NEED OF THE STUDY

In modern days, market plays a vital role in rapidly changing industrial scenario.
The marketing decline is under going reappraisal in the light of vast goals,
technological, economic and social changes being faced by the today companies. The
order to known the changes in the field of marketing it are necessary to conduct market
survey.
Study is conducted considering the following accepts:
Firstly, visage is a representative of soft drink market which is highly promoting
with a lot of potential which is at to be tapped.
Secondly the behavior of the retailer is very much influenced by the additional
benefits he is getting for selling the products having.
Thirdly to understand the advertisement strategy of the soft drinks in the present
scenario and the competition level in the market.
Considered the key role of the advertisement in present day market as an
attempt was made to study the impact of companys schemes of offering coolers to the
customer.

SCOPE OF THE STUDY

There is lot of scope for the further study in the project. Further study can be
done in the following ways.
We can make a study on Pepsi and Cock companies efficiency in their promotion
activities.
There is chance to know whether the Pepsi and Cock are doing the right thing
regarding the sales promotion, product quality, discounts and advertising.
A study on impact of visit coolers sales of Pepsi also be taken up.

OBJECTIVE OF THE STUDY

In view of intensifying competition in soft drink market, it is imperative that a
brand keeps a constant, which on them market and response properly and promptly to
the dynamics of the market. It is in view of this fact has the present study has been
taken up for PEPSI.
To know and compare the advertisement of Pepsi and Cock.
To know the promotional activities of sales promotion, advertising and public
relations.
To know the strategy of Pepsi and its competitors regarding the Marketing Mix.
To know the problems of retailers and to offer the suggestion for improving in sales.

RESEARCH METHODOLOGY
Research methodology is considered as the nerve of the project. Without a proper wellorganized research plan, it is impossible to complete the project and reach to any
conclusion. The project was based on the survey plan. The main objective of survey
was to collect appropriate data, which work as a base for drawing conclusion and
getting result.
Therefore, research methodology is the way to systematically solve the research
problem. Research methodology not only talks of the methods but also logic behind the
methods used in the context of a research study and it explains why a particular method
has been used in the preference of the other methods

Research design:
Research design is important primarily because of the increased complexity in the
market as well as marketing approaches available to the researchers. In fact, it is the
key to the evolution of successful marketing strategies and programmers. It is an
important tool to study buyers behavior, consumption pattern, brand loyalty, and focus
market changes. A research design specifies the methods and procedures for
conducting a particular study. According to Kerlinger, Research Design is a plan,
conceptual structure, and strategy of investigation conceived as to obtain answers to
research questions and to control variance.

Types of research is:

Descriptive Research

The type of research adopted for study is descriptive. Descriptive studies are
undertaken in many circumstances when the researches is interested to know the
characteristic of certain group such as age, sex, education level, occupation or income.
A descriptive study may be necessary in cases when a researcher is interested in
knowing the proportion of people in a given population who have in particular manner,
making projections of a certain thing, or determining the