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UNIVERSIDAD NACIONAL DE INGENIERA

CAFAE del Instituto Nacional de Investigacin


y Capacitacin de Telecomunicaciones

CURSO 4G LTE
Ing. Miguel ngel Snchez Herrera
miguel.sanchezh@telefonica.com
Ing. Gonzalo Daz Huaco

UNIVERSIDAD NACIONAL DE INGENIERA


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y Capacitacin de Telecomunicaciones

Comunicaciones mviles y LTE

CDMA
850

3G

TDD
LTE

3.75G

3.5G

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y Capacitacin de Telecomunicaciones

Redes Mviles Celulares: Evolucin tecnolgica


ANSI (USA)
AMPS

1XRTT

CDMA

TDMA

1XEV-DO

ITU
(World)

1XEV-DV

LTE-FDD

ITU

VOLTE
TACS

GSM

GPRS

EDGE

UMTS
WBCDMA

HSPA

HSPA+

iDEM

Motorola
(Nextel)

LTE-TDD
WIMAX

WIMAX-M

LTE-A

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Qu es telefona mvil celular?


Servicio telefnico bidireccional
Grandes cantidades de usuarios
Uso eficiente del espectro
Reuso de espectro
Tcnicas de multiplexacin

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Espectro Electromagntico

3Hz-3KHz

3KHz-300GHz

1012 HZ1013HZ

1014 HZ1015HZ

1016 HZ1017HZ

1018 HZ1025HZ

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El reso del espectro

Radio tower

Radio tower

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Cada vez ms dispositivos conectados

Primero voz, luego datos primero personas, luego cosas

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Con servicios que evolucionan

Cada vez se mejoran las interfaces de usuario y la tecnologa permite que toda la
inteligencia este en la nube

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El trfico crece da a da

El trfico mvil se multiplicar por 26 en los prximos 4 aos, motivado por los
servicios de video y web.

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En busca de la eficiencia espectral


Espectro

1G
2G

Eficiencia espectral

3G

3.5G
3.75G
4G

Estaciones base

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Primero de voz

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y Capacitacin de Telecomunicaciones

Ahora de datos
Eficiencia Espectral

Latencia

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Esta evolucin se ha dado en generaciones?


AMPS
1G

1XRTT

CDMA
2G

1XEV-DO

3G

TDMA

1XEV-DV
3.5G

2G

4G

4.5G/5G?

LTE-FDD
VOLTE
TACS

GSM

1G

2G

GPRS

EDGE

2.5G

2.75G

UMTS
WBCDMA
3G

HSPA

HSPA+

3.5G

3.75G

4G
iDEM
2G

LTE-TDD
3.5G/3.75G?
WIMAX

WIMAX-M

LTE-A

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Qu ocurri en realidad?
AMPS

1XRTT

CDMA

TDMA

1XEV-DO

1XEV-DV

LTE-FDD
VOLTE
TACS

GSM

GPRS

EDGE

UMTS
WBCDMA

HSPA

HSPA+

iDEM

LTE-TDD
WIMAX

WIMAX-M

LTE-A

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Qu ocurri en el Per?
AMPS

Telemovil
Entel
CPT

1XRTT

CDMA
BellSouth

1XEV-DO

BellSouth
Telefonica

TDMA

1XEV-DV

Telefnica

Nextel
Telefnica
LTE-FDD

LTE-A

VOLTE
TACS

GSM
TIM
Telefnica

iDEM
Nextel

GPRS

EDGE

Claro
Telefnica

UMTS
WBCDMA
Claro
Nextel
Telefnica

HSPA

HSPA+
Claro
Nextel
Telefnica
LTE-TDD

WIMAX
WIMAX-M

OLO

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Por qu hay dos tipos de LTE?


AMPS
1G

1XRTT

CDMA
2G

FDD

1XEV-DO

3G

TDMA

1XEV-DV
3.5G

2G

4G

4.5G/5G?

LTE-FDD

LTE-A

VOLTE
TACS

GSM

1G

2G

GPRS

EDGE

2.5G

2.75G

3G
UMTS
WBCDMA

HSPA

HSPA+

3.5G

3.75G
4G

iDEM
2G

LTE-TDD
3.5G/3.75G?
WIMAX

WIMAX-M

TDD

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Espectro pareado y no pareado


TDD vs FDD
Eficiencia vs
Economas de escala

Canalizacin Original

Banda Roaming internacional

Canalizacin Clearwire

Nueva canalizacin

FDD
Banda 7
Up Link

TDD
Banda 41 (Clearwire)

TDD
Banda 38

FDD
Banda 7
Up Link

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y Capacitacin de Telecomunicaciones

2,500 ------- Banda 7 FDD Up Link -------- 2,570

2,570 -- Banda 38 TDD -- 2,620

2,620 -------- Banda 7 FDD Down Link ------- 2,690

2,496 ---------------------------------------------------------------------- Banda 41 TDD ----------------------------------------------------------------- 2,690

Lima y Callao

TC

Trujillo y Chiclayo

TC

TC
NX
CV
TVS
OLO
PER
OP
COTEL

NX
NX

Telecable Siglo 21
Nextel del Per SA
Cable Visin SAC
TVS Wireless SAC
Yota del Peru SAC
Velatel SA (Per Sat)
Optical Network SA
Corporacin de Telecomunicaciones SAC

PER

TC
OP

2686

2680

2674

2668

2662

2656

2650

2644

2638

2632

2626

2620

2614

2608

2602

2596

2590

2584

2578

2572

2566

2560

2554

2548

2542

2536

2530

2524

2518

2512

2506

2500

2494

Banda 2.6Mhz

CV
Restringido

Pedro Mujica
Eduardo Rivera Aguirre
Jess Angulo
Eduardo Bruce Montes de Oca / Veronica Hermoza
Pavel Popop / Alexander Vasilyev
Rafael Samanez
Ivan Chumo
Jos Lengua

TVS
COTEL

Enrique Meiggs 150


Republica de Colombia 791
Calle Chacarilla 264
Jorge Basadre 362
Jorge Basadre 362
Camino Real 493
Natalio Sanchez 220
Av. Militar 2755

OLO
OLO

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y Capacitacin de Telecomunicaciones

Y las dems bandas de frecuencia?


AMPS

1XRTT

CDMA

TDMA

450
850
1900

1XEV-DO

1XEV-DV

LTE-FDD

VOLTE
TACS

GSM

900
1800
2100

GPRS

EDGE

UMTS
WBCDMA

HSPA

HSPA+

LTE-TDD

iDEM

850*

450 ?
700
850
LTE-A
1800
1900
1.7/2.1(AWS)
2.6

WIMAX

WIMAX-M

2.3
2.6
3.5
otras

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Situacin del Espectro en el Mundo

2.6GHz Sweden
2.6GHz Norway

700/850/1900/2100

1.8GHz/2.6GHz Finland
700/AWS USA

2600/DD800/900/
1800

800MHz/ 1.5GHz, 1.7GHz,


1.8GHz, 2.1GHz (Japan)
850/1900/2100

EU 2.6GHz to be auctioned
2100/DD800/900/1800

2300/2600 TDD (China)

ME 1.8GHz/2.5GHz
850/1900/1800

2600(HK)

900/1800/2100
2.6G/ APT 700M

2.6G/ AWS/ 700M

Spectrum
Available
Future refarming

850/900/1800/2100

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Dispositivos LTE por tipo y por banda

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Banda AWS en el Per

AWS (1.7/2.1)
A
B
A
B

AWS Ext.
C

AWS (1.7/2.1)
A
B
A
B

2165

2160

2155

2150

2145

2140

2135

2125

2120

2115

2110

1765

1760

1755

1750

1745

1740

1735

1730

1725

1720

1715

1710
Banda AWS
Propuesta 1
Propuesta 2

2130

Bajada

Subida

AWS Ext.
C

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Banda 700 en el Per

El 16 de Marzo de 2011 el Ministerio de Transportes y Comunicaciones ha


presentado para observaciones una propuesta de canalizacin en 700 MHz

OPCIN 1

15

15

15

703

10
748

15

15

15

758

803

OPCIN 2

18

12

18

17

13

17

15

698
Public Safety

CANALIZACIN APAC
No se tiene disponibilidad de
equipamiento a corto plazo lo
cual incidira en la valorizacin
de la banda.

CANALIZACIN USA
Disponibilidad
de
equipamiento a corto plazo
Slo permite la asignacin
para dos operadores,
Distribucin no equitativa
del espectro.

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y Capacitacin de Telecomunicaciones

Dividendo digital
Pas

Ao

Pas

Ao

Pases Bajos

2006

Corea del Sur

2012

Andorra

2007

Eslovaquia

2012

Finlandia

2007

Irlandia

2012

Suecia

2007

Italia

2012

Alemania

2008

Japon

2012

Suiza

2008

Lituania

2012

Dinamarca

2009

Oriente Medio

2012

Isla de Man

2009

Portugal

2012

Noruega

2009

Reino Unido

2012

Blgica

2010

Republica Checa

2012

Croacia

2010

Australia

2013

Espaa

2010

Hungra

2013

Estonia

2010

Nueva Zelanda

2013

Guernesey

2010

Sudfrica

2013

Jersey

2010

Arab Magreb

2015

Letonia

2010

Estados Unidos

2015

Austria

2011

India

2015

Eslovenia

2011

Mxico

2015

Francia

2011

Uruguay

2015

Canad

2012

Chile

2018

Per

2020

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Velocidades LTE
Diferentes anchos de espectro
determinan diferentes velocidades

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y Capacitacin de Telecomunicaciones

Cmo se multiplexa el espectro?


FDMA

CDMA

AMPS

1XRTT

CDMA

TDMA

TDMA

1XEV-DO

OFDMA

1XEV-DV

LTE-FDD
VOLTE
TACS

GSM

GPRS

EDGE

UMTS
WBCDMA

HSPA

HSPA+

LTE-TDD
iDEM

WIMAX

WIMAX-M

LTE-A

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y Capacitacin de Telecomunicaciones

FDMA, TDMA, CDMA, OFDMA

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FDMA

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TDMA

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CDMA
A

Cdigos

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OFDMA

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Ejemplo de OFDMA
Por ejemplo la siguiente informacin
1, 1, -1, -1, 1, 1, 1, -1, 1, -1, -1, -1, -1, 1, -1, -1,

Convertimos esta informacin de serie aparelelo


C1

C2

C3

C4

-1

-1

-1

-1

-1

-1

-1

-1

-1

-1

-1

-1

-1

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Ejemplo OFDMA, Continuacin


Seal modulada por C1
Seal modulada por C2
Modulamos cada columna por una subportadora usando BPSK

Seal modulada por C3

V (t ) I (t ) sin( 2nt )
N 1
n 0

Seal modulada por C4

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y Capacitacin de Telecomunicaciones

Despliegues LTE en el Mundo

@GSA, October 17 2013

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LTE Long term Evolution


LTE industry and trend
3GPP releases
Frequency allocation
Industry trend
Peru LTE frequency status
APT700

Key Technology for LTE


LTE Modulation: OFDMA
Radio Physical layer
HOM
Network architecture
EUTRAN protocol
Physical channels
MIMO
UMTS and LTE Comparison
Page 36

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3GPP Releases
GPRS
171.2Kbit/s
Phase 2 Release 97

UMTS
2 Mbit/s

HSUPA
5.76 Mbit/s
Release 6

Release 8

Release 99

Release 99
Phase 1
GSM
9.6Kbit/s

EDGE
473.6 Kbit/s

LTE
100 Mbit/s

Release 7/8
Release 5
HSDPA
14.4 Mbit/s

HSDPA+
28.8 Mbit/s
42Mbit/s

LTE
Advanced
1Gbit/s
Release 9/10

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Standardization of LTE in 3GPP


11Q1, 1st LTE-Advance
Specification Released

10Q1, Rel. 9
specification frozen
05Q1, LTE project
(Rel. 8) started

R99 R4
1999

R5

R6

Vendor
Version

3GPP
Release

Q2, 2009

eRAN 1.0

Q2, 2010

eRAN 2.0

Q4, 2010

eRAN 2.1

Q3, 2011

eRAN 2.2

Q1, 2012

eRAN 3.0

10

Q1, 2013

eRAN 6.0

10

09Q1, Rel. 8
specification frozen

R7

R8 (LTE/SAE)
2005

2006

2007

R10
LTE-A

R9
2008

2009

2010

Oct. 2010, LTE-A is accepted as 4G (IMTAdvanced) technology by ITU-R

2011

2012

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FrequencyFromBand
LTE
LTE Protocol:
Duplex mode FDD and TDD
Support frequency band from 700MHz to 3.6GHz
Support various bandwidth: 1.4MHZ , 3MHZ , 5MHZ ,
10MHZ , 15MHZ , 20MHZ
450M was included july 2013
Protocol is being
updated, frequency
information can be
changed

LTE
Band
Number
33
34
35
36
37
38

1900 - 1920
2010 - 2025
1850 - 1910
1930 - 1990
1910 - 1930
2570 - 2620

39
40
41
42
43

1880 - 1920
2300 - 2400
2496 - 2690
3400 - 3600
3600 - 3800

Allocation
(MHz)

Width
Duplex
of Band
Mode
(MHz)
20
TDD
15
TDD
60
TDD
60
TDD
20
TDD
50
TDD

40
100
194
200
200

TDD
TDD
TDD
TDD
TDD

LTE Band

Uplink

Number
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

(MHz)
1920 - 1980
1850 - 1910
1710 - 1785
1710 - 1755
824 - 849
830 - 840
2500 - 2570
880 - 915
1749.9 - 1784.9
1710 - 1770
1427.9 - 1452.9
698 - 716
777 - 787
788 - 798
1900 - 1920
2010 - 2025
704 - 716
815 - 830
830 - 845
832 - 862
1447.9 - 1462.9
3410 - 3500
2000 - 2020
1625.5 - 1660.5
1850 - 1915

Width of
Duplex
Band
Mode
(MHz)
(MHz)
2110 - 2170
60
FDD
1930 - 1990
60
FDD
1805 -1880
75
FDD
2110 - 2155
45
FDD
869 - 894
25
FDD
875 - 885
10
FDD
2620 - 2690
70
FDD
925 - 960
35
FDD
1844.9 - 1879.9
35
FDD
2110 - 2170
60
FDD
1475.9 - 1500.9
20
FDD
728 - 746
18
FDD
746 - 756
10
FDD
758 - 768
10
FDD
2600 - 2620
20
FDD
2585 - 2600
15
FDD
734 - 746
12
FDD
860 - 875
15
FDD
875 - 890
15
FDD
791 - 821
30
FDD
1495.5 - 1510.9
15
FDD
3510 - 3600
90
FDD
2180 - 2200
20
FDD
1525 - 1559
34
FDD
1930 - 1995
65
FDD
Downlink

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LTE Devices 1240 ready!!

Number of devices

LTE Devices FDD


500
450
400
350
300
250
200
150
100
50
0

448

412

314 305 289


277 279
189 174

134

Frecuency Band

LTE / 3G fallback support


870 LTE devices also operate on either HSPA, HSPA+ or
DC-HSPA+ networks
426 LTE devices support DC-HSPA+
311 LTE devices also support EV-DO
62 LTE devices also support TD-SCDMA

Number of devices

LTE devices TDD


250
200

197

184

150
100

@GSA, Nov 8 2013

50

71

63
15

0
2600 MHz 2300 MHz 1900 MHz 2600 MHz 3500 MHz
band 38 Band 40 band 39 band 41 band 42,43
Frecuency Band

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From 1700 MHz to 2200 MHz


AWS Band

1710MHZ

2110MHZ

1910MHZ 1930MHZ

2200MHZ

1990MHZ 2025MHZ

1880

1805

1785

1755

1710

FDD Band 3
DL

Available Spectrum

Occupied Spectrum

TDD
Band
34

2025

TDD
Band
37

2010

1930

Band 3 FDD: 78 MHz Available (45 MHz)


Band 4 FDD: 45 MHz Available
Band 34 TDD: 15 MHz Available
Band 37 TDD: 20 MHz Available

1910

FDD Band 4
UL

2155

2110

FDD Band 3
UL

1850MHZ

Peru

FDD

FDD Band 4
DL

TDD

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Peru

2.3 GHz Band


2400
2400

2300

TDD Band 40

AMERICATEL PERU S.A.

2390

2360

2330

2300

DIGITAL WAY S.A.

Band 40 TDD: 100 MHz Available (30MHz + 10MHz)


Available Spectrum

Occupied Spectrum

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Peru

2.6 Ghz Band


FDD LTE
Multinet has 42 MHz in DL Ch
Cable vision has 30MHz in DL Ch
TC has 36 MHz in UL Ch
Ndp has 34 MHz in UL Ch

FDD-LTE channel
TDD-LTE channel

Ch 7/ DL

2690

Ch 38

2620

2570

2500

Ch 7/ UL

TDD LTE
CV Cable vision has 6MHz
TC has 24 MHz
NdP has 20MHz
TC

NdP

Cv cable vision

TC

MULTINET

(YOTA)

2692

2650

2590

2536

2500

2614

Band 7 FDD: 70 MHz Occupied


Band 38 TDD: 50 MHz Occupied

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ATP 700 MHz


Extremely well fit for coverage in rural areas (large cells radius) and urban areas (powerful in-building signals
penetration). Several countries* incl. Colombia, India, Indonesia have highlighted the use of APT-700MHz as a
solution for the digital divide in the countryside (similar to Germany LTE strategy since 2010 in using
DD800MHz)

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700 MHZ Band


704MHZ

Peru

Analog TV Broadcast

Available Spectrum

746MHZ

APT
UL

APT
DL

Band 13
UL

746

734

716

704

Band 12: 18 MHz Occupied


Band 13: 10 MHz Available
Band 14: 10 MHz Available
Band 17: 12 MHz Occupied

798

788
787

Band 17
DL

Band 14
DL

777

Band 17
UL

Band 13
DL

768

Band 12
DL

758
756

746

729

716

706

699

Band 12
UL

806MHZ

Band 14
UL

Available Spectrum

Occupied Spectrum

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CAFAE del Instituto Nacional de Investigacin
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LTE Long term Evolution


LTE industry and trend
3GPP releases
Frequency allocation
Industry trend
Peru LTE frequency status
APT700

Key Technology for LTE


LTE Modulation: OFDMA
Radio Physical layer
HOM
Network architecture
EUTRAN protocol
Physical channels
MIMO
UMTS and LTE Comparison

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Key LTE Technologies

CAFAE del Instituto Nacional de Investigacin


y Capacitacin de Telecomunicaciones
LTE Key Technology

MME / S-GW

MME / S-GW

S1

S1
S1

S1
X2
System Bandwidth

E-UTRAN
eNB

eNB

Sub-frame

X2

X2

Sub-carriers

eNB

Frequency

Scalable BW

Flat
Architecture

Time frequency
resource for User 1
Time frequency
resource for User 2

Time

DL OFDMA

Time frequency
resource for User 3

Supporting
High Performance

System Bandwidth

MIMO

Single Carrier
Sub-frame

Frequency

Time frequency
resource for User 1

H.O.M

Time frequency
resource for User 2

Time

Time frequency
resource for User 3

UL SC-FDMA

Data

MIMO

Streaming

Channel

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Multiple Access Techniques

LTE uses:
DL: OFDMA
UL: SC-FDMA

OFDMA
Each user allocated a
different resource
which can vary in time
and frequency.

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Multiple Access Technology

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Physical Layer Parameters


Values

Parameters
Bandwidth (MHz)

1.4

Subcarrier

10

15

20

15 KHz

FFT Size

128

256

512

1024

1536

2048

Usable Sub-Carriers

72

180

300

600

900

1200

Resource Blocks

15

25

50

75

100

OFDM Symbols /slot


Cyclic Prefix
Modulation Schemes

7,6&3
5.21 us with short CP & 16.67 us with extended CP
BPSK, QPSK (Signaling)
QPSK, 16QAM, 64QAM (Data)

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Radio Frame Structure


Radio Frame Structures Supported by LTE:

Type 1, applicable to FDD


Type 2, applicable to TDD

FDD Radio Frame Structure:


One radio frame, Tf = 307200Ts = 10 ms
One slot, Tslot = 15360Ts = 0.5 ms

#0

#1

One subframe

#2

#3

#18

#19

FDD Radio Frame Structure

Concept of Resource Block:

Time-frequency domain resources. The minimum unit for schedule is RB (Resource


Block), which compose of RE (Resource Element)
2-dimension structure: symbol in time domain and subcarrier in frequency domain
One RB consists of 1 slot and 12 consecutive subcarriers under Normal CP
configuration

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Cyclic Prefix

CP Configuration

CP is applied to eliminate ISI of OFDM :

CP length is related with multi-path delay. Normal CP


can fulfill the requirement of common scenarios.
Extended CP is for long multi-path delay scenario.
Longer CP, means higher overhead.

Slot structure under Normal CP


configuration
(f=15kHz)
Slot structure under Extended
CP configuration
(f=15kHz)

Slot structure under Extended


CP configuration
(f=7.5kHz)

Configuration

Normal CP

Extended
CP

DL OFDM CP Length

UL SC-FDMA CP
Length

160 for slot #0

160 for slot #0

144 for slot #1~#6

144 for slot #1~#6

f=15kHz

512 for slot #0~#5

512 for slot #0~#5

f=7.5kHz

1024 for slot #0~#2

NULL

f=15kHz

Sub-carrier
of each RB

Symbol of
each slot
7

12
6
24 (DL only)

3 (DL only)

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HoM (High Order Modulation)

2 bit per
symbol

4 bit per symbol

6 bit per symbol

AMC (Adaptive Modulation & Coding)

64 QAM

Usually, 64QAM is activated in area near antenna

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Network Architecture LTE SAE (System Architecture Evolution)


SAE: System Architecture Evolution
EUTRAN: evolved UTRAN
UTRAN: Universal terrestrial radio
access network

SAE

BTS: Base station Transceiver


BSC: Base station controller
Node B: node B
RNC: Radio network controller
SGSN: Supporting GPRS serving
node
HLR: Home location register
eNodeB: evolved node B
MME: mobility management entity
PDN GW: PDN Gateway
SGW: Serving gateway
HSS: Home subscriber server
PCRF: Policy control and charging
rules function

EUTRAN

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LTE architecture becomes much more simple and flat, and lead to:

Network Architecture Comparison


3G: Legacy Architecture

lower networking cost

higher networking flexibility

shorter time delay of user data and signaling

LTE: Flat Architecture

MME / S-GW

MME / S-GW

MSC/SGSN/GGSN

Iub

S1

S1

RNC

S1

S1

RNC

X2

Iub

X2

X2
eNB

NodeB

NodeB

NodeB

E-UTRAN
eNB

eNB

NodeB

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LTE Network Element Function


RRC: Radio Resource Control
PDCP: Packet Data Convergence Protocol
RLC: Radio Link Control
MAC: Medium Access Control
PHY: Physical layer
NAS: Non-Access Stratum

eNB
Inter Cell RRM
RB Control
Connection Mobility Cont.
MME
Radio Admission Control
NAS Security
eNB Measurement
Configuration & Provision
Idle State Mobility
Handling

Dynamic Resource
Allocation (Scheduler)

EPS Bearer Control


RRC
PDCP
S-GW

P-GW

RLC
Mobility
Anchoring

MAC

UE IP address
allocation

S1
PHY

Packet Filtering
internet

E-UTRAN

EPC

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LTE RADIO PROTOCOL

USER PLANE

CONTROL PLANE

Access Stratum Protocol

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LTE Channels & Signals


Broad cast Channel
Paging Channel
Control Channel
Traffic Channel
Reference Signals

Random Access Channel


Control Channel
Traffic Channel
Reference Signal

LLL
TTT
EEE

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Physical Channels
Downlink Channels

Physical Broadcast Channel (PBCH)

Physical Downlink Control Channel (PDCCH)

Physical Downlink Shared Channel (PDSCH)

Physical Control Format Indicator Channel (PCFICH)

Physical Hybrid ARQ Indicator Channel (PHICH)

Physical Multicast Channel (PMCH)

MCH

BCH

PCH

DL-SCH

MAC Layer
Physical Layer

PBCH

PMCH

PDSCH

PDCCH

Downlink
Physical channels

Mapping between downlink transport channels and


downlink physical channels

UL-SCH

RACH

Uplink
Transport channels

Uplink Channels

MAC Layer

Physical Random Access Channel (PRACH)

Physical Layer

Physical Uplink Shared Channel (PUSCH)


Physical Uplink Control Channel (PUCCH)

Downlink
Transport channels

PUSCH

PRACH

PUCCH

Uplink
Physical channels

Mapping between uplink transport channels and


downlink physical channels

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Downlink Reference Signal


Downlink RS:
One antenna port

R0

One Antenna
Port

R0

R0

Cell-Specific RS
Mapping in TimeFrequency Domain

R0

R0

R0

R0

Pilot signal of LTE, is used for downlink channel


quality measurement .

R0

l0

l6 l0

l6

RE

Resource element (k,l)

Two Antenna
Ports

Two antenna ports

R0

R0

R0

R0

R1

R0

R0

R0

Four Antenna
Ports

Four antenna ports

R0

R0

R0

l0

R0

odd-numbered slots

l0

R2

R1

even-numbered slots

odd-numbered slots

Antenna port 0

Antenna port 1

Antenna Port 0

Antenna Port 1

R3

R2
l6

l0

R1: RS transmitted in 1st ant port


R2: RS transmitted in 2nd ant port
R3: RS transmitted in 3rd ant port
R4: RS transmitted in 4th ant port

R3

R2

R1
l6 l0

R3

R2

R1

R1
l6

l6

R1

R1

R0
l6 l0

even-numbered slots

R1

R1

R0

RS symbols on this
antenna port

Reference symbols on this antenna port

l6 l0

R1

R0

R0

l0

l6

MBSFN: Multicast/Broadcast over a Single


Frequency Network

Not used for transmission on this antenna port

R1

R1

l6 l0

Not used for RS


transmission on this
antenna port

R1

R1

R0

l0

R1

R1

R3
l6 l0

even-numbered slots

l6

odd-numbered slots

Antenna port 2

Antenna Port 2

l0

l6 l0

even-numbered slots

l6

odd-numbered slots

Antenna port 3

Antenna Port 3

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QoS: LTE bearers

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Channel Quality Indicator (CQI)

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Introduction to MIMO Technology


Receive diversity:
SIMO

Transmit diversity:
MISO

Multi-antenna reception and


transmission: MIMO

MIMO tend to resolve few fundamental principles which aim to leveraging some
key properties of Multi-antenna radio propagation channels, basically 3
advantages associated with such channels are:
Diversity Gain
Array Gain
Spatial Multiplexing gain

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UL 4Rx Diversity to Balance 2x40W TX Power


2T2R 2*40W
Cell edge MCS

2T4R 2*40W

UL
QPSK 0.25

DL
QPSK 0.12

UL
DL
QPSK 0.25 QPSK 0.12

23.00
5
5
60
5.22
5.22

49.00
26
100
1200
18.21
35.71

23.00
5
5
60
5.22
5.22

49.00
26
100
1200
18.21
35.71

-3.06
2.3
-132.80

-5.18
7.00
-130.42

-5.99
2.3
-135.73

-5.18
7.00
-130.42

50.00%
0.76

100.00%
3.37

50.00%
0.37

100.00%
3.37

-149.74

-127.05

-153.06

-127.05

Tx
Max Total Tx Power (dBm)
Allocated RB
RB to Distribute Power
Subcarriers to Distribute Power
Subcarrier Power (dBm)
EIRP per Subcarrier (dBm)
Rx
SINR (dB)
Rx Noise Figure (dB)
Receiver Sensitivity (dBm)
Target Load
Interference Margin (dB)
Min Signal Reception Strength
(dBm)
Path Loss & Cell Radius
Penetration Loss (dB)
Std.of Shadow Fading (dB)
Area Coverage Probability
Shadow Fading Margin (dB)
Path Loss (dB)
Propagation Model
Cell Radius (km)

15
16
9.40
9.40
95.00%
95.00%
8.04
8.04
131.92
138.72
Cost231-Hata(Huawei)

0.78

1.00

15
16
9.40
9.40
95.00%
95.00%
8.04
8.04
135.23
138.72
Cost231-Hata(Huawei)

0.97

1.00

2T2R 2*40W
2T4R 2*40W

Morphology
User Environment
System Bandwidth (MHz)
Channel Model
Cell Edge Rate (kbps)

Urban
Indoor
20.0
ETU 3
256.00
1024.00

eNodeB/UE Antenna Height (m)


Frequency UL/DL (MHz)
Antenna gain
Cable loss

30.00
1.50
1735MHz/2135MHz
18 dBi
0.5dB

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Tech Comparison

Connected Users in UMTS and LTE


WCDMA
CELL_DCH
UMTS
connected users

LTE
E_UTRA
RRC Connected

CELL_FACH

LTE connected
users

CELL_PCH
URA_PCH
connection establishment/release
connection establishment/release

IDLE

IDLE

3GPP TS36.331 specifies two RRC state for LTE: RRC-connected and RRC idle and
users in RRC-connected state is active user

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Tech Comparison

UE Peak Rate Comparison

Combined uplink and


downlink UE definition

-3GPP TS 36.306

HSPA

Features Supported

UE Category

Peak Rate (Mbps)

Downlink

HSDPA
64QAM
MIMO
MIMO+64QAM
Downlink DC
DC+MIMO
HSUPA
Uplink 16QAM
Uplink DC

Category 1~12
Category 13~14
Category 15~16
Category 17~20
Category 21~24
Category 25~28
Category 1~6
Category 7
Category 8~9

13.976
21
28
42
42
84
5.7
11.5
23

Uplink

DC: Dual Cell


3GPP TS 25.306

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Identify of Adjacent cells

LTE uses PCI for adjacent cell identification

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Signal Strength and Rx Sensitivity for LTE

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Rs Power Allocation

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Site Solution for LTE

2 Antennas GSM 850/1900 + 1 Antenna UMTS 850


1 Antenna GSM 850/1900 + 1 Antenna GSM 1900 + 1 Antenna UMTS 850

1 Antenna GSM 850/1900 + 1 Antenna UMTS 850


1 Antenna GSM 1900 + 1 Antenna UMTS 850
1 Antenna GSM 850/1900 + 1 Antenna GSM 900MHz + 1 Antenna UMTS 850MHz

1 Antenna GSM 850/1900 + 1 Antenna 1X 450MHz + 1 Antenna UMTS 850MHz

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Triple Band Antenna for LTE 2T4R


ATR451714
1710-2690/1710-2690/1710-2690
65/65/65-18i/18i/18i-M/M/M

(1710-2690)

(1710-2690) (1710-2690)

3rd Carrier for


UMTS 1900 is
ready

LTE RRU

LTE BBU

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Triple Band Antenna for LTE 2T4R


ATR451607
790-960/1710-2690/1710-2690
65/65/65-17i/18i/18i-M/M/M

(790-960) (1710-2690) (1710-2690)

For UMTS850

LTE RRU

LTE BBU

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Dual Band Antenna for LTE 2T4R


(1710-2690) (1710-2690)

ADU451816v01
1710-2690/1710-2690 65/65-18i/18i-M/M

LTE RRU

LTE BBU

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Single Band Antenna for LTE 2T2R


(1710-2690)

A26451800v01
1710-2690 65-18i-M

LTE RRU

LTE BBU

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Antenna Solution for Scenario 1


2 Antennas GSM 850/1900 + 1 Antenna UMTS 850 with enough space
Step 1
LTE
Overlay

G850 G1900 G850 G1900 U850

Mdulo RF

G850 G1900 G850 G1900 U850 LTEAWS

Step 2
GU Swap

Mdulo RF

Interface engaged
Interface free

1900M

G850 G1900

U850

LTEAWS

U1900

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Antenna Solution for Scenario 1


2 Antennas GSM 850/1900 + 1 Antenna UMTS 850 without enough space
Step 1
LTE
Overlay

G850 G1900 G850 G1900 LTE AWSU850

G850 G1900 G850 G1900 U850

Step 2
GU Swap

Interface engaged
Interface free

G850 G1900 U1900

LTE AWSU850

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Antenna Solution for Scenario 2


1 Antenna GSM 850/1900 + 1 Antenna GSM 1900 + 1 Antenna UMTS 850
with enough space
Step 1
LTE
Overlay

G850 G1900

G1900

U850

Modulo RF

G850 G1900

G1900

U850

LTEAWS

Modulo RF

Step 2
GU Swap

Interface engaged
Interface free

G850 G1900

1900M

U850

LTEAWS U1900

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Antenna Solution for Scenario 2


1 Antenna GSM 850/1900 + 1 Antenna GSM 1900 + 1 Antenna UMTS 850
without enough space
Step 1
LTE
Overlay

G850 G1900

G1900

U850

AAU3910

G850 G1900

U850

LTEAWS

G1900

AAU3910

Step 2
GU Swap

Interface engaged
Interface free

G850 G1900

U850

LTEAWS U1900

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Antenna Solution for Scenario 3


1 Antenna GSM 850/1900 + 1 Antenna UMTS 850 with enough space
Step 1
LTE
Overlay

G850 G1900

U850

Modulo RF

G850 G1900

U850

LTEAWS

1900M

Modulo RF

Step 2
GU Swap

Interface engaged
Interface free

G850 G1900

U850

LTEAWS U1900

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Antenna Solution for Scenario 3


1 Antenna GSM 850/1900 + 1 Antenna UMTS 850 without enough space
Step 1
LTE
Overlay

G850 G1900

U850

G850 G1900

LTE AWSU850

Step 2
GU Swap

Interface engaged
Interface free

G850 GU1900 LTE AWSU850

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Antenna Solution for Scenario 4


1 Antenna GSM 1900 + 1 Antenna UMTS 850 with enough space
Step 1
LTE
Overlay

G1900

U850

G1900

U850

G1900

U850

LTE AWS1900

Step 2
GU Swap

Interface engaged
Interface free

LTE AWSU1900

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Antenna Solution for Scenario 4


1 Antenna GSM 1900 + 1 Antenna UMTS 850 without enough space
Step 1
LTE
Overlay

G1900

U850

U850

LTE AWSG1900

Step 2
GU Swap

Interface engaged
Interface free

U850

LTE AWSGU1900

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Antenna Solution for Scenario 5


1 Antenna GSM 850/1900 + 1 Antenna GSM 900MHz + 1 Antenna UMTS

850MHz

G850 G1900

Step 1
LTE
Overlay

G900

U850

AAU3910

G850 G1900

U850

LTEAWS

1900M

AAU3910

Step 2
GU Swap

Interface engaged
Interface free

G850 G1900

U850

LTEAWS U1900

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Antenna Solution for Scenario 6


1 Antenna GSM 850/1900 + 1 Antenna 1X 450MHz + 1 Antenna UMTS 850MHz
Step 1
LTE
Overlay

G850 G1900

450M

U850

AAU3910

G850 G1900

U850

LTEAWS

1900M

AAU3910

Step 2
GU Swap

Interface engaged
Interface free

G850 G1900

U850

LTEAWS U1900

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Scenario LTE Overlay


G/U/L SDR

RRU3942

2T4R per RRU


Max. IBW: 40MHz

RRU3832
RRU3936

RRU3942
RRU3942

Output power: 2*60 W

RRU3942
2T4R per RRU

RRU3832
RRU3936

RRU3832
RRU3936

Max. IBW: 40MHz


Output power: 2*60 W

RRU3832

1T2R per RRU


Max. IBW: 40MHz
BBU

Output power: 1*80 W

APM30H

RRU3936

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LTE RNP Overview

LTE RNP Dimensioning


Coverage Dimensioning
Capacity Dimensioning
Active User Dimensioning

S1&X2 Dimensioning

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LTE Network Life Cycle

100
90
80
70
60
50

Optimization after
commercial launch

45

48

36

39

42

24

30

27

Number of Sites

33

12

15

18

21

40
30
20
10
0

Mature Network
RNP is the first and
important step in the LTE
network life cycle.

Launch

Existing Site Resources

Pre-Launch
Radio Optimization

LTE Radio Network


Planning

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RNP Guideline
3C1Q theory

Coverage

Capacity

Seamless coverage gives


operators a competitive
advantage.
Coverage from the
outdoor to the indoor
Wider coverage saves
investment

Cost

Limited radio frequency


resource requires capacity
improvement
Data Service requires much
more resource

Quality

Network quality competition among operators


Higher requirement of network quality from subscribers

RNP aims to find out the best balance among coverage, capacity, quality and cost.

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LTE RNP Main Steps


Dimensioning

Preplanning
Inputs: Coverage, Capacity & Service
Requirement
Outputs: eNodeB coverage radius
and site numbers based on coverage
and capacity calculation
Inputs: Calculated coverage radius, digital map
and subscriber distribution information

Detailed
Planning

Outputs: Preliminary eNodeB numbers

Inputs: Coverage target and site survey result


Outputs: Actual site location and engineering parameters

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Detail LTE RNP


Flow
Agreement achieved by
operator and Huawei

Preparation

Coverage area (Dense urban, Urban, Suburban )


Quality objective (QoS criteria)
Capacity requirement (Subscriber, traffic model)
Link budget parameters (Penetration loss, Propagation model)

Huawei delivers
Link budget
Capacity dimensioning
Site numbers/configuration
Cell radius in each morphology
Network development solution

Background Interference Test (optional)


Propagation model tuning (optional)

Site location/ RF parameters configurations


Search ring specifications
Prediction & Simulation
Cluster definition for project management

The output of
dimensioning is important
criteria to assess RNP
solution

Nominal
Planning

Site survey/candidate site search


Neighbor cell configuration
Cell parameters configuration
Algorithm configuration

The operator provides:


Naming conventions
Existing sites information

Detailed Planning

Network Deployment

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LTE RNP Output Overview


Input
Coverage Requirements

Output
Site Type

-- Coverage Area
-- Polygon Definition

Power/Channel

-- Cell Edge Throughput


-- Coverage Probability

eNodeB Number

Capacity Requirements
-- Frequency Bandwidth

Active Users

-- Subscriber Forecast
-- Traffic Model

S1&X2 Throughput

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Agenda
1

LTE RNP Overview

LTE RNP Dimensioning


Coverage Dimensioning
Capacity Dimensioning

Active User Dimensioning


S1&X2 Dimensioning

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LTE Radio Network Dimensioning Flow


Start
Coverage
Requirement

Link Budget
Cell Radius

Capacity
Requirement

Capacity Dimensioning

Satisfy Capacity
Requirement?
Yes
Active User/S1&X2
Dimensioning

eNodeB
Amount & Configuration
End

No

Adjust eNodeB
Number

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LTE RNP Overview

LTE RNP Dimensioning


Coverage Dimensioning
Capacity Dimensioning
Active User Dimensioning

S1&X2 Dimensioning

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LTE Coverage Dimensioning Flow


Geometrical Calculation

Start

Link Budget
Propagation
Model

Cell Radius
eNodeB Coverage Area

Total Coverage Area/


eNodeB Coverage Area

eNodeB Number

End

Aim of coverage dimensioning

to obtain the cell radius

to estimate eNodeB number for

coverage requirement

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LTE Link Budget Model Uplink


Tx
Power

MIMO Gain
UE Ant Gain

Slow fading margin

Gain
Margin
Loss

Interference margin

Power level

Body Loss

Penetration Loss

EIRP
Objective:
Max. Allowed Path Loss

Path Loss
Cable Loss
eNB Ant Gain

Link segments

Rx
Sensitivity

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LTE Link Budget Model Downlink


Tx
Power

MIMO Gain

Gain
Margin
Loss

Slow fading margin

Cable Loss
Interference margin

Power level

eNB Ant Gain

EIRP

Path Loss

Objective:
Max. Allowed Path Loss

Penetration Loss
Body Loss
Link segments

UE Ant Gain

Rx
Sensitivity

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Factors Affecting LTE Link Budget


Scenario

Frequency
Band

Data Rate

RB Number

ICIC

Factors Affecting
LTE Link Budget
Cell Load

MCS

TX Power

Channel Model
MIMO

Some other factors such as antenna height, BPL, TMA, coverage probability

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LTE Link Budget Example

Scenario
FDD/TDD
Morphology
UE Location
Channel Bandwidth (MHz)
Channel Model
DL/UL MIMO Scheme
Cell Edge Rate(kbps)
MCS
Tx
Max Tx Power (dBm)
Required RB
Tx Antenna Gain(dB)
Tx Cable Loss(dB)
Tx Body loss(dB)
EIRP / Subcarrier(dBm)
Rx
SINR (dB)
Rx Noise Figure (dB)
Receiver Sensitivity/subcarrier(dBm)
Rx Antenna Gain(dBi)
Rx Cable Loss(dB)
Rx Body loss(dB)
Target Load
Interference Margin(dB)
Min Signal Reception Strength/subcarrier (dBm)

PDSCH

PUSCH

FDD
Dense Urban
Indoor
20
ETU 3
22 SFBC
12
1024
256
QPSK 0.25
QPSK 0.31
PDSCH
PUSCH
46
23
18
4
18.0
0.0
0.5
0.0
0.0
0.0
32.7
6.2
PDSCH
PUSCH
-2.3
-1.6
7
2.5
-127.5
-131.3
0.0
18.0
0.0
0.5
0.0
0.0
70%
50%
5.0
1.1
-122.5
-147.7

Path Loss & Cell Radius


Penetration Loss(dB)

PDSCH

PUSCH
20

Std.of Shadow Fading (dB)

11.7

Area Coverage Probability

95%

Shadow Fading Margin(dB)

9.7

Max Allowed Path Loss(dB)

Propagation Model
eNodeB/UE Antenna Height (m)

125.5

Cost231-Hata(Huawei)
30

Frequency (MHz)

Cell Radius (km)

124.2

1.5
2600

0.29

0.26

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Coverage Comparison b/w HSPA+ and LTE

LTE has better coverage than HSUPA and R99


under the same data rate

Loading increase will have more significant impact


on UMTS coverage especially under high traffic
loading.

About 13% reduction in UMTS cell radius when


loading increases from 50% to 70%

LTE is more robust against loading and cell


radius reduction is only around 2.5% when
loading increases from 50% to 70%

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LTE RNP Overview

LTE RNP Dimensioning


Coverage Dimensioning
Capacity Dimensioning
Active User Dimensioning

S1&X2 Dimensioning

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LTE Capacity Dimensioning Flow


Start
Configuration
Analysis

Cell Average
Throughput Calculation

Traffic Model
Analysis

Subscribers Supported
per Cell

eNodeB Number
(initialized by Coverage Dimensioning)

Total Subscribers

Satisfy Capacity
Requirement?
Yes
eNodeB Number
End

No

Adjust eNodeB
Number

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Factors Affecting Cell Capacity


Spectrum
Bandwidth
eNodeB Power

MIMO

Users
Distribution

Own Cell Load

Factors Affecting
Capacity
Neighboring
Cell Load

Scheduling

UE Performance

IRC
User Speed

Capacity is controlled not only by hardware resources, but also radio condition

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LTE
Cell
Average
Throughput
(FDD)
LTE Cell Average Throughput from Simulation

Bandwidth
5MHz

10MHz

15MHz

20MHz

Scenario

DL 2x2 (Mbps)

UL 1x2 (Mbps)

DL 4x2 (Mbps)

UL 1x4 (Mbps)

Urban

8.2

4.7

9.0

6.4

Suburban

6.3

3.3

6.9

4.5

Urban

16.9

9.8

18.6

13.2

Suburban

13.0

6.9

14.3

9.3

Urban

25.5

14.7

28.1

19.9

Suburban

19.6

10.4

21.5

14.1

Urban

34.3

19.8

37.8

26.7

Suburban

26.3

14.0

29.0

19.0

LTE Cell Average Throughput from Field Test


Commercial

Downlink Cell Average Throughput

Uplink Cell Average Throughput

Remark

VDF Phase3

16.8Mbps / 1.68 bps/Hz (High Load)

10MHz system, 100% Load, OL-MIMO

N4M

31.1Mbps / 1.55 bps/Hz

22 Mbps / 1.1 bps/Hz

20MHz system, after optimization

TeliaSonera
Norway

35Mbps / 1.75 bps/Hz

20MHz system, after optimization

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LTE Cell Average Throughput (TDD)

LTE Cell Average Throughput from Simulation


DL 2x2

Bandwidth

10MHz

20MHz

UL 1x2

DL 4x2

UL 1x4

Scenario

Throughput
(Mbps)

Efficiency
(bps/Hz)

Throughput
(Mbps)

Efficiency
(bps/Hz)

Throughput
(Mbps)

Efficiency
(bps/Hz)

Throughput
(Mbps)

Efficiency
(bps/Hz)

DU/U

8.2

1.46

3.5

0.80

9.3

1.65

4.6

1.04

SU/RU

6.8

1.22

2.5

0.57

8.0

1.43

3.3

0.74

DU/U

16.6

1.49

7.4

0.84

18.9

1.69

9.6

1.09

SU/RU

14.0

1.25

5.3

0.60

16.1

1.44

6.9

0.78

DL:UL=2:2; DwPTS:GP:UpPTS=10:2:2
DL 2x2
Bandwidth

UL 1x2

DL 4x2

UL 1x4

Scenario

Throughput
(Mbps)

Efficiency
(bps/Hz)

Throughput
(Mbps)

Efficiency
(bps/Hz)

Throughput
(Mbps)

Efficiency
(bps/Hz)

Throughput
(Mbps)

Efficiency
(bps/Hz)

DU/U

11.2

1.46

1.9

0.80

12.6

1.65

2.4

1.04

SU/RU

9.3

1.22

1.3

0.57

10.9

1.43

1.7

0.74

DU/U

22.8

1.49

4.0

0.84

25.8

1.69

5.1

1.09

SU/RU

19.1

1.25

2.8

0.60

22.0

1.44

3.7

0.78

10MHz

20MHz

DL:UL=3:1; DwPTS:GP:UpPTS=10:2:2

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Capacity Comparison b/w HSPA+ and LTE


UL Cell Average Throughput(Mbps)
19.80
20.00

15.00

9.76

10.00
5.00

4.72

3.00

2.30

2.10

0.00
HSUPA 10ms

HSUPA 2ms

HSUPA 16QAM

LTE 5 MHz

LTE 10MHz

LTE 20MHz

DL Cell Average Throughput(Mbps)


LTE 20MHz,
34.34
35.00
30.00
LTE 10MHz,
16.92

25.00
20.00
15.00
10.00

HSPA(16QAM),
6.00

HSPA+(MIMO),
6.98

HSPA+(DC+16QAM),
6.43

5.00
0.00

HSPA+(64QAM),
6.41

HSPA+(MIMO+64QAM), 7.12

HSPA+(DC+64QAM),
6.89

LTE 5MHz,
8.17

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Traffic Model Analysis (Sample)


UL
Traffic Parameters

DL

Bearer Rate
(Kbps)

PPP Session
Time(s)

PPP Session
Duty Ratio

BLER

Bearer Rate
(Kbps)

PPP Session
Time(s)

PPP Session
Duty Ratio

BLER

Video Conference

62.53

1800

1%

62.53

1800

1%

IMS Signalling

15.63

0.2

1%

15.63

0.2

1%

Web Browsing

62.53

1800

0.05

1%

250.11

1800

0.05

1%

File Transfer

140.69

600

1%

750.34

600

1%

P2P file sharing

250.11

1200

1%

750.34

1200

1%

Traffic Penetration
Ratio

BHSA

Video Conference

0.00%

IMS Signalling

User Behavior

Busy Hour Throughput Per User (bps)

UL

DL

0.2

6316

6316

0.00%

31

31

Web Browsing

100.00%

0.4

632

2526

File Transfer

20.00%

0.2

4737

25264

P2P file sharing

20.00%

0.4

33685

101055

8355

27853

Total

Traffic Model varies from different


operators which is mainly used to
calculate Busy Hour Average
Throughput per User.

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LTE RNP Overview

LTE RNP Dimensioning


Coverage Dimensioning

Capacity Dimensioning
Active User Dimensioning
S1&X2 Dimensioning

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Active User Dimensioning

Active User Definition

Active users is also called RRC-Connected Users which refer to the users having a RRC connection with the
network
Directly influences eNodeB quotation and controlled by software license

PPP
Session
Data call (session) WWW

Data call (session) WWW

time

PPP Time: Duration of PPP Session

RRC_Connected
(Active User)

RRC

RRC1

RRC2

RRC3
RRC_Idle

Packets

BHSA: Busy Hour Session Attempt

time

Ratio of RRC to PPP: Percentage of RRC during


one PPP session
Number of User: Number of users using service i

Packet2
Packet1

Packet3

time

Number _ ActiveUser _ i BHSA * PPP _ Session _ Time * RatRrcToPP P * Number _ User / 3600
Total _ Number _ ActiveUser Number _ ActiveUser _ i * Percentage _ Service _ i
i

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Active User Dimensioning Case Study


Traffic Volume based Dimensioning
Step 1

Cell Capacity

Step 2

Monthly traffic volume per user

Step 3

Daily traffic

Step 4

BH throughput (Mbps)

Step 5

Subscribers supported in a cell

Step 6

Subscribers supported in a site

a
b
c

10MHz*1.5bps/Hz/cell
10GByte package per user

Assumptions:
S111
10MHz
10GB package

= b / 30 days
= c x 8x 10%/3600s x 0.8 x 1000

d
e
f

(BH carries 10% of daily traffic assumed, DL:UL=4:1)

=a/d

= e x 3 = 760 subscribers

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LTE RNP Overview

LTE RNP Dimensioning


Coverage Dimensioning
Capacity Dimensioning
Active User Dimensioning

S1&X2 Dimensioning

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S1&X2 Interface of LTE


2G/3G: Legacy Architecture

LTE: Flat Architecture

MME / S-GW

MSC/SGSN/GGSN

MME / S-GW

S1

S1

RNC

S1

S1

BSC

X2

E-UTRAN
eNB

eNB

X2

X2
eNB

BTS

BTS

NodeB

NodeB

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S1&X2 Dimensioning Case Study (1)

Assumptions:
1. Uplink and downlink busy hour data traffic volume
per subscriber is 25kbps
2. Traffic data ratio for uplink and downlink is 1:4

3. Peak to average traffic ratio is 1.2


4. Number of subscribers per eNodeB is 1000

5. Assuming IPV4 and IPsec with tunnel mode is used


for IP over Ethernet transmission

6. Assuming the ER is 1.37 (for packet size 300 bytes)

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S1&X2 Dimensioning Case Study (2)


Control Plane

T _ control plane T _ Total _ user _ Plane / Site * 2% 41.1* 2% 0.82Mbps


S1 Bandwidth

T _ S1 / Site T _ control _ Plane / Site T _ Total _ user _ plane / Site 0.82 41.1 41.92Mbps
X2 Bandwidth

T _ X 2 / Site T _ S1 / Site * 3% 41.92 * 3% 1.26Mbps

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3GPP Schedule Update

LTE-A Solution

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3GPPLTE-Advanced Phases: LTE-A/B/C

LTE-Advanced is 3GPP submission of 4G candidate to ITU-R IMT-Advanced


LTE-Advanced Phases with LTE-A/B/C milestones and this Doc focus on LTE-A stage

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LTE-A Main Features LTE-A


Recap in 3GPP Releases
LTE-B

LTE

Rel-9

Rel-10

Rel-11

Rel-12

HetNet TDM eICIC

Enhanced eICIC

LTE-Hi Hotspot
enhancements

DL/UL CoMP

New Carrier Type

UL-MIMO 4x4

Dual Layer BF

DL 8X8 MIMO
with DRS

Relay (basics)

Carrier Agg.
Positioning (OTDOA)

3D BF with AAS

M2M
CN overload control

Enh. PDCCH

Low Cost MTC

Enhanced CA

CA Enhancement

M2M
RAN overload control

MBMS basics

MBMS enh.

MBMS cont.

MSR contig

MSR NC

MB-MSR

SON, MDT and Related Enhancements

WiFi IWK

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3GPP UE Categories
Category
1
2
3
4
Peak rate
DL
10
50
100
150
Mbps
UL
5
25
50
50
Capability for physical functionalities
RF bandwidth
20MHz
DL
QPSK, 16QAM, 64QAM
Modulation

UL

Max Layer # DL

QPSK, 16QAM
Mulit-antenna
1

5
300
75

3GPP R8/R9 LTE UE (up to 20MHz):


Cat 1, 2, 3, 4 (MIMO DL2x2)
Cat5 (MIMO DL4x4)

QPSK,
16QAM,
64QAM
4

3GPP R10/R11 LTE-A UE (up to


40MHz):
Cat 6 (MIMO DL4x4, UL1x2)
Cat 7 (MIMO DL4x4, UL2x4)
Cat 8 (MIMO DL8x8, UL4x8 )

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3GPP Schedule Update

LTE-A Solution

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key Techs and Performance Target for LTE-A


Carrier
Aggregation

1Gbps
DL Peak Rate
[06-2012]

1.
2.

Coordinated
Multi-Point

High Order
MIMO

To boost LTE radio capacity and spectrum


efficiency
To fulfill ITU-R IMT-Advanced recommendation
(01-2012)

1.3x Cell Edge


Throughput

HetNet
TDM eICIC

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Operators View For 3GPP LTE-A Time To Market

3GPP R8

3GPP R9

3GPP R10
Commercial Launch or Upgrade

2009-2011
49 commercial networks in 29
countries
[GSA report, Jan-2012]

2012

~2013

145 commercial networks in 70


countries, end 2012
[GSA report, Jan-2013]

Early LTE-A rollout


With
Carrier Aggregation

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Vendor LTE-A Feature Roadmap Overview


eRAN6.0
eRAN7.0 and Later
Release10

Carrier Aggregation:

Release 10 and later

Flexible CA

Intra-band CA

CA (Uplink 2CC)

-(up to 40M)

DL CoMP

Inter-band CA

CA based eICIC

-(up to 40M)

TM9 DL MU-MIMO

Static TDM eICIC

UL SU-MIMO

-[Trail]

ePDCCH

2013Q2

>2014

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Carrier Aggregation

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CA Spectrum Schemes and Benefits


Spectrum Schemes for CA

Peak Rate per User Doubled


150Mbps

Carrier 1

300Mbps

Carrier 2
150Mbps

Intra-band CA continuous

Carrier 1

R10 UE
DL 2*2MIMO @ 20MHz, CA: 40MHz

Carrier 2

Better Experience in Cell Edge


Intra-band CA non-continuous
Carrier 1

Band 1
Carrier 2

Band 2

Inter-band CA
CA requires R10 UE

Up to 5 Component Carriers defined in 3GPP R10

Carrier 2
Carrier 1

Assign
more RB
for cell
edge UE
Mbps

No-CA

edge
CA

center

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CA Field Implementation Scenarios


Capacity

Coverage
S2

S1

Co-locate

S3
F1

F2

Inter-Band
Intra-Band

Cell edge user scenario requires

Coverage and throughput

Same Coverage Scenario

Balancing Scenario

Remote

S4

Inter-Carrier Remote RRU


scenario (HetNet CA)

complex Antenna configuration

S5

For UL CA, Multiple


TA is required
Repeater Scenario

Huawei eRAN6.0 support scenario 1 & 2, other scenarios are under research.

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Flexible CA Solution for Scalable Deployment


Blade RRU for Flexible CA

Flexible 2CC CA out of 3-Band


800M

800M

800M

1.8G

1.8G

2.6G

20M

20M

2.6G

3 InterBands CA

2.6G

2 InterBands CA

2..6G
800M
800M

20M

1.8G

1.8G

3 IntraBands CA

60MHz IBW

Pick 2CC out of 3CC based on UE capability in multiband/multi-carrier sites.

Better multi-carrier management support compared to fixed assignment.

2.6G

1.8G

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CA Device Time To Market


LTE-A UE Categories

CA Chipsets Progress
MDM9x25/ MSM8974:

First commercial LTE-A device to


Balong V720:

20MHz, 2CC

40MHz, 2CC

2013 Q3

2013 Q3

be available by 2013H2
Most likely mass market LTE-A
CA devices by 2014/15

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Preferential CA Spectrum Deployment Strategy


Downlink CA with 2 CCs

Downlink CA >2 CCs

Uplink CA

Carrier 1

Carrier 1

Carrier 1
Carrier 2

Carrier 2

300Mbps @ 40MHz,2x2
MIMO

Carrier 2

Carrier X

1Gbps @100MHz,4X4
MIMO

100 Mbps @ 2x2 MIMO

CA in Downlink will be priority for Network Implementation and eco-system Readiness

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High Order MIMO

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MIMO Objectives
Provide DL/UL
Peak Data Rate

Increase system capacity


and spectral efficiency

DL: 300 600 Mbps (4x4 MIMO, 8x8 MIMO) in

20MHz, or >1Gbps (4x4 MIMO) with CA.


UL: 150 300 Mbps (2x4 MIMO, 4x4 MIMO) in

DL HO MIMO up to 8x8, enhanced DL MU-

MIMO

MIMO
UL SU-MIMO up to 4T, enhanced UL MU-MIMO

20MHz , or >1Gbps (4x4 MIMO) with CA

DL SU-MIMO

DL MU-MIMO

UL SU-MIMO

UL MU-MIMO

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Leading MIMO Development: High Gain Proven On Field

Current market status

Very few cases*

Commercial UEs ~2015

DL 4x4 MIMO with 4Rx UE Device would be in commercial use after 2015

* Bell&Telus Canada

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Coordinated Multiple Tx/Rx Point

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CoMP Introduction
Homogeneous network with intra-site CoMP
Uplink
CoMP

Downlink
CoMP

UL intra-site
CoMP has no
dependency
with UE and
Backhaul

Features
Intra-eNB
CoMP

Inter-eNB
CoMP

Homogeneous network with inter-site CoMP


Cloud BB

Benefits:
Interference from other transmission points is utilized
to improve transmission

Improve Cell Edge User SNR

Reduce inter-cell-interference

Inter-site
CoMP bases
on

Cloud BB
Architecture

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eRAN3.0/6.0

Uplink Intra-eNodeB CoMP

Intra-site UL CoMP
2Rx (eRAN 3.0)
UL CoMP from Joint Reception
Signal combination
Including Receiving diversity gain and
Array gain
Interference rejection

performance gain
2Cell CoMP@2Rx(vs. Non-CoMP 2Rx)
7% Cell Capacity,
up to 130% Edge Throughput
Dependency: No

Without CoMP

Cell2
Cell0

Intra-eNB CoMP
UE1
UE2
Cell1

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y Capacitacin de Telecomunicaciones
eRAN7.0 or later

Uplink Inter-eNodeB CoMP@Cloud BB

Cloud BB

Site1

Intra-site UL CoMP
2Rx (2 Cells)

Inter-Site Joint Receiving is coherently Not base


on X2 but Cloud BB:
Latency of Inter-site CoMP should be ~us
level which is much less than X2s ~ms level.
X2 Capacity is insufficient to bear CoMP
Data.

performance gain
2Cell CoMP@2Rx(vs. Non-CoMP 2Rx)
up to 220% Edge Throughput

Dependency: Cloud BB, Fiber on Site

Site2

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eNB Hardware Evolution Principle for CoMP


CoMP

Scenario 1: Intra-site CoMP


in Homogeneous network

Scenario 2:
Inter-site CoMP basing on
Central BB in
Homogeneous network

LBBP

LBBPc only

1xLBBPc: 3x20M
2-Cellx2R CoMP w.
UL Intralimited gain.
eNB CoMP
(eRAN3.0) 2xLBBPc: not
support 6x20M
2Cellx2R CoMP

LBBP

LBBPc only

LBBPc
LBBPd

LBBPd1/d2 /d3

LBBPd1( or LBBPd2):
320M 2Cellx2R CoMP
LBBPc
LBBPd2: 3x20M
LBBPd1:
2Cellx4Rx CoMP
not support
LBBPd1+d2 or LBBPd3:
6x20M
6x20M 2Cellx2R
2Cellx2R
CoMP(Plan eRAN7.0 or
CoMP
late)

LBBPd1/d2/d3

USU3900

Inter-eNB
Hardware ready
CoMP
Not Support
eRAN7.0: 5x BBU
For Cloud BB based
(eRAN7.0 or Inter-eNB CoMP
eRAN8.0: 25x BBU
Inter-eNB CoMP
late)

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Current Challenges in HetNet (Macro + Micro) Co-channel Deployment


User
Throughput

A Traditional Microcell Deployment wo. eICIC


Very high throughput
experience.
But Only limited number
of users

0
Macro

Micro

Large number of users w. Medium or low throughput


experience.

Only few users Benefit from the HetNet gain due to the lack of Macro/Micro coordination, cochannel Microcell coverage shrinks.

eRAN7.0 or later

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HetNet Interference Coordination Solution: TDM eICIC


One frame

ABS (Almost blank subframe)

Description:

Macro

eICIC solves both control and data channel


interference when Micro user range expansion

Micro
Macro coverage and Micro original
coverage
Micro Range extended
coverage

in co-carrier scenario.
Protected subframe to
solve interference

Micro schedule the interfered UEs in Macro

ABS.
ABS for backward compatibility with R8/R9 UE

Macro

Micro

Benefits:
Reduce interference for more UE to Micro with
high throughput .

Enhance traffic offload to Micro


Range expansion up to 9dB

TDM based eICIC help more UEs connect to Small cells


with higher Capacity gains for HetNet.

Extend Micro coverage up to 100%.


Fulfill Micro capacity gain in real network

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TDM eICIC Improve More Capacity by Optimizing RB Usage


Many UE,
Heavy RB
Usage%

Macro Can Accept


more UEs
1

UEs move to Micro


2

6
1

Turn on TDM
eICIC

4
5

5
1

Few UE,
Low RB
Usage%

4
6

Micro RB usage%
Increased

Hetnet capacity increases by Micro serving more UEs, RB usage increased.

Macro can now accept more users, or lower inter-cell interference by TDM eICIC.

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Introduccion a la Estrategia de Negocios y Marketing para LTE

LTE In Context

II

Business strategy

III

Case study

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Global LTE subscribers will double in 2013, reaching 198.1 million. The
US, Japan and South Korea have consolidated their lead in LTE adoption
30

LTE Subscribers (m)

25

24.9

60.0%

LTE Connections as per


end Q1 2013

50.0%

20

40.0%

15
11.6
10

LTE Connections as a % of the


operator total, as per end Q1 2013
34.2%

30.0%
10.3

9.3

20.0%

5.9
5

53.1%

5.5

4.4
2.6

10.0%
1.9

1.8
0.0%

Source : Huawei Analysis based on Wireless Intelligence data from April 2013

28.9%

25.4%

21.7% 19.7%
18.8%
13.1%

10.6% 9.6%

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Early 4G adopters are data hungry users, always on the go and need an
efficient network to support their work and life
Reliability

Upload Speed
I am a journalist, I need to
upload lots of big size
photos when I work
outdoor, only 4G can meet
my needs

Latency
I am a stock trader, a low
latency network like 4G is
very important to my
investment

I am an account director, I need


to stay connected , 4G can
ensure my video conference call
going smoothly

QoE

Mobility
I have my own business, I travel a
lot , 4G allows me to send/receive
loads of emails with big
attachments efficiently on the
move

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However, as expected with the adoption of a new technology, LTE


operators often face some barriers to migrate users from 3G

Limited Device
4G device is
limited, there are
two high end

Lack of Awareness
I only know 4G is
faster, I dont know too
much about the
benefits

High Price
Id like to wait
1-2 years until
the price is
reasonable

Lack of Needs
I dont use too much
data, I mainly get
internet access on my
PC

Limited Coverage
I live in the north, I
am worried about
the coverage

Lack of Trust
I dont trust the service,
Id like to wait and see

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LTE In Context

II

Business strategy

III

Case study

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y Capacitacin de Telecomunicaciones

LTE market success relies on a clear alignment with the business strategy and on
strong technical, financial and organisational foundations
Company
Goals

Business Strategy

Target
Segments and
Positioning

Go-To-Market

Foundations

Marketing Strategy and Segmentation

Services

Network

Devices

Pricing

Organisation

Branding
and
Promotion

Content

Business Models

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Strategy

Segmentation

Services

Devices

Pricing

Promotion

Content

Network

Organisation

Before launching LTE, operators face a number of questions of strategic nature


Key Questions

Goals

Technology

Synergies with other business

Pricing
Competitive

Financial
Network

Do I need LTE or can I continue investing in HSPA and


jump straight to 5G ?

What are the benefits of LTE for my business ?


Should I focus on increasing revenues, reducing costs or
both ?
How do I measure the RoI of LTE ?
Is there a way to differentiate my LTE service? Compared to
3G ? Compared to WiFi ? Compared to the competition ?
How much coverage do I need? How much capacity &
where? How can I lower my network cost per bit?
What is the best deployment scenario ? How to maximise
my spectrum holdings ?

The answers to those questions will help operators allocate resources, derive the right marketing strategy
and measure the success of LTE in the future.

Bus. Models

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Strategy

Segmentation

Services

Devices

Pricing

Promotion

Content

Network

Organisation

Bus. Models

Instead of marketing LTE broadly, operators should target specific


segments that value the benefits of LTE and are less price sensitive
Segment

Description

Basic Internet

Social
Communicators

Family &
Friends

Advanced
Internet

Business
Focussed

An older group
using Basic
communication
[voice calls & text
messages].

Adults with slightly


higher mobile and
internet literacy
that goes beyond
calling & texting.

Use internet
mainly for social
communication.
(i.e. facebook,
twitter and emails).

Stylish, trendy
about mobile
devices and
technologies.

Occasionally use
mobile internet for
browsing and
news.

Limited budget on
internet spending,
rather wait for free
WiFi.

Adults in early
career, heavily
attached to mobile
& web for personal
and occasional
business use.

Slightly older adult


group with strong
business usage
demand.

Very low mobile


and internet
literacy.

Family with 3 or
more family
members are
using multiple
mobile devices
with different tariff
plans.

Focus on work
efficiency, often
require high
mobility and quality
of service.

Most of them have


more than 2 mobile
devices.

Very low demand


of data services.

Churn for
promotions.

Talk and Text

Living in rural
areas.

Price
Style
Mobility

QoS
Data use

Conscious budget
of family
spending
Open to
promotions

Sports or music
fan, watch online
TV and live sports
often.
Upload photos

Frequent traveler,
do lots conference
meetings.

Super Connected

Lots of photos and


video uploading.
Video streaming,
online gaming

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Strategy

Segmentation

Services

Devices

Pricing

Promotion

Content

Network

Organisation

Super Connected and Business Focused are the easiest to migrate. We


expect that operators are going to spend more efforts in the 2nd wave
Joe, 35, executive, married, no children
Devices : iPad, 3 smartphones

Uses 5GB, spends $85 monthly


Services : sports live channel, gaming,
roaming, demands high QoS
David, 45, manager, married, 3 children
Devices : Blackberry and iPhone 5
Uses 2GB, spends $120 monthly
Services : remote work and emails on iPad,
TV catchup, video calls, IPTV at home
Julia, 20, student in fashion, single
Devices : Nokia Asha 302

Uses 200MB and lots of SMS, $30 prepaid


Services : Facebook, Twitter

Bus. Models

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Strategy

Segmentation

Services

Devices

Pricing

Promotion

Content

Network

Organisation

Bus. Models

Market service creation strategy for 4G LTE service development


structure and marketing proposition
1. At the early stage of LTE market introduction, pricing propositions, device strategy, messaging, promotion and service
availability are more important than new services
2. Although premium pricing for new services has not been effective, the higher the adoption of LTE and LTE enabled smart
devices, the higher the data consumption and the more mobile broadband savvy the market
3. We believe that 4G LTE has and will further enable and promote the adoption of new and diversified services at various
time tables depending on market maturity
4. We believe the following considerations need to be included in service design

Your customer friends are your friends

Use devices as platforms

Without (some of) them you would


not have many broadband
customers.

Use OTTs and PT apps to


promote smart devices
The strategy to use the
smartphone as a platform
for others to deliver content
and services

? ??
? ? ??
? ? ??

Pricing propositions and bundling

Keep pricing proposition


simple
Offer consumer a choice of
application/service bundling
Offer add-ons

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CAFAE del Instituto Nacional de Investigacin
y Capacitacin de Telecomunicaciones

Strategy

Segmentation

Services

Devices

Pricing

Promotion

Content

Network

Organisation

Bus. Models

A rich device ecosystem was a key factor in the success of Verizon


Wireless and NTT DoCoMo LTE launches
Verizon Wireless launched LTE with a rich device ecosystem

HTC Thunderbolt 4g

Samsung
Droid
charge

LG
Revolutio
n
HP
Pavilion
DM13010NR

Verizon mifi 4050L


Samsung SCH-LC11
Low
customer
experience

Verizon USB5511

Compaq
mini
CQ10688NR

At launch
Motorola Xoom

Samsung
Galaxy Tab
10.1

Pantech UML290

Rational

Optimus Portugal buys back 3G


dongles

Now

6 Smartphones
2 Tablets
2 Notebooks
2 MiFi devices
2 dongles

Inspiration
al

LTE cummulative subs (m)

High
customer
experience

22 Smartphones
8 Tablets
2 Notebooks
2 MiFi devices
3 dongles
2 Wifi routers

LTE acquisitions got a boost every time


6.7
new handsets were added
6.2

6
5

5.4

Launched 4 LTE
smartphone models in
Oct. 2011

4
3

4.3
3.3
2.9

Only USB card,


Tablet, MiFi available

2
1

2.2
1.1

1.5

2.5

1.8

Launched 10 LTE
smartphone models
in May 2012

0.5 0.6
0.2 0.3 0.4
0.0 0.0 0.0 0.0 0.0 0.1 0.1

0
0

10 12 14 16 18 20
Launch Period (months)

22

24

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Strategy

Segmentation

Services

Devices

Pricing

Promotion

Content

Network

Organisation

Bus. Models

Pricing of LTE has drawn a lot of attention, but the focus has been on
price premiums and flat-rates rather than on the additional value of LTE
Premium or not

Premium

Premium
with
Discount

Same as
3G

Mixed

Based on Usage
Flat
Rate

Volume
Based

Time
Based

Speed
Based

Based on multiple drivers


supporting QoE

Value Based Pricing uses


multiple factors to extract
value from different
segments
Changing basic parameters
of a tariff plan (price, data
allowance) can be easily
copied by competitors.
Value Based Pricing enables
more sustainable
differentiation and revenue
improvement.

Although price premiums have been blamed for the lower adoption of LTE in Europe, they are not
necessarily wrong if the additional value of LTE is clearly promoted and delivered

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Strategy

Segmentation

Services

Devices

Pricing

Promotion

Content

Network

Organisation

Bus. Models

LTE Pricing practices are very diverse, and reflect regional and country
differences in technology maturity, competitivity and economic situation
Europe
95%

3G to 4G Premium

Generally, operators in Europe charge premiums that vary from 10 to 95%.

Austria, Germany and Nordic countries practice the higher premiums, Greece,

52% 50%
45%
31% 31%

Italy and Portugal the lowest.

25% 20%
10%

Most countries are pricing LTE based on speed and volume, very few have

uncapped their data plans. There are few examples of Smart Pricing.

US

Verizon Wireless and AT&T have priced LTE at no

premium compared to 3G.

They have changed their tariff structure to

introduce shared plans and to discontinue


unlimited data plans.

Japan

NTT DoCoMo charged a premium for LTE, but time limited


discounts made LTE plans cheaper than 3G plans

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Strategy

Segmentation

Services

Devices

Pricing

Promotion

Content

Network

Organisation

Bus. Models

An effective promotion of LTE can help differentiate from competition,


create a positive buzz and reduce consumer uncertainty
EE Experience Showcase in a
major London Shopping Centre
Full range of LTE devices is
available
Interactive Online Gaming and
Guide
Upload and Download speed tests

M1 (Singapore) Flagship Store


Located in the heart of Singapore
Leverages existing store
Experience LTE applications and
network experience by using
interactive demos.

Vodafone Italy website


Distinctive LTE
shows the benefits
of 4G
brand and
appealing tagline

Speed is
relative, uses
Youtube and
iTunes to
illustrate
Calcio and
Cinema both
stand
Focus on the end
user perspective
of benefits

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Strategy

Segmentation

Services

Devices

Pricing

Promotion

Content

Network

Organisation

Video content has been a key driver of LTE for SKT


Background:
For its launch of LTE services, SK Telecom announced that it would offer innovative services,
including high-quality video on all its LTE smartphones.

Video Strategy:
Support by all LTE handsets available during the first 3 months of launch
(from Samsung, LG, Pantech and HTC)
More than 13.000 HD videos available at launch through T-Store and 8.000
movies available on N-screen service. High Value customers receive a
monthly credit to download content.

Results:
SK Telecom objective at launch was to sign up 500K LTE subscribers by end of 2011 (has achieved 575K) and
LTE subscribers by end of 2012 (has achieved 6.3M).
3 months after the launch of its premium content offer, more than 1 million customers generated 6 million
downloads.

Bus. Models

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Strategy

Segmentation

Services

Devices

Pricing

Promotion

Content

Network

Organisation

In order to support a successful LTE launch, the network needs to be


Implication

Strategies & Options

Faster LTE coverage and higher capacity will


increase adoption and provide a clear
differentiation to 3G, Fixed BB and WiFi.

Network Evolution - Small Cell, WiFi offload, SON,


HetNet, RAN sharing, Backhaul and core network
evolution
Efficiency - outsourcing and managed services

Easier for services to more tightly integrate


with network and device

Service Delivery Platform (SDP) & APIs


Willing collaborate & compete at the same time
Evolving business

Smarter

More/better information on user behaviour.


Enhanced capabilities to manage and charge
for usage.

Policy based charging


Smart Care
Customer self service apps

Content Enabled

Ability to optimise user experience for an LTE


environment

Content optimisation
CDN features
Partnerships with content providers

Device is treated as part of the network.


Services are aware of device capability

Terminal application platform


Service Delivery Platform (SDP) & APIs

Bigger
2

More Open

Device Aware

Bus. Models

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Strategy

Segmentation

Services

Devices

Pricing

Promotion

Content

Network

Organisation

When facing innovative technologies such as LTE, organisations need to


adapt resources, processes and culture
Harnessing the new opportunities of LTE will require a change in
corporate mindsets, especially in relation to new business models.

Culture

Processe
s

Unwritten rules drive the relative importance of LTE compared to


other technologies.

We are not pushing 4G actively


because if we do so our
customers will think that 3G is
bad
Innovation and Business Development
Manager at a tier 1 Southern European
operator

Processes to create and manage the LTE ecosystem (content, OTT,


etc) will be needed.
IT processes (B/OSS, CRM, service creation) need to be adapted to
support the new business models
Retail and channel people skills to be improved in order to address LTE
customers and sell LTE benefits

Resource
s

New brand, store redesign, and new experience centres to showcase LTE.
Teams will be under additional pressure due to intense rollouts, internal
competition, media attention.
New relationships with value network (suppliers, customers, partners,
complementors)

New Brand

Store Redesign
Different
department for
TDD-LTE

Bus. Models

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LTE In Context

II

Business strategy

III

Case study

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Case study: How Verizon turned an unfavorable situation to its benefit


Background

In view of strong competition and AT&Ts leadership in the smart-phone market, Verizon was compelled to take a strong first
mover position in LTE and invest heavily in the network due to its competitive market positioning. Verizon was at a
disadvantage compared with AT&Ts technical (spectral) and market leadership. Verizons CDMA EV-DO ecosystem declining
and there was no easy migration to LTE in sight. In that position, Verizon saw a huge opportunity

Spectrum:

Solution:

700MHz
2 x 10MHz

Surprised everyone and certainly AT&T


when it launched 10 months ahead of
schedule in Dec 2012
Heavy focus on nationwide coverage
At Aug 2012, 371 cites covered, 230
million people, 75% of total population
Focus on coverage, customer education
and strong marketing on network
performance

1710-1750MHz,
2110-2155MHz

Objective
To become the US leader in LTE subscribers. Verizon became the world leader in
terms of LTE customers

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Verizons positioning (r)evolution

LIFE IS BETTER IN
REAL TIME

Initial market positioning focused on speed and technology


leadership and educating customers about the experience
improvement offered by LTE:

Focus on speed

Social video campaign

Customer education content but with a tech/geek


emphasis

Heavy use of 4G and LTE emphasising technology


leadership in very early adopter segments

2010

FASTER DEVICES
FASTER YOU

AMERICAS LARGEST 4G LTE


NETWORK

2013

Current market positioning has moved beyond price and gigabytes


shifting the emphasis to service experience.

Three pronged marketing approach speed, coverage and devices:

Experience expressed in terms of applications rather than


the technology.

LTE network coverage in 480 cities available to 274m


people.

21 smartphones, seven tablets, two MiFi routers and two


USB modems. Launched eight new phones and three tablets
in 4Q12.

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LTE Brand Strategies


DoCoMo LTE
new brand: Xi

Verizon Use both


4G and LTE

TeliaSonera brands its


LTE as 4G

EMobile launched HSPA+


with new brand

Comparison of generic brand 4G claim by US operators

What 4G means

LTE

LTE & HSPA+

WiMax

HSPA+

Speed claim

5-7Mbps/2-3Mbps

6-13M bps/1-2 Mbps

3-6 Mbps

21 Mbps

Comparison with
3G

10 times faster

4 times faster

10 times faster

No comparison

Source: Huawei analysis, , 2010, BCG, Bain, Booz Allen

Generic brand (e.g., 4G) is easy to communicate but hard to differentiate

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Verizons key commercial proposition the share everything plans is that of multi-smart
device and the leading industry practice worldwide

Coverage, Network performance

Data plans

and Devices are the three key in


Verizons LTE market proposition

1GB

$50

2GB

$60

4GB

$70

6GB

$80

8GB

$90

10GB

$100

Verizon promotes 4G LTE devices


and the adoption of share
everything plan

There is no premium pricing or


additional services proposed

ARPA has increased due to more


data consumption

$10 for extra 2GB


People will choose bigger data
option with more devices

Extra device plans

Verizon welcomes OTT services


over their devices and has
developed a smart phone app for
content aggregation
Source:, Verizaon website info. 2013

Smartphone

+$40

Basic phone

+$30

USB

+$20

Tablet

+$10

Unlimited voice & SMS for

3.5% ARPA increase after 3 months


23% choose multi-device plan 1 in 4 chooses
the 10GB plan
Average devices per account 2.4
In January 2013, Verizon introduced share plans
for business accounts
In March 2013, SK Telecom announced shared
plans

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How Verizon compliments its DSL and Fibre offering with Home LTE proposition
achieving sales maximization not revenue cannibalization
DSL

LTE

FTTH

Distinct branding /
messaging

Pricing / Bundling

Service

With local
calls

Unlimited
calls

Single

$19.99 /m

$29.99 /m*

Double

$34.99 /m

$44.99 /m

Triple

$64.99 /m

$74.99 /m
*upload speet 1.5MB

For its 4G HomeFusion offer, Verizon


wireless differentiates with data plans and
promotes the share everything plan.
The service is data only and no bundling
with TV or fixed voice included

INTERNET

Speed / data plans

Verizon offers two options in the


unlimited data internet only: high
speed internet and high-speed
internet enhanced with higher
speeds.
However there is a clear promotion of
its FiOS brand over DSL offers

TRIPLE
PLAY

Speed

Fees Y1

Fees Y2

15/5

$49.99

$69.99

50/25

$59.99 /m

75/35

Monthly data
allowance

Monthly
access

$79.99 /m

10 GB

$60

$69.99 /m

$89.99 /m

20 GB

$90

15/5

$79.99 /m

$79.99 /m

30 GB

$120

50/25

$89.99 /m

$89.99 /m

75/35

$104.99 /m

$104.99 /m

/m

/m

$20/m for 30GB

UNIVERSIDAD NACIONAL DE INGENIERA


CAFAE del Instituto Nacional de Investigacin
y Capacitacin de Telecomunicaciones

Verizon anchors the LTE service strategy in 4 major areas


Convergence
Combining LTE with existing fiber,
global IP network, datacenter
infrastructure to leverage the
strength of existing applications

Video

Real-time, 2-way video


streaming
Wireless HD video
Video Accessibility Act to assist
the disabled Americans.

Video

Convergence

Rural-Home
M2M

Rural-Home

Provide fixed-wireless access


to cover the whitespot areas in
rural areas for family users.

M2M

Verizon is now offering its share


everything plans across all segments

Starting from Smart Home and extend


to other areas like energy grids,
transportation and healthcare
Internet of Things

UNIVERSIDAD NACIONAL DE INGENIERA


CAFAE del Instituto Nacional de Investigacin
y Capacitacin de Telecomunicaciones

The LTE business case: ARPU/ARPA increase due to higher data


consumption from one or more devices by a single or multiple users
Unit: (USD)
32

31.3

31.6

30.7

30

31.0
30.2

150
28.8
28.2

24.0

24.4

24.6

25.1

3Q11

4Q11

1Q12

2Q12

3Q12

4Q12

1Q 2011

2Q11

53

55
0

23

1Q11

55

56

56

133
130

LG U+ LTE launch,
July 1, 2011

23.5

54

56

54

55

4Q 2012

25

138

3Q 2012

26

137

140

135

KT LTE launch,
Jan 3, 2012

2.67 devices/subscriber

2Q 2012

27.0

141

1Q 2012

15%

143

145

147

4Q 2011

27.7
27.5

36%

145

3Q 2011

27

Retail postpaid ARPA


Retail postpaid ARPU (sim)

2Q 2011

27.9
27.1

31.2

21%

SKT LTE launch,


July 1, 2011

28.5 28.4

28

24

LTE subs of total


mobile % 3Q12

31.2

31

29

Verizon Wireless ARPA/ARPU trends


(blended residential/business)

Korea mobile blended ARPU trend

Whereas fixed broadband prices continue to


drop Verizon has succeeded in increasing ARPA
and protecting ARPA of its wireless service

UNIVERSIDAD NACIONAL DE INGENIERA


CAFAE del Instituto Nacional de Investigacin
y Capacitacin de Telecomunicaciones

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GRACIAS
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