MGT 326, FINAL REPORT9

"The foreseen augment in people and tourists is a marker of the theory volume in
the business section," he said, recognizing that, "the Saudi business part is
depended upon to be oversupplied with business concentrates by the year 2013."

"The total zone open for rent in business concentrates in Saudi Arabia is
surveyed at 2.8 million square meters in 2006, out of which 57% were in Riyadh
and Jeddah," Khalifa said.

"With the workplaces gave by Saudi Arabia to remote theories, disregarding

earlier times, hobbies in the Saudi retail division have seen uncommon widening
that incited its improvement," he said.

Most premiums in the retail market and business concentrates in Saudi Arabia
are sited to date in Jeddah and Riyadh; however there are a couple of other
promising and rising urban groups in the Kingdom.

Kinan Worldwide For Area Headway won the reward for the Best Land Engineer
for the retail part in the Focal point East in 2005 and 2006. Built by Savola in
2004, the association's favorable circumstances are evaluated at SAR3 billion. It
guarantees 11 business centers having the most acclaimed close-by and general
brands, despite the cluster's Hyper Panda hypermarket centers.

One of the association's genuine advancing tries is a uber lifestyle wander in

Jeddah arranged at the intersection purpose of Ruler Abdullah Street with AlAndalus Street. The multi-reason endeavor includes two towers, one for working

environments and the other for private purposes. In addition the undertaking
has hanging yard nurseries and a mall.

This is despite Al Basateen hotel wander in Yanbu Alsinaiyah, which embodies

240 cabin units, notwithstanding a business and private errand worth SAR1.5
billion (US$400 million) in Dammam.

Business segment Bits

Money related Groups

Income

High IncomeUpper Center Level Income

Lower Center Income

Education
A

Mid

Level

Income

Low Pay

High Level of Education Educated Hardly Not as much as Cluster

Educated To a degree Not as much as Gathering B Educated Possibly Not

as much as Pack C Very Low Level of Instruction

Monetary Cluster Division

In all retail affiliations, recognizing the right market section is crucial

component. Associations Bargains technique is must be arranged in light of
business division.

1.

Identifying the right market

2.

Segmenting the business division according to the thing associations is

overseeing.

3.

Finally advancing/ notice must be based on the particular segment.

GLOSSARY

Promoting: "advancing is a social and authoritative process by which individuals

and get-togethers get what they need and need through making, offering and
exchanging aftereffects of worth with others."

Corporate strategy: Approach to manage future that incorporates examination of

the present and anticipated components joined with customers and contenders
(outside environment) and the firm itself (inside environment).