Introduction

The trend of e-business in Nigeria is enoromous due to the fact

that the world has come of age and the world is in its I.T era. For
the purpose of time management we will consider the following
internet super structure such as: e-banking, e-fund transfer,
mobile business and e-marketing.
Electronic banking (e-banking)
For many people, electronic banking banking means 24-hour
access to cash through an Automated Teller Machine (ATM) or
Direct Deposit of paychecks into checking banking involves many
different types of transactions, rights, responsibilities and
sometimes, fees.
Electronic banking, also known as fund Transfer (EFT) uses
computer and electronic technology in place of checks and other
paper transactions. EFTs cards or codes that let you or those you
authorize, access your account. Many financial institutions use
ATM or debit or debit cards and personal indemnification numbers
(PINS) for this purpose. Some use other types of debit cards that

require your signature or a scan. For example, some use radio

frequency identification (RFID) or other forms of contactless
technology that scan your information without direct contact with
you. The federal electronic Fund Transfer Act (EFT ACT) covers
some electronic consumer transactions.
Common electronic fund transfer services
Here are some common EFT Services:
ATMs are electronic terminals that let you bank almost virtually
any time. To withdraw cash, make deposits, or transfer fund
between accounts. Direct deposit lets you authorize speicifc
deposits- like paychecks, social security checks, and other
benefits. You also may pre-authorize direct withdrawals so that
recurring bills-like insurance premiums, mortgages, utility bills,
and gym memberships- are paid automatically.
Pay-by-phone systems let you call your financial institution with
instruction to pay certain bills or to transfer fund between
accunts. You must have an agreement with your institution to
make these transfer.

Personal computer Banking lets you handle many banking

transaction using your personal computer. For example, you may
use your compute to request transfer between accounts and pay
bills electronically.
Debit card purchase or payment transactions let you make
purchases or payments with a debit card, which also may be your
ATM card.
Electronic check conversion: converts a paper check into an
electronic payment in a store or when a company gets you check
in the mail.
Electronic marketing (e-marketing
E-marketing mean using digital technologies to help sell you
goods or services. These technologies are a valuable complement
to traditional marketing methods whatever the size of your
company or your business model. The basics of marketing remain
the same creating a strategy to deliver the right messages to the
right people. What has changed is the number of options you
have.

Though business will continue to make use of traditional

marketing methods, such as advertising, direct mail and PR, Emarketing adds a whole new element to the marketing mix. Many
businesses are producing great results with E-marketing and its
flexible and cost effective nature makes it particularly suitable for
small business.
The core benefits of E-marketing
E-marketing gives businesses of any size access to the mass
market at an affordable price and unlike TV or print advertising, it
allows truly personalized marketing. Specific benefits of Emarketing include:
Global reach: a website can reach anyone in the world who has
internet access. This allows you to find new market and compete
globally for only a small investment.
Lower cost: a properly planned and effectively targeted Emarketing campaign can reach the right customers at a much
lower cost than traditional marketing method.

Trackable, measurable results: marketing by E-mail or banner

advertising makes it easier to establish how effective your
campaign has been. You can obtain detailed information about
customers responses to your advertising.
24 hour marketing: with a website your customers can find out
about your products even if your office is closed
Personalization: if your customer database is linked to your
website, then whenever someone visits the site, you can greet
then with targeted offers. The more they but from you, the more
you can refine your customer profile and market effectively to
them.
More interesting campaigns: E-marketing lets you create
interactive campaigns using music, graphics and videos. You
could send your customers a game or quiz whatever you think
will interest them.
One to one marketing: E-marketing let you reach people who
want to know about your product and services instantly for
example, many people take mobile phone and PDAs wherever

they go. Combine this with the personalized aspect of Emarketing, and you can create very powerful target campaigns.
Better conversion rate: if you have a website then your customers
are only ever a few clicks away from completing a purchase.
Unlike other media which require people to get up and make a
phone call, post a letter or go to a shop, E-marketing is seamless.
Mobile business intelligence is defined as the capability that
enables the mobile workforce to gain business insights through
information analysis using applications optimized for mobile
devices (Verkooij, 2012).
According to the Aberdeen Group, a large number of companies
are rapidly undertaking Mobile Business Intelligence (MBI) owing
to a large number of market pressures such as the need for
higher efficiency in business processes, improvement in employee
productivity (e.g. time spent looking for information), better and
faster decision making, better customer service and delivery of
real time.
Business to business system

Business to business (B2B) is commerce transaction between

businesses, such as between a manufacturer and a wholesaler or
between a wholesaler and a retailer. B2B is also used in the
context of communication and collaboration. Many businesses are
now using social media to connect with their consumers (B to C).
However, they are now using similar tools within the business so
employees; this can be referred to as B2B communication.
Conclusion
In the early days of life when the E-business was not yet in view
business transactions were slow and not effective enough but
with the advent of the super internet structure which has mad the
world especially the business world a global world. The advent of
the internet super structure such as: E-banking, E-marketing, Efund transfer, mobile business and so on have really develop the
world of business today.
In the nut shell, it will be expedient for business transactions if
the internet super structure is taken to the next level of
technology so as to facilitate businesses at large. It will be

necessary for awareness campaign to be made for more

effectiveness so as to remove the trace of fear among business
men who have faith not in this internet super structure which has
come to stay and at the same time eradicate the inconvenience
that had been faced during when traditional business method was
rampant.
Recommendation
The internet super structure should also be applied in small scale
businesses since the world is now in its I.T era, for the purposes
of business effectiveness and accuracy in order to increase
business profitability; more training opportunities should be made
opened to staffs of organization so as to be conversant with the
current trend of business.
References
Spruit (2014). Mobile business intelligence: key consideration for
implementation project. Journal of computer information system