MARKETING MANAGEMENT IMPORTANT

QUESTIONS
1. The competing concepts under which organization have conducted
marketing activities include: the production concept, product
concept, selling concept, marketing concept and holistic marketing
concept Evaluate the advantages and disadvantage of each
concept. Which concept do you believe is the most effective? Why?
2. In light of various consumer costs and values known to you, explain
the contemporary values delivery Network for the use of
marketers for any product of your choice.
3. Being a Marketing Manager of a particular organization, how will you
evaluate a Micro and Macro level factors affecting Indian Marketing
Environment? What will be its impact on strategic planning activities
carried out at different levels of the organization?
4. Compare and contrast consumer and Business markets and discuss
the stages of the industrial buying process.
5. Discuss in detail various stages of the Consumer buying process?
How can marketers learn about the stages in the buying process for
their product? List and briefly characterize the methods.
6. What is an Integrated Marketing Communication Program? Discuss
the five aims of advertising the program.
7. The days when all the sale force did was sell, sell and sell are long
gone. Today companies need to define the specific objectives they
want their sales force to achieve. Discuss the various decisions
organization stake for designing and managing the sales force.
8. Explain briefly, how the growth of giant retailers threatens
traditional retailers.
9. Define the term Marketing Channels. Being a channel manager
for your firm, you have been asked by senior managers to identify
new distribution channels for the launch of a new LCD television set.
Describes a channel design and channel management decisions
for the same in detail for your presentation to top management.
10.
What do you mean by term brand equity? Explain the concept
of brand extension and line extension with the help of suitable
example.

11.

What is product life cycle? Explain how does the product life

cycle will influence the marketing mix decisions?

12.
In an economy of change, continuous
necessary.

Most

companies

rarely

innovate,

innovation
some

is

innovate

occasionally and a few innovate continuously. explain the process

for new product development with suitable example.
13.
Explain the types of pricing method and also discuss the
different Product Mix pricing strategies with the help of suitable
example.
14.
What is services marketing? How is it different from the
marketing of goods? Explain the service quality model with
reference to Hospital Services in Health care sector.
15.
Explain various choices amongst major media alternative
available to marketer of a FMCG company and compare the same
with their relative merits and demerits.
16.
Explain the product mix with appropriate example. Being a
product manager of cosmetic company how will you build and
manage the product mix for your organization.
17.
Write a note on challenger strategies.
18.
Write a note on BCG Matrix.
19.
Which are the steps involved in managing the sales force?
20.
Which are the key characteristics of advertising and personal
selling?
21.
Define CBBE. Explain brand building according to the Brand
Resonance Model.
22.
Explain the critical issues involved in recruitment, training and
motivation of sales force.
23.
What decisions do

companies

face

in

designing

their

channels? What are the steps involved in designing a channel

system? Explain with examples.
24.
Explain five dimensions on the basis of which a company can
Differentiate & Position its market offering? Give example for each of
the dimension.
25.
Explain utility of Reference Price and Price Cues with
regards to the consumer oriented pricing decision in brief. Argument
your response by suitable illustrations.
26. New Product development process.