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Promotion:
For the promotion we use the mass media, print media
and other ways. In the promotion we use the celebrity like
Ali Zafar , Shahid Afridi etc. The celebrity which we use
that is in the contract base for the 5 years. We use the
celebrity that Pakistani culture people likes because the
Marketing mix;
In the marketing mix we always use the two most
important elements of the marketing mix Price and
Promotion. We often use the pricing strategies by
reducing the price as compare to the competitors. And the
other strategy we use of the promotion strategy by doing
a lot of the promotion by using celebrity.
Inflation:
Oil prices
Tax rates etc.
Less salaried people less knowledge.
Training:
When related to the training we also give the training to
the employees who are new and who are currently
working. We give the training to the managers by
sending them to the Harvard of oxford. And the reaming
employees is given training by through online classes.
Mobicash:
Mobicash is started ten five to ten years after the easy
paisa. As the easy paisa the leader and mobicash is the
follower. Mobicash require more time to become its
competitors
Mobicash is charging the less price as compare to the
easypaisa. It is covering the 200 cities and 6500 retailors
total in the Pakistan. We are getting the revenue from the
transactions mobicash. We will not charge any price
against the Utility bill payments, Donation and other
Social welfares. There is limit of the 15000 one person can
sent in one NIC in one month. That amount is limited by
Issues:
The major issue which Mobicash is facing of the security
issues. The retailors are not giving the amount more than
the 10000 because they do not keep such amount of
money in cash in the shop because there are the robbery
issues which is common in the Pakistan. Customer always
come in our franchise and tell us that retailors have not
given us the amount which is 12000.
The mobicash is the cash cow in the present day while the
voice has become the dog for the company.
We are generating the more revenue from the Mobicash.
Mobile Account:
We have introduce the mobile account in the mobicash .
Through which you have not to give your NIC to the
retailors. Through Mobile account you can collect or sent
money easily.