CENTRAL MICHIGAN CHIPPEWAS

BRAND IDENTITY USAGE AND STYLE GUIDE

9-2011

TABLE OF CONTENTS

1. PRIMARY LOGO

Full color options - One color options

2. SECONDARY LOGO

Full color options - One color options

3. SPORT SPECIFIC 1
Full color options

4. SPORT SPECIFIC 1
One color options

5. SPORT SPECIFIC 2
Full color options

10-18. PROGRAM LOGOS

10. Chippewa Athletic Fund
Full color options - One color options
11. Vintage Block C
12. Football Helmet Logo
13. CMU Sports Network
Full color options - One color options
14. 1100 Club - Chippewa Champions
Full color options
15. 1100 Club - Chippewa Champions
One color options

6. SPORT SPECIFIC 2
One color options

16. Chip Rewards

Full color options - One color options

7. PROPORTIONS

17. AD Leadership
Full color options - One color options

8. TYPOGRAPHY

18. Central C.A.R.E.

Full color options - One color options

9. COLOR INFORMATION

19. Chippewa Kids Club

20. COMMON MISUSE

21. CONTACT INFORMATION

1.

PRIMARY LOGO

Full color on all backgrounds except CMU Gold and CMU Maroon

Full color on CMU Gold and CMU Maroon backgrounds. NOTE: color rotation

One color on white and black backgrounds.

NOTE: may appear in any approved color in the official palette. See page 9 of this guide

CENTRAL MICHIGAN UNIVERSITY - BRAND IDENTITY USAGE AND STYLE GUIDE

2.

SECONDARY LOGO

Full color on all backgrounds except CMU Gold and CMU Maroon

Full color on CMU Gold and CMU Maroon backgrounds. NOTE: color rotation

One color on white and black backgrounds.

NOTE: may appear in any approved color in the official palette. See page 9 of this guide

3.

SPORT SPECIFIC 1

4.

SPORT SPECIFIC 1

5.

SPORT SPECIFIC 2

6.

SPORT SPECIFIC 2

7.

8.

9.

CMU Maroon - Pantone 209

CMU Gold - Pantone 123

Process Color:

Process Color:

C:
M:
Y:
K:

20%
97%
40%
58%

C: 0%
M: 22%
Y: 91%
K: 0%

RGB:

RGB:

R: 106
G: 0
B: 50

R: 255
G: 200
B: 46

HTML: 6a0032

HTML: ffc82e

Madeira Thread: 1384

Madeira Thread: 1172

10.

PROGRAM LOGOS - CHIPPEWA ATHLETIC FUND

One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details

11.

PROGRAM LOGOS - VINTAGE BLOCK C

Restrictions apply. Please contact CMU Athletics for details

12.

PROGRAM LOGOS - FOOTBALL HELMET LOGO

Restrictions apply. Please contact CMU Athletics for details

13.

PROGRAM LOGOS - CMU SPORTS NETWORK

Full Color
Restrictions apply. Please contact CMU Athletics for details

One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details

14.

PROGRAM LOGOS - 1100 CLUB - CHIPPEWA CHAMPIONS

Full Color
Restrictions apply. Please contact CMU Athletics for details

15.

PROGRAM LOGOS - CHIPPEWA CHAMPIONS

One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details

16.

PROGRAM LOGOS - CHIP REWARDS

Full Color
Restrictions apply. Please contact CMU Athletics for details

One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details

17.

PROGRAM LOGOS - AD LEADERSHIP

Full Color
Restrictions apply. Please contact CMU Athletics for details

One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details

18.

PROGRAM LOGOS - CENTRAL CARE

Full Color
Restrictions apply. Please contact CMU Athletics for details

One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details

19.

PROGRAM LOGOS - CHIPPEWA KIDS CLUB

Full Color
Restrictions apply. Please contact CMU Athletics for details

One Color
NOTE: may appear in any approved color in the official palette. See page 9 of this guide.
Restrictions apply. Please contact CMU Athletics for details

20.

21.