Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
3. eBay (A): The Customer Marketplace (HBS 9-602-071 (Strategy and the Internet)
4. Four Seasons Hotels and Resorts (HBS 9-800-385) (Technology issues)
5. Swissairs Alliances (A) (HBS 9-794-152) (Alliances)
Chapter Eight Global Strategy Formulation
Cases (Topic):
1. Schweizerische Machinenfabrik Zug, A.G. (HBS 9-795-026) (Introduction to global
competition and location, nation-based advantage, firm-based advantage)
2. Honda-Rover (A) Crafting an Alliance (HBS 9-899-223) (Managing International
Alliances)
3. Philips versus Matsushita: A New Century, a New Round (HBS 9-302-049) (Global
Strategy)
4. General Electric Medical Systems-2002 (HBS 9-702-428) (Global Strategy)
Chapter Nine Corporate Strategy: Shaping the Portfolio
Cases (Topic):
1. Cooper Industries Corporate Strategy (A) (HBS 9-391-095) (Portfolio planning)
1. GEs growth strategy: The Immelt Initiative (HBS 9-306-087) (Portfolio Analysis)
2. Asahi Glass Company: Diversification Strategy (HBS 9-794-113) (Corporate
diversification)
3. Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal (Portfolio
planning)
Chapter Ten Corporate Strategy: Managing the Portfolio
Cases (Topic)
1. Vivendi: Revitalizing a French Conglomerate (A) (HBS 9-799-019) (Managing the
multi-business corporation)
2. PepsiCos Restaurants (HBS 9-794-078) (Vertical integration, diversification, synergy,
organizational integration, resource specificity, knowledge transfer)
3. PepsiCo: A View from the Corporate Office (HBS 9-694-078) (Portfolio control and
coordination)
4. Kodak (HBS 9-703-503) (Revitalization of Kodak)