Member of

WHY 361 ?

Member of

360

vs.

CLOSED CIRCLE

361o
3D CONTINUUM

Member of

Why 361 ?

Our 361o Integrated Marketing Philosophy is built on the

principle that it is not about surrounding the Consumer or
Foco en los drivers del negocio
Shopper with media. It is about generating
a communication
y clara vision de ejecucion,

y maana
continuum of touch points that allowhoy for
the evolution of the
Brand Relationship with its Target.

Member of

OUR VISION OF THE FUTURE

Communication & Brand
Relations Mobile/Digital

Generating Brand Preference and

Purchase Intent

Member of

Consumer Engagement &

Shopper Marketing

Living Brand Experiences

and Closing the Cycle
at The Point of Purchase

WHAT IS GRUPO 361?

Member of

Member of

WE ARE NOT AN AD AGENCY!

Although we have three in the Group
Member of

We are a Group of Integrated Marketing Companies,

each Specialized in developing connections between
Latin American and U.S. Foco
Hispanic
Consumers,
en los drivers del negocio
lara vision de ejecucion,
Shoppers andy cBrands.
hoy y maana

Member of

Advertising & PR

Shopper Marketing

Shopper
Creative Boutique

Commercial
Consultancy

Digital

Customer Dialogue

Displays

U.S. Hispanic
Creative Boutique

Member of

Experiential Marketing

>78%

People have another

device in their hands
while engaged with
mass media

These days are long gone

EXPERTS IN INTEGRATED COMMUNICATIONS
Multi-platform Communication Brand & Marketing Strategies
Integrated 361 Creativity
Media Evolution Planning
Member of
Over 38 Years Experience In The Americas

A Key Strategic Partner

INTERACTIVE TELEVISION

Member of

Of All Buying Decisions

Are Made At
The Point Of Purchase

70%
EXPERTS IN SHOPPER MARKETING
Shopper Research

> 55% Of People Begin Their Path To Purchase

On-line or Mobile

Solutions Designed Based On Shopper Insights

Path To Purchase Communication Strategies
Member of

Over 11 Years Of Experience In The Americas

CONSUMER/SHOPPER"
DISTINCTION

Member of

CONSUMER/SHOPPER"
DISTINCTION

Member of

SHOPPER JOURNEY
Path-to-Purchase

Member of

SHOPPER JOURNEY
Path-to-Purchase

Member of

EXPERTS IN SHOPPER CENTERED CREATIVE DEVELOPMENT

A Point Of Purchase Specialized Creative Boutique
Integrated Shopper Solutions
Over 17 Years Of Experience In The Americas

Member of

EXPERTS IN MULTI-SENSORY DISPLAYS

World Class Display Design Studio (Low, Medium & High-tech)

Innovation In Shopper Engagement
Displays
Member of
Over 15 Years Of Experience In The Americas

Member of

VIRTUAL 3D

Member of

SCENT MARKETING STRATEGIC PARTNER

Member of

EXPERTS IN COMMERCIAL CONSULTANCY

Sales, Distribution & Logistical Strategy Development
Trade to Shopper Marketing Solutions
Integrated Sales & Marketing Strategies
Member of
Over 10 years experience in The Americas

Unique Multi-sensory Brand Architecture Methodology

Engagement Strategies & Concept Development
Events, Promotions, Trade Shows And Sponsorships
Over 17 Years Experience In The Americas

EXPERTS IN
MULTI-SENSORY
BRAND EXPERIENCES
Member of

Member of

Look?

MULTI-SENSORY
ARCHITECTURE

Sound?

Taste?

Smell?

Feel?

Member of

of the populaFon

Million People
1 in every 4 children

Purchasing Power

Research on-line
before buying

Own
Smartphones

EXPERTS IN CREATIVITY FOR HISPANICS

A Multi-cultural Creative Boutique based in Dallas, Texas
Creativity based on Hispanic Insights and Not Mere Translations

Over 20 Years of Experience in The Member
UnitedofStates

Markets are
Conversations

The Consumer
as Media

EXPERTS IN DIALOGUE MARKETING

Dialogue Strategy Developers

Content Development And Management
Influencer
Scouting And Management
Member of
Over 15 Years Of Experience In The Americas

EXPERTS IN THE DIGITAL PARADIGM

A Strategic Approach To Enter The New Digital Ecosystem

Global Network Of Developers (Specialized in Key Technologies)
Social Media And Relational Media Strategies
Multi-media And Multi-channel Solutions
Member of
More Than 16 Years In The Americas (Digital Years Are Dog Years)

A Key Strategic Partner

LARGEST DATA BASE COMPANY IN THE WORLD

Member of

How Do We Work?

Member of

SINGLE POINT OF CONTACT

EXPERT
COMPANIES
ROLES
Client Service
Strategic Guidance
Service Integration
Coordination

Member of

Creative Diversity!
6 VPs form our
Americas Creative
Committee!

Member of

OFFICES IN THE AMERICAS

- USA
- Argentina
- Brazil
-
Colombia (Andean)
- Mexico

- Panama (Central America/Caribbean)
- Venezuela

Member of

BOOTS ON THE GROUND

OUR GROUP IN

NUMBERS

Billings: > US$ 220,000,000

Clients: > 40 in The Americas
Employees: 345

Member of

SOME KEY CLIENTS IN LATIN AMERICA

Member of

SOME KEY CLIENTS IN THE U.S.

Member of