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On
CUSTOMER PERCEPTION TOWARDS
MUTUAL FUND
By
Pallavi Singh
Enrolment No: 14BSP0938
Reliance Money Solutions Pvt. Ltd.
A Report
On
CUSTOMER PERCEPTION TOWARDS
MUTUAL FUND
By
Pallavi Singh
Enrolment No: 14BSP0938
Reliance Money Solution Pvt. Ltd.
A report submitted in partial fulfilment of the
requirements of PGPM Program of
IBS Mumbai
Distribution List
Company guide
Mr. Nilesh M. Aras
Faculty guide
Mr. Hemant Purandare
TABLE OF CONTENTS
ABSTRACT
As a part of the PGPM curriculum I am doing my internship at
Reliance Money Solutions Pvt. Ltd, Mumbai.Thereportbelowis
presentlymyexperienceinthecompanyfortheperiodof50days.
DuringthisperiodmyworkwastounderstandPortfolio
Managementandmyrolewastofixclientmeetsthrough
telecalling.
Next initiative was taken to select a project which entitled
A study on customer perception towards mutual fund. The primary
objective of the study is to find the perception of the people towards
mutual fund and their investment pattern. It was mainly carried out to
assess the awareness the mutual fund amongst other investment
avenues.
The descriptive research is used by the researcher. The primary data
was collected from the respondents. The respondents were directly
interviewed and their responses are recorded.
The collected data was analyzed Percentage analysis was the main
tools used for the analysis. This study brought to the surface various
insights. The study showed that those who invested in mutual fund it
were the best avenue. The people invested in mutual funds mainly in
order to cater to their future needs. The satisfaction level regarding the
performance of mutual fund was moderate amongst the respondent.
INTRODUCTION
Mutual Funds: An overview
A Mutual Fund is a trust that pools the savings of a number of
investors who share a common financial goal. The money thus
collected is invested by the fund manager in different types of
securities depending upon the objective of the scheme. These could
range from shares to debentures to money market instruments. The
income earned through these investments and the capital appreciations
realized by the scheme are shared by its unit holders in proportion to
the number of units owned by them (pro rata). Thus a Mutual Fund is
the most suitable investment for the common man as it offers an
opportunity to invest in a diversified, professionally managed
portfolio at a relatively low cost. Anybody with an investible surplus
of as little as a few thousand rupees can invest in Mutual Funds.
Each Mutual Fund scheme has a defined investment objective and
strategy.
CONCEPT OF MUTUAL FUND
RETURNS
INVESTO
RS
SECURITI
ES
FUND
MANAGE
R
2%. It could be worth paying the load, if the fund has a good
performance history
Mutual Funds provide the services of experienced and skilled
professionals, backed by a dedicated investment research team that
analyses the performance and prospects of companies and selects
suitable investments to achieve the objectives of the scheme.
Convenient Administration:
Investing in a Mutual Fund reduces paperwork and helps you avoid
many problems such as bad deliveries, delayed payments and follow
up with brokers and companies. Mutual Funds save your time and
make investing easy and convenient
MAIN TEXT
The Indian mutual funds industry is witnessing a rapid growth as a
result of infrastructural development, increase in personal financial
assets, and rise in foreign participation. With the growing risk
appetite, rising income, and increasing awareness, mutual funds in
India are becoming a preferred investment option compared to other
investment vehicles like Fixed Deposits (FDs) and postal savings that
are considered safe but give comparatively low returns, according to
Indian Mutual Fund Industry.
This report provides a detailed analysis along with current and future
outlook of the Indian mutual fund industry and explores the market
development and potential. The forecasts and estimations given in this
report are not based on a complex economic model, but are intended
as a rough guide to the direction in which the industry is likely to
move.
Currently there are more than 600 schemes with varied objectives and
Asset Management Companies compete against one another by
launching the new products or repositioning the old ones. In the
future, mutual fund industry has to face competition not only from
within the industry but also from other financial products that may
provide many of the same economic function as Mutual Funds but not
are strictly Mutual Funds.
In India, Retail investor behaviour has traditionally focused on the
higher income customers in vertical financial market segments. Equal
attention is needed regarding the cross market financial behaviour of
the millions of households at the middle and lower end of the income
distribution. Keeping all these in background an attempt is made in
this Research to study the Perception of customers towards Mutual
Funds.
Assumption
1. The sample selected represents the population fully.
2 .The sample selected has thorough knowledge of the object.
3 .The data has been collected by administering an open and
close ended questionnaire to sample of end investors with the
assumption that primary data collected is true and reflects the
actual preferences of the investors.
RESEARCH METHODOLOGY:
Research Design: Descriptive Research
Research Instrument: Structured
Sample Method: Non-Probability Sampling
Sampling Design: Convenience Sampling
Sources of Data
Primary Data: Structured Non-Disguised Questionnaire
Secondary Data: Reference from distributors & banks.
The whole study is based upon primary and secondary data.
Therefore, information has been collected from interacting with
different investors and from various magazines, journals, websites,
and bulletins.
LIST OF INFORMATION REQUIRED
Primary Data: Primary data are generated when a particular problem
is investigated by the researcher employing questionnaire, telephone
survey, personal interviews, and observations.
LIMITATION
The research is confined to a certain part of Mumbai.
Some respondents were reluctant to divulge personal
information which can affect the validity of all responses.
The sample size may not adequately represent the whole market.
Possibility of error in data collection because many of investors
may have not given actual answers of my questionnaire.
Some of the persons were not so responsive.
QUESTIONNAIRE
Name of customer:
Address
City
Telephone no:
Mobile no:
E mail address
1
Occupation
employee
Government
New
employee
Businessmen
Retired
2
Age group
20-40
years
40-60 years
Above 60years
3
than 1.5lakhs
Between 1.5-3lakhs
Between 3-5lakhs
Above 5lakhs
No