I Do Magazine Advertising Pack - Derbyshire Nottinghamshire

y 5 per outfit
ochure
TTINGHAM
Marian Way NG1 6AJ

0115 9598254
nt)
Derbyshire and
Nottinghamshire
Media pack
3 ways I Do can help

your wedding business...
magazine
online
e-shot
ido
TM
magazine
DERBYSHIRE &
NOTTINGHAMS HIRE
EDITION
Featuring the Finest Wedding Suppliers

in Derbyshire & Nottinghams hire
The perfect solutions to reach

1000s of brides in Derbyshire
and Nottinghamshire
www.ido-magazine.co.uk
Insanity:
doing the same thing
over and over again and
expecting different results
Albert Einstein, (attributed) US (German-born) physicist (1879 - 1955)
100%
LOCAL BRIDES
...and
You are aiming at a very niche market, a niche

r
so narrow that not only is it to a particula
that
in
only
is
on
type of person, but that pers
niche for a very short space of time.
ZERO WASTE
one
Im not really big on saying as such but that
.
always sticks in my mind
.
So, I want to ask you a couple of questions
Are you are a little bit fed up with putting
adverts in magazines and newspapers...
....Only to find the phone never rings?
No, shes reading wedding magazines.
Lets begin
Do you have a beautifully designed website

...but hardly anyone visits it and nobody fills
in your contact form, except SEO companies
promising the earth?
hope
Do you turn up at some wedding fayres and
that its going to be a good turnout.
not
Unless youre on page one of Google, shes
net.
inter
the
on
you
going to find
...and
Bride
ng day.
Her weddi
out
Interests
Reading ab
g
researchin
Hobbies weddings,
ppliers,
su
ng
di
wed
out her
talking ab
.
ith friends
wedding w
t
ou
ab
ng
Talki
ng.
Likes
her weddi

OT to do
N

ng
hi
Anyt
ding.
ed

w
r
es
he
lik
is
ith
D
w
In months
e
ag
er
av
l
Tota
life span
1
3
1
10
18
in a
if youre only talking to 50 brides every once
.
well..
fayre
ing
while at a wedd
Its no wonder youre feeling disappointed.
this.
I want to tell you it doesnt have to be like
There is an alternative.
you
If you want to grow your wedding business
oids!
ster
on
ip
ionsh
need to put that relat
By that I mean you need to be in front of that
.
bride when shes looking for your service type
5
I Do Magazine has been created over the last
.
years to help you do just that
Every copy of I Do Magazine is hand-delivered
ing
to a bride directly in your area at the wedd
ite.
webs
azine
Mag
fayres published on the I Do
But thats just the beginning.

e
We continue to build a relationship with thos
azine
Mag
Do
I
bers of
one brides, they become mem
From a standing start she has a million and
...and only 50 brides turn up?
them to the suppliers in
ring
refer
keep
we
and
have
time
lar things to sort out and like it or not, you
the magazine and on the website time and
Has disappointing advertising become so regu
you
that
her
ince
conv
to
ths
Mon
18
than
less
again.
youve just come to accept it?
to
are the right person and the right company
al
We now have over 8,000 members who now
Have you started to get just a little bit cynic
help her with the biggest day of her life.
love and trust us and the wedding suppliers
about the whole damn thing.
a
Thats a lot of love and trust to build up in
we promote.
Honestly, Im not surprised.
very short space of time.
Everything we do is geared up to help your
If youre not laser targeting all your marketing
So, she rolls up her sleeves and begins her
business succeed in the wedding Industry.
efforts then the fact is over 99% of all your
ch
sear
its
Expect different results.
advertising is being wasted and thats why
isnt going to waste her time looking
She
not working.
for
through lifestyle magazines or newspapers
the
ge
chan
and
s
sight
your
t
Its time to rese
her wedding suppliers.
way you market your business.
Richard
Founder I Do Magazine
FOR BOOKINGS & ENQUIRIES PLEASE CONTACT US NOW...

Telephone:
01226 704682
Email:
richard@ido-magazine.co.uk
Website:
View
magazine
online!
The Magazine
Every copy hand delivered to brides in
Derbyshire and Nottinghamshire
Package
An example
eighth page
advert
An example
package 1 editorial
and pictures
..
Here's what you get.

Eighth Page Advert
Professionally designed,
123mm wide x 59mm high
100 words of editorial
2 pictures
to appear with your pictures

to appear in and amongst editorial
with credits to your business
Professional design service

your advert designed by one of our
professional designers
Professional writing service

your editorial written by one of our
professional writers
Directory listing
Basic online listing
in rear of the magazine with

contact details
on our website directory
All this for only...
245
Your directory listing
will appear here
Your basic online

directory listing will
appear here on
+VAT
ge!
era
for 12 months cov
* Adverts and editorial are not guaranteed to

appear on the same page with this package.

Telephone:
01226 704682
Email:
Website:
View
magazine
online!
The Magazine
Package
An example
package 2 editorial
and pictures
An example
quarter page
advert
..

Quarter Page Advert
200 words of editorial
4 pictures
123mm x 123mm


Directory listing

contact details
395
will appear here
Your basic online

appear here on
+VAT
ge!
era
for 12 months cov
* Adverts and editorial are not guaranteed to

appear on the same page with this package.

Telephone:
01226 704682
Email:
Website:
View
magazine
online!
The Magazine
Package
An example half page editorial

and pictures
An example half
page advert
..

Half Page Advert
Half page of editorial
4 pictures
A full page to
promote your
business
123mm x 250mm

Directory listing

contact details

will appear here
Your basic online

appear here on
545
+VAT
ge!
era
cov
for 12 months

Telephone:
01226 704682
Email:
Website:
View
magazine
online!
The Magazine
Package
..
An example full
page editorial
and pictures
An example full
page advert
Full Page Advert
Full page of editorial
8 pictures
A double page
spread to promote
your business
270mm x 270mm

Directory listing

contact details

will appear here
Your basic online

appear here on
895
+VAT
for 12 months coverage!

Telephone:
01226 704682
Email:
Website:
View
magazine
online!
Online Directory
A wedding directory with a difference!
Have a look around our

site
www.ido-magazineco.uk
This is
how
your
listing
could
look
80 words
to best
describe
your
business
5 pictures
in your
listing,
one of
these can
be your
logo
Your contact details

including 2 hyperlink
to your website
w
This is ho
er
h
c
your vou
k
could loo
Brides can print

there voucher to
bring to you
Online Directory
A wedding directory with a difference!
Here's why...
Far more to offer...
Normal directories rely on or

hope that they will get visitors
to their site through internet
search engines.
Result!!!!
Using our ingenious voucher

scheme, our brides can
download your offer which
gives them a real incentive to
use your business.
Every bride that we register

at one of our wedding fayres
gets a personal invitation to
join our site.
r
Heres what one member said afte
ice:
using this serv
It has been amazing!!! We have
seen more clients in the 5 months
since we first joined I Do than we
s.
did in the entire 12 months previou
Oh and...
There's no contract
with us either!
As you can see from our stats

and the amount of members
we have, plenty of brides take
up our invitation. Thats 8,000
brides and counting.
The visits you get to the suppliers

area of the website must be
astronomical and the voucher
scheme is ingenious!!!
Here's a fancy graph!
www.ido-magazine.co
.uk
Dashboard
21 Oct 2011 - 20 Nov
400
2011
Visits
400
200
0
200
24 Oct
31 Oct
7 Nov
14 Nov
Site Usage
6,840 Visits
28.45% Bounce Rate
16,809 Pageviews
00:03:48 Avg. Time on Site

Here's the proof visits by brides per month!
..

80 words
To describe your
business

Your contact details:
Address, Telephone
Numbers, Website
Address, Email Address
A Hyperlink
To your Website & Email
Pictures
5
5 pictures in your listing,
one of these can be
your logo - These will
rotate on a timed
cycle on your listing
Downloadable
Incentive voucher
Only...
10
+VAT
per month

Telephone:
01226 704682
Email:
Website:
View
magazine
online!
E-shot
Read by 8,000 local brides and counting!
customers puts it
This is how one of our
Now that the dust has settled,
I think its time to let you know
how we went on.
First we chose a product that
had a major usp. But was also
available with some choice built
in, to give customers the idea
they were getting a bespoke
service, which they were. We
offered them our cherub rose
ruffled cake for 100 guests, at
half price. Limited it to 30, and
ido did the rest with the e-shot.
By the end of the day, wed
taken 4grand in deposits and
over the next few days, took
even more, offering more than
30 by the end of it, happy
to take a bit of a hit on price
because no further advertising
was needed. Plus having a
product with a stupidly high
margin meant we could drop it
and still do really well.
So in essence,
et yourself a lovely
step 1 - g
product that people
enquire about,
Step 2 - do a mad but profitable
deal on it (dont be
afraid to take a hit
on the profits, youre
creating an un-buyable
buzz)
Step 3 - get ido to do the e-shot
and
Step 4 - wait for the phone, and
the till, to start ringing.
All the best,
Darren
B&A
It's very popular,

call us now...
Here's why...
Without exception, we have
the most comprehensive up to
date list of brides in your area,
compiled from our extensive
network of wedding fayres
throughout Derbyshire and
Nottinghamshire.
All our brides have opted to
receive further information from
I Do Magazine about up and
coming wedding fayres and
special offers from our advertisers.
Could you help them too?

If you need some order in a
hurry or you just want to instantly
supercharge your order book then
this is for you.
All you need to do is think of a
special offer or discount you could
offer our brides, talk this through
with us and well do the rest.
Due to high demand this is

subject to availability, please
book in advance. Call Richard
on 0115 808 2026 to discuss in
more detail.
Only...
350
+VAT
to reach 1000's of brides

Telephone:
01226 704682
Email:
Website:
View
magazine
online!
FAQs
What you've been asking us
Magazine
Online
E-shot
How often is I Do Magazine

Published?
Is there a minimum contract?
How many brides does the

eshot go out to?
I Do is an annual magazine, running from

September to September, hitting both
Autumn and Spring fayres, thus giving you a
whole years coverage!
How do you distribute

I Do Magazine?
We hand deliver to brides-to-be through our
network of wedding fayres. At these fayres
we aim to greet, register and give a copy of
I Do to 100% of brides. We value every copy
of I Do and so do our Brides. We NEVER
do door-to-door deliveries or leave them for
just anyone to pick up. Simply put, we hand
deliver to more brides in your area than any
one else.
Do I have to design
my own advert?
No you dont, our team of professional
designers and copywriters will help
you every step of the way, offering their
expert advice on creating the perfect
advert package from colour and style to
photography and wording.
No, there is no minimum contract for the

site. We do however recommend that you
give the site at least 3 months to gauge your
results. Some brides may have put you as a
favourite to use later in their buying process
and if you cancel too soon your listing will be
removed and you could miss the custom.
Our database is currently at 8,000 brides.
Can I send pictures in the

e-shot?
How do I pay for my listing?
No, all our emails are sent out as personal

messages from us, this is what our brides
are used to receiving and this is what works.
There are two ways to pay for your listing

either by monthly standing order of just
10+VAT per month or by invoice
Is the email personalised?
Is it extra to have a voucher ?

No, your voucher is included in the listing fee
How do I get started?

Simply get in touch and well send you a
what to do next form and well help you get
listed ASAP
Yes, every email is personalised to each

individual bride
Can I buy a list of brides from

you?
No sorry, but our list of brides is not for sale
or rent. I Do Magazine has the relationship
with the bride and not the individual
advertiser. We lever this relationship on
your behalf, which is why the e-shots are so
effective.
Which Wedding
Fayres do you
attend?
Our target is to cover every
fayre in your area. If you know of a fayre let
us know on 0115 808 2026, well try our best
to get there. If you could put a good word in
for us even better!
Our list of up and coming fayres is always
being updated and is available to view
online www.ido-magazine.co.uk.

Telephone:
01226 704682
Email:
Website:
View
magazine
online!
Praise where its due

All the lovely things you say about us...
Advertisers / Exhibitors
This is the best Wedding Fayre Ive exhibited
at and Ive done many!!! (trust me!)
Fantastic day far more booking taken than

expected. Very well organised!
Very well organised and extremely well

attended.
Lauren Dreambooth Ltd
We have spoken to so many brides and have

given out a massive amount of literature. I
am expected a large amount of business for
weddings this year, next year and the year
after.
Very enjoyable day, lots of enquiries,

good leads and great atmosphere. Very
well organised, hope to get the bookings in
from it.
Many thanks to Richard and his team at I Do

for a fantastic day.
Crown & Rutland Hotel Sheffield
Sam Smith Casino Knights
Excellent venue and first class promotion

bringing genuine leads and new customers.
Well designed, well paced customer flow, well
thought through in every detail.
Very successful Wedding Fayre which was

well organised from start to finish. Great
decision to have morning and afternoon
slots as it filtered the brides/grooms steadily
throughout the day.
Potential revenue for us from today - 108k!
Nicky Brind Kenwood Hall
Great organisation. Lots of opportunities to

sort out everything to do with the wedding.
Well done.
Photo Angels
In 15 years in the business, this has been the

best marketing I have ever done, last month I
got 9 bookings from I Do
Richard Daniels
Rich Sings Swing
George Buchanan Hodsock Priory
Now that the dust has settled, I think its time

to let you know how we went on.
First we chose a product that had a major
usp. But was also available with some choice
built in, to give customers the idea they were
getting a bespoke service, which they were.
We offered them our cherub rose ruffled cake
for 100 guests, at half price. Limited it to 30,
and ido did the rest with the e-shot.
By the end of the day, wed taken 4 grand
in deposits and over the next few days, took
even more, offering more than 30 by the
end of it, happy to take a bit of a hit on price
because no further advertising was needed.
Plus having a product with a stupidly high
margin meant we could drop it and still do
really well.
So in essence,
After each Wedding fair, either on that day or

the day after, we have in the region of 20 - 30
enquiries directly from brides reading the I Do
magazine.
Eve Wood
Crow Hill
Lisa & Lou x

Blue Horseshoe Weddings
Fantastic day, fantastic leads. Loved the

venue, better than last year
Hotel Van Dyk
Well organised, fantastic number and

quality of leads. Venue really good with great
atmosphere. Definitely will come again. We
do over 1000 shows a year as a company and
this has been one of the best.
Smooch
Another great show by Richard and the team.

Very busy and well facilitated for the exhibitor.
2nd year of attending and Ill definitely be
back for a third. Lots of potential and really
encouraging for my business.
Amplified Entertainments
This was our first external Wedding Fayre as

ours are always held within our own hotel.
We found it to be successful with a great
footfall and lots of potential leads.
Hilton Sheffield
In terms of traffic it was great. Even better

was the quality of prospective bride. Honestly
Ill be first in line for a stand next year.
Darren Butterflies & Angels
Step 4 wait for the phone, and the till, to

start ringing.
No complaints, fantastic day again.

After initial fears on seeing the amount
of photographers here, they were soon
overcome as we have spoken to and had a lot
of interest from a vast number, including three
booking taken today! Brilliant day! Well done
to everyone involved in organising this event.
All the best,
Jeff, Glyn & Amanda GJ Photography
Step 2 - do a mad but profitable deal on it

(dont be afraid to take a hit on the profits,
youre creating an un-buyable buzz)
Step 3 - get ido to do the e-shot and
Once again a superb show, very well

organised and plenty of couples to talk to.
Were looking forward to lots of bookings.
Great Job.
Cat Hepple
Step 1 - get yourself a lovely product that

people enquire about,
Great exhibition again thanks
Darren
B&A
Read more testimonials at www.ido-magazine.co.uk

Telephone:
01226 704682
Email:
Website:
View
magazine
online!

Advertisers / Exhibitors
Best wedding show to date. Weve spoken
to hundreds of brides and grooms about
their wedding jewellery requirements. A real
success.
Just wanted to let you know what an amazing

response weve had from being a member on
the I-Do website and the voucher scheme.
Its easily the best response to any

advertising we have ever done Quite simply
you put 100 in and get 1000 back
Iain Iain Henderson Designs
To be honest things had started to look pretty

bleak at the end of last year with the recession
finally hitting us.
Iain Henderson
Iain Henderson Jewellers
Fantastic response, got loads of email

address, lots of interest from the catwalk. Very
worthwhile having a stand. Will definitely come
back next year.
When we met you in February and you told

us about the members area of the site and
the advertising rates for that I was kind of
sceptical - 10 per month surely couldnt
generate that many leads but at 10 a month
we thought wed give it a try.
Serendipity Bridal, Barnsley
It has been amazing!!!
Fabulous response. I would expect to receive

at least 3-5 firm bookings from today. Based
on our packages which have been of most
interest at around 5000 each.
Ringwood Hall
Brilliant day well planned and great

presentation. Fab atmosphere and really busy
loved it!!
Great to stagger the guests with ticket times.
10/10
Joanne & Clare - House of Fraser Meadowhall
Absolutely thrilled with the reception of

business and the concept, amazing footfall,
very impressed. Cannot fault the preshow
support and VFM!!!
We have seen more clients in the 5 months

since we first joined I Do than we did in the
entire 12 months previous.
The visits you get to the suppliers area of
the website must be astronomical and the
voucher scheme is ingenious!!!
The double page spread we have in I Do

magazine has created a great amount of
interest and business for our venue.
We would not hesitate to recommend
advertising in the magazine, particularly as it is
going to a targeted audience, who receive it
in their hand.
After each Wedding fair, either on that day or
the day after, we have in the region of 20 - 30
enquiries directly from brides reading the
magazine.
Anyone thinking of advertising with you,

should!!
The quality of the publication in terms of

design and print is excellent, as well as
the support the team at I Do offer to their
advertisers.
All the staff at I Do are helpful and professional

and your designers are second to none.
Eve Wood
Weddings and events Crow Hill, Marsden
Just cant wait to see what they come up with

for our full page ad in the next magazine and
the impact that will have on our bookings!!
Thank you so much Richard - I Do has
dragged our business out of the doldrums!!
Kindest regards
Abbie @ Butterflies & Angels
Jacqui Sankey Fuchsia Fairy
We were a little cautious about attending the

wedding show, but it has been more than
worth it. We have taken lots of bookings,
provisional booking and enquiries with a hope
of hearing back from further brides in the
coming weeks who once have a date booked
want our services. Thank you for giving us this
opportunity to showcase our business to so
many brides. We will be back next year!
Katy & Sue Chocolate Steel
Very good venue, plenty parking and plenty

space for each stand, lunch delivery very
good idea. Fashion show and entertainment
very good.
Clair & Louise Sheffield Town Hall

Telephone:
01226 704682
Email:
Website:
View
magazine
online!

Brides to be
In a recent survey we asked some of our
brides and customers what they thought
of I Do magazine and the website.
Heres what they had to say.....
I have read through the magazine and think
its great as it is the only local one you can
get! All the other magazines I have bought
are useful to get ideas from but most of the
suppliers are miles away!
Im looking forward to having a look at the
discount vouchers attached.
Thanks again
Laura
Just finished reading I Do magazine. I love
it and it has given me so many ideas for my
wedding. I am getting married in 2011. Just
before my 50th. My partner & myself have both
been married before but have both had very
small weddings. This time although still on a
very tight budget, this feels like the first time
and the emotions & excitement of organising
things is amazing. We are having a Harley
Davidson escort (should be quite a spectacle )
as we are both Harley riders, but not only that
it will be a part Scottish wedding as i am from
Scotland, the best bit is my married name
will be ENGLAND !!!!. When i went to book
the registrar he even laughed, A Scot called
England..... but i love him.
Will look forward to my I DO e-mails.
Elma XXX
I like the I-do wedding magazine as there is
so much to do and look at, and it is a great
help for brides to be. It gives lots of advice
and help which is what everyone needs! I
havent downloaded any vouchers as I didnt
really know you could! The emails have been
great informing me on events
The I Do Magazine is great and its so local
which is even better! The layout is great and
simple and I dont really think there is much
you can improve on. One thing that would
be nice is that it had a countdown to your
wedding and you got a weekly email saying
how many days you have left when you have
signed up. I hope that helps!
Thanks
Aleks
I would like to say that I enjoyed the

magazine and found it to be interesting
and full of information. I have found myself
going back and looking at it on numerous
occasions. This pretty much covers what
I think of the site as well. As yet I have not
downloaded any vouchers as we have
only booked the venue and will be making
enquiries on other products over the coming
months, although we will definitely be looking
at some of the companies featured on your
site that have vouchers available. The emails
you have sent are appreciated as it may be
that something comes up that is of interest
that we would not know about otherwise.
To be honest I think both the magazine and
website are already of a good standard and
look forward to seeing what changes you
make, as they can only help in making life
easier for us brides to be.
I have got some good ideas from your

magazines and found the dress of my dreams
through one of the advertisements in your
magazines!
Kind Regards
Angela
I have only received the one copy which I

got from a wedding fair at Rogerthorpe Manor
last year and it has been passed throughout
various family members due to its useful
information and ideas.
Thank you for your emails they have been

very helpful, and I have really enjoyed reading
your magazine, it has given me lots of ideas
and helped out with local suppliers.
But I would like to be removed from your
database as I got married in February and it
just reminds me that I will never walk down the
aisle again Boo..
Thanks Again
Rebecca
Hi I think the mag is great, I found some
great tips n ideas. The website is good also.
I have not downloaded any vouchers as I am
not great on computers and am not confident
in doing so. Your emails are good and a nice
update, though some of the wedding fayres
were too far away from me to attend, but I
understand this is not your fault. There is
nothing I can think of that I would advise to
improve on!!
Best wishes Caroline Clarkson
I find your emails extremely helpful, and have
been to plenty of the wedding fayres you have
suggested. Please do not send me less. I
cant say I have ever been onto your website.
But do read the magazine.
I love it it has given me lots of inspiration.

Brilliant, very helpful and enjoyable to read.
I enjoy reading the magazine and getting tips
for my wedding day as well as seeing how
other people got married and what they did.
I really liked the magazine, I found some great
ideas and found it really useful that shops/
services shown in the magazine were for local
businesses that I could actually access.
Fantastic and informative.
Excellent.
Very informative.
It is very great helps a lot.
I love it, I think its really informative &
relevant.
I really like the magazine - wouldnt have
known about it though if I hadnt been to a
wedding fayre (Brooklands)
VERY INTERESTING, LOVE LOOKING AT ALL
THE PICTURES AND GETTING NEW IDEAS!
I love your magazine; its great to have a
magazine thats relevant to the area I live in
Very helpful with ideas for my special day
Well obviously I love it. I think most brides are
addicted to buying wedding magazines and
I really am no different. What makes this one
a must have for me is that it shows me all the
stockists in my area. Ever heard the saying
if its not from Yorkshire its (not exact words
her) not very good... hahaha.. .its true with
this mag.
Thanks
Jen

Telephone:
01226 704682
Email:
Website:
View
magazine
online!

I Do Magazine Advertising Pack - Derbyshire Nottinghamshire

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y 5 per outfit

Marian Way NG1 6AJ

3 ways I Do can help

Featuring the Finest Wedding Suppliers

The perfect solutions to reach

You are aiming at a very niche market, a niche

No, shes reading wedding magazines.

Do you have a beautifully designed website

But thats just the beginning.

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100 words of editorial

to appear with your pictures

Professional design service

Professional writing service

Basic online listing

in rear of the magazine with

All this for only...

Your basic online

* Adverts and editorial are not guaranteed to

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Quarter Page Advert

200 words of editorial

Professional design service

Professional writing service

Basic online listing

in rear of the magazine with

All this for only...

Your basic online

* Adverts and editorial are not guaranteed to

FOR BOOKINGS & ENQUIRIES PLEASE CONTACT US NOW...

An example half page editorial

Half Page Advert

Half page of editorial

Professional design service

Professional writing service

Basic online listing

your editorial written by one of our

All this for only...

Your directory listing

Your basic online

FOR BOOKINGS & ENQUIRIES PLEASE CONTACT US NOW...

Full Page Advert

Full page of editorial

Professional design service

Professional writing service

Basic online listing

your editorial written by one of our

All this for only...

Your directory listing

Your basic online

FOR BOOKINGS & ENQUIRIES PLEASE CONTACT US NOW...

Have a look around our

Your contact details

Brides can print

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Far more to offer...

Normal directories rely on or

Using our ingenious voucher

Every bride that we register

As you can see from our stats

The visits you get to the suppliers

Here's a fancy graph!

21 Oct 2011 - 20 Nov