Udemy

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Udemy.comisaplatformormarketplaceforonline
learning.UnlikeacademicMOOCprogramsdrivenby
traditionalcollegiatecoursework,Udemyprovidesa
platformforexpertsofanykindtocreatecourses
whichcanbeofferedtothepublic,eitheratnocharge
orforatuitionfee.[1]Udemyprovidestoolswhich
enableuserstocreateacourse,promoteitandearn
moneyfromstudenttuitioncharges.
NoUdemycoursesarecurrentlycredentialedfor
collegecredititsstudentstakecourseslargelyasa
meansofimprovingjobrelatedskills.[1]Somecourses
generatecredittowardtechnicalcertification.Udemy
hasmadeaspecialefforttoattractcorporatetrainers
seekingtocreatecourseworkforemployeesoftheir
company.[2]

Udemy

Industry

elearning

Founded

2010

Founder

ErenBali
GaganBiyani
OktayCaglar

Keypeople

DennisYang(CEO)

Website

http://www.udemy.com

ItisreportedthatUdemyhasservedover5million
students,andoffersmorethan22,000coursealternatives.[3]

Contents
1History
2AboutUdemy.com
2.1MassiveOpenOnlineCourse(MOOC)
2.2Mobile
3Reception
4References
5Externallinks

History[edit]
In2007UdemyfounderErenBalibuiltsoftwareforalivevirtualclassroomwhilelivinginTurkey.He
sawpotentialinmakingtheproductfreeforeveryone,andmovedtoSiliconValleytofoundacompany
twoyearslater.ThesitewaslaunchedbyBali,OktayCaglarandGaganBiyaniinearly2010.[4]
InFebruary2010,thefounderstriedtoraiseventurecapitalfunding,buttheideafailedtoimpress
investorsandtheywererejected30times,accordingtoGaganBiyani.[5]Inresponsetothis,they
bootstrappedthedevelopmentoftheproductandlaunchedUdemywhichinfers"TheAcademyof
You"inMay2010.[5]
Withinafewmonths,1,000instructorshadcreatedabout2,000courses,andUdemyhadnearly10,000
registeredusers.Basedonthisfavorablemarketreaction,theydecidedtoattemptanotherroundof

financing,andraised$1millioninventurefundingbyAugust.[6][7]Thissumwassignificantlymorethan
theyhadoriginallysoughtwhenapproachinginvestorsjustmonthsearlier.[5]
InOctober2011thecompanyraisedanadditional$3millioninSeriesAfundingleadbyGroupon
investorsEricLefkofskyandBradKeywell,aswellas500StartupsandMHSCapital.[8]
InDecember2012thecompanyraised$12millioninSeriesBfundingledbyInsightVenturePartners,
aswellasLightbankCapital,MHSCapitalandLearnCapital,bringingUdemystotalfundingto$16
million.[9]
OnApril22,2014theWallStreetJournal'sDigitaleditionreportedthatDennisYang,ChiefOperating
OfficerofUdemywasnamedCEO,replacingErenBali,whoremainschairmanandheadofproduct.[10]
InMay2014Udemyraisedanother$32millioninaSeriesCfunding,ledbyNorwestVenturePartners,
aswellasInsightVenturePartnersandMHSCapital.[11]

AboutUdemy.com[edit]
Udemyservesasaplatformthatallowsinstructorstobuildonlinecoursesontopicsoftheirchoosing.
UsingUdemyscoursedevelopmenttoolstheycanuploadvideo,PowerPointpresentations,PDFs,audio,
zipfilesandliveclassestocreatecourses.[12]Instructorscanalsoengageandinteractwithusersvia
onlinediscussionboards.
Coursesareofferedacrossabreadthofcategories,includingbusinessandentrepreneurship,academics,
thearts,healthandfitness,language,music,andtechnology.[12]UdemyalsooffersUdemyforBusiness,
enablingbusinessesaccesstoatargetedsuiteofover1,000trainingcoursesontopicsfromdigital
marketingtacticstoofficeproductivity,design,management,programming,andmore.WithUdemyfor
Business,organizationscanalsocreatecustomlearningportalsforcorporatetraining.[13]
Udemyofferspaidandfreecourses,dependingontheinstructor.[14]Mostcoursesarepricedbetween
$29$99.
Thecompany'swebsiteexplainsthatinstructorcompensationfromtuitionvariesbasedonwhoinvestsin
marketingtoattractstudentstoUdemy.Instructorsearn97%ofalltuitionrevenuesiftheinstructor's
ownreputationormarketingattractsthestudent.Udemyretains50%oftheearningsifthestudentis
attractedbythesite'sownmarketingorothercoursework,andtheinstructorearnsjust25%ofthetuition
ifaUdemypromotionalaffiliateattractsthestudenttothesiteandcourse.Inthelattercase,theaffiliate
earns50%ofthetuition,andtheremaining50%issplitbetweenUdemyandtheinstructor.Thesitealso
statesthat96%ofinstructorsmakesales,averaging$7000.[15]

MassiveOpenOnlineCourse(MOOC)[edit]
UdemyispartofthegrowingMOOCmovementavailableoutsidethetraditionaluniversity
system,[16][17]andhasbeennotedforthevarietyofcoursesoffered.[18]Notablecompetitorsinclude
Coursera,Lynda,Learnterest,Udacity,edX,Codecademy,andothers.[16]

Mobile[edit]

InApril2013,UdemyofferedasanAppleiOSapp,allowingstudentstotakeclassesdirectlyfrom
smartphones[19]TheAndroidversionwaslaunchedinJanuary2014.[20]AsofJanuary2014,theiOSapp
hadbeendownloadedover1milliontimes,and20percentofUdemyusersaccesstheircoursesvia
mobile.[21]

Reception[edit]
UdemyhasbeendiscussedinTheNewYorkTimes,TheChinaPost,FastCompany,theBBCand
TechCrunch,withMashablenoting"Udemyoffersanexperiencethatrivalstherealclassroom,and
shouldprovetobeausefulutilityforteachersandstudentsofallsubjectmatters."[7][22][23][24][25][26]
In2014,ForbesnamedUdemycofounderErenBaliaspartoftheir"30Under30"of"thebrighteststars
in15differentfieldsundertheageof30."[27]
NotedbusinessmanJackWelchhasdevelopedanonlineMBAprogram,offeredthroughtheJackWelch
ManagementInstitute(JWMI)atStrayerUniversity,whichacquiredJWMIassetsinNovember2011.[28]
UdemybecametheMOOCplatformfortheinstitute'sWelchWaycoursewareinNovember2012,and
promotedthisJackWelchconnection.[29]

References[edit]
1. ^abLomas,Natasha.OnlineLearningMarketplaceUdemyRaises$32MToScaleUpInternationally.
TechCrunch.May8,2014
2. ^Carr,DavidF.UdemyComesToCorporateTrainingInformationWeek.April16,2013
3. ^[1]"February20,2014
4. ^ErenBalibiography.Udemy.com.
5. ^abcHowUdemygotoversubscribed.VentureHacks.September10,2010.
6. ^Roushe,Wade.UdemyCollects$1MilliontoExpandCasualLearningPlatform.Xconomy.August31,
2010.
7. ^abToto,Serkan.UdemyScores$1MInSeedFunding,AimsToDemocratizeOnlineLearning.
TechCrunch.August31,2010.
8. ^Tsotsis,Alexia."CrowdsourcedLearningPlatformUdemyRaises$3MillionFromLightbankAndOthers".
TechCrunch.
9. ^Empson,Rip."OnlineLearningMarketplaceUdemyLands$12MToExpandItsCourseCatalog,Go
CrossPlatform".TechCrunch.
10. ^Kolodny,Lora.UdemyAppointsDennisYangCEOErenBaliStepsAsidetoLeadProductVenture
Dispatch,WallStreetJournalDigital.April22,2014
11. ^Sailors,John.Udemyraises$32millionforonlinelearningmarketplaceSanFranciscoBusinessTimes.
May8,2014
12. ^abAboutUdemy.Udemy.com.
13. ^"WhatisUFO?".Udemy.
14. ^Empson,Rip."WithOver6,000CoursesNowLive,UdemyBringsItsLearningMarketplaceToiOSTo
LetYouStudyOnTheGo".TechCrunch.AOL.Retrieved4May2013.
15. ^[2]udemy.com/teach]UdemyTeachPage.RetrievedJune18,2014.
16. ^ab"WhatYouNeedtoKnowAboutMOOCs".ChronicleofHigherEducation.
17. ^LEWIN,TAMAR."InstructionforMassesKnocksDownCampusWalls".NewYorkTimes.
18. ^Littlefield,Jamie."TopMassivelyOpenOnlineCourses(MOOCs)".About.com.
19. ^Heussner,KiMae."Exclusive:Udemylandsonmobilesostudentscanlearnonthego".Gigaom.
20. ^Farr,Christina."UdemylaunchesitsAndroidapptobringyouonlineeducationonthego".VentureBeat.

21. ^Hockenson,Lauren."UdemybringsitseducationmarketplacetoAndroid".Gigaom.
22. ^Lynley,Matthew.OnlineTeachingPlatformUdemyRaises$1M,StillTooCoolforSchool.TheNewYork
Times.August31,2010.
23. ^Chapman,Glenn.OnlinelearningstartuprisesonUS$1mil.fundingfrom'angel'investors.TheChinaPost.
September2,2010.
24. ^Schomer,Stephanie.Udemy:AFreeUniversityforAll.FastCompany.December2,2010.
25. ^VanGrove,Jennifer.GetaRealLifeLearningExperienceinUdemysVirtualClassrooms.Mashable.May
13,2010.
26. ^SumiDas(15May2012)."IvyLeagueeducationfreeontheweb".BBCClick.Retrieved15May2012.
27. ^"30Under30".Forbes.
28. ^Eckert,Barton.StrayerEducationbuysJackWelchManagementInstituteWashingtonBusinessJournal,
November11,2001.
29. ^TheJackWelchManagementInstituteandUdemyJoinForcestoDeliverOnlineManagementTraining
CoursesAVFN.com.

Externallinks[edit]
Officialwebsite
ELeaningPortalsatDMOZ
Retrievedfrom"http://en.wikipedia.org/w/index.php?
title=Udemy&oldid=661003641"
Categories:
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