Ad Headlines in Health | Alternative Medicine Ad Headlines

If youre looking for proven ad headlines in the health and alternative medicine marketshere are some to
get you started.
Ive spent a small fortune on books and newsletter subscriptions over the last decade to acquire the most successful direct mail promotions.
These were winners and mailed over-and-over again.
Alternative Medicine and Health Ad Headlines Swipe File
Coronaries Cured For Pennies
Prostate Problems GONE In Just 14 Days!
Vinegar Can Be Used For WHAT?
How Modern Chinese Medicine Helps Burn Disease Out Of Your Body
End Your Heart Problems in Three Months or Less For Less Than a Dollar a Day
3000 Times Stronger Than Saw Palmetto
The Blood Sugar Shocker!
Are you paying $80 a month for vitamins?
10-Cent Tummy Tuck Puts Plastic Surgeons Out of Work
What New Medical Discoveries Will Help You Avoid AND Reverse Age Related Memory Loss?
The Biggest Revolution in Medicine in 150 Years
How To Improve Your Eye Health
How The French Live 42 Longer Than Everyone Else
How Gin Soaked Raisins Cured Carmens Hopeless Arthritis!
High Blood Pressure And High Cholesterol Cured By Fidel Castro?
Herbs That Work Better Than Drugs
Heart Disease Conquered!
Is There Anyone Left We Can Trust?
Healing With Vitamins
Headaches Gone! Chronic Fatigue Banished! Digestive Problems Disappear!
Have You Ever Seen An Old Man Dance The Hoochie Coochie?
Discover How ToFree Yourself From Extra FatQuickly, Easily, Safely
Defeat Diabetes With Miracle Vitamins
Cholesterol Lowering Drugs
Cholesterol 150 In Just 10 Days
Chances Are We Have Already Solved Your Problem
Cant Fall Asleep? Not Staying Asleep? Waking Too Early? Never Again
Beyond Glucosamine And Chondroitin: The Next Breakthrough For Joint Discomfort
Beat Diabetes with Cactus Pills And Cinnamon
Announcing The First Real Breakthrough For Pain Free Joints In More Than A Decade!
2 Drops Is All It Took To Rub Out Pain Without Pills Or Surgery!
For Every Illness, There Is A Country Where It Simply Doesnt Exist
Why Would Someone Like You Care About Blood Sugar?
Why Glucosamine And Chondroitin Cant Touch The Hidden Cause Of Joint And Muscle Pain
Which Bread Is Best For Weight Loss?
Wait Dont Cut!Warns Time Magazine About Standard Prostate Treatments That Leave You In Horrible Pain

The Truth About Supplements

The New Chelation Miracle
The K2 Cure
The Greatest New Medicines Of Our Time
The Greatest Medical Team Ever Assembled
The Great Nursing Home Escape
The Great Hip Hoax
The Forbidden Files
The 9 Must Have Nutrients If Youre Over 50that youll never find in even the most popular multivitamins
The 7 Most Dangerous Lies Your Doctors Telling YouEven If He Doesnt Know It
The 23 Cent Life Saver Heart Surgeons Never Tell You About (Clayton Makepeace wrote this one. He helped create the the alternative medicine category, as we
know it.)
Speed Up Weight Loss By Slowing Down Blood Sugar
New Harvard Medical School and Johns Hopkins Studies ReportSpectacular Anti-Aging Ingredient Discovered In Red Wine
Soothe Your Arthritis With Soda Pop
How The Silk Moth Helped ScientistsSolve The Riddle Of Arthritisand how you can now dance away from joint pain
The Most Advanced Healing Techniques On The Planet
Rub Out 20 Years Of Aging
Lose 16 Pounds With This Wonder Food And Never Feel Hungry!
New Warning About Healthy Vitamins That Can Trigger Hypertension Strokes And Cancer
Proven! Hes Healing The Worlds Most Incurable ConditionsIn As Little As Two Minutes
Myth Or Miracle?
Must We Trade High Cholesterol For Memory Loss?
Natural Born Tumor Killers!
Meet The Greatest Medical Team Ever Assembled
Medicines Hushed Up 100
Medical Cover-Up
Breakthrough Discoveries: Lose 20 Pounds With New Miracle Weight-Loss Drug
Last Longer
Read This Or Die! (This was one of the ballsiest magalog titles ever penned and its writer, Jim Rutz, is one of the all time greats.)
Is Alternative Medicine Selling Out?
If You Could See Your Overworked Liver Heres How It Might Look..
How The New Old Will Rule America!
Let Your Grocery Store Be Your Pharmacy

Virtually automatic at getting a prospect to open his wallet

Like the three-word core of a headline in the financial markets. It originated in space, was heavily adopted in magalogs and has been going strong for 40 years.
And itll probably keep working for just as long due to its devilishly clever psychology. My mentor learned it from his copy mentor and unfortunately, Im bound to
secrecy on this one.
But, Ive compiled nine headlines that have a chance of selling. And thats the litmus test. If they can sell, they can also generate leads, get your emails opened or
bring scores of bookmarking visitors to your blog.
Either I (or someone in my network) has staked his own cash on many of them. And even though some of them are widely known, theyre not as fatigued as the
usual template fare. Moreover, many of them have a several decade track record with numerous, verifiable ad insertions.
Remember, there are no guarantees. And what I or anyone else advocates is irrelevant unless its been vetted in the marketplace. These at least offer a fighting
chance.

1) For golfers who are almost (but not quite) satisfied with their game and cant figure out what theyre doing
wrong:
Writer: Mel Martin
Years: 1970-1973
Products: Written for John Jacobs book,Practical Golf. A similar pre-headline was used for multiple book offers.
Of all the headlines on this page, this is probably the one with the purest, bottled selling power. It not only identifies and calls out to the prospect like a siren but
touches a nerve that sparks action. Though Mel Martin used it as a pre-headline, it works effectively as a headline as well.
Before 2007, you couldnt find a swipe of this headline if you tried. After the posts about this and nearly two dozen other remarkable (and almost unknown) ads of
Mel Martin were written, numerous examples are all over the Web.
Swipe Examples:
For Internet Marketers who are almost (but not quite) satisfied with their conversions and cant figure out what theyre doing wrong:
For mutual fund investors who are almost (but not quite) satisfied with their portfolios and cant figure out whats missing:
For gardeners who are almost (but not quite) satisfied with the size of their tomatoes and cant figure out what theyre doing wrong:

2) Dont Pay A Penny for This Book Till It Doubles Your Power To Learn
Writer: Eugene Schwartz
Years: 1960s
Product: Eugene Schwartzs self-published book, How To Double Your Power to Learn
This works similarly to headlines with the if/then construction. Instead of emphasizing the benefit, the dont pay a penny until xyz result happens stresses the try
before you buy proposition. This headline works well for the now trendy risk free trial offers.
Swipe Examples:
Dont Pay A Penny for This Course Till It Doubles Your Website Traffic
Dont Pay A Penny for This Course Till It Teaches You To Trade Like A Wall Street Veteran
Dont Pay A Penny for This Book Till It Boosts Your Childs SAT Scores

3) How I Raised Myself from Failure to Success in Selling

Writer: Victor Schwab
Years: 1950s
Product: Frank Bettgers book, How I Raised Myself from Failure to Success in Selling
Victor Schwab wrote the ad for this self-help and sales classic by Frank Bettger. The human interest angle is what gives this headline its hook. Boardroom Books
repeated this headline with success in the 1990s, judging from the ad insertions,
Swipe Examples:
How I Raised Myself from Junior Trader to Head of the Desk
How XYZ Company Went From Small Startup To Publicly Traded In 4 Years
How I Went From Duffer to Par Golfer In 6 Months
How I Went From Danish Dabbler to Fluency in 90 Days

4) Every secret but one* is in this book

Writer: David Ogilvy
Year: 1962
Product: David Ogilvys book Confessions Of An Advertising Man
Let this headline henceforth be known as the asterisk headline or a read the fine print headline. As in the Ogilvy original, the reader sees the asterisk and
becomes more curious about the exception then the main product claim. The only way to satisfy this curiosity is to read the fine print and this in turn drives the
reader into the body copy.
Asterisk headlines or pre-headlines that lay out a qualification for the reader to meet can also be successful since the reader wants to know whether she meets it.
Swipe Examples:
Every secret but one* is in this direct marketing course
A limited, first edition copy for qualified* Info Marketing Blog readers.
Every secret but one* for converting prospects to lifelong customers

5) When Doctors Feel Rotten, This Is What They Do

Writer: Unknown
Years: 1937
Product: Artie McGoverns book, The Secret of Keeping Fit
This potent one is appropriated so often because it preloads a proof mechanism into the ad via the headline. Its worth testing the use of underling, as in the
original.
Swipe Examples:
When IRS Agents Get Audited, This Is What They Do
When Olympic Marathoners Run Out Of Energy, This Is What They Do
When PGA Pros Hit a Slump, This Is What They Do

6) Speak Spanish Like A Diplomat!

Writer: Don Hauptman
Years: 1980s
Product: Audio-Forum Spanish Language Course
Analogous to When Doctors Feel Rotten, This Is What They Do, this compact headline is loaded with proof.
Swipe Examples:
Play Chess Like A Russian
Bake Pizza Like A Neapolitan
Read Food Labels Like a Nutritionist

7) 7 Ways Your Zoysia Grass Lawn Saves You Time, Work, and Money
Writer: Eugene Schwartz (possibly)

Years: 1976-present
Product: Zoysia grass lawn plugs
I believe the writer of the earliest version of this ad is Gene Schwartz based on his oeuvre in this market. Its hard to squeeze more tangible benefits into a
headline than this and its smoothly translated to a variety of products and services. Its surprising the headline in this latest version (2006) is grammatically
incorrect.
Swipe Examples:
7 ways XYZ Accounting Inc. Save Your Business Time, Work, and Money
7 Ways Gourmet-To-Go Save Your Wife Time, Work, and Headaches In The Kitchen
7 ways Geeks-On-The-Go Save Your Home Computer Network From Viruses, Data Loss And Sluggish Load Times

8 Shoestring Businesses That You Or Your Wife Can Start And Run In Your Spare Time
Writer: Gary Bencivenga
Years: 1981-1982
Product: David Seltzs book, A Treasury of Business Opportunities For the 80s
This headline plays to the overwhelming number of male respondents to business opportunities (especially so in the 80s) while dismantling the perennial
objections of needing too much time and money to launch a small business venture.
Swipe Examples:
Shoestring Internet Businesses That You Or Your Wife Can Start And Run In Your Spare Time!
Shoestring Real Estate Rehabs You Or Your Wife Can Start And Run In Your Spare Time! (Might be feasible by 2010.)
Shoestring Import/Export Businesses You Or Your Husband Can Start And Run In Your Spare Time!

9) Do You Make These Mistakes In English?

Writer: Maxwell Sackheim
Years: 1922-1964
Product: Lead generation for the Sherman Cody School of English
As far as anyone knows, this is the longest running ad in space. Max Sackheim was a vigilant tester and there were numerous versions of this ad dating before
1920 till Sackheim came up with this zinger of a headline.
No better evidence of this headlines evergreen appeal was its use in 1995 by the worlds winningest royalty writer, Gary Bencivenga, for his information
product, Interviews That Win Jobs. The headline was: Do You Make These Mistakes in Job Interviews?
Swipe Examples:
Do You Make These Mistakes in Estate Planning?
Do You Make These Mistakes in Direct Marketing?
Do You Make These Mistakes Choosing Vitamins?