Start here!

How to cash in on your new idea?

Do you want the users of your product
to open-up their wallet for you?

Cool! You just

No, let's give

Yes!

teleported

it for free!

yourself here!

Maybe
Of course! How
can I let them

pay otherwise?

Obviously...

Do you think your users could

feel uncomfortable if all their
friends know that they use
your product/service ?

No!

for my product!

devastated if

their user data

was lost!

7. Loss/Aversion

Don't forget

to check this
one as well!

That's how
it works!

16. Data Resell

Integrated
17. Matchmaking
platform

What do you choose? An

integrated solution that seems
to be your own offering or just
a referral to a trusted partner?

Yes!

use everything they have!

Remember:

You can only walk

this road once!

It's not about

the money!

1. Early Exit

In fact, yes!

Does your product need a critical

amount of users to show it's value?

Definitely!

Is it your goal to have

direct revenue from this
product/service?

Nope, no critical

Did you develop a feature/product

significantly more convenient than
the best alternative users have?

mass needed!

One Laptop Per Child

Of course!
2.Tip jar/donation

3. Barter

That's why

Is the variabel cost per extra user

non-existent or negligible?

What about offering a

box without telling
what's inside?

we make

software!

Seriously? We are

Charity?

No thanks!

not living in the

Middle Ages anymore!

5. Pay-what-youwant

We do have some

But what if

everyone chooses

to use it for free?

extra costs...

Harder, better,

faster, stronger!

Not knowing

No, it would

what's coming

lower the

Can you think of features that only

part of your user base would pay for?

is always kind
of exciting!

10. Convenience/
Shortcuts

than the smell

Sounds like

money on this! Just

give it a try!

Your journey requires

want them to pay?

Hmmm...
Making money on your product seems to be a tough one.
Get out of your comfort zone! It's innovate or die.

in the morning...

make even more

Didn't I say I don't

F*ck off!

of fresh money

You can probably

Yes!
4. Freemium

gambling!

11. Helping peers/

Gifts

advantage!

they need!

Not at all, they already

Hell yeah!

Nothing better

is our competitive

My product is all

No...

value!

15. Affiliate/
Referral

Shht... user data

Are there any complementary

services/products to your offer
that your customers expect?

be useful!

6. Vanity/
Reputation

would love it!

partner is fine!

No!

Do your users have non monetary

resources the company (or other
users) normally would have to pay for?

Yes, that would

No! Amongst everyone!

Yes, they

Advice to trusted

Solution

13. Get one Give one

Would users value the possibility to

share the product with their peers?

you crazy?

Exactly!

Nope!

Would the status only be relevant

amongst the user base of your product?

Do you want to offer a

product/service to people
that can't afford it?

Are your users able to start

over from scratch every time
they use your product/service?

Can the user receive a higher

status by using the product?

Absolutely!

Ads, are

Do you generate user-data

relevant for others?

necessary!

Not relevant!

Not really...

everyone will pay!

Not

customers to pay!

They would be

14. Advertising

just not sure if

Do you want more than one

contact moment with your
customer?

find more reasons for

8. Privacy/
Anonymity

It's not about the

Check!

ability to pay. I'm

Not relevant

High chance that you'll

Do you believe other companies

would have interest in targeting
your customer base?

Will users have to give their

personal details in order to use
your product/service?

a teleportation! Find
the exit...

Ever played Monopoly?

Go back to start!

Close...

12. Exclusivity/
Limited Availability

but yet so far...

9. Mystery/Surprises

#Awesome! You have some

options that your users
might be willing to pay for.

Do you want the user to own the

product once they pay?

Not

nessecarely!

What about these colours?

Yes!

Would you like proof of

interest from your customers
before you launch?

Also offering a

Damn right

about that!
23. Crowdfunding

We will launch

service next to

Crowdfunding is

anyway!

that product?

only the beginning...

Go here as well!
Will the user have the
exclusive right to use
this product?

Not really!

Do your users want to

pay every time they use
your product/service?

Do you think the user might

have trouble paying the entire
product at once?

Yes!

Can one product

be shared amongst
different users?

Yes!
22. Fractional
Ownership

No!

Yes!

Paid!
The user = Client

Monetization driver
(How to cash in)

Free!
For the user.

Third party
pays the bills

Nope!

Could you introduce

consumables to be used
together with the product?

Yes!

Nope!
No!

Always come together

Always come together

Do allow

Do allow

users to

users to

their money!

their money!

spend all

spend all

19. Subscription
(time related)

20. Leasing

21. Pay-per-use

Good

24. Add-ons

idea!

18. Flat rate

(one-time-fee)

25. Razor-blade