Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
In Malaysias
Agrotourism Industry
Innovation As Enabler In
Developing Agrotourism
Products
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Apr 2015
Vol: 005
ISSN 2289-6511
Agrotechnology Parks As
Platforms For Agrotourism
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772289
651006
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Agrotourism In Malaysia:
Direction And Development Strategy
griculture is Business is
the slogan for strengthening the agricultural
sector u nder t he Ni nt h
Malaysia Plan, encompassing
commercial and biotechnology
aspects and not just generating
income through the sale of farm
products. Agrotourism is part of
the business of agriculture.
Agrotourism is not new in
Malaysia, attracting tourists
to various agriculture-based
attractions and even farms
where tourists get a feel of
farming life as well as tasting
the produce grown on location.
Abroad there are farm stays
where tourists get to experience
actual farm life by taking part
in the daily activities while in
Malaysia some farmers have
turned their fruit farms into
tourist attractions.
MARDI Langkawi Agrotechnology Park is an example of an
agrotourism attraction with 20
species of commercial and wild
fruits, seasonal and non-seasonal
local fruits such as durian,
rambutan, mango, jackfruit, wax
apples and many more.
More on page 3
Apr 2015
VIEW POINT
Advisor
Dato Dr. Sharif Haron
(Director General MARDI)
Copywriter
Shamsul Bahari Mohd Yunos
Designer
Sham Hosni
Art Director
Spice Communications Sdn Bhd
For enquiries, please contact
STRONGER TIES FAO representation, Senior MOA Officials and MARDI officers at the Strengthening Malaysia FAO
Cooperation Workshop
Scientia MARDI
MARDI Headquarters,
Persiaran MARDI-UPM,
43400 Serdang Selangor,
More on page 12
Apr 2015
TECHNOLOGY
EDITORIAL
of future generations.
In this example, tourists are exposed
to the exciting prospect of seeing a
pristine environment teeming with
fish that exists as a result of deliberate
efforts of the local native community,
an experience that they cannot enjoy
anywhere else.
In Terengganu, tourists can take
part in Fiesta Menggerau Ikan, which
is a unique way of catching fish through
traditional netting method which is
hardly seen outside of Hulu Terengganu.
Branding, unique concepts and
taglines help to differentiate MARDI
Agrotechnology Parks from other
tourism parks and this helps to give
them an edge over the many destinations
that jostle for tourist attention and
dollars.
The parks are built around the
TICER concept which combines
Technology, Innovation, Conservation,
Education and Recreation.
MARDIs experience in Cameron
Highlands show that the number
of tourists really began to rise once
innovative products were introduced
and promoted. These products revolve
around the idea of the living classroom
as well as ways of engaging visitors into
agriculture and conservation. We call
them Tani Warriors and Green Shoot.
These youngsters engagement
programmes include photo competition,
cooking experience, fun run, product
tasting, preservation of traditional
farming methods and many others.
Innovation can ensure that
agrotourism products are unique and
iconic and this will make it a competitive
subsector within the already competitive
tourism industry. Systemic innovation is
the way forward in ensuring sustainable
growth and development of the sector.
Apr 2015
TECHNOLOGY
Figure 1. Process flow of micro cutting in relation to the other propagation techniques
cm in length can be planted in any
propagation systems as they do not
require any special propagation facility.
However, it is recommended that
open capillary propagation system with
perlite as the medium to be used.
Rooting usually takes place between
one and three weeks, and the rooted
cuttings can be transplanted into pots
at 3 - 4 weeks.
For long distance transportation, the
rooted cuttings are kept in small plastic
bags (20 cuttings each) and packed in
carton boxes.
Micro cutting has the potential of
increasing the number of tress that can
be exploited for landscaping especially
produced.
Micro cutting can be utilised for
cloning of trees with special traits.
For example, landscape trees with
synchronized flowering which would give
the sakura effect and the yellow rain
tree (YRT) that give the autumn effect
can be cloned for these special purposes.
Micro cutting will also facilitate the
cloning and mass propagation of selected
forest species in a cheaper way and this
facilitates reforestation.
Low cost of production and profitability enables production of planting
materials especially those of high value
to be carried out at a commercial scale.
Apr 2015
ACHIEVEMENT
community.
This is in line with MARDIs
mandate to carry out research in
farming and food production, and
promote, transfer and commercialise
the technologies to target groups. Since
its establishment, MARDI has developed
many new technologies and innovations
which are documented in various
publications but very few have been put
on show or display so they can be better
appreciated by the public.
Various strategies and methods
have been used to promote the transfer
of technologies and innovations to
the target groups through seminars,
lectures, demonstrations, exhibitions,
publications and others.
Agrotoursim is actually a method
used by MARDI to promote and transfer
technologies.
The agrotechnology park is
showcased as a living classroom
where visitors can see, learn and gain
information about the latest technologies
and innovations in agriculture.
As a tourist destination, these parks
need to appeal to a wide spectrum of
visitors and to do this, the parks also
feature elements of agricultural history
and allows visitors to see traditional
farming methods and even show a
selection of genetic sources for plants.
Everything is presented in a
beautifully landscaped environment that
is also a sustainable farming ecosystem.
A g rotou ri sm products a re
educational but they should not be too
serious and information should be
shared through easy to follow narratives
or storytelling so that the result is
a combination of agrotainment and
edutainment.
A mong t he activities
conducted at the parks are
pick-pay-pack, petting
zoo, organic fertiliser
processing, cooking
competitions, flower
arrangment, ketupat
weaving and others.
This approach
allows visitors to gain
first-hand experience
of TICER and this interactivity promotes
better understanding and generates
Apr 2015
FOCUS
Dendrobium Bidimahan, a curly horntype Dendrobium, is suitable for landscaping due to the compact and long
inflorescences and heat-tolerance characteristics. The hybrid derived its name
from a combination of names of the Director General Public Service Malaysia,
Tan Sri Mohamad Zabidi Zainal and his
wife, Puan Sri Asmahan Ismail
Apr 2015
FOCUS
MARDI Royal Orchids
Dendrobium Tuanku Nur Zahirah was named after Her Royal Highness,
the Sultanah of Terengganu
Mokara Tuanku Siti Aishah was released in conjunction with the working visit of the late Seri Paduka Baginda Yang di-Pertuan Agong XI and
Seri Paduka Baginda Raja Permaisuri Agong to MARDI headquarters
in July 2000
Mokara Datin Seri Endon was named after Datin Paduka Seri Endon
Mahmood, the wife of our 5th Prime Minister, Dato Seri Abdullah Ahmad Badawi
Dendrobium Datin Seri Jeanne was named after the wife of our 5th
Prime Minister, Dato Seri Abdullah Ahmad Badawi, in conjunction with
her visit to MAHA 2008
Mokara Puan Sri Noorainee was named after the wife of our current
Deputy Prime Minister and the Education Minister of Malaysia, Tan Sri
Dato Hj. Muhyiddin bin Hj. Mohd Yassin, during his position as the
Minister of Agriculture and Agro-based Industry in 2005
Apr 2015
COMMERCIALISATION
Agrotourism In Malaysia:
Apr 2015
COMMERCIALISATION
Synchronized
Flowering of
Tecoma, the
Malaysian Cherry
Blossoms
Quality control
To obtain the attractive yellow colour of the peel
several factors have to be considered during the
induction process.
Equipment used
Specific equipment is required to carry out the
yellowing process. This equipment can also be
used for yellowing or ripening of other fruits. The
equipment includes a ripening room measuring
3m (length) x 3m (width) x 2m (high) in which the
temperature and relative humidity can be controlled
at 15-25oC and 80-95% respectively.
A gas tank which can accommodate 98%
pure ethylene gas is also required along with a
pressure valve and copper piping (2 cm diameter)
to facilitate the gas flow. A flow meter is required
to control the gas flow rate and a solenoid valve to
automatically terminate the gas flow in the event
of electricity interruption.To get fresh air supply
into the ripening room a centrifugal fan needs to
be installed.
The cost of a ripening room measuring 3m x
3m x 2m equipped with facilities mentioned above
is estimated at RM30,000. The cost is relatively
high to be financed by a single farmer or citrus
entrepreneur.
To overcome this problem, the ripening room
can be built in clusters (10-20 farmers) in areas
where the citrus fruit is grown. To further reduce
the burden of the farmers, this room can also be
constructed by authorities such as the Department
of Agriculture or FAMA and its use is leased to
farmers with reasonable rates.
10
Apr 2015
SUCCESS STORY
MAHA Agrotourism:
The Lamans @ MAHA 2014
By: Khairul Fithri Abdul Rashid, Badrulhadza
Amzah and Mohd Faizuin Abdul Hamid,
Strategic Planning and Innovation Management
Division, MARDI
he
M a l aysi a
A g ricu lt u re,
Hor ticu lture and Ag rotourism
Show
2 014
(MAHA
2 014 )
successfully showcased 8 special gardens
or lamans to visitors as a potential
agrotourism product. These gardens,
located in the MAHA campus, highlighted
the latest ag ricultural technologies,
agro-food and agro-based products and
services.
The 8 gardens include Laman Padi
( Paddy Ga rden), Laman Perikanan
(Fisheries Garden), Laman Ternakan
( Livestock Garden), Laman Jentera
(Machineries Garden), Laman Florikultur
(Floriculture Garden), Laman Nanas
( Pi ne apple Ga rden) , L am an S ayur
(Vegetables Garden) and Laman Herba
(Herbs Garden).
In Laman Padi, visitors learned about
our local rice industry, rice cultivation
history, new rice varieties, management
of rice pests and diseases, as well as
several technologies and products related
to rice.
This laman also showcased paddy
fields planted with the latest MARDI rice
varieties, namely, MR278, MRQ76 and
MRIA1.
Visitors also had the opportunity to
sample unique and popular rice delicacies
such as laksa, laksam, nasi kerabu, nasi
dagang and pulut ikan pekasam which
can be bought at the caf.
Recreational activities organised at
Laman Padi include paddy field soccer,
tug-of-war, kites f lying, spinning tops and
pony rides. Programmes at Laman Padi
was co-organised by several agencies
such as MOA, MARDI, MADA, KADA,
BERNAS and DOA.
T he m ai n at t rac tion i n L am an
Perik an an wa s pr e s er ve d aqu at ic
creatures such as dolphin, dugong and
sea turtle as well as several types of fish
with a whale skeleton taking centrestage
in the exhibition area.
G enera l ly t his ga rden provided
information related to the local fisheries
industry as well as the governments
initiatives in helping the industry to
increase and sustain production.
There were 18 activities organised for
visitors including exhibition, promotion,
sale of products as well as fishing and
aquarium decoration contests.
In Laman Ternakan, visitors could
make themselves fami liar with the
l ive sto ck i ndu st r y e sp e ci a l ly t he
ruminants, dairy and swiftlet industry.
Livestock products and equipment as well
as the animals themselves were also on
sale.
This garden also featured a petting
zoo which proved to be very popular with
young visitors. They were allowed to pet
and play with the animals such as rabbits,
sheep, goats and ponies.
Food products were also sold from 38
food stalls featuring 184 livestock-based
delicacies. The most popular dishes were
fresh milk, chicken chop, grilled lamb
and beef burger.
Va r iou s t y p e s o f a g r ic u lt u r a l
machineries from fruit cutter to combine
harvesters were exhibited at Laman
Jentera. The most significant agricultural
machinery shown during MAHA 2014
was t he precision fa r mi ng system,
Apr 2015
11
SUCCESS STORY
12
Apr 2015
EVENTS
MARDI-PRIVATE SECTOR
COOPERATION
26 November 2014
27 November 2014
From page 2