseldorf, Germany

Area served Europe, Asia, and Africa

Key people Olaf Koch (CEO and Chairman of the management board), Franz Haniel
(Chairman of the supervisory board), Mark Frese (CFO)
Services
Supermarkets, hypermarkets, consumer electronics and appliance
retail, department stores
Revenue

67.26 billion (2010)[1]

Profit

850 million (2010)[1]

Total assets 35.07 billion (end 2010)[1]

Total equity 6.460 billion (end 2010)[1]
Employees

283,280 (average, 2010)[1]

Divisions

Metro Cash and Carry, Real, Media Market, Saturn, Galleria Kaufhof

Website

www.metrogroup.de

METRO Cash & Carry Pakistan Wholesale

Centers
METRO Cash & Carry is successfully operating 5 wholesale centers in Pakistan i.e. 2
in Lahore, 1 in Karachi, Faisalabad & Islamabad respectively.

METRO Cash & Carry Pakistan (Pvt.) Ltd. Head office

Canal Bank Wholesale Centre
Thokar Niaz Baig, Multan Road
Lahore 53700
Pakistan
Telephone: +92 (0)42 37508001

Fax:

+92 (0)42 37508094

UAN: 111 786 622

Opening Dates:
Canal Bank Wholesale Centre, Lahore: October 30, 2007
Capital Wholesale Centre, Islamabad:

April 03, 2008

Lyallpur Wholesale Centre, Faisalabad: January 14, 2009

Airport Wholesale Centre, Lahore:

January 14, 2009

Safari Park Wholesale Centre, Karachi: March 26, 2009

Product range
Each store is tailored to address the needs of professional customers. We offer a
wholesale price that leaves the customer room for healthy margins and provide a
one-stop-shop for the customer.
In the food range, freshness is our first priority. This is guaranteed by the efficient
supply-chain and quality control management we have in-place.
In non-food, we offer only products that are up-to-date in terms of technology and
design, and meet all safety standards.

Food
At the METRO wholesale center you can find a wide range of food products
Dairy, Frozen
METRO offers an all-new assortment of cheese and dairy products sourced from
across the globe which includes a delectable range of fine cheese, rich cream,
butter and other exciting gourmet products - all available to suit your needs.
The range includes: Cheese, Butter, Eggs, UHT Milk, Cream, Pasteurized Milk,
Yogurt, Chilled Ready Meals, Drinks, Ice Cream, Frozen Vegetables & Fruits and
Frozen Ready to Serve.

Meat
All types of Halal meat (Fresh, Frozen, Processed) is available in a temperaturecontrolled environment. Availability of premium quality meat is ensured through
reliable supply chain procedures and strict quality assurance measures, right from
live stock procurement to end-product at our center. A variety of meats is available
in different cuttings of Mutton, Beef and Chicken to cater the needs of our
professional customers
The assortment comprises a wide range of meat from local breeds:
- Mutton: (bakra, chatra, dumba)
- Beef: (bachra, katta, cow, buffalo)
- Chicken: (Broiler, Desi)
All meat products are packed in a hygienically controlled environment
Fresh Fish & Seafood
An assortment of high quality seafood, obtained through local and international
sources, is available at METRO Cash & Carry. The seafood is offered in different
forms such as alive, fresh, frozen (raw & marinated) and delicatessen.
Fruits & Vegetables
Think METRO, Think Fresh!
Fruits and vegetables sold at METRO are sourced directly from growers. State-of-theart technology is used to maintain freshness and quality while availability is
guaranteed by keeping the products under a cool chain. METRO has its own system
for quality analysis and checks. Fruits and vegetables presentation and packing are
designed to make life easier for our customers. There is a wide range of local and
imported products available under one roof.
Edible Groceries, Canned Goods and Bakery

Edible Groceries include all such items that are consumed in every part of Pakistan
on a daily basis, such as Sugar, Vegetable Oil, Rice, Spices, Flour, Lentils and many
other products. A wide range of grocery items are available under one roof at
METRO centres with a mix of local and imported brands. The Canned Goods
category offers Jams, Ketchup, Sauces, Canned Fruit and Vegetables, Pet Food,
Canned Fish and other canned food products. In the freshly baked category, all
kinds of breads, cakes, biscuits, etc. are available.
Sweets and Confectionary
The assortment includes: Biscuits, chocolates, toffees, chewing gums, candies, tea,
coffee, cocoa powder, crispies, Nimko, powder drinks and dried fruits and nuts.
Edible Grocery - Oils, Cereals, Coffee, Tea, Biscuits, Spices, Seasonings, Sugar,
Sauces, Pickles, Noodles, Soups, etc.
Tobacco and Beverages
The category offers a wide variety of Carbonated Soft Drinks, Bottled Water, Juices,
Energy Drinks, Squashes, Syrups & Concentrates, Non-Alcoholic drinks and
cigarettes.
Detergents
Detergents include all products that come under Cleaning & Caring. METRO Cash &
Carry offers a wide range of national and international brands are made available
after understanding the needs of our customers. This category includes: Laundry
Detergents, Fabric Caring Agents, Dish Washing Agents, Hygiene Papers, Paper
Products, Shoe Cleaning & Caring, Insecticides and Disposables.
Cosmetics & Toiletries
Cosmetics and toiletries included articles related to personal care and hygiene. Our
focus on understanding the needs of our customer enables us to build assortment
that becomes business solution for our customers. The articles in this category
include: Baby care products; Bath and shower products; Colour cosmetics;
Deodorants; Depilatories; Fragrances; Haircare products; Men & Women grooming
products; Oral hygiene; Premium cosmetics; Skin care and Sun care products.

Non Food
METRO offers a wide range of Non Food products
Office Equipment

METRO caters to the needs of modern business by providing a wide range of office
equipment and materials. These include: Computers, Accessories, Printers, Mobile
phones, Fixed Line Phones, Faxes, School Products, Copy Paper, Packaging Materials,
Office Supplies, POS material and Stationary. All major brands are available under
one roof, such as HP, Samsung, LG, Motorola, Nokia, Aurora, Sigma, Max, Pelikan,
Piano, Picasso, etc.
Media , Radio & Accessories
METRO offers all the famous brand names such as Samsung, Sony, LG, Philips,
Olympus, Nikon, Yashica, Nobel, Fuji, etc. The product range includes TV sets, DVD
Players, Home Theatre, Hi Fi, MP3/MP4 Players, Digital Camera, Camcorder, Game
Consoles, Car Audio, Batteries and Chargers, Books, Journals, Magazines,
Newspapers, Recorded, Unrecorded Media and Storage Media. METRO prides itself
in bringing the latest technologies & innovations to its customers.

Home Electronics/House Hold

A wide range of Home Appliances such as washing machines, refrigerators, freezers,
cookers, microwave ovens, air conditioners, built-in appliances, hand blenders,
mixers, deep fryers, irons, vacuum cleaners and all small electric appliances. All
leading brands such as LG, Samsung, Mitsubishi, Haier, Dawlance, PEL, Panasonic,
Siemens, etc. are available at most reasonable prices.
Household Goods
The Household range includes products from pots and pans and chaffing dishes to
commercial tableware and glasses for Hotels, Restaurants and Caterers. The
selection includes brands in the following segments:
Pots & Pans (Tefal, Sonex, Majestic, Prestige)
Tableware (Luminarc, Clayworks)
Glass (Pasabache, Bormioli Rocco, Toyonasic, Ocean)
Cutlery & Cutting Tools (Cocktail, Kiwi)
Kitchen Utensils & Serving Articles (Fackleman).

The range also include decoration products (Walther Glass),

Candles
Cleaning items.
Lamp fixtures, lamps & bulbs (OSRAM, PHILIPS)
Electrical items (BUSH) Bathroom & Sanitary (Faisal & ICL)
Flooring (Krono Flooring)
Paints and painting accessories (ICI,Master Paints)
General use and specialized hand tools (Stanley)
Power tools (BOSCH, Black & Decker)
Generators (Honda) and operating equipment.
DIY also offers a wide range of car interior and exterior equipment, car care
solutions (MOTHERS, COSMIC) and good quality tyres at low rates (GOODYEAR,
NEXEN).
Home Textile/Home Decoration
METRO offers a comprehensive array of Bed Linen, Towel, Quilts, Cushions, Blanket,
Table cloth, Carpets, Mattress and Office Furniture to suit domestic and commercial
needs
Ladies wear/Mens wear/Childrens wear/Shoes/Luggage
The Apparels Division at METRO offers a wide variety of brands and high quality
products at wholesale prices. The Ladies wear category offers both Eastern and
Western wear. Mens wear offers top brands such as Wrangler, Bonanza, Leeds, etc.
for formal and casual wear. The Childrens wear section offers Skids and Colors and
a modern collection of shoes under such brands as Servis, Bata, Starlet. The
luggage category besides American Tourister, Eminent and Lambertazzi (a METRO
brand) are available.
Sports & Seasonal
This section offers high quality Gym Accessories, Motorcycles, Sports Apparel,
Swimwear and Sports Shoes. There is a complete collection of top brands is
available at compatible prices, such as Puma, Servis, Cheetha, and Ihsan Sports,
besides Pak Hero motorcycles. The section also offers a complete range of imported
Garden Furniture and Accessories, Lawnmowers, Camping, Water Sports, BBQ,
Decoration Items, Artificial Flowers and Planting Pots. Additionally, some leading

brands that are available include Barbie, Disney, Fisher Price, Hot Wheel and
Leapfrog

Product Description
ENERGIZER RECHEARGABLE AA2
ENERGIZER RECHEARGABLE AAA2
ENERGIZER WATER PROOF WP-251
ENERGIZER/EVERDY RECH LITE RC-102
HEDGE CLIPPER PRO CLASSIC
ENERGIZER RECHARG LANTERN TL-05
ENERGIZER HARD CASE TUF-2D
CANON GAS GEYZER CLASSIC 55
PICASSO CRYSTAL 10 BALLPEN BLUE
MULTI PLUG ADAPTER 20A, 250V AERO
3 PIN 16A CIRCUT BRE BUSCH JAEGER
15W 2U DAYLIGHT, E27 OSAKA
REMINDER WRITING PAD 5.5" X 8.75"
REMINDER WRITING PAD 8.25"X11.25"
REMINDER WRITING PAD 8.25"X13.25"
CREDIT VOUCHER 8.50"X5.25"
URDU LEDGER LARGE NO 3, 60 PAGES
URDU LEDGER LARGE NO 4, 80 PAGES
URDU CASH BOOK NO 3, 60 PAGES
URDU CASH BOOK NO 4, 80 PAGES
6PC TEA SPOON (BIG) - ART JADE
6PC SOUP SPOON(SMALL) - ART JADE
6PC CAKE FORK - ART JADE
6PC DESSERT FORK - ART JADE
REGISTER H4, 160 PAGE, 8.5"X13.5"
REGISTER H4, 240 PAGE, 8.5"X13.5"
REGISTER H4, 320 PAGE, 8.5"X13.5"
COPY H2, 160 PAGES, 7.5" X 10"
COPY H2, 240 PAGES, 7.5" X 10"
SPIRAL NOTEBOOK-20-S, 120 PAGES
THINGS-TO-DO PAD, 100 PAGES
IMPERIAL HB 280ML X 6 - TN
UHU ALL PURPOSE 7CC
UHU ALL PURPOSE 20CC
UHU ALL PURPOSE 33CC
UHU GLUE STICK 8G
UHU GLUE STICK 21G
UHU GLUE STICK 40G
PICASSO CRYSTAL 10 BALLPEN BLACK
PICASSO CRYSTAL 10 BALLPEN RED
PICASSO CRYSTAL 10 BALLPEN GREEN
PIANO SOFT-BLACK 10 SOFT INK PENS
COLOP-MICRO II-BLUE STAMP PAD
COLOP-MICRO II-BLACK STAMP PAD

MU
2
2
1
1
1
1
1
1
10
1
1
2
5
5
5
5
1
1
1
1
6
6
6
6
1
1
1
1
1
5
5
6
10
4
4
4
4
4
10
10
10
10
1
1

Price w/o GST

404
404
435
1723.28
399.13
929
699
15085.35
50
99
539
219
141
248
273.5
128.21
170.94
213.68
170.94
213.68
395.69
387.07
395.69
487.07
129
169
219
74
99
175
98.29
111.21
149
169
249
169
279
479
50
50
43
140
89
89

Price with GST

468.64
468.64
504.6
1999.0048
399.13
1077.64
810.84
17499.006
50
114.84
625.24
219
163.56
287.68
317.26
148.7236
198.2904
247.8688
198.2904
247.8688
459.0004
449.0012
459.0004
565.0012
149.64
196.04
254.04
85.84
114.84
203
114.0164
129.0036
172.84
196.04
288.84
196.04
323.64
555.64
50
50
43
140
103.24
103.24

COLOP-MICRO II-RED STAMP PAD

COLOP-MICRO II-GREEN STAMP PAD
COLOP-MICRO II-PURPLE STAMP PAD
WIPER SEVEN STAR (DOUBLE RUBBER)
MOP BUCKET 36 LTR SINGLE BUCKET
WRINGER TROLLEY 40X27X34CM
PELIKAN TEXT MARKER 2 CLR SET
25W SP DAYLIGHT B22 OSAKA
25W SP DAYLIGHT E27 OSAKA
25W SP WARMWHITE B22 OSAKA
25W SP WARMWHITE E27 OSAKA
DINNER PLATE (FLAT) - ART PRIME
DINNER PLATE (DEEP - ART PRIME
BAHADUR ERADICATOR
BAHADUR ERASER B-20, PACK OF 12
RICE DISH (SMALL) - ART PRIME
B&D HAMMER DRILL 710W 13MM
ANGLE GRINDER 2000W 7" B&D
B&D CORDLESS SCREWDRIVER 3.6V
KW, 5103T STAPLE MACHINE #10 MINI
KW-5620 STAPLE MACHINE FULL METAL
KW, 5990 AUTO ELECTRIC STAPLER
KW, 508 STAPLE REMOVER
KW,5093 STAPLE REMOVER HEAVY DUTY
KW, 912 PUNCHING MACHINE MEDIUM
KW, 97 AO PLIER ONE HOLE PUNCH
KW, 96PO PUNCHING MACHINE
KW 0100, STAPLE PIN NO. 10
KW 0246 STAPLE PIN 24/6
KW SCISSORS 5.5"
KW SCISSORS 7"
KW SCISSORS 8.5"
PRONOTI-MEMO PADS IN WOODEN BOX
MITSUBISHI SPLIT AC 1.1 T MS-13C
MITSUBISHI SPLIT AC 1.5 T MS-18C
MITSUBISHI SPLIT AC 2.0T MS-24C
ORIENT WATER DISPENSER OWD-529
PRONOTI-NEON 4 COLORS,STRIP 100X4
SKBCO 24 CLEAR TAPES 12MM 72 YDS
SKBCO 12 CLEAR TAPES 24MM, 72 YDS
GFC CEILING FAN AWAMI 56"
GFC LOUVRE TCP FAN 15"
GFC WALL BRACKET FAN18" LIGHT
GFC EXHAUST PLASTIC BODY FAN 10"
AURORA CASH COUNTING MACHINE V10
AURORA COUNTING MACHINE BNC 2000
AURORA PAPER SHREDDER AS-880
SONY DVDR 10 PCS
SONY DVDR SPOOL 50
SONY DVD RW 5 PCS

1
1
1
1
1
1
2
2
2
2
2
6
6
12
12
1
1
1
1
1
1
1
1
1
1
1
1
20
20
1
1
1
1
1
1
1
1
1
24
12
1
1
1
1
1
1
1
10
50
5

89
50
89
219.83
3999.14
7400.86
88
329
329
329
329
1290.52
1290.52
120
29
193.1
4499
6999
2549
89
259
4719
29
259
189
79
279
199
289
109
169
179
329
36206.04
46550.86
56895.69
7757.76
99
336
318.1
1809.48
2326.72
1981.9
1292.24
5500
14000
7500
325
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259

103.24
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103.24
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8584.9976
88
329
329
329
329
1497.0032
1497.0032
120
29
223.996
5218.84
8118.84
2956.84
103.24
300.44
5474.04
33.64
300.44
219.24
91.64
323.64
230.84
335.24
126.44
196.04
207.64
381.64
41999.0064
53998.9976
65999.0004
8999.0016
114.84
389.76
368.996
2098.9968
2698.9952
2299.004
1498.9984
6380
16240
8700
377
1084.6
300.44

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110.35
183.72
164.8
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729.64
1483.64
128.006
222.0048
198.976
232
480.9128

METRO own brands

Coming soon!!!!!!!!!!!!!!!!!!!
In several food and non-food product categories METRO Cash & Carry offers a wide
range of its own brands. These brands are highly popular across the globe.
The availability of these brands allow our customers to save money without
compromising on the quality for which we are famous and feel proud of it.

Quality
Top product quality is a benchmark for METRO Cash & Carry. Maintaining quality
standards is one of the most important issues for the whole company. Different
instruments help METRO Cash & Carry meet its commitment to quality as real
quality is not always easy to recognize at first glance.
An advanced quality assurance system built on international regulations as well as
a supply chain management based on HACCP standards for the company and its
professional customers help guarantee highest quality at any time

Brands
METRO Cash & Carrys ambition is simple and clear: being a trusted partner for
professionals. Therefore, brands play an important role building up a relationship of
trust with quality-seeking professional customers. Each of our products is offered in
large volumes at highly competitive prices and meets METRO Cash & Carrys
highest standards in rashness, quality and service.
This is guaranteed not only by well known local and international brands, but also
by the top six METRO Cash & Carry

Services
METRO Cash & Carry is the partner for professionals: We fulfill the business
demands of our customers by offering excellence in every respect. METRO Cash &
Carry is not only the leading international self-service wholesaler, but also a solution

provider for professionals from restaurants, hotels, catering companies, traders and
other service companies. Customers' success is the engine that drives our efforts.
The range of METRO Cash & Carrys services all serve the goal of anticipating what
professionals need: From recently introduced delivery services to A GASTO
consulting and solutions management, modern Trader Shop concept planning
through to up-to-date customer promotion services via METRO Post.

Product Labeling
In many countries, METRO Cash & Carry own brands are labelled with detailed
information on calories, recommended average consumption and many other useful
health guidelines. This helps our professional customers to build up sustainable
relationship with their customers.

Effective Cooling
In Denmark, METRO Cash & Carry opened a store which is pioneer for new
measures, techniques and layout modifications to reduce energy consumption in all
stores of METRO Cash & Carry. At the Aalborg store, the company is testing an
innovative cooling concept to decrease the emission of CO2. Fresh foods like meat,
fish, dairy products as well as fruits and vegetables are displayed in closed
departments. This avoids the effusion of coldness and leads to a more efficient
energy use. Moreover, state-of-the-art cooling shelf technology is applied.

Supply Chain
In each market METRO Cash & Carry is active in, the company sources up to 90
percent of the products from local suppliers and distributors. The strong
regionalisation of the METRO Cash & Carry concept implies a sustainable
development of the local producers to meet the international standards in product
quality and safety. Several farmer development programmes and projects for the
traceability of regional food products are just some of the elements of a sustainable
supply chain.

Farmer Development
METRO Cash & Carry Pakistan lives up to its responsibilities. The company is
planning to cooperate with the German Investment and Development Company
(DEG) on a program to support farmers and fishermen. Participants will learn how to
improve quality, increase yield and upgrade logistics. The training programmes
strengthen the competitive position of local producers and enable them to enter
new export markets. As a pilot project, METRO Cash & Carry Pakistan already
implemented a training seminar for 50 fish farmers in Punjab. In Pakistan, the

company also invests in modern mobile fish handling centres to ensure the cold
chain and set new quality standards for fresh produce.

Human Resources
METRO Cash & Carry is a truly international employer: The Company operates
stores in 30 countries from Great Britain to China. The responsible management of
the international workforce is a main factor of the company's long success story.
The sustainable development and training of talents, the integration of the
demographic change as well as diversity in the company's human resources
structure is a trademark of METRO Cash & Carry.

Care & Share

As the international market leader in the cash and carry sector, METRO Cash &
Carry aligns business success with social responsibility. The company-wide initiative
Care & Share supports local charitable organisations with donations of food and
other goods to people in need. Through individual or ongoing social sponsorship and
donation activities, METRO Cash & Carry supports initiatives in countries such as
Austria, Germany, Hungary, Pakistan, Poland, Portugal, Spain, Vietnam and Ukraine.

Delivery Services
Since its successful introduction in Germany in early 2009, the delivery service has
been carefully tested and step by step rolled out to other countries where METRO
Cash & Carry operates. So far (until Oct. 2010) the value-added service is already
available for professional customers in 26 countries across Europe and Asia. The
innovative approach is widely embraced by the intended customer groups and has
helped the company develop new customers and drive sales growth continuously.
Around 4,600 employees are currently engaged in the delivery service around the
world.

Customer

The professional range of products and services available at METRO Cash & Carry
goes far beyond any ordinary retail offer. High quality and freshness, bulk
packaging, competitive pricing, and value added services specifically aim at
restaurants, hotels and owners of retail shops

METRO Cash & Carry Customers

Prepare or resell food and drinks and rely on the guaranteed product quality and
freshness of METRO Cash & Carry
Are professionals who do not accept any compromises?
Serve their customers with value added services and demand the same from their
supplier
are leading in their market thanks to competitive pricing, unbeatable quality and
great service the key advantages of sourcing at METRO Cash & Carry
As a partner for professionals, METRO Cash & Carry issues customer cards for
business owners, self-employed professionals, freelancers and institutions only. The
customer card guarantees access to the outlets of METRO Cash & Carry in 30
countries.

10 good reasons why you should become a customer

1. Lowest possible prices
Quality products available at best possible prices due to systematic buying
approach.
2. Stock availability
Computerized Goods Management System (GMS) ensures availability of products on
demand
3. One-stop shop
More than 20,000 food and non-food products offered under one roof to save your
time
4. Extensive business hours
Non stop shopping available for longer hours
Monday to Saturday : 7:00 am to 11:00 pm Sunday :11:00 am to 8:00 pm
5. Quality guarantee

Quality assurance and modern storage techniques ensure availability of high quality
goods
6. Free parking
Vast free parking space for all types of vehicles
7. After sales services
Trained staff is always ready to provide after sales services to our valuable
customers
8. Promotional activities
For different promotional offers/schemes, customers will receive METRO Post once
every two weeks. Email facility is also available.
9. Simple but comprehensive billing system
Customers can scrutinize their own stocks using our detailed computer generated
invoice
10. Great value for money
A wide range of different quality products, at lowest possible prices, that increase
your profitability.

Customer First
Customer orientation is key to success:
Everyone should know their customers
(be it our external customers in the stores or our internal customers in
other departments, regions, countries, and headquarters) and be able to
understand and fulfill their wishes. We approach the customer; the
customer does not approach us. We understand and recognize customer
needs before these arise.

The corresponding principles are:

Customer first in whatever we do

Their need is our job
Smile, then act
Always raise the bar
Lead in our chosen customer target segments

Steps to become a Customer

Please visit your nearest METRO Cash & Carry wholesale center. (Addresses
available on the front page of our website)
2. From Customer Entrance obtain Customer Registration Form. Alternatively, you
can take a print out from the links below.
3. Fill in the form. (You may ask for assistance from the staff present at customer
entrance desks)
4. Attach the following items with your Customer Registration Form before
submission.
Proof of business e.g. Copy of business NTN registration certificate OR Registration
with any trade body OR Authority letter on companys letter head etc.,
Copy of your National Identity Card.
5. A temporary customer card shall be issued immediately. After due verification, a
permanent card shall be issued. Permanent card can be picked up from that
wholesale center after 10 days of form submission. This card can also be posted on
customers address upon request.

Positive turnover and growing customers

The supplement to the company's classic self-service business model has been
popular among customers and instrumental in boosting the companys turnover. In
each country more and more customers have been drawn to METRO Cash & Carry
thanks to the delivery service. Worldwide about 32,000 new customers were
acquired throughout 2009 by virtue of this very initiative. The extensive
implementation this year is expected to help the wholesale company secure
another 50,000 customers around the world as benefiting from its wide assortment
of quality goods is becoming more convenient and efficient.

In our views

We suggest you to visit Metro cash and carry at least one time.
Cash and carry is perfact partner for professional.
Becouse we can buy the things of everykind from a one- stop store,with its
original taste, pure, fresh and lowest possible prices
Top product quality is a benchmark for METRO Cash & Carry. Maintaining
quality standards is one of the most important issues for the whole company.
Computerized Goods Management System (GMS) ensures availability of
products on demand
Quality assurance and modern storage techniques ensure availability of high
quality goods
Extensive business hours

Non stop shopping available for longer hours

Monday to Saturday : 7:00 am to 11:00 pm Sunday :11:00 am to 8:00 pm

*** --- Thank you---***

Project by
Mian ali raza