Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
EXECUTIVE MBA
ESA
B USI NESS
SC H O O L
WELCOME
TO ESA BUSINESS SCHOOL
QUICK FACTS
Profile
Language
English
PROGRAM STRUCTURE
Duration
18 months
Application Deadline
about esa
ESA is a Business School dedicated to the education of executives and managers in Lebanon and the Middle East and
managed by the Paris le-de-France Regional Chamber of Commerce and Industry (CCIR). ESA Business School is the first
in Lebanon to obtain the AMBA Accreditation, the highest international distinction.
Its mission is to form the elite of Lebanon and the region into the leaders of tomorrow. ESA has become a beacon of
academic excellence within Lebanon, and a platform for interaction and meetings between Europe, the Middle East and
Lebanon.
Paying keen attention to businesses and their needs, ESA assists them in developing their visions, and helps them better
achieve their objectives by training and coaching their executives and managers.
Situated in the center of Beirut, and at the heart of the Middle East, ESA asserts its reach as an important international
school, combining the talents of high-level faculty who rank among the worlds most preeminent specialists.
A MESSAGE
FROM
THE GENERAL
DIRECTOR
ESA is today one of the main players in higher
education in Lebanon. Born in 1996, thanks to favorable
international circumstances, a political desire stated at
the highest levels, and the men and women who were
able to convince, construct, and then support this newly
created institution.
These different factors, essential to the success of
the original idea, were regrouped under the banner
of innovation and change. This was the desire of its
founders when establishing a prestigious Business
School in Lebanon, and they had a clear mission: to train
the Lebanese elite into the leaders of tomorrow.
Today, it is the flying faculty, and the students from the
country or the region, who drive this hub for privileged
exchanges between Lebanon and France, and between
Europe and the Middle East. From these exchanges
is born a mutual enrichment that is unique. In an era
of globalization, our challenge is to educate citizens,
accountable leaders, and actors of change. Without
relinquishing their culture, and while preserving their
values and convictions, these graduates of ESA develop
an original and efficient leadership style, highly valued
by businesses.
Many among them today have assumed important
responsibilities in their country, or elsewhere in the
world. Graduates now number over 3000, representing
all the communities and regions of Lebanon, and are
always ready to take action for their School. Each in
their own way are an inspiration for Lebanon, France or
wherever they may find themselves, and as the years go
Stphane Attali
General Director
JAD AYOUB
Business Director
ME and Africa Bioscientia Gmbh /
Sonic Healthcare
When I decided to enroll in an EMBA program and started the search, I realized the meticulous task it demanded to weigh
every relevant criterion in light of the variety of the international programs that became available during the last few years
in the region. I soon became aware however, that besides the schools good reputation, what makes the program a win-win
for the school and the student was mainly the human factor behind it featuring:
1- High-caliber international teachers who could link the real world business practices to the academic theories
2- Students having diversified exposures who could exchange their important experiences during the program
3- A university management team who is dynamic and ready to listen to the students and adapt the courses to their needs
The Seminar organized by ESA in Turkey covered the multifaceted perspectives of the Turkish economy, giving the students
a holistic view of the current and future Turkish business outlook. The organization was according to top world class
business schools standards. The EMBA program at ESA/ESCP has fulfilled all these aspirations. I highly recommend it and
would be gladly ready to share my experience with interested candidates.
STUDENT PROFILE
9.02%
7.10%
29.51%
Top Management
POSITION
Senior Management
Middle Management
Consulting / Liberal
Does not manage a team
27.32%
27.05%
5.70% 1.63%
10.60%
8.42%
50.82%
Engineering / Science
Business
Law / Political Science
FIELD OF STUDIES
Economics
Medical / Health
Art / Literature
22.83%
2% 2%
10%
2% 2%
8%
25%
2%
FIELD OF activity
23%
6%
2%
4%
AVERAGE AGE
2%
IT & Telecom
Education
Engineering
Industrial
FMCG
Insurance
Hospitality Services
Automotive
Advertising
Real Estate
10%
13
37
YEARS
YEARS
GENDER RATIO
Male
Female
PATRICK
GOUGEON
Scientific Director
of ESA Executive MBA
Program
In a complex and uncertain world, understanding your close and broader business environment is a key to face
the many challenges ahead and, as managers, to anticipate and find your way for the future. Both for your personal
development and for the benefit of your company or public institution, ESA, a unique business school in the Middle East
region, is proud to have successfully launched an Executive MBA providing participants with the opportunity to acquire
the necessary values and skills that make a difference in the business community. As the Scientific Director, involved
in the programme since it started 15 years ago, it is a great privilege to serve that goal.
10
The Association of MBAs (AMBA) is a London-based international organization, which accredits Masters of Business
Administration (MBA) and Doctorates in Business Administration (DBA). The AMBA accreditation is granted based on strict
international standards and assigns a quality label to the best Business Schools and Universities. Over 100 quality criteria
are examined; accreditation is only awarded to the programs, which meet all these criteria.
Only 210 business schools and universities in 52 countries hold such accreditation, including ESCP Europe, HEC Paris,
INSEAD and the Rotterdam School of Management (RSM). ESA Business School is the first institution in Lebanon and
the second in the region to receive such a distinction. Lebanon can now take pride in being one of the countries offering
internationally recognized MBA and EMBA programs.
This accreditation is a benchmark for ESA in its strategic goal to become the best Business School in the region, offering
ever-innovative programs, reflecting the realities of the corporate world.
11
International Exposure
The International Executive MBA at ESA leads you to new horizons and offers you unique opportunities:
Benefit from an education that meets your ambitions and be part of an influential global network.
Customize your curriculum depending on your own agenda.
The courses are delivered by high-caliber European professionals belonging to the top business schools in Europe,
including ESCP Europe and HEC Paris.
Participants are from Lebanon and the entire region and are all managers and leaders with different backgrounds.
Innovative Program
The program is structured to fit around your busy lifestyle and offers enough choice to empower you the specialized focus
you need for your career:
9 core courses delivered in English, once per month, on Thursdays, Fridays, and Saturdays.
8 elective courses to choose from a portfolio of 17 courses.
5 mandatory one-week seminars with the option to enroll in seminars organized by ESCP Europe and conducted abroad.
An International Consulting Project.
Two Diplomas
Through ESAs partnership with ESCP Europe, which is recognized for the excellence of its programs, you will benefit from
top-notch training that culminates in the acquisition of two degrees:
Executive MBA from ESA
Executive MBA from ESCP Europe
Esa Network
By becoming a member of ESA Alumni Association and ESCP Europe Alumni Association, you will have access to a very
important and high profile professional network. As part of the ESA network, you will enjoy many benefits, including: a
monthly employment newsletter, annual employment forum, news bulletins on the Schools life, preferential prices for
training courses hosted by top international experts, and much more.
ONLINE LEARNING
ESA provides an e-learning portal for all Executive MBA participants, created with the support of Crossknowledge, one of
the worlds leading distance learning providers. This tool gives our participants access to a number of online self-training
modules in all fields of management.
12
MOHAMED
GHALAYINI
CPA (Member of
the AICPA) - CFO,
Ariss Lumiere
Group SAL
13
14
PROGRAM
SCHEDULE
18 months of leadership practice that give you the opportunity to face real-world
challenges
Program length
18 months
Core courses
Mandatory seminars
Mandatory seminars are held Monday to Friday according to customized schedules that are based on each seminars
particular requirements.
Elective courses
Electives are 18-hour or 24-hour courses designed to complement core courses, organized on Thursdays, Fridays, and
Saturdays, once per month.
Each EMBA candidate chooses 8 electives from a vast portfolio of 17 courses.
As a result of this choice, you will be able to personalize your curriculum and focus on either a specific management skill
or a variety of skills to reinforce and enhance your knowledge in different management areas. The wide range of subjects
and the program flexibility empowers you with the opportunity to align your learning with your daily professional life and
career objectives.
The rich elective portfolio is classified into three major categories:
15
CAROL
HAYEK
GENERAL MANAGER,
OPTIMEDIA
16
LIST OF
ELECTIVE COURSES
Leadership and Management
Prerequisites
Organizational behaviour
Prerequisites
Financial accounting
Corporate finance
Management control
Financial Analysis
Project Finance
Strategic Management in an Islamic Finance Setting
Prerequisites
Managerial economics
Marketing
Corporate strategy
Operations management
International business law
Brand Management
Digital Marketing
17
18
19
SEMINARS
The program includes five one-week seminars, among which a study trip of 5 days is held in Istanbul, tackling the key
factors of success in an emerging country. This seminar is mandatory to all ESA EMBA intake and optional to ESCP
EMBA students (Cost is included in ESA tuition).
Candidates may choose to enroll in one of the optional seminars, organized by ESCP Europe in Brussels, New York, India,
China or Brazil (Cost is not included in the tuition).
Seminar 1:
Introduction Seminar at ESA
Seminar 2:
Ethics, CSR and Sustainable Development (Part 1) & Problem Solving and Decision Making (Part 2) at ESA or
the ESCP Europe European Business Environment in Brussels (Cost is not included in the tuition)
Seminar 3:
Istanbul Seminar- Key Factors of Success in an Emerging Country
Seminar 4:
Innovation and Entrepreneurship at ESA or the ESCP Europe Innovation Management Seminar in New York
(Cost is not included in the tuition)
Seminar 5:
Closing Seminar at ESA
The seminars will provide our participants with the opportunity to:
Explore a specific theme related to the business environment in all its dimensions
Go on company visits or listen to corporate testimonials
Dialogue with their EMBA peers and share knowledge and experience
Travel to locations where there is action and expertise on the topic
Encourage dialogue between EMBA participants of ESCP Europe tracks
20
SEMINAR 1
Introduction Seminar
- Reinforcing participants understanding of their global environment,
- Internalizing the real scope of their managerial activities and priorities,
- Developing their abilities to set up a most effective executive role regarding leadership, change
and foresight issues,
- Creating a future-oriented mindset regarding the EMBA curriculum,
- Promoting a management by opportunities dynamics, considered as the most adapted too for uncertain
times,
- Creating the framework of the EMBA learning experience.
ESA BEIRUT
SEMINAR 2
student)
SEMINAR 3
ISTANBUL SEMINAR
Key Factors of Success in an Emerging Country
This seminar takes place in Istanbul and highlights the key factors of success in an emerging country.
The main objectives are to understand the particularity of the business development in a fast growing
economy.
Company visits and conferences held by businessmen, along with courses organized will take place during
5 days.
21
ESA BEIRUT
SEMINAR 4
NEW YORK
InNOVATION MANAGEMENT
SEMINAR
The flexibility of the North-American
business culture which fosters innovation
is highlighted during this seminar which
enables Executive MBA participants to
understand the shift from a production to a
knowledge-based economy and the resulting
role of innovation and to identify the best
practices of innovation management and to
exchange the features of the North American
business culture that fosters innovation.
22
SEMINAR 5
CLOSING SEMINAR
ESA BEIRUT
The EMBA provided the participants with the opportunity to acquire essential knowledge in the field of
management; it is now time to sum up.
CORE COURSES
FINANCIAL ACCOUNTING
This course is designed to provide students with a basic knowledge of financial accounting theory and practice as well as
to develop the analytical and accounting skills necessary for any careers in management. Students will be familiarized
with annual reports and financial statements prepared under US Generally Accepted Accounting Principles (US GAAP)
and International standards (IFRS).
To introduce and evaluate the theory and application of accounting principles and standards developed by the US and
International Accounting Standards Boards
To focus attention on the use of accounting information as a basis for decisions by external users, especially investors
and creditors as well by internal users
To help develop the students ability to solve financial problems based on quantitative accounting data
At the end of the course, students will be able to:
Understand the accounting cycle and record common economic transactions
Prepare major financial statements commonly round in a corporations annual reports
Understand the major information presented in financial statements
Use the financial statements to set up an analysis of the corporations
ORGANIZATIONAL BEHAVIOR
The following board themes will be addressed during the sessions:
Introduction to organizational behavior
Personality and individual behavior
Motivation: from basic concepts to applications
Groups: understanding and developing work teams / Communicating in teams
Organizational dynamics: from structure to culture
Leadership and leadership development
After attending this Organizational Behavior course, EMBA participants would be able to:
Perceive most of the social, cultural and psychological dynamics existing and developing within organizations
Understand the various dimensions of their managerial roles within organizations, in order to develop their added
value in the work and team processes
Analyze work situations using a large span of skills, methodologies, grids and tools, in order to enhance their
managerial effectiveness and efficiency
Improve their ability to act as permanent change agents and identify clearly their own ways of managerial and
leadership development
CORPORATE FINANCE
The role of the financial manager
Present value and opportunity cost of capital
Valuation of simple financial securities
Stocks and bonds, capital budgeting decisions, cash flow estimation and sources of value creation
Introduction to risk return and opportunity cost of capital
Introduction to long term financing decision and capital structure
Financial planning
23
The overall objective is to provide the participants with the necessary skills to be part of the financial decision making
process within their institution. As a starting point the focus is placed on the time value of money which is an essential
concept to understand the rationale for investment and financing decisions which are then considered.
MANAGERIAL ECONOMICS
Enhance the understanding of market mechanisms and regulation so that participants are better prepared to face
competition, to imagine the most appropriate pricing strategy and to comply with regulation.
This course consists in a presentation of economic models and related concepts and tools that managers need to master
to analyze, understand and predict trends affecting the corporate environment. More precisely, here the focus is placed
on the analysis of rational decision making of both consumers and suppliers to understand how markets work. The major
types of market structures are presented, with a distinction between a normative approach (markets as they should be
ideally: perfect competition) and a positive approach (markets as they actually are: imperfect competition), to analyze how
companies adapt their pricing strategy depending on the kind of competitive environment they operate in.
MARKETING
More than any other business function, marketing deals with customers. Philip Kotler, a renowned marketing specialist,
once wrote: Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating
genuine customer value. It is the art of helping your customer become better off. The marketers watchwords are quality,
service and value.
This class exposes participants to the fundamental concepts, mechanisms, and terminologies of marketing, and provides
them with an understanding of how they are applied to both businesses and non-profit organizations.
to provide participants with an understanding of the key principles of marketing
to develop the framework of how companies plan, implement, and control marketing strategies and actions
to study the relevant marketing tools and elements of the marketing-mix
to explain marketings relationship to other departments within the firm and to the market environment
CORPORATE STRATEGY
The Corporate Strategy course examines how organizations achieve, sustain, and renew competitive advantage, and
explores what managers have to do in order to increase the likelihood of success. In essence, strategy involves the
allocation of critical resources in a competitive environment over relatively long periods of time in the pursuit of specific
goals and objectives. Todays strategies are influenced by multiple factors such as the resources available to management,
the industry and the competitive conditions, and of course the firms internal structure, systems, and culture.
The purpose of this course is to prepare the participants for the strategic problems they will face once they become
managers, consultants or executives. With a teaching method based on the use of specific cases, tools and concepts,
participants will acquire the necessary skills to make a strategic evaluation of a company, based on the industry
competitive dynamics as well as the resources and capabilities of the firm. In this context the main goals of the course
are to:
Develop students capabilities to design strategic choices for the corporation and understand how to develop a
competitive advantage
Help develop critical thinking and decision making for strategic management, at both individual and collective levels
Help students make connections between theory and practice through real life cases
MANAGEMENT CONTROL
Introduction to Cost Accounting
How to build relevant cost accounting information: Full Cost Methods
24
OPERATIONS MANAGEMENT
This course aims to present Operations Management as one of the key elements for creating competitive advantage. The
course will allow students to understand, analyze and manage manufacturing and service processes in order to increase
the companys global performance. Starting from traditional methodology and techniques, the course will cover most
relevant Operation Management topics including most recent concept of supply chain.
Through business cases, in-class simulation and examples from corporate life, students will apply directly theoretical
concepts and models, and will have a chance to appreciate the interdisciplinary nature of Operations Management.
The objective of this course is to allow students to:
Develop competences on several business process types typical of Operations Management
Become familiar with models and methodologies used in Operations Management
Develop decision making, process analysis and problem solving skills through business cases techniques
ELECTIVE COURSES
LEADERSHIP AND MANAGEMENT
LEADERSHIP & MANAGEMENT OF COMPLEXITY
This workshop dedicated to leadership presents theoretical approaches and practical applications of the leaders role in
all its dimensions (strategic and managerial).
Through the definition of the organization, we will make the difference between leadership and management and we
will focus our analysis on the leaders sustainable action as team conductor, as manager of complexity and as creator of
meaning and vision.
25
SCENARIO PLANNING
In this intensive three-day course, participants enhance their understand of strategic thinking and their own core
capabilities and role in a company under a new perspective. Through the experience of building a set of scenarios,
participants learn to appreciate the specific dynamics that are reshaping their wider context and, as a consequence,
better appreciate options for success. By exploring the inter-linkages and consequences of specific drivers of change,
participants construct plausible implications for todays actions and decisions. They learn to use scenarios so that to
equip themselves and their teams for the future: testing specific decisions, assessing the strategic robustness of their
department and organizations plans, identifying opportunities for strategic innovation and forging a new common sense.
26
FINANCIAL ANALYSIS
This course provides a framework for analyzing financial statements for different analytical purposes. It presents a variety
of targeted tools and techniques for analysis and interpretation of financial statements. It helps students to learn to think
critically when analyzing financial data and to make different decisions based on user-group objectives (equity, credit and
management analysts).
The 2008 crisis has revealed new forms of financial risk and recalled the need for decision makers to carry out a rigorous
approach of financial analysis; it is the duty of all investors and managers to analyze the products they are investing in. It
also pointed out the need to include extra-accounting information when analyzing companys financial health.
PROJECT FINANCE
Project finance is a means of raising funds for large scale projects. It refers to complex contractual schemes and the use
of specific financial arrangements, involving various stakeholders, public and private, from different countries, where
lenders provide most of the funds required with no or limited recourse, counting primarily on the projects potential cash
flows to repay the debt.
Because of important needs in infrastructure development, in areas such as energy supply and transport, or to fund large
industrial projects, project finance has considerably gained attention.
The goal is to prepare students to be team leaders, or at least play a significant role, in large project development and
financing.
27
28
BRAND MANAGEMENT
The objective of this seminar is to provide participants with a framework to conceptualize and manage a brand (or a
portfolio of brands) in consumer goods and services markets. It looks at the various dimensions of brand management:
brand ownables, brand identity, brand equity, consumer-brand relationships, private labels, etc.
It takes into account the various facets of brand management by looking at brands from three perspectives: the
manufacturer, the consumer and the retailer.
DIGITAL MARKETING
Information Technology and Communication have dramatically stirred up internal & external companies processes,
therefore, creating an extensive added value.
Through this subject focused on the Internet, its tools and web opportunities, we will highlight:
Internet, Associated Tools and Laws
Digital Marketing and Social Media
We will also analyze different e-business models and present the characteristics of open innovation.
29
INTERNATIONAL
CONSULTING PROJECT
The International Consulting Project (ICP) is an integral part of the pedagogical dynamic of the program. The ICP is
designed to provide participants with a collaborative, multi-disciplinary and often intercultural work experience on a reallife strategic challenge and to put into practice the concepts and theory acquired during the EMBA.
In groups, participants are expected to perform an in-depth analysis of a situation or an issue faced by a company and to
make recommendations for actions that can realistically be implemented by the firm. This 8 to 12-month team project will
allow every participant to use and to consolidate his/her understanding of the concepts and tools presented during the
program:
either in a business context with which he/she is not familiar
or in collaboration with his/her employer.
The ICP results in a series of recommendations that the company can implement to meet the strategic challenge at hand.
The sponsor company receives a comprehensive written report and the conclusions of the project are presented to an
academic jury.
30
31
THE CAMPUS
THE CAMPUS HISTORY
As of 1860, German missions were established in the
Levant region. One of the important achievements of
these German Protestant missions was that of the Saint
Jean de Beyrouth Hospital, managed by the Order of St.
John of Kaiserswerth.
At the end of the First World War, France saw itself
afforded a mandate over the part of the Ottoman Empire
that today regroups Lebanon and Syria. Thus, France
inherited the Saint Jean Hospital, under the auspices
of damages of war. It was then converted into a French
Military Hospital.
This hospital today is the main building of ESA.
When the French military troops left Lebanon, upon the
advent of Independence in 1943, the location changed
definitively, to house the French Chancellery and the
entirety of its services until 1983, at which point the
French diplomatic services were moved to Mar Takla, a
suburb of Beirut.
In 1995, the Lebanese and French governments decided
to establish an important training and education center,
aimed at executives in Lebanon and the region, and the
Clemenceau site was chosen to house ESA.
32
33
STUDYING
IN Beirut
Beirut is the capital of Lebanon. Located on a peninsula
at the midpoint of Lebanons coastline with the
Mediterranean Sea, it serves as the countrys largest and
main airport and seaport.
The city is at the forefront of the regions cultural life and
is famous for its cultural activities and nightlife. After
the destruction of the Lebanese civil war, Beirut went
through a major reconstruction project which is still
ongoing. And yet its interesting to pinpoint that Beirut
was one of the top places to visit in 2009 (among the
44 top places recommended by The New York Times).
It was also listed as one of the ten liveliest cities in the
world by Lonely Planet that same year.
The cosmopolitan atmosphere of todays Beirut, the
gastronomic acclaim of the local food, and an educated
population come together to make a country that merges
tradition with a progressive culture.
34
35
%%$
FOLLOW US
56