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Standard Practices
The EINC practices are evidenced-based standards for safe and quality care of birthing
mothers and their newborns, within the 48 hours of Intrapartum period (labor and delivery)
and a week of life for the newborn.
Developed and field tested by international and local experts, EINC practices reflect current
knowledge. EINC distinguishes the necessary practices in the delivery and care for the
newborn and the mother, from the unnecessary. In December 2009, the Secretary of the
Department of Health Francisco Duque signed Administrative Order 2009-0025, which
mandates implementation of the EINC Protocol in both public and private hospitals. Likewise,
the Unang Yakap campaign was launched.
Recommended EINC practices for newborn care are time-bound interventions at the time of
birth
The unnecessary interventions during labor and delivery, which do not improve the health of
mother and child, are eliminated. These are enemas and shavings, fluid and food intake
restriction, and routine insertion of intravenous fluids. Fundal pressure to facilitate second
stage of labor is no longer practiced, because it resulted to maternal and newborn injuries
and death.
Likewise, the unnecessary interventions in newborn care which include routine suctioning,
early bathing, routine separation from the mother, foot printing, application of various
substances to the cord, and giving pre-lacteals or artificial infant milk formula or other
breast-milk substitutes.