Land Rover

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For more details of the vehicle's development between 1948 and 1985, see Land Rover Series.

Land Rover

Type

Brand of Jaguar Land Rover

Industry

Automotive

Founded

Brand first used in 1948[1]

Headquarters

Whitley, Coventry, United Kingdom[2]

Key people

Ralf Speth (CEO)

John Edwards (Global Brand Director)[3]

Products

Automobiles

Owner

Tata Motors

Parent

Jaguar Land Rover

Website

www.landrover.com

Land Rover marque

Owner

Tata Motors

Country

United Kingdom

Markets

Automotive

Previous owners

19481967 Rover Company

19671968 Leyland Motor Corporation
19681986 British Leyland Motor Corporation
19862000 Rover Group
20002008 Ford Motor Company

Land Rover is a brand of the British car manufacturer Jaguar Land Rover, which specialises in fourwheel-drive vehicles.[4] Jaguar Land Rover, with its headquarters in Whitley, Coventry, was acquired
by Tata Motors, an Indian company, in 2008.[5]
The Land Rover name was originally used by the Rover Company for one specific vehicle model,
named simply the Land Rover, launched by Rover in 1948. Over the following years it developed
into a marque encompassing a range of four-wheel-drive models, including
the Defender, Discovery, Freelander, Range Rover, Range Rover Sport and Range Rover Evoque.
Land Rovers are currently assembled in the company's Halewood and Solihull plants, with research
and development taking place at JLR's Gaydon andWhitley engineering centres. Land Rover sold
194,000 vehicles worldwide in 2009.[6]
Although the brand originates from the original 1948 model, Land Rover as a company has only
existed since 1978. Prior to this, it was a product line of the Rover Company which was
subsequently absorbed into the Rover-Triumph division of the British Leyland Motor Corporation (BL)
following Leyland Motor Corporations takeover of Rover in 1967. The ongoing commercial success
of the original Land Rover series models, and latterly the Range Rover in the 1970s in the midst of
BL's well-documented business troubles prompted the establishment of a separate Land Rover
company but still under the BL umbrella, remaining part of the subsequentRover Group in 1988,
under the ownership of British Aerospace after the remains of British Leyland were broken up and
privatised. In 1994 Rover Group plc was acquired by BMW. In 2000, Rover Group was broken up by
BMW and Land Rover was sold to Ford Motor Company, becoming part of its Premier Automotive
Group. In 2006 Ford purchased the Rover brand from BMW for around 6 million. This reunited the
Rover and Land Rover brands for the first time since 2000 when the Rover group was broken up by
BMW.
In June 2008, Ford sold both Land Rover and Jaguar Cars to the Indian Tata Motors. This sale also
included the dormant Rover brand.[7][8][9]
In September 2013 Jaguar Land Rover announced plans to open a 100 million GBP (160
million USD) research and development centre in the University of Warwick, Coventry to create a
next generation of vehicle technologies. The carmaker said around 1,000 academics and engineers
would work there and that construction would start in 2014.[10][11]
Contents
[hide]

1 History
o

1.1 Sale to Tata

1.2 Timeline

2 Manufacturing

3 Models
o

3.1 Historic

3.2 Current

4 Concepts
o

4.1 Military

4.2 Engines

5 Electric vehicles

6 Abilities
o

6.1 Military use

6.2 Competitive use

7 Driver training

8 Safety

9 Clubs

10 Brand extensions
o

10.1 Bicycles

10.2 Coffee

10.3 Pushchairs

11 Similar vehicles

12 See also

13 References

14 External links

History

Series I

Series II 88in

Series IIA Dashboard

The design for the original Land Rover vehicle was started in 1947 by Maurice Wilks, chief designer
at the Rover Company, on his farm inNewborough, Anglesey. It is said that he was inspired by an
American World War II Jeep that he used one summer at his holiday home in Wales. The first
Land Rover prototype, later nicknamed 'Centre Steer', was built on a Jeep chassis and axles.
[12]

[13][14]

[15]

The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early
vehicles only came in various shades of light green; all models until recently feature sturdy box
section ladder-frame chassis.

The early vehicles, such as the Series I, were field-tested at Long Bennington and designed to be
field-serviced; advertisements for Rovers cite vehicles driven thousands of miles on banana oil. Now
with more complex service requirements this is less of an option. The British Army maintains the use
of the mechanically simple 2.5-litre four-cylinder 300TDi-engined versions rather than the
electronically controlled 2.5-litre five-cylinder TD5 to retain some servicing simplicity. This engine
also continued in use in some export markets using units built at aFord plant in Brazil, where Land
Rovers were built under licence and the engine was also used in Ford pick-up trucks built locally.
Production of the TDi engine ended in the United Kingdom in 2006, meaning that Land Rover no
longer offers it as an option. International Motors of Brazil offer an engine called the 2.8 TGV Power
Torque, which is essentially a 2.8-litre version of the 300TDi, with a corresponding increase in power
and torque.
During its ownership by Ford, Land Rover was once again associated with Jaguar the first time the
two companies had been under the same ownership since the British Leyland era. In many countries
they shared a common sales and distribution network (including shared dealerships), and some
models shared components and production facilities.

Sale to Tata
In June 2007, Ford Motor Company announced its plan to sell Land Rover, along with Jaguar. Ford
retained the services of Goldman Sachs, Morgan Stanley and HSBC to advise it on the details of the
deal. The buyer was initially expected to be announced by September 2007, but the sale was
delayed and an announcement was not made until March 2008. A UK-based private equity firm,
Alchemy Partners, and the India-headquartered Tata Motors and Mahindra and Mahindra expressed
interest in purchasing Jaguar and Land Rover from theFord Motor Company.
[16][17]

Before the sale was announced, Anthony Bamford, chairman of British excavators
manufacturer JCB, had expressed interest in purchasing Jaguar Cars in August, the year previously;
only to back out when told the sale would also involve Land Rover, which he did not wish to
buy. Tata Motors received endorsements from the Transport and General Workers' Union (TGWU)Amicus combine and Ford as a preferred bidder.
[18]

[19]

[20]

[21]

In March 2008, Ford announced that it had agreed to sell its Jaguar and Land Rover operations to
Tata Motors, and that the sale was expected to be completed by the end of the second quarter of
2008. On 2 June 2008, the sale to Tata Motors was completed by both parties. Included in the deal
were the rights to three other British brands: Jaguar's own Daimler marque, as well as two dormant
brands Lanchester and Rover. BMW and Ford had previously retained ownership of the Rover
brand to protect the integrity of the Land Rover brand, with which 'Rover' might be confused in the
US 4x4 market; the Rover brand was originally used under licence by MG Rover until it collapsed in
2005, at which point it was re-acquired by the then Ford Motor Company owned Land Rover Limited.
[7]

[9]

[22]

As of August 2012, most Land Rovers in production are powered by Ford engines. Under the terms
of the acquisition, Tata has the right to buy engines from Ford until 2019. In 2011, Tata confirmed
plans that it is investing $559 million to build an engine assembly plant in the British West Midlands.
However, it was only stated that the plant will produce four-cylinder engines. The eight-cylinder
engines used in Land Rovers were not mentioned.
[23]

[24]

[25]

Timeline

1947: Rover's chief designer Maurice Wilks and his associates create a prototype using Jeep
chassis and components

[26]

1948: The first Land Rover was officially launched 30 April 1948, at the Amsterdam Motor
Show

1958: Series II launched

1961: Series IIA began production

1967: Rover becomes part of Leyland Motors Ltd, later British Leyland (BL) as Rover
Triumph

1970: Introduction of the Range Rover

1971: Series III launched

1974: Land Rover abandons US market, facing competitive pressure from Japanese 4x4
brands

[27]

1975: BL collapses and is nationalised, publication of the Ryder Report recommends that
Land Rover be split from Rover and be treated as a separate company within BL and becomes
part of the new commercial vehicle division called the Land Rover Leyland Group

1976: One-millionth Land Rover leaves the production line

1978: Land Rover Limited formed as a separate subsidiary of British Leyland

1980: Rover car production ends at Solihull with the transfer of SD1 production to Cowley,

[28]

Oxford; Solihull is now exclusively for Land Rover manufacture. 5-door Range Rover introduced.

1983: Land Rover 90 (Ninety)/110 (One-Ten)/127 (renamed Defender in 1990) introduced

1986: BL plc becomes Rover Group plc; Project Llama started

1987: Range Rover is finally introduced to the US market, following many years of demand
being filled by grey market sales

[29] [30]

1988: Rover Group is privatised and becomes part of British Aerospace, and is now known
simply as Rover

1989: Introduction of Discovery

1994: Rover Group is taken over by BMW. Introduction of second-generation Range Rover.
(The original Range Rover was continued under the name 'Range Rover Classic' until 1995)

1997: Land Rover introduces the Special Edition Discovery XD with AA Yellow paint,
subdued wheels, SD type roof racks, and a few other off-road upgrades directly from the factory.
Produced only for the North American market, the Special Vehicles Division of Land Rover
created only 250 of these bright yellow SUV's.

1997: Introduction of Freelander

1998: Introduction of second generation of Discovery

2000: BMW breaks up the Rover Group and sells Land Rover to Ford for 1.8 billion

2002: Introduction of third-generation Range Rover

2004: Introduction of third-generation Discovery/LR3

2005: Introduction of Range Rover Sport

2005: Adoption of Jaguar AJ-V8 engine to replace the BMW M62 V8 in the Range Rover

2005: Land Rover 'founder' Rover, collapses under the ownership of MG Rover Group

2006: Announcement of a new 2.4-litre diesel engine, 6-speed gearbox, dash and forward-

[31]

facing rear seats for Defender. Introduction of second generation of Freelander (Freelander 2).
Ford acquires the Rover trademark from BMW, who previously licensed its use to MG Rover
Group

8 May 2007: 4,000,000th Land Rover rolls off the production line, a Discovery 3 (LR3),
donated to The Born Free Foundation

12 June 2007: Announcement from the Ford Motor Company that it plans to sell Land Rover
and also Jaguar Cars

August 2007: Tata Motors and Mahindra and Mahindra as well as financial
sponsors Cerberus Capital Management, TPG Capital and Apollo Global
Management expressed their interest in purchasing Jaguar Cars and Land Rover from the Ford
Motor Company.

[32]

26 March 2008: Ford agreed to sell their Jaguar Land Rover operations to Tata Motors.

[7]

2 June 2008: Tata Motors finalised their purchase of Jaguar and Land Rover from Ford.

2010: Introduction of fourth-generation Discovery/LR4

2011: The Range Rover Evoque introduced

2012: Fourth-generation Range Rover was exhibited at the 2012 Paris Motor Show

2014: The New Discovery Range exhibited at the 2014 New York Motor show

[9]

[33]

Manufacturing
Land Rovers were manufactured primarily at the Solihull plant, near Birmingham, but production of
the Freelander was moved to the Halewood Body & Assembly plant nearLiverpool, a former Ford car
plant. The Freelander is also assembled in knock-down kit (CKD) form at Land Rover's facility
in Pune, India.
[34]

Defender models are assembled under licence in several locations worldwide, including Spain
(Santana Motors), Iran (Pazhan Morattab), Brazil (Karmann), and Turkey (Otokar). The former
BL/Rover Group technical centre at Gaydon in Warwickshire is one of the JLR group's design
centres, and the former Jaguar Cars head office in Whitley is now the group head office and another
group design facility.
[35]

In May 2010, Tata Motors announced that it plans to build Land Rover and Jaguar models
in Mainland China (PRC) as the company seeks to cut costs and expand sales.
[36]

In late-2012, the automaker announced a joint venture for Jaguars and Land Rovers to be built in
China, now the world's biggest car-market. The agreement is with Chery, China's sixth largest auto
manufacturer, and calls for a for a new Chinese factory in Changshu to build vehicles starting in
2014. Trial production at the facility began in April 2014, with a potential capacity of 130,000
vehicles annually. The first production model by the Chery Jaguar Land Rover venture is the
Evoque, with other models planned that also include modifications, such as longer wheelbases, to
satisfy Chinese market demand.
[37]

[38]

[39]

Models

Land Rover Freelander

The 1997 Defender 90

Series IIB Forward Control

Series II 109in

6-wheel Land Rover Defender, Hong Kong Police Bomb Disposal

Historic

Series I, II, IIA and III the original 44

Range Rover Classic the original Range Rover, produced from 1970 to 1996

Current
2015 UK Land Rover model line-up

Model

Type

Defender

Large off-road 44

Freelander 2 (sold in some markets as LR2)

Small off-road 44

Discovery 4 (sold in some markets as LR4)

Large off-road 44

Discovery Sport

Medium off-road 4x4

Range Rover Evoque

Small off-road 44

Range Rover Sport

Large off-road 44

Range Rover

Large off-road 44

Concepts
Range Stormer Land Rover's first concept vehicle, unveiled at the 2004 North American
International Auto Show, later became the Range Rover Sport.(Gritzinger, 2004).
Land Rover LRX Land Rover's second concept vehicle, first unveiled at the 2008 Detroit Auto
Show. Originally a vehicle with ERAD technology, the production version did not include this. The car
was then launched in 2011 as the Range Rover Evoque, and was the first Range Rover branded
product to be offered with front wheel drive, and no low ratio transfer box.
Land Rover DC100 Land Rover's third concept vehicle, first unveiled at the 2011 Frankfurt Auto
Show, designed to be a replacement for the Land Rover Defender, though it is unlikely that the
Defender's replacement will be exactly the same as the DC100 concept.
Land Rover Discovery Vision Concept Land Rover's fourth concept vehicle, first unveiled at
the 2014, was designed to be a replacement for the Land Rover Discovery models, This concept
features Transparent Bonnet, Suicide doors, and Laser assisted lamps (there is a very little chance
this will be included in any future production vehicles).

Military
Models developed for the UK Ministry of Defence (MoD) include:

101 Forward Control also known as the "Land Rover One Tonne FC"

1/2 ton Lightweight airportable military short-wheelbase from the Series 2a

Land Rover Wolf an uprated Military Defender

Snatch Land Rover Land Rover with composite armoured body in UK Armed Forces
Service

109 Series IIa and III ambulance (body by Marshalls of Cambridge)

Range Rover '6x6' Fire Appliance (conversion by Carmichael and Sons of Worcester) for
RAF airfield use

130 Defender ambulance

'Llama' prototypes for 101 replacement.

Models developed for the Australian Army

Land Rover Perentie 4X4 and 6X6

Engines
Main article: Land Rover engines
During the history of the Land Rover many different engines have been fitted:

The inlet-over-exhaust petrol engines ("semi side-valve"), in both four- and six-cylinder
variants, which were used for the very first Land Rovers in 1948, and which had their origins in
pre-war Rover cars. Displacement of the first models was 1,600 cc.

The four-cylinder overhead-valve engines, both petrol and diesel, which first appeared (in
diesel form) in 1957, near the end of Series One production, and evolved over the years to the
300 TDi turbodiesel, which remains in production today for some overseas markets.

The Buick-sourced all aluminium Rover V8 engine.

1,997 cc Petrol, inlet-over-exhaust: Series I engine, carried over for the first few months of
Series II production.

2,052 cc Diesel, overhead-valve: Land Rover's first diesel engine, and one of the first small
high-speed diesels produced in the UK. It appeared in 1957, and was used in Series II
production until 1961. Looks almost identical to the later 2,286 cc engine, but many internal
differences. It produced 51 bhp (38 kW).

2,286 cc Petrol, overhead-valve, three-bearing crank:

2,286 cc Diesel, overhead-valve, three-bearing crank: Appeared in 1961 alongside the

redesigned 2,286 cc petrol engine at the start of Series IIA production, and shared its cylinder
block and some other components. It produced 62 bhp (46 kW).

2,625 cc Petrol, inlet-over-exhaust: Borrowed from the Rover saloon range, in response to
demands from mid-1960s Land Rover users for more power and torque.

2,286 cc petrol/diesel, overhead-valve type 11J: five-bearing crank: In 1980, Land Rover
finally did something about the crank failures which had plagued its four-cylinder engines for 22
years.

[citation needed]

These engines lasted beyond the end of Series III production and into the first

couple of years of the new Ninety and One Ten ranges.

3,258 cc V8 Petrol: The ex-Buick all alloy V8 engine appeared in the Range Rover right from
the start of production in 1970, but did not make its way into the company's utility vehicles until
1979.

2,495 cc petrol, overhead valve: The final development of Land Rover's ohv petrol 'four', with
hardened valve seats which allow running on unleaded (or LPG).

2,495 cc diesel, overhead valve, type 12J: Land Rover reworked the old 'two and a quarter'
diesel for the 1980s. The injection pump was driven off a toothed belt at the front of the engine
(together with the camshaft), a change compared with the older diesels.

2,495 cc turbodiesel, overhead valve, type 19J

2,495 cc turbodiesel, overhead valve, 200TDi and 300TDi: Used in the Defender and
Discovery from 1990. The cylinder block was similar to the previous engine, although
strengthened but the cylinder head was all-new and a direct injection fuel system was used.

2,495 cc turbodiesel, five-cylinder, TD5: An all-new engine for the second generation
Discovery, and the Defender featuring electronic control of the fuel injection system, 'drive by
wire' throttle, and other refinements

The original Freelander models were available with various Rover K-series engines.

Electric vehicles
This section requires expansion.

(March 2009)

Integrated Electric Rear Axle Drive (ERAD) technology, dubbed e-terrain technology, will allow the
vehicle to move off without starting the engine as well as supplying extra power over tough terrain.
Land Rover's Diesel ERAD Hybrid was developed as part of a multi-million-pound project
supported by the UK Government's Energy Saving Trust, under the low carbon research and
development programme. ERAD programme is one of a broad range of sustainability-focused
engineering programmes that Land Rover is pursuing, brought together by the company under the
collective name "e TERRAIN Technologies".
[40]

[40]

[41]

Land Rover presented at the 2008 London Motor Show its new ERAD diesel-electric hybrid in a pair
of Freelander 2 (LR2) prototypes. The new hybrid system is being designed as a scalable and
modular system that could be applied across a variety of Land Rover models and powertrains.
[42]

Land Rover unveiled the LRX hybrid concept at the 2008 North American International Auto Show in
Detroit, for it to be going into production. An ERAD will enable the car to run on electric power at
speeds below 20 mph (32 km/h).
[43]

[44]

In September 2011, the Range Rover Evoque was launched, though it was based on the LRX hybrid
concept presented at the 2008 North American Auto Show, it did not include the ERAD system,
included in the original concept.
In February 2013, Land Rover unveiled at the 83rd Geneva Motor Show an AllTerrain Electric Defender that produces zero emissions. The electric vehicle was developed for
research purposes following successful trials of the Defender-based electric vehicle, Leopard 1. The
vehicle is capable of producing 70kW and 330Nm of torque and has a range of 80 kilometres or in
low speed off-road use it can last for up to eight hours before recharging.
[45][46]

Abilities

Land-Rovers at AgQuip, Gunnedah, Australia

Power take-off (PTO) was integral to the Land Rover concept from 1948, enabling farm machinery
and many other items to be run with the vehicle stationary. Maurice Wilks' original instruction was
"...to have power take-offs everywhere!" The 1949 report by the British National Institute of
Agricultural Engineering and Scottish Machinery Testing Station described "the power take-off is
driven through a Hardy-Spicer propeller shaft from the main gearbox output and two interchangeable
pinions giving two ratios. The PTO gearbox casing is bolted to the rear chassis cross-member and
an 8 by 8 inches (200 mm 200 mm) belt pulley driven from the PTO shaft through two bevel gears
can be bolted to the PTO gearbox casing." PTOs remained regular options on Series I, II and III
Land Rovers up to the demise of the Series Land Rover in 1985. An agricultural PTO on a Defender
is possible as a special order.

Land Rover (the Series/Defender models) is that they are available in a variety of body styles, from a
simple canvas-topped pick-up truck to a twelve-seat fully trimmed station wagon. Both Land Rover
and out-of-house contractors have offered conversions and adaptations to the basic vehicle, such
as fire engines, excavators, 'cherry picker' hydraulic platforms, ambulances, snowploughs, and sixwheel-drive versions, as well as one-off special builds including amphibious Land Rovers and
vehicles fitted with tracks instead of wheels.

Military use

British Land Rover near Pyongyang, November 1950, during the Korean War

A mired Land Rover of the 1st Armoured Division being extracted during the Gulf War

Ex-Australian Army Land Rover Series 2 "gunbuggy", with an M40 recoilless rifle used in the anti-tank role, at the Australian War Memorial.

Defenders of the Bermuda Regiment, 1994

Land Rovers on parade with theItalian Army, Navy and Air Force, June 2007

Various Land Rover models have been used in a military capacity, most notably by the British
Army and Australian Army. Modifications may include military "blackout" lights, heavy-duty
suspension, uprated brakes, 24 volt electrics, convoy lights, electronic suppression of the ignition
system, blackout curtains and mounts for special equipment and small arms. Dedicated military
models have been produced such as the 101 Forward Control and the air-portable 1/2 ton
Lightweight. Military uses include light utility vehicle; communications platform; weapon platform
for recoilless rifles, Anti-tank (e.g. TOW or M40 recoilless rifle) / Surface-to-Air Guided Weapons or
machine guns; ambulances and workshops. The Discovery has also been used in small numbers,
mostly as liaison vehicles.
Two models that have been designed for military use from the ground up are the 101 Forward
Control from the early 1970s and the Lightweight or Airportable from the late 1960s. The latter was
intended to be transported under a helicopter. The Royal Air Force Mountain Rescue
Service (RAFMRS) teams were early users in the late 1950s and early 1960s, and their convoys of
Land Rovers and larger military trucks are a sight often seen in the mountain areas of the United
Kingdom. Originally RAFMRS Land Rovers had blue bodies and bright yellow tops, to be better seen
from above. In 1981, the colour scheme was changed to green with yellow stripes. More recently,
vehicles have been painted white, and are issued with fittings similar to civilian UK Mountain
Rescue teams.
An adaptation of Land Rovers to military purposes is the "Pink Panther" models. Approximately 100
Series IIA models were adapted toreconnaissance use by the British special operations forces
the SAS. For desert use they were often painted pink, hence the name. The vehicles were fitted with
among other gear a sun compass, machine guns, larger fuel tanks and smoke dischargers. Similar
adaptations were later made to Series IIIs and 90/110/Defenders.
[47]

The Australian Army adapted the Land Rover Series 2 into the Long Range Patrol Vehicle for use by
the Special Air Service Regiment and as an anti-tank "gunbuggy" fitted with an M40 recoilless rifle.
The 75th Ranger Regiment of the United States Army also adapted twelve versions of the Land
Rover that were officially designated theRanger Special Operations Vehicle.
Series and Defender models have also been armoured. The most widespread of these is the Shorts
Shorland, built by Shorts Brothers ofBelfast. The first of these were delivered in 1965 to the Royal
Ulster Constabulary, the Northern Ireland police force. They were originally 109-inch (2,800 mm)
wheelbase models with an armoured body and a turret from the Ferret armoured car. By 1990, there
had been more than 1,000 produced. In the 1970s, a more conventional armoured Land Rover was
built for the Royal Ulster Constabulary in Wales called the Hotspur. The Land Rover Tangi was built
by the Royal Ulster Constabulary's own vehicle engineering team during the 1990s. The British Army
has used various armoured Land Rovers, first in Northern Ireland but also in more recent
campaigns. They first added protective panels to Series General Service vehicles (the Vehicle
[48]

Protection Kit (VPK)). Later they procured the Glover Webb APV and finally the Courtaulds (later NP
Aerospace) Composite Armoured Vehicle, commonly known as Snatch. These were originally based
on heavy-duty V8 110 chassis but some have recently been re-mounted on new chassis
from Otokar of Turkey and fitted with diesel engines and air-conditioning for Iraq. Although these now
have more in common with the 'Wolf' (Defender XD) Land Rovers that many mistakenly confuse
them with, the Snatch and the Wolf are different vehicles.
The most radical conversion of a Land Rover for military purposes was the Centaur half-track. It was
based on a Series III with a V8 engine and a shortened belt drive from the Alvis Scorpion light tank.
A small number was manufactured, and they were used by Ghana, among others.
The Land Rover is used by military forces throughout the world. The current generation of Land
Rover used by the British Army, the Snatch 2, have upgraded and strengthened chassis and
suspension compared to civilian-specification vehicles. There is also the Land Rover WMIK (weapon
mounted installation kit) used by the British Army. The WMIK consists of a driver, a raised gun,
usually a Browning heavy machine gun or a grenade machine gun, this used for ground support, and
a GPMG (general-purpose machine gunner) located next to the driver, this used for vehicle
protection.

Competitive use
Highly modified Land Rovers have competed in the Dakar Rally and won the Macmillan 4x4 UK
Challenge almost every year, as well as having been the vehicle used for the Camel Trophy. Now,
Land Rover has its own G4 challenge.
[49]

Driver training
Land Rover Experience was established in 1990, and consists of a network of centres throughout
the world, set up to help customers get the most out of their vehicles' on and off-road capability. The
flagship centres are Land Rover's bases at Solihull, Eastnor, Gaydon and Halewood. Courses
offered include off-road driving, winching and trailer handling, along with a variety of corporate and
individual 'Adventure Days'. The factory centres at Solihull and Halewood have manufacturing tours,
while Gaydon has an engineering tour.

Safety
Model-by-model road accident statistics from the UK Department for Transport show that the Land
Rover Defender is one of the safest cars on British roads as measured by chance of death in two-car
injury accidents. The figures, which were based on data collected by police forces following
accidents between 2000 and 2004 in Great Britain, showed that Defender drivers had a 1% chance
of being killed or seriously injured and a 33% chance of sustaining any kind of injury. Other fourwheel-drive vehicles scored equally highly, and collectively these vehicles were much safer for their
passengers than those in other classes such as passenger cars and MPVs. These figures reflect the
fact that drivers of large mass vehicles are likely to be safer, often at the expense of other drivers if
they collide with smaller cars.
[50]

Clubs
The original Land Rover Owners Club was set up by the Rover Company in 1954. The company
published the Land Rover Owners Club Review magazine for members from 1957 to 1968 when the
club became the Rover Owners Association. This original association fell away when the company
merged with British Leyland.
There are many Land Rover clubs throughout the UK and internationally. Land Rover clubs break
down into a number of groups of varying interests.

Single Marque Clubs Bring together owners of a specific model or series of vehicle such as the
Land Rover Series One Club, or the Discovery Owners Club. Clubs based on ownership of earlier
series vehicles tend to attract the purists amongst Land Rover owners whose interests often relate to
restoration of their vehicles to their original condition.
. Single marque clubs have a global
membership.
[51]

[52]

[citation needed]

Special Vehicle Clubs At various times Land Rover have produced vehicles for specific events or
on a specific theme, most notable are the Camel Trophy and G4 Challenge vehicles which have
been sold on to the general public, and a range of Defenders that were loosely based on the custom
vehicles produced for the Tomb Raider motion picture.
Regional Clubs in the UK break down into two groups, competitive and non-competitive. The noncompetitive clubs activities generally relate to social events, off road driving orgreen laning on unsurfaced public highways or 'pay and play' days at off road centres. Competitive clubs are a
phenomenon almost exclusively found within the UK, who as well as the non-competitive activities
detailed above run competitive events such as Tyro, Road Taxed Vehicle (RTV) and Cross Country
Vehicle (CCV) trials, winch and recovery challenges or speed events such as Competitive Safari's.
All UK competitive events are run within the framework of rules created by the Motor Sports
Association (MSA) with further vehicle specific rules applied by the host club or association. Outside
of the UK regional clubs are independent and mostly non-competitive.
A number of clubs are affiliated to the Association of Land Rover Clubs (ALRC), formerly known as
the Association of Rover Clubs (ARC) the association applies its own vehicle regulations to all of its
member clubs who have the opportunity to compete together at regional events and an annual
national event with vehicles approved to the same standard. In recent years some non-competitive
clubs have dropped their affiliation fifth ALRC. Few clubs outside of the UK are affiliated with ALRC.
Other than ALRC and the short lived Association of North American Rover Clubs (ANARC), which
was created 1998 to celebrate Land Rover's 50th anniversary and disbanded in 2001, other groups
of Land Rover clubs have affiliated with each other.
[53]

[54]

Land Rover owners were also early adopters of virtual clubs that are entirely based online. Bill
Caloccia created the original Land Rover Owner email list (LRO) as single marque off shoot of the
British Cars email list in May 1990. Bill later created email lists in the mid 1990s for Range Rovers
(RRO) and various regions (e.g., UK-LRO, AU-LRO, ZA-LRO, EU-LRO, IT-LRO, NL-LRO). In
California members of the LRO list created mendo_recce in 1995. LRO, UK-LRO, ZA-LRO and
mendo_recce are still active email lists in 2014. As the web became popular forums web forums
(e.g., Muddy Oval, Guns and Rovers, Defender Source, Land Rover Addict) and groups existing only
in Facebook or other social media sites have been created and are popular communication
methods.
[55]

[56]

[57]

[58]

In 2005, under Ford ownership, Land Rover became more interested in the club environment. An
internal club was formed, The Land Rover Club, exclusive to employees of Ford's Premier
Automotive Group (Now exclusive to the new 'Jaguar Land Rover' group since the brand moved
away from the Ford stable). Also, an agreement was generated to allow other clubs to use the Land
Rover green oval logo under licence. In 2006, the Bedfordshire, Hertfordshire and Cambridgeshire
club were the pilot licensees for the new agreement, who now benefit from a reciprocal arrangement
where their own logo is trade marked and owned by Land Rover and they can refer to themselves
as a 'Land Rover Approved Club'.
[59]

[60]

Brand extensions
Bicycles
In 1995, Land Rover endorsed the production of a hand-made bicycle using its logo. The bicycle,
called the Land Rover APB and manufactured by Pashley Cycles of Stratford-upon-Avon, was the
collapsible version of Pashley Cycles'Moulton APB (All Purpose Bicycle) model, with leading link
[61]

front suspension and adjustable damping and stroke. Two more models immediately followed: the
Land Rover XCB V-20, aimed primarily at younger riders (children); and the Land Rover XCB D-26,
also available as the M26 with hydraulic rim brakes, front suspension and suspension seat pillar.
In June 2004, Land Rover released a comprehensive 25 model range of bicycles. The three main
ranges are the "Defender", the "Discovery", and the "Freelander", each with different attributes. The
"Discovery" is an all-rounder bicycle suited to a variety of terrains, "Defender" is most suited to
rugged terrain and off road pursuits, whereas the "Freelander" is designed for an urban lifestyle. All
bikes are made from lightweight aluminium.
In 2010 the range was relaunched in conjunction with British manufacturer 2x2.

[62]

Coffee
Land Rover has had its name associated with coffee since 2005, when the Land Rover Coffee
company was established.
[63]

Pushchairs
Land Rover gave UK pram company Pegasus a licence to produce a three-wheeler range of Land
Rover ATP pushchairs. The design reflected the heritage of the marque, with a light metal frame with
canvas seating, held together with push-studs and tough simple parts like brakes and hinges. They
could be collapsed completely flat, with wheels removed in seconds. The basic frame could be
adapted with modules to allow a baby to lie flat or a bubble windscreen to completely enclose the
child. The frame also came in long or short-handled versions, and could be repaired with home tools.
The design was simple, light, and rugged and able to travel in all terrains (hence the ATP for allterrain pushchair.) It came in three military looking colours: a light blue, a sand colour and olive drab.
Production was discontinued in 2002.
[64]

Similar vehicles

Santana Motor Spanish licensed producer of modified Land Rovers

Iveco Massif Italian variant of Santana Anibal (produced jointly with Iveco,essentially
a rebadged and branded PS-10) rebadged and restyled version of the Santana PS-10. In
2010, the sales of the Iveco Massif were not as expected and Iveco decided to stop the
agreement with Santana.

Morattab, an SUV manufacturer based in Tehran, Iran, has produced the Herour, a clone of
the Series, since 1962. The currently produced models are versions of the "Series IV" made
by Santana Motor of Spain until the early 1990s, when the production tooling and design were
sold to Morattab and shipped to Iran. As such unlicensed Morattab clones differ significantly from
the final Series III built by Land Rover in the United Kingdom. For example, Series IV models
have parabolic leaf springs, one-piece windscreensand fully fitted interiors. Morattab also fits
locally built 1.8-litre 4-cylinder petrol engines derived from Nissan instead of the 2.25-litre 4cylinder or 3.3-litre 6-cylinder engines fitted to the Santana Series IV.

[65]

See also

List of car manufacturers of the United Kingdom

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