A

Research Report
ON

A STUDY ON CUNSUMER PERCEPTION TOWARDS ORIFLAME

Submitted for partial fulfillment of requirement for the award of degree

Master of Business Administration
CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSTY BHILAI (C.G.)

Submitted by
SIMRAN SURE

MBA II Semester/ A
Subject Code: 576221(76)
Session :2014-16

Approved By :
Dr. R. SHIVRETHINA MOHAN
Principal - Faculty of Management, DIMAT
<Designation>

FACULTY OF

Guided By :

MANAGEMENT

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

Approved by AICTE, New Delhi
Satya Vihar, Vidhansabha-Chandkhuri Marg, Raipur (C.G.) 492101

DECLARATION

I the undersigned solemnly declare that the report of the project work entitled A STUDY ON
CUNSUMER PERCEPTION TOWARDS ORIFLAME, is based my own work carried out during the
course of my study under the supervision of <Name of the guide/s>

I assert that the statements made and conclusions drawn are an outcome of the project work. I further
declare that to the best of my knowledge and belief that the project report does not contain any part of any
work which has been submitted for the award of any other degree/diploma/certificate in this University or
any other University.

Signature of the Student

Name of the Student :
Enrollment No:
Roll No.:

CERTIFICATE BY ORGANIZATION ( Optional)

Note: In this page you have to put the certificate received from the
organization.

ANNEXURE IV

CERTIFICATE BY INTERNAL GUIDE

3

This is to certify that the report of the project submitted is the outcome of the project
work entitled A STUDY ON CONSUMER PERCEPTION TOWARDS ORIFLAME carried out by
Miss SIMRAN SURE bearing Roll No.: & Enrollment No.:.. Carried by under
my guidance and supervision for the award of Degree in Master of Business
Administration of Chhattisgarh Swami Vivekananda Technical University, Bhilai (C.G),
India.
To the best of the my knowledge the report :
i)

Embodies the work of the candidate by him/herself,

ii)

Has duly been completed,

iii)

Is up to the desired standard for the purpose of which is submitted.

Signature of the Guide

Name:
Designation:

CERTIFICATE BY EXAMINER

This to certify that the report of the project submitted is the outcome of the project work
entitled A STUDY ON CONSUMER PERCEPTION TOWARDS ORIFLAME carried out by Miss
SIMRAN SURE bearing Roll No.: & Enrollment No.:.. Carried by under my
guidance and supervision for the award of Degree in Master of Business Administration
of Chhattisgarh Swami Vivekananda Technical University, Bhilai (C.G), India.
To the best of the my knowledge the report
i)

Embodies the work of the candidate him/herself,

ii)

Has duly been completed,

iii)

Is up to the desired standard for the purpose of which is submitted.

Name and Signature of the External Examiner

Examiner

Name and Signature of the Internal

Approved by

Name and signature of the Principal

ACKNOWLEDGEMENT
5

I would like to express my appreciation and gratitude to various person who

have shared their valuable time and made possible this project through their
direct and indirect co-operation.
My special thanks to Mrs.. (.) for being a
constant source of inspiration and encouragement during the making of this
project report.
It is my profound privilege and pleasure to express an overwhelming sense of
gratitude and regards to my teachers of their guidance and support during the
entire course of study.

Contents

Page No

Declaration by the student

Certificate from Organization (Optional)
Certificate from Internal Guide
Certificate from Examiner
Acknowledgement
Chapter 1. Introduction to the study
i. Research Background
ii. Contributions
Chapter 2. Company Profile/ Industry
Profile
i. About the company/Industry
ii. The relation of work done in
your study to the Industry

Annexure
Annexure
Annexure
Annexure
Annexure
1
1.1
1.2
-

Chapter 3. Literature Review

- Related to the work done in
your study
Chapter 4. Research Methodology
i.
Objectives
ii.
Research Design
iii. Sampling Design
iv. Data Collection

Chapter 5. Data Tabulation , Analysis

and Results
i. Type of Analysis used and
Why
ii. Results of the Analysis

Chapter 6. Findings of the Study

Chapter 7. Recommendations
Chapter 8. Limitations
Chapter 9. Conclusions
References
Appendices

SIMRAN
SURE
MBA

RESEARCH PLAN
Research Design:
Research Method Used
Research Technique Used
Data Collection (location)
Sampling Plan
Sample Size

Descriptive
Survey
Questionnaire
From Durg, Bhilai and Raipur
Simple Random
50

The research should also present why he has chosen the design, write something about the design/
method/technique and sampling plan to support his study. In any case the researcher should not write what he has
done in the study.
Section C. It will contain the demographic characteristics of the respondents. A sample is shown below:
Measure
Age
Income

Item
0-20
20-30
30-50
<1 Lakh
1-3 Lakhs
3-5 Lakhs

Number of Respondents

Total
ANNEXURE VIII: REFERENCES

Citation from Books:

Examples:
B. Klaus and P. Horn, Robot Vision. Cambridge, MA: MIT Press, 1986.
L. Stein, Random patterns, in Computers and You, J. S. Brake, Ed. New York: Wiley, 1994,pp. 55 - 70.
R. L. Myer, Parametric oscillators and nonlinear materials, in Nonlinear Optics , vol. 4, P. G. Harper
and B. S. Wherret, Eds. San Francisco, CA: Academic, 1977, pp. 47 - 160.
Citation from Website:
J. K. Author. (year, month day). Title (edition) [Type of medium]. Available: http://www.(URL)
Example:
J. Jones. (1991, May 10). Networks (2nd ed.) [Online]. Available: http://www.atm.com

INTRODUCTION
As we all know that ORIFLAME deals with cosmetic product . It has got various branches across the
country. It was a privilege to work in the company which its roots spread wide across. I
completed this project from ORIFLAME Dealer Sonal Agrawal (RAJNANDGAON)
In the beginning of my project I was sent on the field with the salesman of the distributor . He
acquainted me to the local distributors. I was then assigned the job to find out about the distributors
problems related to the company and the comparison of the sales of cosmetic products to its competitors. For
this there was a informal survey done under the supervision of the concerned sales person. One of the major
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problems that the dealers faced was that the company was unable to supply the products on time due to which
sometimes the consumer preferred to buy products of the competitors. This problem was only for few products.
my project was "Study of Oriflame of cosmetic product and its competitors".For this I conducted a survey on
100 people. My target group ranged from average earning people to higher middle class people. I conducted
a survey across the users of these cosmetic products in Rajnandgaon. Results were obtained with the help of
swot technique. They showed that in oriflame product more as compared to its competitors in the market. For
perfume and beauty products being the market leader.
Finally the end results prove that oriflame is became popular brand in the market by higher customer
satisfaction with their products

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