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What is this?
The goal of these pricing grids is to provide a range of budgets for freelance design
services.
These ranges are not meant to be taken as final budgets, but more as starting point to
help clients and designers get the discussion started.
How to help
If youd like to help, you could:
All budgets are meant for a typical U.S.-based startup or small business (so
not a 100,000 people multinational, or a local plumber in Kazakhstan).
In all cases, consider the projects as work for hire, i.e. youre selling all rights to
your work as part of the agreement.
The budgets do not include copywriting, research, content strategy, and other
kind of preparatory work; its assumed that this has either already been taken
care of by the client (hah!), or is budgeted separately.
Each budget category is accompanied by a sample project story to provide
more context.
Each category also includes a sample real-world example (which is not related
to the sample project story).
Project Categories
Logo Design
Full Identity Design
Illustration
Icon Design
UX Consulting
Landing Page Design
Website Design
Web App Design
Mobile App Design
Logo Design
Design a logo.
Small company WidgetCo hires Alice to come up with a logo. Alice first sketches 8
different concepts, then provides 4 high-fidelity variants based on the company's
favorite concept. She then does 3 rounds of revisions on the chosen variation, before
delivering the final result as an Illustrator source file.
8 concept sketches.
4 variants
Final logo: 3 revisions.
Deliverables: vector source files (EPS/AI/PDF/etc.).
15-20 hours of work
Real-world example:
https://www.behance.net/gallery/17202925/CoreFx-Logo-Design-Process-
Junior
Senior
Expert
$400-800
$1200-2000
$2500-3500
16 concept sketches.
8 variants
Final logo: 5 revisions.
Supporting materials (business cards, stickers, t-shirts, etc.).
Style guide.
Deliverables: vector source files (EPS/AI/PDF/etc.).
30-40 hours of work
Senior
Expert
$800-1500
$2000-3000
$5000-8000
Illustration
Create an illustration.
WidgetCo hires Clara to illustrate a cartoon character for their homepage. After coming
up with 3 different concepts, Clara then polishes the best one through 3 rounds of
revisions before delivering a Photoshop source file.
3 concept sketches
Final version: 3 revisions
Deliverables: static source files (PSD/Illustrator/Sketch/etc.)
10-15 hours of work
Junior
Senior
Expert
$400-700
$1000-1500
$2500-4000
Icon Design
Design an app icon.
WidgetCo turns to Dennis for their new iPhone apps icon. Dennis provides 3 sketches,
then improves the best one though 3 rounds of revisions before delivering the result
as a Photoshop source file.
3 concept sketches
Final version: 3 revisions
Deliverables: static source files (PSD/Illustrator/Sketch/etc.)
10-15 hours of work
Real-world example:
https://www.behance.net/gallery/17551223/Osmo-App-Icon-Design
Junior
Senior
Expert
$400-700
$1000-1500
$2500-4000
UX Consulting
Improve an apps usability, onboarding, architecture, etc.
WidgetCos customers have trouble signing up. They hire Emily to go through the
onboarding process and write up some recommendations, which she delivers as a PDF
document and through a 1-hour Skype session.
Junior
Senior
Expert
$300-600
$800-1500
$2000-3500
Preliminary wireframe.
Landing page mockup: 3 revisions.
Deliverables: static source files (PSD/Illustrator/Sketch/etc.).
10-15 hours of work
Real-world example:
https://www.behance.net/gallery/16008455/Lobster-Burger-web-site
Junior
Senior
Expert
$400-600
$1000-2000
$2000-3500
+ $300
+ $500
+ $700
+ coding
+ $200
+ $500
+ $700
+ responsive
Website Design
Design a complete website (homepage, content pages, etc.).
WidgetCo want to update their web presence. They hire Gertrude, and she creates 3
wireframes for the homepage, features page, and blog. She then designs a
high-fidelity mockup of the homepage wireframe straight in the browser, which goes
through three rounds of revisions. Once the homepage is done, she then finishes
mocking up the two other templates, before delivering the result as a set of HTML
& CSS files.
3 wireframes.
Senior
Expert
$1000-1500
$2500-4000
$8000-12000
+ $1000
+ $2000
+ $4000
+ coding
+ $500
+ $1000
+ $2000
+ responsive
4 wireframes
1 main screen: 3 revisions
3 extra screens
Deliverables: static source files (PSD/Illustrator/Sketch/etc.)
30-50 hours of work
Senior
Expert
$1000-1500
$2500-4000
$8000-12000
+ $1000
+ $2500
+ $5000
+ coding
+ $500
+ $1200
+ $2500
+ responsive
4 wireframes
1 main screen: 3 revisions
3 extra screens
Deliverables: static source files (PSD/Illustrator/Sketch/etc.)
30-50 hours of work
Junior
Senior
Expert
$1000-1500
$2500-4000
$8000-12000