Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Submitted To
Lina Rezwana
Studied at Shanto-Mariam University of Creative Technology
Course Instructor European Fashion History
Department of Professional Course of Fashion Design
National Institute of Design (NID)
Submitted By
Mahfuza Akter [Mili]
ID : 020-014-005
www.mmr07@yahoo.com
(Student of Professional Course of Fashion Design NID)
Batch no. 21
Acknowledgement
In conducting this assignment, I have received munificent help from many quarters, which
I like to put on record here with deep gratitude and great pleasure.
First and foremost, I would thank almighty ALLAH for giving me the wisdom and strength
to undertake this assignment.
I am highly obliged to my Course Instructor European Fashion History, Ms. Lina Rezwana,
Department of Professional Course of Fashion Design, National Institute of Design (NID).
She gave me her precious time from the very beginning of this work till the completion.
Her expert guidance, affectionate encouragement and critical suggestions provided me
necessary insight into the research problem and paved the way for the meaningful ending
of this assignment work in a short duration.
That my pleasure and my grateful appreciation goes to the National Institute of Design
(NID) for giving me this opportunity to study such types of course.
I like to give many special thanks to the Internet, which make the world smeller and
Google for collecting all information that I need. Thanks to all from the core of my heart.
Lastly, I would thank my parents and all my friends for share their experience and support
to motivation throughout the assignment.
Abstract
When we look back at decades past, we have a clear picture of the style that prevailed in
the 20s, 30s, 40s, 50s, 60s, 70s, 80s and 90s. Fashion trends played a much larger
role in your style life back then because that was all that was available in stores. The lack
of fashion variety during those decades meant that people sported the same silhouettes in
the same way, which in turn made the style of those eras very distinctive.
Todays fashion is different. As I mentioned in a post that applauded todays fashion,
we are living in an era that is ultra accepting and encouraging of all sorts of outfit
juxtapositions, colours, fabrications, and silhouettes. Never before has there been as
much variety in fashion and style as there is right now. As a result there isnt a distinctive
look of the decade.
Todays fashion has taken the best trends and silhouettes of decades past and modernized
them. As fashion repeats itself in a refreshing way, it has also mixed up the design
inspirations of decades past resulting in a melting pot where, with discretion, almost
anything goes. Of course, we are still able to distinguish dated looks from current ones,
and stylish looks from unstylish ones, so the almost in that last sentence is important.
Todays more liberal approach to fashion, where trends do not rule the way we dress like
they used to, has resulted in a true rebirth of personal style. Now more than ever, its
HOW you wear and interpret fashion that counts. Gone are the days when looking stylish
meant dressing in one particular way. Let there be more applause.
As I think of todays style, and browse through street style blogs that represent personal
styles from the super classic to the ultra avant-garde, and everything in-between, I
actually also have a hard time coming up with distinctive items and outfit combinations
that truly represent the 21st century. Style has become so diverse. Its not as easy as
saying the dropped waist flapper dresses of the 20s, the mod dresses, bobs and patent
boots of the 60s, or the shoulder pads, oversized tops, neon and pleated pants of the 80s.
All these silhouettes will fly today as long as they are worn with a big dose of modern.
Although the variety represented by todays fashion is a big upside, there is also a
downside. It does seem to me that while there has been progress in fabric technology and
eco-friendliness, truly creative newness in style and design is lacking. Today much of the
newness lies in how we mix and match the items our way, but not in the items themselves
where the changes are evolutionary rather than revolutionary. Reinvention rather than
invention.
TABLE OF CONTENT
INTRODUCTION
1. FASHION IN THE 60'S
1
2
CONCLUTION
ANNEXURE
i
inspire dress from 1960s fashion
ii
inspire dress from 1970s fashion
iii
inspire dress from 1980s fashion
INTRODUCTION
2
5
7
8
12
13
15
18
19
23
23
26
28
29
31
32
Exercising Suits
As we can tell from the pictures above, popular fashion trends come and go. Different
fashion trends have been going on through the history of times. One of the popular trend
on the blog are the flapper fashion from the 1920s. When the trend starts, it spreads like
wild fire on the young women and men, through the entire decade until one fashionista
starts a new trend. Then the whole cycle starts again.
Most fashion trends represent what the new movement was or the new in thing to do
was. In the 1960s, the Hippy fashion was based on the peoples free movement and
lifestyle. They were against war and protested many inhumane things. Most of the time,
Men wore bell-bottom jeans with patches of drawings attached on, loose fitted tie-dyed tshirts or bare chested with juts a vest on . Many women wore flower printed flowing
dresses and loose fitting closes with intricate patterns. They were all for peace, love and
(most of the time) illegal drugs.
In the 1970s, going to the Disco was the in thing to go to and listen to. It is a genre
of music with upbeat rhythm and had many dance moves to go along with it. The Disco
was also a dancing bar people would go to and dance. One of the main symbols of the
disco was the flashy silver disco ball that reflected lights that made the whole dance
floor shiny. Men wore bell-bottoms and a jacket that were the same color and that was
made out of polyester with a solid color collared shirt underneath. They also wore gold
chains as their main accessory. Women usually wore ruffly and loose dresses that had
crazy patterns. The dresses usually stopped at the knee. Both men and women wore
platform shoes when they went dancing at the disco!
One of the in things do to in the 1980s was too exercise. Many people created colorful
exercising suits and outfits to wear during their workouts. Im pretty sure most people
wore the outfits even if they werent going to exercise. Most outfits were very colorful
because of its neon colors they put into their outfits. Both men and women wore neon
spandex, a body suit with a off the shoulder sweater and a sweat band on their head.
We may have often wondered how strangely the human mind works. The fashion trends
we were madly in love with a few years ago may seem quite a disaster to us in the present
scenario. Shoulder pads would be the best way to explain this phenomenon as they were
quite a rage among women in the 60s, 70s and 80s. And if we look back today, we can
only cringe and wonder what we were thinking.
music, and the Beatles. Women's skirts got shorter, men's hair got longer, and everyone
talked about love. The 60's was characterized by the feeling that a break with the past had
been achieved. Clothes, furniture, and products all looked newer, brighter, and more fun.
The swinging 60's were at their height. Women's hemlines were very short. Fashion in the
60's tended to encourage exhibitionism. Miniskirts, bold colors, and see through dresses
were all geared to showing off women's bodies, and on rare occasion men's bodies.
Gaudy accessories such as perspex rings and earrings and fold chain belts.
For women, there were long flowing skirts in intricate cotton prints. For both sexes,
Indian Kafthans, headbands, "love beads", bell and bell - bottomed hipsters were the big
thing. Hipsters were unisex trousers that rested on the hips rather than the waist. A wide
belt with a heavy buckle was added. The light weight ski-pants of the 50's gradually gave
way to flares, bell bottoms, and loon pants, bright colors, novel materials, chunky rings,
and sports cars were all part of the 60's look.
In the early 60's, the teenagers world was suddenly hit by the rock- n- roll of phenomenon
of the Beatles. Teens idoled rock stars and let their hair grow long and wore bright, wild
colored clothes. Leather offered great opportunities for self - expression. The clothes
were influenced by stage performers. The 60's was a reflection of the power of Jimi
Hendrix, the Beatles, and the Rolling Stones. It was the beginning of the fashion reversal.
3. Pearl Necklaces
7. Colorful Jumpsuits
8. Leopard Prints
9. Gloves
to give mens fashion trends an instated definition. 1960s Mens Fashion Trends marked
the replacement of ill fitted and outdated trends. They were replaced with bold and
fashionable styles that took men by awe, who then became more conscious about fashion.
The decade of 1960s has soaring fame on account of the Hippie Movement that
originated among the American youth and spread to the rest of the world. The Hippie
Movement was characterized by bold colors and loud prints for men as well as women.
While women were not new to the bright colors, it was men who found the transition
from sober colors to eye blinding ones more exciting.
As you read ahead, you will notice that we have presented to you the highlights of the
1960s Mens Fashion Trends and you will notice how boldness replaced traditionalism
and how loud colors took over sober ones. Witness this change for yourself, in this
exclusive line-up of top 10 mens fashion trends from the 60s.
1. Thin Ties
7. White Hats
8. Hippie T-shirts
Men were already open to bright colors and floral prints in 1960s by the time glossy
anoraks were introduced. Hence, accepting this trend too was not a difficult task.
However, this was one of the trends that died even before the 60s passed.
From the 1960s Mens Fashion Trends listed above, you may have noticed that men in
1960s werent limited by societys restraints or their own inhibitions. The 60s is one
decade in which you can watch the eagle easily take flight as the fun and freedom of
1960s emerged in the fashion trends presented to you above.
1960s Makeup
The start of the 1960s saw a continuation of the 1950s makeup looks, with a flicked
upper eye line, matte eye shadows (in greys, greens and blues) and lipsticks ranging from
red to corals and pink.Just a few years later, the distinctive dark eye shadow crease came
in, matched with pale lips and pastel colours, and became all the rage. False lashes were
incredibly popular.1960s high-fashion makeup became all about the eyes; the rest of the
face was kept more soft and natural, or pale and understated.
In such a way, the dramatic changes in fashion of 1960s perfectly illustrate the profound
socio-cultural changes in society of that epoch. It is even possible to speak that the
numerous social movements which targeted at the structural changes in society willingly
or not affected the fashion of that epoch which similarly to 1950s could be characterized
as revolutionary in a way.
The 1970's
of the mini skirts, bell-bottoms, and the androgynous hippie look from the late 1960s and
eventually became one of the most iconic decades for fashion ever.
Generally the most famous silhouette of the mid and late 1970s for both sexes was that of
tight on top and loose on bottom. The 1970s also saw the birth of the indifferent, anticonformist approach to fashion, which consisted of sweaters, t-shirts, jeans, and sneakers.
The top fashion models of the 1970s were Lauren Hutton, Margaux Hemingway, Beverly
Johnson, Gia Carangi, Janice Dickinson, Cheryl Tiegs, Jerry Hall, and Iman.
The early 1970s fashion scene was very
similar to 1969, just a bit more flamboyant.
It wouldnt be hyperbole to say that a
fashion revolution occurred in the 1970s.
Polyester was the material of choice and
bright colors were everywhere. Men and
women alike were wearing very tight
fitting pants and platform shoes. By 1973,
most women were wearing high cut boots
and low cut pants.
Early 1970s fashion was a fun era. It culminated some of the best elements of the 60s and
perfected and/or exaggerated them. Some of the best clothing produced in the 1970s
perfectly blended the mods with the hippies.
Just when it seemed pants couldnt flare any more (bell bottoms, anyone?), the flare was
almost gone. By the late 1970s the pant suit, leisure suit and track suit was what the
average person was sporting. Every woman had a cowl neck sweater in her closet and
every man had a few striped v-neck velour shirts.
Tunics, culottes and robes were also very popular. Sometimes its hard to tell which
dresses were meant to be worn at home, and which ones were for a night on the town.
Chest hair, medallions, polyester, butterfly collars, bell bottoms, skin-tight t-shirts,
sandals, leisure suits, flower patterned dress shirts, sideburns and, yes, tennis headbands.
There is one common theme throughout fashion in the 1970s: pants were tight fitting.
And it is probably the first full decade in which women could be seen wearing pants in
every walk of life.
Its also hard to miss the fact that color almost completely disappeared by 1979. Earth
tones, grays, whites and blacks were back in full force, as people had apparently tired of
the super bright tones of the early 1970s.
When you think about the fashion women wore in the 70s and their trends compared to
today? The first thing that comes to mind for us is bold prints, bell bottom pants, platform
shoes and the hippie look. 1970s had it all and its fashion trends were distinctly outlined
by three major characteristics: prints, prints and more prints. There is a lot to consider
besides prints in the 70s. However, you cannot deny that prints formed the basis of
fashion trends in 1970s. The decade of 70s has had its fair share of hits and misses, but
that goes with fashion for every decade.
We have compiled for you a list of top 10 fashion trends wore by women in the 70s
favorite outfits and styles that were prevalent in the 70s to help you add a vintage touch
and retro essence to your wardrobe. We have picked the most chic, sexiest and trendiest
styles from the 70s that you will be able to interpret in your own way and add your own
ideas to come up with a great look.
1. Maxi Dresses
3. Scooter Skirts
2. Flared Jeans
4. Ascot Blouses
6. Prairie
7. Platform Shoes
Bands
9. Floppy Hats
1970s saw the birth of new fabrics and newer styles. Though some of us may perceive
retro trends as outrageous, the 70s gave us quite a few memorable styles that are simply
repackaged today like old wine in new bottles.
Fashion Trends of the 70s created waves in fashion that creates ripples even today.
1. Bell Bottoms
Shirts
2. Wide Collar
3. Hippie Shirts
4. Floral Shirts
6. Striped Trousers
Trouser
7. Checkered / Plaid
8. Plaid Jackets
9. Polo Necks
Mens fashion in 1970s, if described in a few words, was loud, funky, unique and bold. In
the 70s the motto was to keep fashion larger than life. While some would consider the
decade of the 70s as the major fashion disaster there ever was, wed go against them and
support the 70s as a decade of experimentation and new ideas.
1970s Makeup
The 70s makeup trends of the decade were actually quite subtle. Women looked pretty
and natural though there was always a little splash of color that brightened up the face
and lent a playful or mysterious look.Gone were the heavy matte foundations of the
previous decades, the long false eyelashes that Twiggy donned in the 1960s, lip liners and
dark or bright lipsticks, and heavy mascara.
1970s makeup trends looked almost luminescent, a fad that has begun to re-emerge in the
world of cosmetics.
Foundation was never heavy and matched the wearers skin tone as closely as possible.
That means makeup in a nude color that simply evened the skin tone was a big seller
because women were hoping to achieve a very natural 70s makeup look.
In some cases, women went for a tanned look, using a natural-looking bronzer to achieve
the effect.
For blush, most makeup experts recommended a rosy look and women achieved this by
using a translucent gel blush rather than a powder blush. This type of blush added a touch
of color to an otherwise neutral palette but also gave the skin a healthy glow.
Women of the 70s played up their eyes and drew attention to them as much as possible.
Eye shadows were usually worn in pearlescent shades, especially blues and greens, but
neutral pinks and browns were chosen as well.
These shimmering colors made the eyes glow and, like the blush, added some color to
that natural look.
Eyeliner was another important tool in every womans 70s makeup bag. This beauty tool
was used to draw the cat-like lines that were so popular on the eyelids of the decade.
Liner added a kind of mysterious look to the face and was used liberally. Mascara, in
contrast, wasnt used very often in the 70s. If it was, it was employed to lengthen the
lashes but not for thickening.
On the lips of a typical 70s women, you would never see shades of lipstick that contained
the words red, plum, or raisin.
On this part of the face, neutral was the name of the game as well. Most 70s gals
preferred to draw more attention to their dramatic eyes so they chose lip gloss or frosted
lipstick in very muted shades of pink, peach, or even nude. Lips were almost transparent
and lip liner was a definite no-no.
Hairstyles of 1971, including the shaggy layers of the ape (first left)
Womens 1970s hairstyles were quite varied, from long to short in length, and
incorporating flicks, layers, curls and bubble perms.Long, straight and centre-parted hair
is a very commonly seen hairstyle throughout the decade, especially noticeable in group
photos of young women and students.Also common were the shorter pageboy, shag and
wedge styles.Shoulder-length hair with a feather cut was often paired either with flicked
out wings.Heres a look at some of the distinct hairstyles that help to define the style of
the 1970s:
The Shag
The Ape
The Wedge
The Afro
Cornrows
Stack Perms
Donna Summer wearing the stack permed look (in wig form) of
the late 70s. Always glamorous and on trend.
Mohicans and all things Punk
Hair Colouring
Shoulder Pads
Mini Skirts
Leg Warmers
Huge Earrings
Fingerless Gloves
Parachute Pants
UNITS
Stretch-Stirrup Pants
Oversized Tops
Men's fashions in the 1980s were quite different than in decades prior.
Gone were the styles from the 70s disco era and in were looks that were heavily
influenced by androgynous pop stars, hip hop culture, hair-metal bands and action movie
stars. The 80s men's fashion trends also reflected what was worn on TV shows by stars
who ruled the decade with their bold fashion sense. Many of the styles knew no limits. It
was common to see a man dressed for work in clothes they also deemed appropriate for
leisure activities, such as an evening out at a nightclub. Cool and Casual Styles Although
the average man may not have worn exactly the same casual wear as men in the movies
or television, there were plenty of 80s influences in this area. The look that ruled the 80s
was often cool and casual. Miami Vice was a popular TV series in the 1980s and men
followed the style of Don Johnson and Phillip Michael Thomas. Many men wore:
Casual t-shirts under designer jackets (which may have shoulder pads)
Suits in white, pastel, or bright colors
Loafers or boat shoes, minus socks
Men often wore pushed-up sleeves and open jackets.
It was also common to wear a shirt without a tie to the office. A Hawaiian shirt, as seen
on the 80s hit series Magnum, P.I. could be seen both at the office and on the weekends.
The TV screen wasn't the only medium to influence 80s fashion, as blockbuster films of
the decade did the same. Leather and sports-themed jackets, worn by Eddie Murphy in
Beverly Hills Cop, Sylvester Stallone in Cobra and Arnold Schwarzenegger in The
Terminator were a few of the styles that men in the 80s favored.
Designer Jackets
1981
Tracksuits from a
Muted Lip
Sunny Shades
80s Hairstyles
Hair in the 1980s was generally bouffant and heavily styled. This was in contrast to the
long, straight, natural styles worn in the 1970s. Curly hair was all the rage - those who
were not naturally endowed with curls could go to the hairdresser and get a permanent
wave, or perm. Some people spent a great amount of time taming their hair into the latest
style, with the help of styling products like mousse and hairspray
1980s hairstyles are making a return to the fashion scene with a vengeance. So lighten
up, Frances. Take a look at these eighties hairstyles and find the one thats right for you.
Bone straight hair is so aughts. Wave, bobs and more altitude than weve seen in a while
are all reminiscent of the days of big hair. Enjoy our rundown of the essentials of 80s hair
below.
So while 1980s hair styles may be gone, theyre not forgotten. Dont be a McFly and
miss the boat the second time around. Call your hairdresser today, stock up on the
Aquanet hairspray and Dippity-do, and let the party commence, retro-style. Bill and Ted
said it best: Our journey through time has taken a most excellent turn! , That 80s
Hair! chock full of 80s-inspired hairstyles (with pictures) as they appear from designers
and in magazines now. These give a great perspective on how we are re-inventing the
looks of 80s hairstyles. Time to get back out the crimping iron!
In the 1980s, the western economic boom influenced fashion. Youth culture stopped
hogging the scene as the teenage market lost impetus. The dominant market was getting
older and was also financially secure. Demographics changed the face of society. People
were living longer and seemed to act younger at the same time. Old industries died, while
new technologies developed and boomed.
Ronald Reagan and his wife Nancy Reagan in the USA celebrated presidential success
with a style that used fashionable conspicuous clothes and social events to display the
affluence of American society to a world audience. 1980s Fashion history - Headshot of
Margaret Thatcher in her trademark royal blue tailored suit and also a black suit with
white collar.
The world was in flux; ever changing. The USSR relaxed rules and opened up to private
enterprise. The Berlin wall came down and other eastern bloc countries craved western
clothes and liberation.
In Britain Thatcherism promoted privatization and the idea that greed was good was
given credence. Temples to modern living, shopping malls sprang up throughout Britain.
Western society consumed and consumed.
Right - Margaret Thatcher in her power suits. Fashion history records the power suit and
dressing for success as the symbol of the 1980s. The best know icons of 1980s fashion
for power dressing were Mrs Thatcher and The Princess of Wales, Diana.
CONCLUTION
A Wild Side in the 1960s of what clothing can
bring to the world and ones individual style. It also
got a little more riskay! Wild prints and bright
colors were beginning to enter the boutiques, and
although It was all about Go-Go boots, boxy
dresses, bikinis (although still extremely covered up
from what we wear today), mimi skirts, false lashes
and bell bottom jeans, Marilyn Monroe continued to
thrive with her sexy style throughout the 60s.
That 70s Show of Hello, disco! Flare jeans, buttoned down shirts on the men that were
extremely unbuttoned, and fish in clear platforms were not a rare sight within the fashion
industry during the 70s. This is also an era known for drugs And well, its safe to
assume the designers indulged because this is one era that has never successfully been
brought back into the fashion industry. Big flare jeans tried to make a comeback in 2000s
and failed miserably, as did the platforms during the Spice Girl days of the millennium as
well. However, the maxi dresses and high waists have been thriving in the past couple of
seasons so maybe the 70s did bring something other than disastrous to the fashion scene
after all. Barbara Streisand, Blondie and Twiggy are probably stoked that their era of
eccentric 70s swag did something right.
ANNEXUR
E