Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
0%
250,000
1,000,000
317,648
PC Market Total
308,472
316,689
North America
11%
South America
6%
17%
Europe
8%
16%
40%
30%
50%
2013
19%
2014
2,000,000
Asia
23%
Africa
18%
Oceania
12%
Global
14%
37%
2013
2014
38%
2015
206,807
Tablets
20%
10%
17%
256,308
320,964
25%
1,806,964
Mobile Phones
1,862,766
1,946,456
Other Ultramobiles
(Hybrid and Clamshell)
2,981
5,381
7,645
Gartner Data showing that tablets have overtaken PC sales. You can also see the steady, rapid growth
of mobile device shipments year over year.
Business-to-Business (B2B)
Whether your organization is defined as SMB
or enterprise, if you are a B2B marketer its
important to consider that while you are selling
to businesses, it is actual individuals who are
making the purchase decisions, and they have
come to rely on their mobile devices just as
much as any other consumer. As a result,
its important that you look at how you are
currently engaging with your customers and
assess how you can optimize their experience
by incorporating mobile marketing activities.
Enterprise organizations in particular are not
only incorporating apps into the organizations
work environment, but have also begun to
develop apps specifically to support their
customers. According to data from the
VisionMobile State of the Developer Nation
2015 Report, enterprise apps break down into
five main categories:
1.
2.
3.
4.
5.
Product extensions
Business and productivity
Utilities
Communication and social networking
Education and reference.
Global TV vs. PC (Desktop + Notebook) vs. Mobile (Smartphone + Tablet) Shipments, 1999-2013
Mobile (Smartphone + Tablet) Shipments = 4-5x Unit Volume of TV and PC... Just 10 Years Since Inception
Global TV vs. PC (Desktop + Notebook) vs. Mobile (Smartphone + Tablet) Shipments, 1999-2013
TV
Screen Density
<100 pixels per inch
PC (Desktop + Notebook)
1,200
900
Smartphones
Tablets
600
300
1983
DynaTAC
Motorla
1999
3210
Nokia
2000
2001
2002
2003
2004
2005
2006
2007
7730
BlackBerry
C2500
LG
ZV50
Samsung
iPhone
Apple
RAZR2
Motorola
2008
2009
2010
2011
2012
2013
Galaxy Note
Samsung
Galaxy S III
Samsung
Sources:
TV unit shipments per NPD Display Search (2004-2013 data) and Phillips (1999-2003 data) PC(laptop + Desktop) and smartphone + tablet unit shipments
per Morgan Stanley Research
GSMArena.com
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers
master the art and science of digital marketing. Through a unique combination of innovation and expertise,
Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning
todays digital, social, mobile and offline channels, Marketos Engagement Marketing Platform powers a set
of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and
orchestration of marketing activities to the delivery of personalized interactions that can be optimized in realtime.
Marketos applications are known for their ease-of-use, and are complemented by the Marketing Nation,
a thriving network of 400 third-party solutions through our LaunchPoint ecosystem and over 50,000 marketers
who share and learn from each other to grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe,
Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,400 large enterprises and fastgrowing small companies across a wide variety of industries. For more information, visit marketo.com.
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