A Project On

A Project on
Business Intelligence
Submitted in partial fulfilment of the requirement for qualifying
Master of Management Studies
Of
Karnataka University
Submitted by
Stacey Newlon Fernandes
Roll no: 14
Specialization: Marketing
Sri Sri Institute of management studies, Margao-Goa
For Academic year 2014-2015
Project guide: Mr. Keshav Gupta
Certificate
This is to certify that the project entitled Business Intelligence submitted by Stacey Newlon
Fernandes in partial fulfilment for the award of Master of management studies; University of
Karnataka is her original work and does not form any part of the projects undertaken
previously.
Also it is certified that the project represents the original work on the part of the candidate.
Place:
Date:
Signature of the Director
Signature of Guide
Acknowledgement
Preparation of this Report, I would like to acknowledge the encouragement, guidance and assistance given from
a number of responsible persons. I am most grateful to my internship supervisor Mr.Keshav Gupta.
Dr.PradeepSalgaonkar (Director and Senior Lecturer) Sri Sri Institute of Management Studies for providing
feedback and support throughout the semester on this report.
I would like to express my gratefulness to Ms.Anney Unnikrishnan (Head HR Manager) and Ms Sneha (HR
Executive) of KnowledgeHut. Thanks to them for helping me with the relevant information about marketing
process, policies and strategies of KnowledgeHut that I needed to prepare this report. In addition, I would like to
thanks all the staff and the responsible persons of KnowledgeHut for providing me necessary support whenever
required. Without their contribution, it would not have been possible for me to conduct this project work.
In addition to the above, I would like to thank the Manager Ms Rashmi, team leader Ms Amrita Basu, Client
relationship executive Mr Chirag, Mr Harris, Ms Hema, and Mr Shabhazfor their continuous guidance and
support.
Executive Summary
The Indian IT Industry is growing steadily despite the global meltdown in the year 2009. When the whole of the
world witnessed the negative growth, Indian IT Industry still managed to register a growth of historic landmark
of US dollar 50 billion exports this year.
Indian IT sector is growing substantially with its:1.
Expansion into varied verticals
2.
Well differentiated service offerings
3.
Increasing geographic penetration.
The phenomenal success of the Indian IT Industry can be attributed to the favourable government policies,
demand, healthy growth of related and competitive environment prevailing in the industry. the interplay of these
forces had led to putting the industry on global map.
Business intelligence is becoming an important strategic tool for business management. Business
intelligence software offerings can help companies gain insight into their business, make better
decisions and ultimately improve business performance.
But, when it comes to acquiring business intelligence, many small to medium-sized companies are
often at a disadvantage. Compared to larger companies, they may lack the resources and the
appropriate systems and software to process their data and turn it into meaningful business insight. Or
the systems and methods they use cannot keep pace with their companys growth and changing needs.
And this can limit their ability to optimize performance and compete effectively.
The Microsoft vision for business intelligence is to help drive businesses to better performance by
enabling all decision makers essentially empowering all employees throughout the organization to
make better decisions. Microsoft plans to achieve this vision by providing cross-product integration,
delivering business intelligence capabilities within Microsoft Office and making its business intelligence
offerings scalable so that everyone in the organization is empowered with business intelligence tools.
Whether they are working on the strategic, the tactical, or the operational level, Microsoft Business
Intelligence applications are to help make more informed decisions a natural part of the every day
work experience for all employees.
INDEX
Sr. No
TITLE
1.
Profile of the company
2.
Organization Structure
3.
Porters Five Forces Analysis
4.
PEST Analysis
Service process related to Marketing
Page No.
S.W.O.T Analysis of KnowledgeHut
7.
Sales Process of KnowledgeHut
8.
Marketing Performance
9.
Marketing plan of PRINCE2 training
10.
Marketing policies
11.
Marketing strategies
12
The 4Ps of Marketing mix
13.
Organisation culture
14.
Research Problem Business Intelligence
15.
PMP Course details
16.
CSM Course details
17.
Data Analysis and Interpretation
18.
Findings
19.
Conclusions
20.
Recommendations
21.
References
22.
Annexures : Questionnaire
KnowledgeHut
The Company name ConnaissancesHut is formed coining two different words from two different languages. The first word
'CONNAISSANCES' taken from French language means 'KNOWLEDGE' and the second word 'HUT' which simply denote
a hut or a 'HOUSE'. The meaning is to say that we have abundant knowledge saved in a hut and wanting to spread it to the
world.
The company is formed by globally likeminded people from the training, marketing & sales, operations IT industry, who
felt the need for such a marketplace for trainings and consulting business globally. The idea was born and the company was
incorporated 2011. The team consists of engineers, management and IT professionals with a passion to contribute to growth
of the company and providing value for customers.
Our goal is to be your first choice in finding practical, state-of-the-art workforce development solutions.
At KnowledgeHut, Inc. we realize that the solutions we provide mean very little unless they create value for you, our client.
When you choose KnowledgeHut, Inc., you are choosing a solution partner one that will see to it that you receive the
value you deserve and the results you are looking for. As we always strive to deliver our customer expectations.
KnowledgeHut has pioneered the Global blended Model of approach (GBMA), which emerged as a effective way
of making training and learning easier for individuals and corporate in the industry, which is also applicable to
the consulting services that we provide. The GBMA is based on the principle of providing a blended way of
learning through extensive online training* along with traditional classroom based learnings, where it makes the
best economic sense, with the least amount of acceptable risk.
Who We Are (About KnowledgeHut)
We are the leading source of intelligent Information support, in the form of learning for the world's
businesses and professionals, providing customers with competitive advantage and enhanced
workforce. Intelligent information training is a unique synthesis of human intelligence, industry
expertise and innovative technology that provides learning a step to the next level - decisionmakers with the knowledge to act, enabling them to make better decisions faster, and manage a
team or project with maximum efficacy. Through approximately 30,000 trained employees across
more than 70 countries, we deliver this must-have insight to the IT and IT Security, Legal, Project
Management intellectual property organizations empowered by the world's most trusted Learning
and Development organization .Our website is www.knowledgehut.com.
What We Do (What Does)

Businesses and professionals need to keep up with the competitive nature of their businesses to
provide the edge of excellence and proficiency. Thus enhancing their workforce to upgraded levels
of skill in managing businesses is our business too. We do this by offering an array of proven
educational support in areas such as Agile and Scrum, PMI, PMP, MS Office products, As the
requirement for employee development races ahead, recruiting fresh talent seems impossible to
keep pace. KnowledgeHut steps in with empowerment in terms of learning and development by
world-class, globally recognized training and workshops.
We have satisfied employees and organizations who have experienced the KnowledgeHut
Learning. Many have returned to experience it again and again-providing skills and learning thus
maintain an engaged workforce.
Our Promise(KnowledgeHut Promise)

Training - Our goal is to be your first choice in finding practical, state-of-the-art workforce
development solutions.
Consulting - Our goal is to offer premier consulting and technology solution, hands-on support,
and effective strategies to give business the leading edge.
Data Solution - Our goal is to provide critical and blended marketing and sales solution to our
clients.
Organization Structure
Board of Directors
MadarapaNa
garaju
Head of
Operatio
n
Senior
Manage
r
M.
Subramanyam
Reddy
WEB Team
Senior
Manager WEB
Team
Finance
Team
Account
Executive
Manjunath V
HR
Head HR
Data Team
HR
Team
Leader
CRM
CRE/GCS
SEO
SEO
Analyst
PHP
Team
Leader
PHP
Executive
Senior HR
HR
Executive
Trainee
WEB
Senior
Manager
Business
manager
Team
Manager
DataExecutive
DataTrainee
Porters five forces analysis

Threat of entry:
1
As the IT sector growing in abundance, entry is easy.
Powerful source of competition ( new capacity and course range)
Bigger the entrant more severe
Limit prices, affect the profitability
Power of buyers:
1
Buyer power is high
Sometimes customers becomes sensitive to price
For buyers switching to another supplier is not costly
Affect cost and investment ( Demand by the customers)
Groups/ cartels. ( Industrial training courses); formal/informal groups
Power of suppliers:
There is a threat from the bargaining power of supplier as company has to bargain on the venue details for
the workshop organised.
Threat of suppliers forward integration
Specialised courses
Limited supply
Competitive rivalry:
6
Competitors are larger in size as KnowledgeHut is a start up.
All competitors have similar strategies.
It is costly to leave the industry. ( Exit Barriers)
Competitors offer equally attractive products and services
10
Cost of competing in the Industry
11
Advertising, Sales force etc
Threat of substitutes
1
Buyers cannot switch to the substitute product
Price advantage
Performance improvement
Limited price and profitability
Pest Analysis
Elements of the PEST Analysis
Political Elements
Political factors, are how and to what degree a government plans to change the regulations within the market
withn the given timeperiod. Specifically, political factors include areas such as tax policy, trade restrictions,
distribution channels, tariffs, pricing and reimbursement, general rebates, and naturally political stability. Political
factors may also include goods and services which the government wants to provide to provide itself (tenders)
and those that the government does not want to be provided (negative listing, exclusion from reimbursement,
negative recommendations).
Economic Elements
Economic factors include economic growth, interest rates, exchange rates, the inflation rate and taxation rates.
These factors have major impacts on how businesses operate and make decisions. For example this may influence
the presence of a company within the country for distribution (e.g. New Zealand), research and development or
for production. Exchange rates affect the costs of exporting goods and the supply and price of imported goods to
and from a given country.
Social Elements
Social factors include the cultural aspects and include health consciousness, population growth rate, age
distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a type of
intervention and how that company operates. For example, an aging population may imply a smaller and lesswilling workforce (thus increasing the cost of labor). Furthermore, companies may change various management
strategies to adapt to these social trends (such as recruiting older workers).
Technological Elements
Technological factors include technological aspects such as access to universities, RD activity, automation, technology
incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level
and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation
Service process related to marketing:
Service Management processes can be utilised to lead to greater end-user productivity by enabling the
organisation to realise the following:
1
Reduced downtime
More thorough understanding of IT services
Greater integration of IT services into business processes
Reduced cycle time of business processes depending on IT

Other major benefits include:
Improved business flexibility through prompter and more effective changes to IT services
Lower costs in delivering the service
More effective allocation of IT resources
Reduced business risk on the interruption of IT services
Better communication and relationships between IT providers, customers and end users
Services offered:
Agile Coaching and Training Services:
Project Management consulting is when an independent contractor with experience in Project

Management is hired to perform a specific project. This contractor often holds Project
Management (PM) designations that provide assurances with the level of education and
experience at an appropriate level.
In Project Management consulting, the consultant is to be responsible for the successful
completion of the project within a specific time frame and on a specific budget.
KnowledgeHut Consulting Services can help your organizations to:
Objectively access your current process against industry organized best practices.
Identify gaps in your project Management Practices
Focus on the improvement opportunities to drive your business Performance Results
Corporate Training
We aim to provide your company with a 'one-stop-shop solution' for your corporate training needs. Training
should not be one-size-fits-all. While other companies may try to force you into their pre-packaged curriculum or
delivery methods, we work with you to understand your unique needs and develop a solution that's just right for
you. Selecting the right training provider is the first step to reaching, or even exceeding, your goals.
.Benefits of Corporate Training
There are many benefits to new employee corporate training, including:

1
Improved Quality of Service
Faster Growth of your Business
Accreditation
Increased staff retention and motivation
Staying competitive
Save time and reduce costs
Prevent disastrous IT errors
Increases motivation
Gives the new recruit confidence
10
Increases efficiency and productivity.
11
Reduce employee turnover.
On-Site Training
KnowledgeHut on-site training is designed for organizations that have a training facility available to them. The
date is chosen by the hosting organization, subject to instructor availability. The cost to the organization is less
per individual due to no travel or room expenses for local personnel, and the cost of training reduced by no need
to reserve a hosting facility.
1
Convenience
Advantage of Private Deliveries
Customized training to your exact needs
4
Cost
Benefits of Onsite Training by KnowledgeHut
The many benefits of on-site training include opportunities to:
1
Save significantly on attendee travel time and expenses.
Save significantly per seat; Onsite training is typically 40-60% less than Public training.
You pick the location: KnowledgeHut will teach a course anywhere in the world!
You define the pace of the course to get the highest return on your investment.
Focus on topics that interest you.
Most courses can be tailored to include your specific examples and documents at no extra charge
making the classes much more relevant to your environment.
Customize courseware content where desirable.
Learn from the experts
Tangible benefits of on-site training, Immediate impact, Confidentiality
Customized Training
This form of training provides you with maximum flexibility. Material for this type of course is based upon
standard course material. However, you can request only certain topics be covered, or request new topics to be
added. You can also provide your own design or database to use in the labs. Please note that this type of training
will require more preparation time. A Custom course would typically be offered at your site and would cost
according to level of effort required to design the new custom content.
The benefits of custom training include:
1
Learning assessments and needs analysis to identify gaps and learning objectives
Pre-course (before the course) and post-course (two weeks after the course) assessments to ensure
application of knowledge in the work place
Development of corporate career paths in Project Management, Business Analysis and IT Service
Management
Coaching of Project Managers, Business Analysts or IT Service Management practitioners
Certificate Programs in Project Management, Business Analysis and ITIL, either off-the-shelf or custom
designed to reflect your organizational culture, goals and processes
Refresher sessions that can be structured as classroom training, facilitated discussion sessions, or short
talks such as lunch and learn
Training that focuses exclusively on what you need it to
Training appropriate to the culture of your company, that encourages activity in keeping with your custom
and practice
The development of skills and understanding that is immediately applicable, with no need for participants
to translate their learning to fit their current circumstances
10
No venue or travel costs
11
Dates and times to suit you
12
Participants learning together, then supporting each other back in the workplace
S.W.O.T Analysis of KnowledgeHut

Strengths:
1
Image of the company
Strong and Hardworking staff
Market share in India as well as in Europe, Middle east and America
largest training provider in Bangalore
Delivering the best products in the market which other companies dont provide.
Weakness:
1
Competition
Start up Company
Less resources
Opportunities:
1
Conducting workshops in other countries
Opportunity for freshers for quick promotion
Opportunity for training and development in the United Kingdom
Expansion and Diversification
Threats:
1
Competition
Demand for new training courses by the clients
Being start up, difficult to capture market share in different locations or cities within India.
Marketing process, performance, plans, policies and

strategies:
Sales process of KnowledgeHut

Stage 1: Domain names are given for each course. For PMP course, the domain name is Fergus. For CSM course,
the domain name is Andrey. Each city has different training courses, these training courses have
different email addresses.
There is a team handling the database of the PMP and CSM training courses. They collect the
information required by the clients from their respective countries. The data team is responsible for
each country. The person who wants the training details gets it through companys emails.
Stage 2: The next step is replying to the email. This is necessary for continual communication between the
company and the clients.
Stage 3: Follow up is done by the company - after replying to the emails, if they have any inquiry relating to the
training (PMP and CSM) if they want a course in the coming workshop we have to follow up with
them to inform them if the course is available. If not available then contact them about the earliest date
of the next workshop through email.
Stage 4: Payment: As soon as the workshop dates are announced, the participant must make the necessary
payments through cheque or online. A receipt or invoice must be recorded by both the parties.
Stage 5: The venue along with the trainers name (accredited trainer) must be finalised. The venue is a 4 or star
hotel. Inform the hotel regarding the course requirements, attendance sheet and stationery. The hotel
must make the requirements such as LCD projector, catering and audio visual. 10 days prior, the
workshop dates and requirements must be informed to all the participants participating in the training
course and the stationery must reach the venue.
Day 2: After the workshop is done, we send in emails to all the participants asking them their feedback relating to
the training attended by them. Call up the trainer and ask him to submit the hardcopy, video feedback of
training, feedback forms, attendance sheet and the pictures clicked during the workshop.
As per the feedback received, we track out in MS-EXCEL to overcome the negative points in the future.
Marketing performance
Customer related measures:
1
Managers must identify the customer and market segments in which the business desires to compete
Develop measures to track the business units ability to create satisfies and loyal customers.
Aspects of marketing performance:

1
Customer satisfaction
Customer retention
Customer loyalty
Products and service attributes
Image and reputation
Learning and growth measures:

1
it identifies the infrastructure an organisation must build to create long term goals and improvement
growth comes from: people, system and organisational procedures
The customer loyalty grid:

1
Meeting basic respect and country ; Dissatisfaction if not met, in difference if met.
Customer tells what is important; Satisfaction v/s dissatisfaction if met.
Customer hopes and asks but doesnt expects if met then delight unlikely causing dissatisfaction. Build
customer loyalty
Benefits above and beyond expectations; identify and suggest innovation with new products
Marketing challenges:
1
Finding new business in a competitive market
Getting to grips with social media does it hold the key?
Re-marketing and 'staying in touch'
Does my website sell my business effectively?
Knowing how to effectively grow your profile within the industry
Marketing plan for PRINCE2 at KnowledgeHut
1. Start up a project: here the project is on introducing PRINCE2 in the organisation to provide training to
European countries and the Middle East. The plan is to achieve and capture market share against the competitors.
As we are in the initial stages of PRINCE2 training course we need to do the BCG matrix for this particular
training. So according to the BCG matrix, our company falls under question mark as well as dog category.
Question mark because its a start up for PRINCE2 training in our company.Dog category because of its
popularity in other training courses such as PMP, CSM globally like in European countries, Middle East, U.S and
U.K.
2. Initiating a project: the work has to be divided into sub process between the team of senior management.
3. Managing stage boundaries: here the team assigned must know what should be done in executing the plan.
4. Managing product delivery: controlling the link between the Project Manager and the Team
Manager(s) by placing formal requirements on accepting, executing and delivering project work.
The key activities are: Accept a work package, execute a work package and deliver a work package.
5. Closing the project: the project should be formally de-commissioned (and resources freed up for
allocation to other activities), follow on actions should be identified and the project itself be
formally evaluated.
Key activities include: decommissioning a project; identifying follow-on actions; and project
evaluation review
Course Objective:
1
Consistent, controlled and organized methods for managing key stages in project lifecycles
Greater control of resources and the ability to manage business and work related risks effectively
Engagement processes for managing stakeholders at the right time and with the right information
Understand how to tailor PRINCE2 to your project environment
Key Features
1
2
3
4
5
6
7
8
9
10
11
12
5 Day Classroom
92 Day E-learning Included
3 Practice Tests Included
48 PDUs Offered
PRINCE2 Foundation and Practitioner Exam Fee Included
Courseware Approved by APMG
PRINCE2 Practitioner Sample Test Papers Included
Hard Copy of the Courseware Included
Real life examples and practical discussions to connect knowledge gained to your work profile.
Quizzes, exercises and practice exams to test your understanding
Foundation Exam on the 2nd day of the training
Practitioner Exam on the 4th day.
Advantages of working with knowledgeHut :

1
2
3
4
5
6
7
We are here to provide you the best with the minimum cost.
Try before you buy
100 percent guaranteed results.
Ask for any reference or any help
24/7 support from us
100 percent secure payment.
Project management templates available:
Templates are available in word and excel document format Each template
has detailed guidelines of it usage The package includes the following
templates.
1
Planning Process Group +
Executing Process Group +
Initiating Process Group +
Monitoring & Controlling Process Group+
Closing Process Group+
Tailor the course to your organization's specific needs based on our

pre-course consultation and in-depth needs analysis understanding
your needs.
Case studies and problem solving with a real-time business scenario the course presenter is, in fact, your consultant for the day.
Our courses can produce major improvements in performance through

raising morale, implementing a framework which has proven in the
industry yielding you better results and dealing with constantly
changing environments.
You can receive vital training without having to leave your office as
we can accommodate trainings even on a weekend.
Courses are held at a location and time convenient for you- cost
savings for multiple delegates, compared to using public courses.
These courses can produce markable improvements in raising morale

and implementing a framework and methodology which has proven in
practice in sync with constantly changing business environments.
Types of training:
PRINCE2 eLearning
PRINCE2 Virtual
PRINCE2 Classroom
PRINCE2 Blended
Learn at your own pace with

our highly interactive and
engaging eLearning
Learn in the comfort of your

home or office and interact
with a highly experienced
instructor and other delegates
Network with your peers and

learn face-to-face with highly
experience instructors
Learn at your own pace, and

then come to a classroom for
exam preparation and support
Price of the PRINCE2 training at KnowledgeHut = Rs 30,000/- (10.32 service tax extra)
Marketing Policies:
1. Send e-mail only to those who have "opted-in" to receive it.:
Send e-mail only to those who have "opted-in" to receive it. Preferably utilize "confirmed" opt-in, in which a
confirmation message must be delivered to the beneficiary, who in turn must reply to the message for that optsdirectly into take effect. Avoid "opt-out," which causes the recipient to receive communications until he says no.
2. Always honour user requests to opt-out.:
Always honour user requests to opt-out. Allow it to be an easy process and add a Web site URL in every
information which allows an individual to opt-out.
3. Confirm everything by e-mail: The initial opt-in, orders, shipping notification and changes in the customer
profile.:
Confirm everything by e-mail: The initial opt-in, orders, shipping notification and changes in the customer
profile.
4. Allow users to specify their preferences.:
5. Give and you shall receive.:
6. Your list is an asset that only you can use; do not sell or rent it.:
Your list is an asset that only you can use; do not sell or rent it. If you want to realize incremental revenue beyond
your own offerings, allow the users to opt-in to receive offers from your partners. If you do this, make sure you
control the best bulk email sender, and that your brand "introduces" other brands.
7 .Develop and post a privacy policy for your Web site.
Marketing strategies:
1) Offer some free classes/workshops related to the services - in the
home, in a rented venue or through a local education institution such as a
Community College. Target specific audiences or events, if appropriate.
2) Join local business organizations and networking groups. Many,
such as home-based business groups, are inexpensive to join. And the
marketing benefits are huge. Once they get to know you and what you do,
the other business people in your group will mention your business to others
and may even give you referrals.
3) Create or become front and Center in a charitable event. You can
get huge amounts of press for events like this which can translate into new
customers.
4) Create your own blog - and use it to build an audience of people who
would be interested in your products and/or services. Creating a blog is
easier than creating a website.
5) Join and use Twitter. If you have time to get to know and use a variety
of social media, do. But if you only have time for one, Twitter is the pick of all
the social media out there because it's so quick and easy to use.
6) Ask for referrals - If you operate a service-based business, you know
that I have saved the best for last here, because asking for referrals is the
easiest and least time-consuming of all the marketing strategies in this
article.
7) Think big and audit your time. No matter the size of your business, place a
mental image in your mind as if you are the largest and most successful
person in your industry..
8) Be different and stand out from the competition.

9) Build relationships with your customers. For each month that goes by,
customers lose 10% of their buying power. Create a customer database and
contact them on a regular basis. Mail them a postcard, birthday card, sales
flyer, newsletter etc. to keep your name, phone number, and service on their
mind.
10) Collect E-Mail Addresses.
11) Hire top sales people. Successful businesses realize the quality of their
sales staff is critical to sustaining their growth in the marketplace. A top
salesperson can outsell an average one 4 to 1.
12) Put a shopping cart on your website. Online sales are still growing at a
dramatic pace. This is coming from people who want to save time, avoid
crowded stores, convenience, and the ability to shop outside of store hours
13) Pay-per-click advertising: Pay-per-click will insure you receive top visibility
on websites driving more customers to your door. Advertisers bid on
keywords and the more popular the keyword, the more expensive each click
is. Prices vary between ten cents to many dollars depending on the
popularity of the word.
14) Use customer service commandments to create good habits.
The 4ps of marketing mix:

Product:
Project Management
1
PMP
PRINCE2 FOUNDATION AND PRACTITIONER

Agile Management
CERTIFIED SCRUMMASTER (CSM)
CERTIFIED SCRUM PRODUCT OWNER (CSPO)
Agile and scrum
Six sigma green belt

Information Technology
MS PROJECT 2007/10
Price:
1
PMP= USD 89.99
Agile and scrum= USD 59.99
CERTIFIED SCRUM PRODUCT OWNER (CSPO)= USD 149.99
MICROSOFT PROJECT 2007/2010= USD 89.99
Certified scrum master= USD 19.99
Six sigma green belt= USD 120
PRINCE2= Rs. 12750
Place:
1
European countries such as Germany, Greece, Ghana, Luxembourg, Netherlands, Switzerland, Turkey,
South Africa, Slovenia, Finland , Austria, Poland, Belgium, France, United Kingdom, Estonia, Croatia and
Latvia.
APAC countries such as Australia, Singapore, Newzealand, Hong Kong, Indonesia, Malaysia and
Thailand.
India such as Bangalore, Chennai, Delhi , Mumbai, Kolkota and Gujarat.
Middle east Asian countries such as Bahrain, Dubai, Qatar, Iraq, Oman, Iran and Kuwait
Promotion:
1
Advertising on the internet
Word of mouth
Public relation
Conferences
Sales Promotion
Press releases
Organisation Culture
1
The employees are very helpful and friendly.
At the end of each month, performance of every individual is reviewed and the ones who have shown
excellent performance are rewarded by some amount as a sign of appreciation.
The Senior Manager acts as friend to his/her team members. No bossing happens at KnowledgeHut.
There is no uniform at KnowledgeHut.
Employees suggestions, views and opinions are always welcomed by the company.
There is a sense of belonging among all the employees working at various departments.
All business etiquette is practiced by the employees.
The dress code is normally formals from Monday to Thursday and on weekends, it is casuals.
The duty hours are 9 hours. There are 4 timings i:e 6 am to 3 pm, 9 am to 6 pm, 12 pm to 9 pm and the
night shift which is from 9 pm to 6 am.
10
The employees have to prepare the daily report of work done per day and send it through email to their
respective team leaders, team managers, managers and senior managers.
1. Openness and humility from top to bottom of the organization

Arrogance kills off learning and growth by blinding us to our own weaknesses. Strength comes out
of receptivity and the willingness to learn from others
2. An environment of accountability and personal responsibility
Denial, blame, and excuses harden relationships and intensify conflict. Successful teams hold each
other accountable and willingly accept personal responsibility.
3. Freedom for risk-taking within appropriate limits

Both extremes--an excessive, reckless risk-taking and a stifling, fearful control--threaten any
organization. Freedom to risk new ideas flourishes best within appropriate limits.
4. A fierce commitment to "do it right"
Mediocrity is easy; excellence is hard work, and there are many temptations for shortcuts. A
search for excellence always inspires both inside and outside an organization.
5. A willingness to tolerate and learn from mistakes
Punishing honest mistakes stifles creativity. Learning from mistakes encourages healthy
experimentation and converts negatives into positives.
6. Unquestioned integrity and consistency
Dishonesty and inconsistency undermine trust. Organizations and relationships thrive on clarity,
transparency, honesty, and reliable follow-through.
7. A pursuit of collaboration, integration, and holistic thinking
Turf wars and narrow thinking are deadly. Drawing together the best ideas and practices,
integrating the best people into collaborative teams, multiplies organizational strength.
8. Courage and persistence in the face of difficulty
The playing field is not always level, or life fair, but healthy cultures remain both realistic about
the challenges they face.
Research problem
Requirements for Certified Scrum Product Owner in Europe:

The first step toward your CSPO is familiarizing yourself with Scrum. We've compiled a list of resources such
as special reports, articles and membership statistics that can help you see how Scrum transforms the
world of work.
Then attend a two-day CSPO course taught by a Certified Scrum Trainer. This course will help you understand
how Scrum works by focusing on your role as the Product Owner, or customer, for a Scrum team. Topics that are
covered include managing stakeholders, ROI, backlog grooming, creating effective user stories, acceptance
criteria for user stories, and defining "Done."
Countries where this training can be conducted:
London, United Kingdom
Denmark
Estonia
Netherlands
Reasons:
1
There is a huge demand for this training in London, Denmark, Estonia and Netherlands.
The requirements also cover the need for CSPO training in these countries in Europe.
Countries where this CSPO training cannot be conducted:

Belgium
Finland
France
Ireland
Iceland
Poland
Portugal
Ukraine
Serbia
Spain
Switzerland
Russia
Greece
Luxembourg
Moldova
Reasons:
1
The demand is less in these countries for CSPO.
There is a decrease in sales of many existing training courses which are already in the above mentioned
countries in Europe.
Requirements for PRINCE2 training course in Europe:
1
2
3
4
5
Initiation Stage Plan the Project Brief Input

The information contained within the project brief will act as a key driver for the content and direction contained
within the project plan. So let us quickly look at some of the information driving the content of the initiation
stage plan that will be contained within the project brief:
The project product description
The acceptance criteria
The outline business case
Objectives, scope, exclusions, constraints, and assumptions
The project approach
All the above will have a bearing on the amount of information that is contained within the PID, and project
approach will lay down exactly how the business, management and specialist direction should be taken.
Places where this training can be conducted along with the reasons:
UK - standard government practice, most popular method in private sector
Netherlands - 2nd biggest user of PRINCE2
Australia - standard in the Ministry of Defence
Poland - the first translation of the PRINCE2 manual was into Polish
Germany - especially in the financial sector
United Arab Emirates
South Africa
Singapore
Canada
Denmark
Belgium
Spain
Reasons:
1
Demand is very high for PRINCE2 as it is very important for all the project managers in their
careers.
2
There are many advantages of PRINCE2 foundation and practitioner course in the above
mentioned states
3
People are more keen in learning PRINCE2 for the betterment of the company they belong
for future prospects.
Places where this training cant be conducted:

Austria
Poland
Italy
Portugal
Norway
Switzerland
Reasons:
1
Other courses are popular such as PMP and CSM so there is no need of doing extra expenditure on this
course.
PRINCE2 foundation and practitioner is very expensive.
Requirements for Certified Scrum Master in Europe:
1 Contact Information
2 Room, Walls, Whiteboards
3 Supplies for the Coach/Speaker
4 Table Layout
5 Computers, Software and Networking
6 Supplies for Student Use
7 Pictures of Room Setup

Places where this training can be conducted:
Bulgaria
Belgium
Netherlands
Austria
Italy
Iceland
Germany
France
Romania
Switzerland
Sweden
U.K
Serbia
Malta
Portugal
Latvia
Slovakia
Reasons:
1
Popularity of CSM training course in the European countries.
This course in the above mentioned countries provide:
A globally recognized and demanded certification from reputed Scrum Alliance
Enhances your proficiency on agile and scrum practices
2 years of membership of Scrum Alliance
Opportunity to contribute articles to the Scrum Alliance website
Places where this training course cant be conducted:

Albania
Andorra
Armenia
Finland
Ukraine
Serbia
Reasons:
1
The above mentioned countries fall in a less population area. So here if we conduct CSM training then the
cost will be very high.
The expenditure is high and the if not succeeded, they will run into losses.
In These places, they wont be able to set up all the requirements needed for this training.
Requirements of Microsoft project 2007/2010:
COURSE COMPLETION REQUIREMENTS:

100% attendance and participation are expected from participants.
Places where this training can be conducted:

Nigeria
France
Ireland
Netherlands
U.K
Switzerland
Reasons:
1
Demand
Increase in the number of sales of this training

Belgium
Finland
Greece
Germany
Kosovo
Romania
Russia
Portugal
Turkey
Serbia
Slovenia
Reasons:
1
Other training courses have captured a specific market share in the others countries in Europe.
Less demand for this training course as people in these countries dont prefer this course.
Requirements of Agile and Scrum in Europe:
Review of Agile Values and Principles
Key elements of Agile
Requirements in Scrum
Planning and estimation with Scrum
Working as a Scrum team
Agile Testing
Pitfalls and Lessons Learnt
Summary and next steps
Place where this training can be conducted along with the reason:
Ireland: This is not sure as this is new training course so it might not be conducted in a
successful manner.
Places where this training cant be conduced:
Rest all other countries in Europe cant conduct this training.
Reason:
As there are many other courses which are doing well in most of the European countries, this
being an altogether new Idea wont be accepted. Hence, there will be a very few customers
participating in this course
Requirements for Six sigma green belt in Europe:
The book on Six sigma green belt is to be studied thoroughly.
The book explains how to organize for Six Sigma, how to use customer requirements to drive
strategy and operations, how to carry out successful project management, and more. Learn all
the management responsibilities and actions necessary for a successful deployment, as well as
how to: dramatically improve products and processes, use Design for Six Sigma to create
innovative products and processes; incorporate lean, problem-solving, and statistical techniques
within the Six Sigma methodology; and avoid common pitfalls during implementation .
Countries which can conduct this training:
Frankfurt
London
Paris
Brussels
Dublin
Hamburg
Rome
Berlin
Barcelona
Lisbon
Germany
Italy
Norway
Reasons:
1
These countries bring classes to you! Their in-house training is ideal for groups of 10 or
more people.
They can provide Off-the-shelf training in the form of classic courses, or they can provide
bespoke training, tailored to your organisational goals and objectives.
Austria
Iceland
Monaco
Greece
Turkey
San Marino
Romania
Serbia
Reason:
Popularity of the other courses in the above mentioned countries.
Requirements for PMP training course:
To obtain the PMP Certification, it is very important for you to understand as well as meet the
minimum eligibility requirements that have been laid out by the Project Management Institute
(PMI).
The goal behind establishing these minimum eligibility requirements is to ensure that any Project
Staff who applies and subsequently clears the PMP examination successfully, possesses Relevant
Work Experience, and has undergone formal/structured Project Management Education for at least
35 Contact Hours (Typically Four Days Training Program).
This also assures that any project staff, who even applies for the PMP Certification exam, is well
versed with the Best Practices in Project Management which are in line with PMI's Guide to Project
Management Body of Knowledge.
PMI sets and periodically reviews the eligibility requirements for PMP certification. Only selected
professionals across industry verticals, who meet the requirements are allowed to apply for the
PMP Certification Exam.
Places where it can conduct training:
Germany
Italy
Netherlands
Luxembourg
Latvia
Poland
Russia
South Africa
Estonia
Reasons:
1
Popularity in these countries
2
Huge Demand
3
The best available resources
Places where it cant conduct training:
Austria
Albania
France
Denmark
Greece
Lithuania
Iceland
Reasons:
1
No demand for this training course in the above mentioned countries.
2
Non availability of resources.
Countries having PMP Training course:
Muscat
Riyadh
Shanghai
Doha
Zurich
Sydney
Singapore
Dubai
Accra
10
Hong Kong
11
Kuwait
Price = Rs 44950/Key features of this PMP:

1
2
3
4
5
6
3 Day Classroom
35 PDUs Offered
Global PMI REP (ID: 3147)
Hard Copy of the Courseware Included.
PMP accredited trainers:

Project Management Professional PMP Certification Exam Training by Mr. Nitin Shende
Key features:
1
2
3
4
5
6
7
2 Day Classroom
35 PDUs Offered
Global PMI REP (ID: 3147)
10 hours of Webinar Included
Hard Copy of the Courseware Included
Certified Scrum Master:

Price = Regular: AUD 1350 until 2014-07-06
What is included in each course?
A copy of Scrum Shortcuts Without Cutting Corners

You get a copy of Scrum Shortcuts Without Cutting Corners ,
the latest addition to the Mike Cohn Agile Signature
Series (the premiere book series on Scrum and Agile
globally). This book is full of great Agile tactics, tools and tips
that many have found to be invaluable. But dont take our word for
it, check out the reviews on Amazon!
Scrum Alliance Membership & Online Assessment Fee
At the conclusion of our course, you will become a member of the Scrum
Alliance. Join the largest community of Scrum professionals and make the
most of your free 2-year membership by reading and submitting articles,
going to global Scrum gatherings, regional gatherings and being a part of
this ever-growing community.
Any applicable online assessment fees are also included with this course.
Two decks of Planning Poker cards

Not only do you get to play some Planning Poker during our courses, you
also get to take home two decks of high quality AxisAgile Planning Poker
cards. Each deck has four colours and instruction cards so you can kick off
your estimation sessions with a bang!
Stylish USB pen with all electronic materials

Getting a USB stick with all of the electronic course materials is cool.
Whats even cooler is getting a stylish pen that has an embedded USB
stick with not only the course materials but additional reading as well!
Workbooks to help you connect with the course

As well as an electronic copy of all of the slides and other materials, on
the day you will receive a fill-in-the-gaps, workbook to use and follow
along with during the course. This has been specifically designed to help
reinforce key learnings.
Scrumtrooper posters
Our viral Scrumtrooper posters have proven to be a hit around the world and
although you can download all of them for free from our Scrumtrooper Gallery ,
you receive a laminated copy of one of our favourites.
Two booklets to help you on your agile journey

You dont just receive a best-selling Scrum book but you also receive two
really helpful booklets written by another industry expert, Pete Deemer.
The Distributed Scrum Primer offers hints and tips to help make Scrum
work across a geographically dispersed team and the Manager and
Scrum offers a brief Scrum overview targeted at senior managers.
Research design:
Research objective: To know the market competition of the courses offered by IT consultancy and training
Industry.
Sample frame = Theemployees of 5 competitors of KnowledgeHutnamely Mountain goat, Simplilearn,
Knowledge Academy, QA training company and Radtac.
Exploratory research; Simple Random Sampling
Collection of the data was done by conducting survey through questionnaire.
The questionnaire was sent through emails.
Sample size: 50 (10 for each company)
Limitations of the Study:
1
Small size of sample.
It has limited scope.
Questionnaire answered through emails. So there is no personal communication.
It cant predict the clients behaviour.
It provided suggestions but not solutions.
Data Analysis &Interpretation

1.
Model Summary
Model
Std. Error of the
Square
Estimate
R Square
.816a
Adjusted R
.667
.571
Change Statistics
R Square Change
.33806
F Change
.667
7.000
df1
df2
2
Sig. F C
7
a. Predictors: (Constant), bonapgmg, acaapmg
This table provides the R and R2 value. The R value is 0.667, which represents the simple correlation. It
indicates a high degree of correlation. The R2 value indicates how much of the dependent variable, "price", can
be explained by the independent variable, "income". In this case, 67.7% can be explained, which is very large.
ANOVAb
Model
1
Sum of Squares
Regression
Residual
Total
Df
Mean Square
1.600
.800
.800
.114
2.400
F
7.000
Sig.
.021a
a. Predictors: (Constant), bonapgmg, acaapmg

b. Dependent Variable: eaobiarrmg
This indicates the statistical significance of the regression model that was applied. Here, p > 0.0005, which is
more than 0.05, and indicates that, overall, the model applied cannot statistically significantly predict the
outcome variable.
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
Std. Error
Beta
(Constant)
.600
1.022
acaapmg
1.000
.309
.200
.283
bonapgmg
Coefficients
t
Sig.
.587
.575
.935
3.240
.014
.204
.707
.502
a. Dependent Variable: eaobiarrmg
The table below, Coefficients, provides us with information on each predictor variable. This gives us the
information we need to predict employee awareness about business intelligence from . We can see that both the
constant and donot contribute significantly to the model (by looking at the Sig. column).
2.
Model Summary
Model
Std. Error of the
Square
Estimate
R Square
.500a
Adjusted R
.250
.036
Change Statistics
R Square Change
.41404
F Change
.250
1.167
df1
df2
2
Sig. F
7
a. Predictors: (Constant), dantsmg, cfmrmg
This table provides the R and R2 value. The R value is 0.250, which represents the simple correlation. It
indicates a high degree of correlation. The R2 value indicates how much of the dependent variable validate key
competitve of mountain goat, can be explained by the independent variable, . In this case, 25.% can be
explained, which is very small.
ANOVAb
Model
1
Sum of Squares
Regression
Df
Mean Square
.400
.200
Residual
1.200
.171
Total
1.600
F
1.167
Sig.
.365a
a. Predictors: (Constant), dantsmg, cfmrmg

b. Dependent Variable: vkcimg
This indicates the statistical significance of the regression model that was applied. Here, p >0.0005, which is
more than 0.05, and indicates that, overall, the model applied cannot statistically significantly predict the
outcome variable.
Coefficientsa
Standardized
Model
1
Coefficients
Std. Error
Beta
(Constant)
1.200
.752
cfmrmg
-.200
.227
dantsmg
.200
.307
Sig.
1.595
.155
-.332
-.882
.407
.245
.651
.536
a. Dependent Variable: vkcimg
The table below, Coefficients, provides us with information on each predictor variable. This gives us the
information we need to predict We can see that both the constant and donot contribute significantly to the model
(by looking at the Sig. column).
3.
Crosstab
Count
Tosarfcsl
yes
Eaobiarrsl
Total
strongly agree
agree
neutral
10
Total
Chi-Square Tests
Asymp. Sig. (2Value
Df
sided)
2.593a
.274
Likelihood Ratio
2.683
.262
Linear-by-Linear Association
1.653
.199
Pearson Chi-Square
N of Valid Cases
10
a. 6 cells (100.0%) have expected count less than 5. The minimum

expected count is .20.
the table below provides the summary statistic info.

You want the Pearson Chi-Square row. The Chi-Square
value is under Value, and the p-value is under Asymp.

Sig. Here, the observed chi-square statistic is 2.539, which
is associated with a 27% risk of being wrong in rejecting
the null hypothesis. This is not a risk (far exceeding
our standard of 5% risk), so we are able to reject the null.
We therefore find support for the research hypothesis,
and can conclude that the employees who are aware of the business intelligence are provided with training.
from the diagram, 2% who strongly agree with the employee awareness on business intelligence said that training
is provided to the employees. 1% said that training is not been provided. 5% who agree with the employee
awareness on business intelligence said that training is provided to the employees. no one said no. 2% who are
neutral with employee awareness on business intelligence said that training is provided to the employees. no one
said no.
4.
Crosstab
Count
Utdetsl
Yes
Eaobiarrsl
No
Total
strongly agree
agree
neutral
10
Total
Chi-Square Tests
Asymp. Sig. (2Value
df
sided)
6.825a
.033
Likelihood Ratio
8.398
.015
1.478
.224
Pearson Chi-Square
N of Valid Cases
10

the table below provides the summary statistic info.

You want the Pearson Chi-Square row. The Chi-Square
value is under Value, and the p-value is under Asymp.
Sig. Here, the observed chi-square statistic is 6.285, which
is associated with a 33%% risk of being wrong in rejecting
the null hypothesis. This is too great a risk (far exceeding
our standard of 5% risk), so we are unable to reject the null.
We therefore dont find support for the research hypothesis,
and cannot conclude that employee aware about the up-to-date information.
5.
From the above diagram, 3% strongly agree that employees are aware about the information on business
intelligence. 5% agree with the employee awareness on the information on business intelligence. 2% are neutral
on the employee awareness on business intelligence.
6.
Crosstab
tosarfcsl
yes
eaobiarrsl
strongly agree
agree
Count
% within eaobiarrsl
66.7%
33.3%
100.0%
% within tosarfcsl
22.2%
100.0%
30.0%
100.0%
.0%
100.0%
55.6%
.0%
50.0%
100.0%
.0%
100.0%
22.2%
.0%
20.0%
10
90.0%
10.0%
100.0%
100.0%
100.0%
100.0%
% within eaobiarrsl
% within tosarfcsl
Count
% within eaobiarrsl
% within tosarfcsl
Total
Total
Count
neutral
Count
% within eaobiarrsl
% within tosarfcsl
Chi-Square Tests
Asymp. Sig. (2Value
df
sided)
2.593a
.274
Likelihood Ratio
2.683
.262
1.653
.199
Pearson Chi-Square
N of Valid Cases
10

Symmetric Measures
Asymp. Std.
Errora
Value
Nominal by Nominal
Approx. Tb
Approx. Sig.
Phi
.509
.274
Cramer's V
.509
.274
Interval by Interval
Pearson's R
-.429
.195
-1.342
.217c
Ordinal by Ordinal
Spearman Correlation
-.441
.202
-1.390
.202c
N of Valid Cases
10
a. Not assuming the null hypothesis.

b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.
7.
Model Summaryb
Model
Std. Error of the
Square
Estimate
R Square
.802a
Adjusted R
.643
.598
Change Statistics
R Square Change
.32733
F Change
.643
df1
14.400
df2
1
Sig. F
8
a. Predictors: (Constant), acaapmg

ANOVAb
Model
1
Sum of Squares
Regression
Residual
Total
df
Mean Square
1.543
1.543
.857
.107
2.400
Sig.
14.400
.005a
a. Predictors: (Constant), acaapmg

Coefficientsa
Standardized
Model
1
Std. Error
(Constant)
1.286
.311
acaapmg
.857
.226
Coefficients
Beta
.802
Sig.
4.129
.003
3.795
.005
a. Dependent Variable: eaobiarrmg
8.
Model Summaryb
Model
1
R Square
.612a
.375
a. Predictors: (Constant), tosarfcka

b. Dependent Variable: eaobiarrka
Adjusted R
Std. Error of the
Square
Estimate
.297
.43301
Change Statistics
R Square Change
.375
F Change
4.800
df1
df2
1
Sig. F
8
ANOVAb
Model
1
Sum of Squares
Regression
df
Mean Square
.900
.900
Residual
1.500
.188
Total
2.400
Sig.
4.800
.060a
a. Predictors: (Constant), tosarfcka

b. Dependent Variable: eaobiarrka
Coefficientsa
Standardized
Model
1
Std. Error
Coefficients
Beta
(Constant)
2.500
.433
tosarfcka
-.750
.342
-.612
Sig.
5.774
.000
-2.191
.060
a. Dependent Variable: eaobiarrka
9.
Model Summaryb
Model
Std. Error of the
Square
Estimate
R Square
.791a
Adjusted R
.625
.518
Change Statistics
R Square Change
.29277
F Change
.625
a. Predictors: (Constant), dantska, cfmrka

b. Dependent Variable: vkcika
ANOVAb
Model
1
Sum of Squares
Regression
Residual
Total
Mean Square
1.000
.500
.600
.086
1.600
a. Predictors: (Constant), dantska, cfmrka

b. Dependent Variable: vkcika
df
F
5.833
Sig.
.032a
5.833
df1
df2
2
Sig. F
7
Coefficientsa
Standardized
Model
1
Std. Error
Coefficients
Beta
(Constant)
.600
.404
cfmrka
.300
.093
dantska
-.100
.236
Sig.
1.487
.181
.765
3.240
.014
-.100
-.424
.685
a. Dependent Variable: vkcika
10,
Model Summary
Model
Std. Error of the
Square
Estimate
R Square
.327a
Adjusted R
.107
-.004
Change Statistics
R Square Change
.79057
F Change
.107
.960
a. Predictors: (Constant), utdetqa
ANOVAb
Model
1
Sum of Squares
Regression
df
Mean Square
.600
.600
Residual
5.000
.625
Total
5.600
Sig.
.960
.356a
a. Predictors: (Constant), utdetqa

b. Dependent Variable: eaobiamqa
Coefficientsa
Standardized
Model
1
Std. Error
(Constant)
2.500
.757
utdetqa
-.500
.510
a. Dependent Variable: eaobiamqa
11.
Coefficients
Beta
-.327
Sig.
3.303
.011
-.980
.356
df1
df2
1
Sig. F
8
Model Summary
Model
Std. Error of the
Square
Estimate
R Square
.667a
Adjusted R
.444
.286
Change Statistics
R Square Change
.43644
F Change
.444
2.800
a. Predictors: (Constant), datsqa, epiqa
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
1.067
.533
Residual
1.333
.190
Total
2.400
Sig.
2.800
.128a
a. Predictors: (Constant), datsqa, epiqa

b. Dependent Variable: ielaqa
Coefficientsa
Standardized
Model
1
B
(Constant)
Coefficients
Std. Error
.667
.471
epiqa
-.333
.356
datsqa
1.000
.436
Beta
t
1.414
.200
-.333
-.935
.381
.816
2.291
.056
a. Dependent Variable: ielaqa
12.
Crosstab
Count
utdetqa
yes
eaobiamqa
Total
no
Sig.
Total
strongly agree
agree
neutral
10
df1
df2
2
Sig. F
7
Chi-Square Tests
Asymp. Sig. (2Value
Pearson Chi-Square
Likelihood Ratio
df
sided)
1.667a
.435
2.370
.306
.964
.326
N of Valid Cases
10

Symmetric Measures
Asymp. Std.
Errora
Value
Approx. Tb
Approx. Sig.
Pearson's R
-.327
.249
-.980
.356c
Ordinal by Ordinal
-.304
.274
-.904
.393c
N of Valid Cases
10

13.
14.
Crosstab
Count
epiqa
yes
ielaqa
Total
no
Total
yes
no
10
Chi-Square Tests
Value
Asymp. Sig. (2-
Exact Sig. (2-
Exact Sig. (1-
sided)
sided)
sided)
df
Pearson Chi-Square
.278a
.598
Continuity Correctionb
.000
1.000
Likelihood Ratio
.277
.599
Fisher's Exact Test
1.000
.250
N of Valid Casesb
.548
.617
10
a. 4 cells (100.0%) have expected count less than 5. The minimum expected count is 1.60.
b. Computed only for a 2x2 table
Symmetric Measures
Asymp. Std.
Errora
Value
Approx. Tb
Approx. Sig.
Pearson's R
.167
.315
.478
.645c
Ordinal by Ordinal
.167
.315
.478
.645c
N of Valid Cases
10

15.
Crosstab
Count
datsqa
yes
ielaqa
Total
no
Total
yes
no
10
Chi-Square Tests
Value
Asymp. Sig. (2-
Exact Sig. (2-
Exact Sig. (1-
sided)
sided)
sided)
df
Pearson Chi-Square
3.750a
.053
1.276
.259
Likelihood Ratio
4.463
.035
Fisher's Exact Test
.133
3.375
N of Valid Casesb
.133
.066
10
a. 4 cells (100.0%) have expected count less than 5. The minimum expected count is .80.
Symmetric Measures
Asymp. Std.
Errora
Value
Approx. Tb
Approx. Sig.
Pearson's R
.612
.198
2.191
.060c
Ordinal by Ordinal
.612
.198
2.191
.060c
N of Valid Cases
10

16.
Model Summary
Model
Std. Error of the
Square
Estimate
R Square
.167a
Adjusted R
.028
-.094
Change Statistics
R Square Change
.54006
F Change
.028
a. Predictors: (Constant), accnprt
ANOVAb
Model
1
Sum of Squares
Regression
df
Mean Square
.067
.067
Residual
2.333
.292
Total
2.400
a. Predictors: (Constant), accnprt

b. Dependent Variable: eaobimrt
Sig.
.229
.645a
.229
df1
df2
1
Sig. F
8
Coefficientsa
Standardized
Model
1
Std. Error
(Constant)
Beta
2.167
.517
.167
.349
accnprt
Coefficients
t
Sig.
4.190
.003
.478
.645
.167
a. Dependent Variable: eaobimrt
17.
Model Summary
Model
1.000a
Adjusted R
Std. Error of the
Square
Estimate
R Square
1.000
1.000
Change Statistics
R Square Change
.00000
F Change
1.000
a. Predictors: (Constant), cfmrarrt
ANOVAb
Model
1
Sum of Squares
Regression
Residual
Total
df
Mean Square
1.600
1.600
.000
.000
1.600
Sig.
.000a
a. Predictors: (Constant), cfmrarrt

b. Dependent Variable: vkcirt
Coefficientsa
Standardized
Model
1
B
(Constant)
cfmrarrt
a. Dependent Variable: vkcirt
18.
Std. Error
-1.000
.000
1.000
.000
Coefficients
Beta
1.000
df1
Sig.
.
df2
1
Sig. F
8
Model Summary
Model
1.000a
Adjusted R
Std. Error of the
Square
Estimate
R Square
1.000
1.000
Change Statistics
R Square Change
.00000
F Change
1.000
a. Predictors: (Constant), datsrt, epirt
ANOVAb
Model
1
Sum of Squares
Regression
Mean Square
2.400
1.200
.000
.000
2.400
Residual
Total
df
Sig.
.000a
a. Predictors: (Constant), datsrt, epirt

b. Dependent Variable: ielart
Coefficientsa
Standardized
Model
1
B
(Constant)
Coefficients
Std. Error
.000
.000
epirt
1.000
.000
datsrt
.000
.000
Beta
a. Dependent Variable: ielart
19.
Crosstab
Count
accnprt
yes
eaobimrt
Total
no
Total
agree
neutral
10
df1
Sig.
.
1.000
.000
df2
2
Sig. F
7
Chi-Square Tests
Value
Asymp. Sig. (2-
Exact Sig. (2-
Exact Sig. (1-
sided)
sided)
sided)
df
Pearson Chi-Square
.278a
.598
.000
1.000
Likelihood Ratio
.277
.599
Fisher's Exact Test
1.000
.250
N of Valid Casesb
.548
.617
10
Symmetric Measures
Asymp. Std.
Errora
Value
Approx. Tb
Approx. Sig.
Pearson's R
.167
.315
.478
.645c
Ordinal by Ordinal
.167
.315
.478
.645c
N of Valid Cases
10

20.
vkcirt * cfmrarrt Crosstabulation

Count
cfmrarrt
2 times in 6
twice in a month
vkcirt
Total
months
Total
yes
no
10
Chi-Square Tests
Value
Pearson Chi-Square
Asymp. Sig. (2-
Exact Sig. (2-
Exact Sig. (1-
sided)
sided)
sided)
df
10.000a
.002
4.727
.030
10.008
.002
Likelihood Ratio
Fisher's Exact Test
.022
9.000
N of Valid Casesb
.022
.003
10
a. 3 cells (75.0%) have expected count less than 5. The minimum expected count is .40.
Symmetric Measures
Asymp. Std.
Errora
Value
Approx. Tb
Pearson's R
1.000
.000
Ordinal by Ordinal
1.000
.000c
N of Valid Cases
10

21.
Crosstab
Count
epirt
yes
ielart
Total
no
Total
yes
no
10
2.684E8
Approx. Sig.
.000c
Chi-Square Tests
Value
Pearson Chi-Square
Exact Sig. (2-
Exact Sig. (1-
sided)
sided)
sided)
df
10.000a
.002
6.267
.012
13.460
.000
Likelihood Ratio
Asymp. Sig. (2-
Fisher's Exact Test
.005
9.000
N of Valid Casesb
.005
.003
10
Symmetric Measures
Asymp. Std.
Errora
Value
Pearson's R
1.000
.000b
Ordinal by Ordinal
1.000
.000b
N of Valid Cases
10

b. Based on normal approximation.
Findings
1
From the research, it was found that all the IT training companies are providing IT training courses
globally.
The IT training companies are mainly targeting the private customers and corporate customers.
Almost all the companies have a dedicated marketing section with them.
Advertising is used by majority of the IT training companies globally.
Web portals are the main way of advertising used in IT training companies..
Using internet as a tool of marketing in effective way.
Most of the IT training training companies are not interested in low-cost advertising methods such as wall
painting, posters etc. they think that the cheap advertising methods may affect the brand value of the
company negatively.
Most of the IT training companies have up-to-date profiles about their customers.
Majority of the IT training companies analyse their competitors actions and plans.
10
Most of the companies validate key competitive information with two or three independent sources before
making significant decisions.
11
Majority of the competitors have a future view about KnowledgeHut that it will continue to have
moderate success.
12
Most of the IT training companies believe that Knowledge Academy is the leading company globally and
their biggest competitor.
13
Most of the companies have dropped down the similar pros and ons of the consulting technology.
14
In mostly all the companies, employees are well informed about the business intelligence and market
knowledge.
Conclusion
Whether or not a company has business intelligence capabilities can mean the difference between real
success and mediocre performance. More and more business owners are now realizing the important
role business intelligence plays in the success of their business. The company who can exploit its own
data and information to gain insight and make smarter decisions will have a clear competitive
advantage.
As business intelligence capabilities move to center stage as a top management priority, companies will
need flexible IT solutions that will meet their business intelligence needs not only in the short-term but
as their company grows and their need for more complex business intelligence capabilities increases.
Here are three main factors to consider when choosing a business intelligence solution:
1. Business intelligence empowerment throughout your company organizations operate more

efficiently and are more apt to stay their strategic course if all employees, who make strategic,
tactical and operational decisions, are empowered with insight to make better, smarter
decisions. Look for business intelligence solutions that make it easier for all employees not
just a selected few to access, work with, share, understand and interpret data and
information.
2. Integration with other systems and applications to empower your entire organization with
insight you will need to have the business intelligence tools where your employees need it on
their desk top. Making business intelligence tools accessible and easy-to-use no matter what
application you are working in is paramount to making the most of data and information. Look
for business intelligence solutions that will integrate well with the other systems and
applications your organization uses or will use in the future.
3. Flexibility and your needs for business intelligence capabilities today and in the future A
business intelligence solution must be flexible to accommodate your changing business
intelligence requirements thereby providing you with a growth path that leverages and
strengthens your existing IT investments. Look for flexible business intelligence solutions that
are easy to work with especially when adding new functionality or integrating with other
applications.
Recommendations
1
There must be proper lunch time break. I:e fixed time
There must be uniform for all the levels of employees so that there is no discrimination.
Provident fund facility must be made available
Strict supervision is required
Employees must come on time based on their shift timings
More advertisements on TV, newspaper, social media and other direct marketing sources
Employees must be given equal responsibilities.
There is a need for Business Intelligence cell to know the market competition as well as what the
competitors are doing in the market in India as wee as globally.
Learnings from Internship

1
It was a great experience to do the project at KnolwedgeHut and gave a good exposure of the IT training
companies.
During the course of the study, the application of the managerial theories into practice has been
understood. It helped to link the theories, techiniques into practices of management with different
activities of the organisation.
The study has given a idea about how to interact with professionals and how to get an appointment with
them out of their busy schedule.
The staff of KnowledgeHut. Ms Amrita Basu guided me for all over the project time helped me to have
the idea about the industry thoroughly.
Learned how to conduct a research, how to collect the data and how the analysis can be done effectively.
This study helped me to understand the rules and manners that an employee has to follow during his job.
From this research, I learnt how to manage time and also become aware how the market fluctuates during
the period of time.
Got an idea about different advertisement strategies used in IT training companies.
The interaction with the employees and the officials has enhanced my communication skills and the
discussion classes conducted at KnowledgeHut. Have improved my convincing abilities.
10
Learning that continuous practice can make the performance of tasks easier and reduce the commitment
of errors and hence the activities are performed smoothly.
11
Understanding the organisations structure, culture and the working of the employees..
12
The sales process of KnowledgeHut.
13
Understanding of all the IT training courses which KnowledgeHut offers.
14
The need for business intelligence cell at KnowledgeHut to understand the market competitions of the
similar courses of the competitors.
15
Tracking of the employees work on the system.
16
Making calls to the European countries such as Germany, Italy, Belgium, Austria, Bulgaria, Denmark,
France, Belarus, Estonia, Spain and Portugal.
17
Drafting of marketing plan for PRINCE2 for KnowledgeHut.
18
Understanding the Marketing performance, policies and the strategies of KnowledgeHut.
19
Registration of the training courses in all the countries such as APAC countries, European countries,
Middle East, U.S and India.
20
The brief understanding of the training courses such as PMP, CSM, PRINCE2, Six sigma green belt, Agile
and scrum, CSPO and MS project 2007/2010.
21
Analysing of the competitors in Europe, APAC, Middle East, U.S and India.
22
Conducting events at KnowledgeHut.
23
Conducting workshops in European countries such Germany, Brussels and Estonia.
24
25
Recording of the transactions of the access cards of KnowledgeHut.

Searching for the right candidates for the right job for the post of Client relationship executive, Client
relationship manager and Senior manager in operations on LINKEDIN
26
Identifying and reporting the bugs in the KnowledgeHuts new website.
27
Calling up the participants participating in the workshops scheduled at the particular places
28
Service process of KnowledgeHut related to marketing function.
References
1. C:\Users\chirag\Desktop\New folder\PRINCE2 Foundation and Practitioner Certification Training in Sydney,
Australia Simplilearn.com.htm
2.C:\Users\chirag\Desktop\New folder\Project Management courses (South Africa and Namibia) 2014 dates and
fees.htm
3.C:\Users\chirag\Desktop\New folder\PRINCE2 training in HK.htm
4.C:\Users\chirag\Desktop\New folder\A brief guide to Competitive Intelligence - what it is, what is involved and
why it is important!.htm
5.C:\Users\chirag\Desktop\New folder\Education Prince2 Certification Training in Warsaw, Poland Prince2
Workshop in poland Prince2 Boot Camp in Warsaw Warsaw Gonna.do.htm
6.C:\Users\chirag\Desktop\New folder\KnowledgeHut IT consulting Agile Coaching Training Software
Development.htm
7.www.knowledgehut.com
8. http://www.takeda.com/csr/policies/marketing.html
9.http://www.scrumalliance.org/certifications/practitioners/certified-scrummaster-(csm)
10.http://www.globalknowledge.com/training/certification_listing.asp?pageid=12&certid=431
11. http://agilebench.com/blog/the-product-backlog-for-agile-teams
12. http://www.knowledgewoods.in/pmp/eligibility.html
Questionnaire
Do you know your competitors and do you have up-to-date profiles of them?
Yes
No
Do you analyze your competitors' actions and plans?
Yes
No
Are you up-to-date with emerging technologies in the field of your business and the features and benefits
of these technologies?
Yes
No
Are your employees aware of the benefits of business intelligence and market knowledge, and do they
regularly report information relating to emerging technologies and competitors to management?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Do you train your staff to continually gather and report information from your customers relating to their
problems, product and service needs, and industry trends?
Yes
No
Does your management team maintain a network of external industry contacts to help them gather and
interpret business intelligence information?
Always
Sometimes
Probably not
Probably
Never
Is your business cognizant of new and pending government legislation and legislative trends that would
impact your business?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Before launching a new product, do you carry out formal market research and reviews to address issues
such as competitiveness, market size, price points and barriers to entry of a competitor?
Once a month
Twice in a month
2 times in every 6 months
Once a year
Do you validate key competitive information with two or three independent sources before making
significant business decisions?
Yes
No
10
Do you develop quarterly and annual trade show, conference and industry meeting attendance plans that
include the detailing of your business intelligence and information needs?
Yes
No
11
Have you established a proprietary information protection plan to safeguard your company's private
information and has your business clearly outlined its expectations in this regard to its employees?
Yes
No
12
Do you inform your employees regularly about the legal aspects of obtaining market intelligence
information and provide them with ethical guidelines with respect to gathering such information?
Yes
No
13
In your opinion, how successful would you expect a workaholic to be if promoted to management?
Highly successful
Very successful
Could go either way
Probably not successful
Definitely not successful
14
Which of the following best describes your view of the future of knowledgehut?
It will be the technology of the future.
It will continue to have moderate success.
Its future looks marginal.
It will continue to decline.
Its a long-term loser; no future.
15
What are the pros and cons of consultancy technology?
16
Which company is leading the pack in consultancy technology?

From the yes or no questions, How many questions did you answer with YES?
8
6 or 7
4 or 5
2 or 3
You probably haven't missed

much.
Keep up the good work.
Lot's of room for improvement.

0 or 1
Take your head out of the sand.

Problems are likely.

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Signature of the Director

Profile of the company

Porters Five Forces Analysis

Service process related to Marketing

S.W.O.T Analysis of KnowledgeHut

Sales Process of KnowledgeHut

Marketing plan of PRINCE2 training

The 4Ps of Marketing mix

Research Problem Business Intelligence

PMP Course details

CSM Course details

Data Analysis and Interpretation

What We Do (What Does)

Our Promise(KnowledgeHut Promise)

Porters five forces analysis

As the IT sector growing in abundance, entry is easy.

Powerful source of competition ( new capacity and course range)

Bigger the entrant more severe

Limit prices, affect the profitability

Buyer power is high

Sometimes customers becomes sensitive to price

For buyers switching to another supplier is not costly

Affect cost and investment ( Demand by the customers)

Groups/ cartels. ( Industrial training courses); formal/informal groups

Threat of suppliers forward integration

Competitors are larger in size as KnowledgeHut is a start up.

All competitors have similar strategies.

It is costly to leave the industry. ( Exit Barriers)

Competitors offer equally attractive products and services

Cost of competing in the Industry

Advertising, Sales force etc

Buyers cannot switch to the substitute product

Limited price and profitability

Service process related to marketing:

More thorough understanding of IT services

Greater integration of IT services into business processes

Reduced cycle time of business processes depending on IT

Lower costs in delivering the service

More effective allocation of IT resources

Reduced business risk on the interruption of IT services

Project Management consulting is when an independent contractor with experience in Project

Identify gaps in your project Management Practices

Focus on the improvement opportunities to drive your business Performance Results

There are many benefits to new employee corporate training, including:

Improved Quality of Service

Faster Growth of your Business

Increased staff retention and motivation

Save time and reduce costs

Prevent disastrous IT errors

Gives the new recruit confidence

Increases efficiency and productivity.

Reduce employee turnover.

Advantage of Private Deliveries

Customized training to your exact needs

Save significantly on attendee travel time and expenses.

Focus on topics that interest you.

Customize courseware content where desirable.

Learn from the experts

Tangible benefits of on-site training, Immediate impact, Confidentiality

Coaching of Project Managers, Business Analysts or IT Service Management practitioners

Training that focuses exclusively on what you need it to

No venue or travel costs

Dates and times to suit you