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12
DISCUSSION QUESTIONS
1.
Supply chain dynamics can be from internal sources or external sources. Dynamics
emanating from internal causes should be corrected by addressing the firms
policies on pricing and promotions, ability to provide correct data and information,
and the frequency of new service or product introductions, to name a few. Some of
th external causes of supply chain disruption can be mitigated by better integration
between customers, the firm, and suppliers. However, sometimes the variability in
demands is out of the control of the firm. Figure 12.3 shows how a firms SKUs
could look regarding annual demands and weekly demand variability. A new supply
chain design could help to mitigate the effects of those products with lower volumes
and higher variability. The firm could have an ATO supply chain for those products
and a MTS supply chain for the higher volume, more stable products. Splintering
the supply chain into two or more individual supply chains should be undertaken
only when other approaches outlined in this chapter have been exhausted.
2.
3.
Firms with power in a supply relationship can influence the behavior of suppliers in
several ways. First, if there is an economic advantage because of the amount of
business the buyer gives to the supplier, the buyer can require the supplier to
participate in programs such as CFAR or to use technology such as RFID, for
example. The threat of losing the business may coerce the supplier into compliance.
There are other sources of power that can be applied by a buyer. For example, the
buyer may have the ability to reward the supplier with the promise of future
business, or the buyer may be an expert in some field (such as technology applied to
supply chain integration) and may offer that expertise to the supplier in order to
influence behavior on other matters. Of course, the supplier may have the power in a
supply relationship, perhaps because it is the only supplier of a critical item to the
buyer or may have some expertise in an important aspect of the buyers business. It
is important to emphasize that power can be used to accomplish positive things in a
supply chain, not just provide one firm benefits at the expense of another.
12-1
Copyright 2013 Pearson Education, Inc. Publishing as Prentice Hall.
12-2
4.
Many firms have applied the principles of lean systems at the firm level to their
supply chains. Small lot sizes, close supplier ties, and quality at the source are all
applicable to a supply chain.
Small lot sizes. We have seen in our total cost analysis that lot sizes have an
impact on cycle inventory levels and freight costs because of the options
available to transport different quantities of product. Small lot sizes lower cycle
inventory requirements (perhaps enabling smaller warehouse space) while
requiring more shipments. More shipments may require more oversight and
control of the supply relationship, and the potential for supply problems.
Close supplier ties. A key to achieving a reliable flow of information and
materials is to engender close supplier relationships. As opposed to a
competitive orientation, which may be appropriate for short-term relationships,
close supplier ties enabled by a cooperative orientation foster long-term
relationships, which are the backbone for cooperative programs such as CFAR
(see Chapter 14, Forecasting), vendor-managed-inventories, and RFID.
Quality at the source. Reliable supplies begin with reliable quality levels. Quality
at the source is a concept that discourages passing defects along to a customer,
whether that customer is internal or external. Suppliers are typically held to a
stated level of quality in their supply contracts; passing along defects will be
costly to both the buyer and the supplier.
PROBLEMS
1.
Horizon Cellular. We apply the equation for total annual cost analysis to each
supplier:
Total Annual Cost = pD + Freight costs + (Q/2 + d L)H + Administrative costs.
The average requirements per day are 200 circuit boards.
For Abbott and a shipping quantity of 10,000, the total annual cost is:
Total Annual Cost = ($30)(50,000) + $10,000 + (10,000/2 + 200 (4))($6) + $10,000
= $1,554,800.
The total annual costs for the other alternatives are given in the following table.
Shipping Quantity
10,000
25,000
Abbott
$1,554,800
$1,596,800
Baker
$1,459,840
$1,498,840
Carpenter
$1,602,720
$1,646,720
2.
12-3
Eight Flags. We apply the equation for total annual cost analysis to each supplier:
Total Annual Cost = pD + Freight costs + (Q/2 + d L)H + Administrative costs.
The average requirements per week are 30,000/50 = 600 gallons.
For Sharps and a shipping quantity of 5,000, the total annual cost is:
Total Annual Cost = ($4)(30,000) + $5,000 + (5,000/2 + 600 (4))($0.80) + $4,000 =
$132,920.
The total annual costs for the other alternatives are given in the following table.
Shipping Quantity
Supplier
5,000
10,000
15,000
Sharps
$132,920
$132,520
$133,920
Winkler
$129,136
$128,736
$130,336
Winkler, with a shipping quantity of 10,000, is the lowest cost alternative.
3.
Bennet
a. Each suppliers performance can be calculated as:
Performance
Weighted Rating
Criterion
Weight Supplier A
Supplier B
Supplier C
0.9(0.2) = 0.18
1. Price
0.2 0.6(0.2) = 0.12 0.5(0.2) = 0.10
0.8(0.2) = 0.16
2. Quality
0.2
3. Delivery
0.3
0.1
0.1
0.1
4. Production facilities
& capacity
5. Environmental
protection
6. Financial position
Total weighted score
0.63
0.8(0.3) = 0.24
0.6(0.1) = 0.06
0.7(0.1) = 0.07
0.53
0.77
b. Suppliers A and C survived the hurdle. Supplier A would receive 45% of the
orders and Supplier C would receive 55% of the orders.
c. Bens system provides some assurance that orders are placed with qualified
suppliers. The orders are divided between two suppliers, so there is a ready
alternative if a strike, fire, or other problem prevents one supplier from
performing. The system also rewards suppliers with more orders if they improve
performance.
12-4
4.
Beagle Clothiers. The weights for the four criteriaprice, quality, delivery, and
flexibilityshould be 0.2, 0.2, 0.2, and 0.4, respectively. The weighted scores are
Supplier A
Supplier B
Supplier C
8 0.2 = 1.6
6 0.2 = 1.2
6 0.2 = 1.2
9 0.2 = 1.8
7 0.2 = 1.4
7 0.2 = 1.4
7 0.2 = 1.4
9 0.2 = 1.8
6 0.2 = 1.2
5 0.4 = 2.0
8 0.4 = 3.2
9 0.4 = 3.6
Total weighted score
6.8
7.6
7.4
Supplier B should be selected.
5.
Wingman Distributing. We use the expected value decision rule. Management has
identified three potential levels of demand for the trucks and three corresponding
levels of capacity. Consequently, there are three cost possibilities for each capacity
level. Costs include the capital costs, variable costs, and rental costs, if applicable.
The expected value of a capacity alternative is the probability of a level of demand
multiplied by the cost for that level of demand, summed over all possible levels of
demand. Take for example the 5 truck alternative:
C(40,000 miles) = ($1,500)(5) + ($0.90)(40,000)
= $43,500.
C(80,000 miles) = ($1,500)(5) + ($0.90)(40,000) + ($1.40)(80,000 40,000)
= $99,500.
C(120,000 miles) = ($1,500)(5) + ($0.90)(40,000) + ($1.40)(120,000 40,000)
= $155,500.
The expected value for the 5 truck alternative is:
Expected value (5 trucks) = (0.3)($43,500) + (0.4)($99,500) + (0.3)($155,500)
= $99,500.
The expected values for all alternatives are:
Probabilities
0.3
0.4
0.3
Alternatives
40,000 miles
80,000 miles
120,000 miles
Expected Value
5 trucks
$43,500
$99,500
$155,500
$99,500
10 trucks
$51,000
$87000
$143,000
$93,000
15 trucks
$58,500
$94,500
$130,500
$94,500
The lowest expected cost is attributed to the 10 truck option.
12-5
6.
Sanchez Trucking. We use the expected value decision rule. Management has
identified four potential levels of demand for teams and four corresponding levels of
capacity. Consequently, there are four cost possibilities for each capacity alternative.
Costs include the wages and benefits for the teams to be on the payroll and the cost
of using short-term employees to cover for capacity shortages. The expected value
of an alternative is the probability of a level of demand times the corresponding cost
if that demand materializes, summed over all possible levels of demand. Take for
example the 3 team alternative:
C(720 hours) = ($3,200)(3 crews) = $9,600.
C(960 hours) = ($3,200)(3 crews) + ($5,000)(2 crews - 1 crew) = $14,600.
C(1,200 hours) = ($3,200)(3 crews) + ($5,000)(3 crews 1 crew) = $19,600.
C(1,440 hours) = ($3,200)(3 crews) + ($5,000)(4 crews 1 crew) = $24,600
The expected value for the 3 crew alternative is:
Expected value (3 crews) = (0.2)($9,600) + (0.4)($14,600) + (0.3)($19,600) + (0.1)
($24,600) = $16,100.
The expected values for all alternatives are:
Probabilities
0.2
0.4
0.3
0.1
Alternatives 720 hours
960 hours
1,200 hours 1,440 hours Expected Value
3 crews
$9,600
$14,600
$19,600
$24,600
$16,100
4 crews
$12,800
$12,800
$17,800
$22,800
$15,300
5 crews
$16,000
$16,000
$16,000
$21,000
$16,500
6 crews
$19,200
$19,200
$19,200
$19,200
$19,200
The lowest expected cost is attributed to the 4 crew option.
ADVANCED PROBLEMS
7.
Weekend Projects.
a. We apply the equation for total annual cost analysis to each supplier:
Total Annual Cost = pD + Freight costs + (Q/2 + d L)H + Administrative costs.
The average requirements per week are 100,000/50 = 2,000 tool sets.
For Bradley and a shipping quantity of 10,000, the total annual cost is:
Total Annual Cost = ($8.10)(100,000) + $35,000 + (10,000/2 + 2,000(6))
($1.62) + $10,000 = $882,540.
The total annual costs for the other alternatives are given in the following table.
Shipping Quantity
Supplier
10,000
25,000
50,000
Bradley
$882,540
$884,690
$897,940
Alexander
$886,060
$886,210
$897,460
Bradley, with a shipping quantity of 10,000, is the lowest cost alternative.
12-6
Wanda Lux.
a. We first determine the total annual cost for each supplier using the following
equation:
Total Annual Cost = pD + Freight costs + (Q/2 + d L)H + Administrative costs.
The average requirements per day are 40,000/250 = 160 bottles.
Total Annual Cost (Dover) = ($5.10)(40,000) + $3,500 + (20,000/2 + 160(15))
($1.02) + $4,000 = $224,148
Total Annual Cost (Evan) = ($5.05)(40,000) + $3,000 + (20,000/2 + 160(12))
($1.01) + $6,000 = $223,039
Total Annual Cost (Farley) = ($5.00)(40,000) + $4,500 + (20,000/2 + 160(20))
($1.00) + $3,000 = $220,700
Consequently, Farley is the lowest cost supplier of the three alternatives.
b. We can now rank the three suppliers with regard to total annual cost and assign a
score:
Farley = 10; Evan = 8.5; Dover = 7
The weighted scores for each supplier are contained in the following table:
Performance Score
Criterion
Weight
Dover
Evan
Farley
Total Cost
30
7
8.5
10
Consistent Quality
30
9
9
7
On-Time Delivery
20
8
9
9
Environment
20
8
7
7
Total Weighted Score
800
845
830
Consequently, Evan & Sons should get the supply contract from Wanda Lux.
9. Adelie Enterprises
Copyright 2013 Pearson Education, Inc. Publishing as Prentice Hall.
12-7
a. For each supplier at each demand level, multiply each criterion by the suppliers
score and sum. Thus, the local supplier under the assumption of low demand
scores a 7.65 (.35(8)+.15(9)+.25(5)+.25(9)). As shown in the Excel table below:
Under low demand the Local Supplier has the highest ranking
Under moderate demand the National Supplier has the highest ranking
Under high demand the International Supplier has the highest ranking
Weight
0.35
0.15
0.25
0.25
Product Quality
Delivery Speed
Product Price
Environmental Impact
Weighted Rankings
6.65
5.20
6.35
6.85
7.35
6.45
6.60
Local Supplier
National Supplier
International Supplier
Low
Moderate
High
Min
Ranking
7.65
6.35
6.45
6.65
6.85
6.60
5.20
7.35
7.40
5.20
6.35
6.45
c. For each supplier, multiply the probability of each demand level with the
suppliers ranking at that demand level and sum. For example, the expected
ranking for the local supplier is 6.71 (.35(7.65) +.45(6.65)+.20(5.2)).
The following POM for Windows Decision Analysis printout provides the
solution to which supplier achieves the highest expected ranking
Module/submodel: Decision Making/Decision Tables
Results ---------Expected
Low
Moderate
High
Value
----------------------------------------------------Probabilities .35
.45
.2
Local
7.65
6.65
5.2
6.71
National
6.35
6.85
7.35
6.78
International 6.45
6.6
7.4
6.71
----------------------------------------------------Column best
6.78
7.40
12-8
a. The total costs for the local supplier at a low level of demand are assessed as
follows:
Material cost = Demand x unit price
For the Local Supplier at a Low rate of demand:
50,000($1.25) = $62,500
Freight cost = Demand/10,000 x Freight cost
For the Local Supplier at a Low rate of demand:
(50,000/1,000)$20.00 = $1,000
Inventory cost = (Order Size/2 + Demand/250 ) x Carrying Cost
For the Local Supplier at a Low rate of demand:
(10,000/2 + 50,000/250(1)) $0.10 = $520
Administrative Cost = as provided in the table
For the Local Supplier at a Low rate of demand:
$15,000
Total cost = Material cost + Freight cost + Inventory cost +
Administrative Cost
For the Local Supplier at a Low rate of demand:
$62,500 + $1,000 + $520 + $15,000 = $79,020
The following Excel Table provides cost calculations of both suppliers across
all levels of demand.
Costs
Demand
Material
Freight Inventory
Admin
Total Cost
Level
Cost
Cost
Cost
Cost
Low
$62,500.
$1,000.
$520. $15,000.
$79,020.
Local
Moderate
$125,000.
$2,000.
$540. $15,000. $142,540.
Supplier
High
$312,500.
$5,000.
$600. $15,000. $333,100.
Low
$67,500.
$6,000.
$800. $12,500.
$86,800.
National
Moderate
$125,000. $12,000.
$1,100. $12,500. $150,600.
Supplier
High
$250,000. $30,000.
$2,000. $12,500. $294,500.
Thus the Local Supplier minimizes total cost for both the Low and Moderate
demand levels. The National Supplier minimizes total cost for High demand
levels.
b. The following POM for Windows Decision Analysis printout provides the
solution to which supplier achieves the lowest expected cost.
12-9
A.
Synopsis
Wolf Motors has just expanded its network of auto dealerships to include its first
auto supermarket where three different makes of cars are sold at the same facility.
John Wolf, the president and owner of the dealership, has identified three factors
that have contributed to the success of the dealerships: volume, one price-lowest
price concept of pricing, and after-the-sale service to the cars sold. Focusing on the
service aspect, three components are critical to providing quality after-the-sale
service: well-trained technicians, the latest equipment technologies, and an adequate
supply of service parts and materials. Currently each dealership is responsible for
ordering and managing its inventory of parts and service materials. The recent
growth has brought with it both space and financial resource constraints. John is
now wondering what, if anything, can be done with respect to the purchasing of
service parts and materials that would help address some of these concerns.
B.
Purpose
This case provides students with the opportunity to investigate the supplier
relationship process of an organization in the service sector. Students begin to see
that the effective management of materials is not only essential in manufacturing
environments but is also critical in supporting the delivery of quality services.
Students are confronted by a number of issues as they are asked to recommend a
suitable structure for the supplier relationship process. Included among them are the
following:
1. Given the growth in the number of dealerships in the network, should the
supplier relationship process be centralized to take advantage of certain
economies of scale, or should it remain decentralized in each separate
dealership?
2. Given the different categories of service parts that are purchased, supplier
management issues are raised. Some parts may be more appropriately purchased
through single-source contracting, whereas others may be competitively bid on
by multiple suppliers. Bid awards dont necessarily have to be awarded on the
basis of low cost alone. Also some items may be grouped and purchased from
the same supplier using blanket orders.
3. Limited space for inventory storage and limited investment dollars complicate
the issues. Fast, reliable service in repairing and servicing cars is a key factor in
the success of the dealership, but space and dollars limit service part availability
to some extent.
4. Finally, students have the opportunity to conceptually bring into play basic
inventory management concepts such as an ABC analysis to help determine
appropriate levels of inventory investment and inventory stocking policies. This
case can be used as a lead-in to Chapter 9, Supply Chain Inventory
Management.
This case was prepared by Dr. Brooke Saladin, Wake Forest University, as a basis for classroom
discussion.
Copyright 2013 Pearson Education, Inc. Publishing as Prentice Hall.
12-10
C.
Analysis
The analysis of this case can be accomplished in three logical steps. Students should
first address the issue of restructuring the supplier relationship process. Then the
inherent policies and procedures to carry out the purchasing processes can be
addressed, followed by an analysis of specific inventory management issues that
help lead into Chapter 9, Supply Chain Inventory Management.
Major factors to consider in addressing these steps include:
q Currently each individual dealership handles its own purchase and management
of service parts and materials.
q The new dealership is an auto supermarket with three different makes of cars
sold at the same location. The purchase of this dealership has led to a tightening
of financial resources. Having three different makes of cars to service has also
created a space constraint in stocking service parts.
q Wolf Motors is trying to reduce the total operating costs in order to compete
effectively in a very price competitive market with its one price-lowest price
strategy, while at the same time it needs to maintain a high level of service.
High service levels have traditionally been linked to high levels of inventory of
spare parts.
q There is a need to maintain timely delivery of service parts due to the limited
space available.
q There are various categories of parts and materials. One key distinction is that
some parts are available only from the auto manufacturer or its certified
dealer/wholesaler. Other parts and materials (i.e., oil, lubricants, fan belts, and
so on) are more generic and can be purchased from a number of sources,
including local vendors.
q Parts are not only used to service and repair cars but are also sold over-thecounter to the do-it-yourself mechanic or other repair garages. Therefore, the
overall levels of demand and supporting inventory must be coordinated among
service needs, sales, and special promotions such as free brake inspections or
discounts on oil changes and air-conditioner service. Weather also plays a role
in the demand for parts: extreme cold affects the electrical/ignition systems, heat
affects the air-conditioning, and rain affects the wipers.
1. Structural Issues: Students should first address the structural issues that face
Wolf Motors pertaining to the purchase of parts and materials. These issues
include two categories of decisions: (1) centralized purchasing versus continuing
a decentralized model of letting each dealership purchase and manage its own
inventories and (2) the responsibility relationships purchasing should maintain
with inventory management and control, including the distribution of parts for
service and over-the-counter sales.
Although there is some advantage to be gained by maintaining a decentralized,
local purchasing function, it appears that Wolf Motors has grown to the point
where a more formal central purchasing function is warranted. Wolfs size
should give it some economy of scale leverage to help maintain low costs and
timely deliveries.
12-11
12-12
Recommendations
How the case is used will determine the level of detail you should expect with
respect to any recommendations students may make. When used as an in-class
exercise without any prior preparation by the students, the focus of the case should
be on discussing the issues and recognizing the trade-offs that need to be made in
the decisions. If given more time to read and analyze the case, typical
recommendations to expect include:
1. Some form of centralization of the purchasing function
2. Development of partnership agreements for key parts that perhaps may lead to
single sourcing
3. The use of blanket orders to reduce ordering costs and to limit the number of
suppliers
4. Open-ended ordering agreements, especially in the commodity type materials
that can be sourced locally to reduce lead times and minimize inventory
investment
12-13
Teaching Suggestions
This case can be used as either an in-class cold-call exercise or an overnight
reading and analysis exercise. In either case the class discussion flows well when
the instructor follows the order of the discussion questions at the end of the case.
The level of detail necessary to make this a good decision case is not present. The
case was designed to act as a vehicle to introduce the issues that pertain to the
supplier relationship process and to show students that the issues are similar in both
services and manufacturing. Therefore, it is best to begin the discussion by first
focusing on how the supplier relationship process should be organized. Then focus
the students on specific policies and procedures that Wolf may implement for
different categories of parts. Finally, if time permits, you can begin to introduce
some inventory management issues and show how the inventory function interacts
with purchasing.