STEPHEN C.

MCMASTER
WASHINGTON, TOWNSHIP, NJ 07676
(201) 788- 4372
smcmaster-2@sbcglobal.net
PROFILE/ DNA
Transformational Marketing leader with unique combination of experience in
B-to-B medical device companies and consumer packaged goods firms.
Marketing change agent experienced in upgrading Marketing departments
by instilling passion and connecting with people.
Ability to nurture cohesive teams and build cross-functional synergy;
experience in integrating Inside Sales and Customer Service teams into the
Marketing function.
EXPERIENCE
Strong sense of brand vision. Experience with product positioning, including
brand strategy, for new products and product line extensions. Led brand
development campaigns and divisional image initiatives.
Robust track record of achievement across diverse company types, ranging
from classical, large company, CPG Marketing to medical device Marketing
within both an entrepreneurial organization and a large firm environment.
Strong insights into leveraging group dynamics and integrating team
perspectives across functions.
Extensive knowledge of Social, EMarketing, Marketing Automation and CRM
integration with focus on developing and leveraging customer segmentation.
Global scope with worldwide Marketing experience including advertising, brand
initiatives, launch strategy and execution of product launch plans
o Strong insights in Key Opinion Leader dynamics and optimal role in
product development
Deep research expertise in new product innovation, pricing and optimizing
Marketing spend.
Dentsply Intl, York, PA
Director of Marketing

2006 - Present

Strategic Planning, Brand development, Advertising, Market Research, PR

Direction and digital traffic growth. Developed classical brand strategy,
departmental structure and systems from CPG background/training and
applied them to B-to-B Medical Devices.
o Outgrew category for 9 consecutive years
o Launched over 30 products in last 5 years

(201) 788-4372 smcmaster-2@sbcglobal.net

SS White Inc., Lakewood, NJ

VP, WW Marketing

1999 - 2006

As a key member of Senior Management with global scope, responsible for

integrating Domestic business as well as multiple International markets
spanning Europe, Asia, and Latin America to be consistent with the
worldwide Marketing strategy.
Changed the strategic positioning of the companys product lines from a price
driven approach to a value-added, premium priced, niche marketing
philosophy.
o Drove double-digit growth in each year
o Doubled the overall business in five years.

GSK Consumer HealthCare, Jersey City, NJ

Group Product Mgr./Director

1992 - 1999

Group Product Mgr. Brand Management, P&L responsibility on multiple key

products including Polident denture products, divisions flagship brand.
Director- New Products
Director-L&A

EDUCATION
Boston University Graduate School of Business
Boston, MA and Brussels, Belgium
MBA-Marketing/Intl
Lafayette College
Easton, PA
BA-Language
The Gunnery School
Washington, CT

SOCIETIES

Dental Facial Esthetics Society- Fellow

Licensing Executives Society- Member

(201) 788-4372 smcmaster-2@sbcglobal.net