Paulina Rueda

Cambridge, Massachusetts +1 (617) 8212499

paulinarueda@hotmail.com prueda2015@student.hult.edu www.linkedin.com/in/paulinarueda/
PROFILE__________________________________________________________________________________________
Master of International Marketing candidate with three years of experience in investor relations, corporate communications,
corporate event planning, customer relationship management and project management. Interested to work in project
management, digital marketing strategies and customer acquisition. Skills include customer retention, customer relationship
management, digital marketing, data collection, ROI measurement, marketing analytics, event management, excellent
written and oral communication skills in English and Spanish, and new product development and innovation.
EDUCATION_______________________________________________________________________________________
HULT INTERNATIONAL BUSINESS SCHOOL
Boston, Massachusetts, USA
Master of International Marketing
Expected August 2015
3.84 GPA, Deans List.
Helped a travel agency start-up gain their first 50,000 customers through digital marketing strategies.
Developed an innovative growth sales strategy for a Brazilian robotics company that would enable them to capture
the entire Brazilian market over the course of three years.
ITAM, INSTITUTO TECNOLOGICO AUTONOMO DE MEXICO
Economics School in Mexico City, Mexico
B.A. in International Relations Degree with specialization in Economics
December 2012
Graduated with special honors for the thesis REDD+, Reducing Emissions from Deforestation and Degradation: A
Comparison in Congo, Mexico, Brazil and Indonesia.
PROFESSIONAL EXPERIENCE______________________________________________________________________
REFORMA NEWSPAPER
Mexico City, Mexico
Events and Development Analyst
January 2013 August 2014
Worked in Human Resources Area for one of the top media groups in Mexico with over 5,000 employees in 3 different
newspapers. Coordinated the events and developed strategies to consolidate company brand awareness.

Managed the benefits for 1,500 employees. Improved processes and solved employees issues on a daily basis.
Directed 350 educational tours for universities, family members, enterprises and clients impacting 2,000 associates.
Implemented sports and social events, the induction course and training for the sales force.
Co-directed Juicios Orales dinner attended by the President of Mexico.

PROTEAK RENEWABLE FORESTRY

Mexico City, Mexico
Public Relations and Institutions Coordinator
July 2012 November 2012
Coordinated governmental and investor relations and built brand awareness for the forestry company with over 8,000
acres in teak plantations. Proteak was the first forestry company in Mexico to make a public offering of stocks.

In charge of investor relations delivering Proteaks message to potential investors, attracting them to the company and
developing both financial and marketing strategies to increase stock price.
Built relationships with industry leaders to develop opportunities for the company.
Created a strategic alliance with ProMexico, a governmental branch, allowing Proteaks representatives travel to India
to look for business opportunities, all funded by Mexicos government.
Represented Proteak in the 2012 Forestry Trade Show which led to 50% increase in sales and new strategic alliances
with industry players.
Formulated and updated web page content and managed press releases and Corporate Communications.

AXA INSURANCE COMPANY

Mexico City, Mexico
Axeleree in Corporate Responsibility
2011 2012
Consolidated the corporate responsibility area within the communications department in AXA, a French multinational
company and one of the worlds leading insurance and asset management groups, present in 56 countries.

Managed corporate image and aligned strategies with AXA France for Mexico.
Achieved an increase in sales as a result of the positive image people had from AXAs programs. Measured the
results with diverse KPIs.
Consolidated corporate identity among the employees by involving more than 150 employees as volunteers for the
programs. Developed two programs: More Nurses for Mexico and Hearts in Action.