Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
OF
MASTER OF BUSINESS ADMINISTRATION
PROJECT GUIDE
Name: Ms. Maitri Sawarn
Designation: Assistant Professor
CERTIFICATE
TO WHOM SO EVER IT MAY CONCERN
This is to certify that the project work Consumer buying behavior & level of
satisfaction made by Shikha Trehan, MBA enrollment no-10525103913 is an
authentic work carried out by her under guidance and supervision of Ms. Maitri
Sawran
The project report submitted has been found satisfactory for the partial fulfillment
of the degree of Master of Business Administration.
Project supervisor:
Signature:
Ms. Maitri Sawarn
ACKNOWLEDGEMENT
(SHIKHA TREHAN)
MBA
DECLARATION
I hereby declare that the following documented project report titled CUSTOMER
BUYING BEHAVIOUR& LEVEL OF SATISFACTION IN AUTOMOBILE
INDUSTRY is an original and authentic work done by me for the partial
fulfillment of Bachelors of Business Administration degree Program at
MANAGEMENT EDUCATION & RESEARCH INSTITUTE.
I hereby certify that the entire endeavour out in the fulfillment of the task is
genuine and original to the best of my knowledge & I have not submitted it earlier
elsewhere.
SIGNATURE:
SHIKHA TREHAN
MBA 4TH Sem
Enroll. No. - 10525103913
TABLE OF CONTENTS
S.NO
1
PARTICULARS
CHAPTER-1( Introduction & Literature ReviewTopic, Industry, Firm)
Introduction
History
(Theoretical concept about the topic such
as importance, functions, types, roles)etc
CHAPTER-2(Research Objectives &
Methodology)
Research Objectives Of The Study
Research Methodology
Research Design
Types of research design
Data Collection
Sampling Design
Sampling Instrument
CHAPTER-3(Data Processing, Analysis &
Interpretation)
No. of Questions
Types of Questions
Page No.
1-27
28-33
34-49
Findings
50
5
6
7
Limitations
Conclusion
Suggestion
51
52
53
8
9
Bibliography
Annexure
54
55-58