Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
DATA MINING
Applications:
targeted marketing
Customer group identification
Multidimensional clustering techniques
Can associate new customer with existing groups
Detection of money laundering and financial crimes
Retail Industry:
Sales Data, Customer Shopping history, Goods
Transportation, E-Commerce
Mining can help to
Identify buying behaviour, discover shopping
trends
Improve the quality of customer service, retain
customers
Design and Construction of data warehouses
Several ways to design a warehouse
Customer Retention
items
Recommender Systems
Sales promotion by displaying deal information in
association with items of interest
Telecommunication Industry:
Computer and Web data transmission, fax, Mobile
analysis
Usage patterns for a set of communication
services by customer group, time of day
Sales Promotion
Mobile Telecommunication Services
Genome Research
genome databases
Highly distributed generation and use of DNA
data
Integrated data warehouses and distributed
federated databases
Efficient Data Cleaning and Integration methods
Similarity Search and Comparison among DNA
Sequences
Gene sequences isolated from healthy and
diseased tissues
Compare frequently occurring patterns in each
class
Help to identify the genetic factors of the disease
and immune factors
Non-numeric nature of data poses difficulties
Association Analysis: Identification of co-occurring
gene sequences
Diseases triggered by a combination of genes
acting together
Association analysis helps to detect the kinds of
genes that may co-occur
Study interactions and relationships between them
disease development
Different genes become active at different stages
of the disease
Develop drug interventions that target specific
stages
Visualization tools and genetic data analysis
Intrusion Detection:
Intrusions
Misuse detection
Classification, clustering
Graph-based mining