Chapter - 1: Pankajakasthuri Herbals India PVT LTD

1
Pankajakasthuri Herbals India Pvt Ltd
CHAPTER -1
INTRODUCTION
Dept. of Management Studies
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INTRODUCTION
Organization is the integration of various departments and its functions. An

organization is a group of people that together have a social agreement to dispense asks
for a goal they all want to achieve. Organization studies are sometimes known as
Organizational Science. It encompasses the systematic study and careful application of
knowledge about how people act within the organization. Simply it deals with critical
evaluation and analysis of all aspects of a particular firm. When studying an organization,
we will learn three different perspective; process related perspective, functional
perspective and institutional perspective. It helps in understanding the organization better
and can become familiar with its function.
Ayurveda has widely recognized as a system of natural health care congenial to
the health needs of people from all over the world. Because of the traditional values an
increasing awareness, now Ayurvedic Pharmaceutical Industry is in its flourishing stage.
Ayurveda is getting more importance in world wide. Here comes the importance of
studying an organization in the Ayurvedic Industry.
The organization study has been conducted in Pankajakasthuri Herbals India Pvt
Ltd (PKHIL), which is situated in Poovachal 13 kms far from Trivandrum city. The study
provides an opportunity to know, observe, learn, collect and analyze the vision and
mission. The particular study gives a clear idea about the functions, practice and
delegation of authority of PKHIL and also strength and the major issues facing the
company by critically analyzing the issues.
The main focus of the Pankajakasthuri Herbals India Pvt Ltd is on Ayurveda. Now
Pankajakasthuri is in the second position in Ayurvedic medicine industry, just below the
Dabour, which is popularized in the pharmaceutical industry. In short the aim of this
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organization is to maintain the health of healthy people and to cure the diseases of sick
people.
OBJECTIVES
To study the structure and functions of various departments in the

organization.
To get clear idea about products and production process.
To understand the strength, weakness, opportunities and threats of the
organization
To know about the plans, procedures, policies of the organization.
To identify the workers attitudes towards the organization.
To identify the customer satisfaction of the products.
PERIOD OF THE STUDY

The research organization study on Pankajakasthuri Herbals India (p) Ltd was
carried out during the period of 2nd August to 14th August 2013.
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SCOPE OF THE STUDY
The study helps to develop a practical knowledge about the working of the
organization.
It helps to understand the improvements, the working conditions, working

environment of the organization.
The study gives an idea of the effectiveness of the organization.
METHODOLOGY
The methodology describes the research procedure. It describes the method of
data collection.
Primary data
Primary data was collected from the Directors, Managers of different sections,
Employees of each and every departments and including the customers of
Pankajakasthuri Herbals India (P) Ltd.
Secondary data
Secondary data was collected from the department manuals, data collected from
companys brochures, books, periodicals, published reports and from the website of
Pankajakasthuri.
LIMITATIONS OF THE STUDY
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Time was a constrain to go in deep to the subject.
A detailed study was not possible within a short period.
Concealment of confidential matters.
There can be bias of the opinion provided by the staffs.
Being an outsider the perception and perspective may be different.
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CHAPTER -2
INDUSTRY PROFILE
INDUSTRY PROFILE
AYURVEDA
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Ayurveda is a Sanskrit term, made up of the words "ayus" and "veda." "Ayus"
means life and "Veda" means knowledge or science. The term "ayurveda" thus means 'the
knowledge of life' or 'the science of life'. The aim of this system is to prevent illness, heal
the sick and preserve life. According to the ancient Ayurvedic scholar Charaka, "ayu"
comprises the mind, body, senses and the soul. Widely regarded as the oldest form of
healthcare in the world, Ayurveda is an intricate medical system that originated in India
thousands of years ago. The fundamentals of Ayurveda can be found in Hindu scriptures
called the Vedas the ancient Indian books of wisdom. The Rig Veda, which was written
over 6,000 years ago, contains a series of prescriptions that can help humans overcome
various ailments.
Ayurveda is based on the premise that the universe is made up of five elements:
air, fire, water, earth and ether. These elements are represented in humans by three
"doshas", or energies: Vata, Pitta and Kapha. When any of the doshas accumulate in the
body beyond the desirable limit, the body loses its balance. Every individual has a
distinct balance, and our health and well-being depend on getting a right balance of the
three doshas ("tridoshas"). Ayurveda suggests specific lifestyle and nutritional guidelines
to help individuals reduce the excess dosha.
Ayurveda has been in use since our Vedic period. The name Ayurveda was
evolved from one the Veda called Adarvavedham. Being made from natural ingredients,
ayurveda is a very effective medicine for even incurable diseases. Strict adherence of
specific dosages, following the correct food regimen and the deep understanding of diseases etc
make it possible to find solutions s for many incurable diseases. It is possible to cure
chronic diseases irrespective of the climate conditions if the above conditions are strictly
followed. The term Ayur means duration of span of life. Veda means unimpeachable
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knowledge. The common translation of ayurveda is science of life. The earliest recorded
knowledge about ayurveda is founded in Rig-Veda and the Adharva Veda, both a second
millennium BC. The Adharva Veda lists eight divisions of ayurveda: internel medicine,
surgery of head and neck, ophthalmology, surgery, toxicology, psychiatry, gerontology
or science of recognition and the science of fertility. Ayurveda assures treatment of any
diseases without any side effect in the future. It is a holistic medical system maintains
good health through the harmonies coordination among the mind, body, spirit and
environment. Today Ayurveda being the world wide because of the side effect of the
modern drugs. We Indian should be proud enough to be privileged to have our country as
the motherland of Ayurveda.
AYURVEDIC MEDICINE INDUSTRY IN INDIA
Ayurvedic medicines are produced by several thousand companies in India, but most
of them are quite small, including numerous neighborhood pharmacies that compound
ingredients to make their own remedies. It is estimated that the total value of products
from the entire Ayurvedic production in India is on the order of one billion dollars (U.S.).
The industry has been dominated by less than a dozen major companies for decades,
joined recently by a few others that have followed their lead, so that there are today 30
companies doing a million dollars or more per year in business to meet the growing
demand for Ayurvedic medicine. The products of these companies are included within the
broad category of "fast moving consumer goods" (FMCG; which mainly involves foods,
beverages, toiletries, cigarettes, etc.). Most of the larger Ayurvedic medicine suppliers
provide materials other than Ayurvedic internal medicines, particularly in the areas of
foods and toiletries (soap, toothpaste, shampoo, etc.), where there may be some overlap
with Ayurveda, such as having traditional herbal ingredients in the composition of
toiletries.
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The key suppliers in Ayurveda are Dabur, Baidyanath, and Zandu, which together
have about 85% of India's domestic market.
Sri Baidyanath Ayurvedic Bhawan Ltd.
It was founded in 1917 in Calcutta, and specializes in Ayurvedic medicines,
though it has recently expanded into the FMCG sector with cosmetic and hair care
products; one of its international products is Shikakai (soap pod) Shampoo. Baidyanath
has a sales volume of about 350 million dollars, but most of the product sales are in the
cosmetic range. The company reports having over 700 Ayurvedic products, made at 10
manufacturing centers, with 1,600 employees. Included items are herbal teas, patent
medicines, massage oils, and chyawanprash.
Zandu Pharmaceutical
It was incorporated in Bombay in 1919, named after an 18 th-century Ayurvedic.
The company focuses primarily on Ayurvedic products (in 1930, pharmaceuticals were
added, but the pharmaceutical division was separated off about 30 years later). However,
today Zandu has a chemicals division and cosmetics division. Its total sales volume is
about 45 million dollars. One of its current projects is to develop a dopamine drug from a
plant extract, applying for new drug status in the U.S.
The Himalaya Drug Company
It was established in 1934 in Bangalore. It currently has a business level of about
500 million dollars and has a U.S. distribution division (Himalaya USA). It is known in
the U.S. for the product Liv-52, marketed as a liver protector and therapy for liver
diseases like viral hepatitis; the product was first marketed in India in 1955.
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Charak Pharmaceuticals
It was founded in 1947, and currently has three distribution centers in India; it
produces liquids, tablets, and veterinary supplies. It has gained a large advantage with its
new product Evanova, a preparation containing 33 herbs and minerals and non-hormonal
active ingredients used as a menopause treatment alternative to HRT. Soya is one of the
main ingredients in this product. The product also contains Ayurvedic herbs that act like
selective estrogen receptor modulators as well as asparagus root (shatavari), which
reduces the frequency and intensity of hot flashes.
Vicco Laboratories
It was established in 1958. It mainly produces topical therapies based on Ayurveda
and is best known internationally for its toothpaste product, Vajradanti, which has been
marketed in the U.S. for more than 25 years.
The Emami Group

It was founded in 1974, provides a diverse range of products, doing 110 million
dollars of business annually, though only a portion is involved with Ayurvedic products,
through its Himani line; the company is mainly involved with toiletries and cosmetics,
but also provides Chyawanprash and other health products.
Aimil Pharmaceuticals Ltd.
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It was incorporated in 1984 and engaged in manufacturing and sale of both generic
and proprietary Ayurvedic medicines, with a business level of about 20 million dollars
annually. Its wide range of Ayurvedic herbal formulations, covering most therapeutic
segments, was honored by the Indian government's National Award for Quality Herbal
Preparations and National Award for R & D in the year 2002. It is known for its
proprietary formulas for hepatitis, diabetes, menstrual disorders, digestive disorders, and
urinary diseases.
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CHAPTER -3
COMPANY PROFILE
COMPANY PROFILE
Pankajakasthuri Herbals India (P) Ltd
Pankajakasthuri, the name synonymous with the ancient system of medicine,

believed and proved to be correct that hard work and dedication would culminate in
making others wonder about its colossal achievements that too within a short span of
time. The uniqueness of any individual or institution is appreciated on the basis of his or
its capability to overcome fate.
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Pankajakasthuri offers only natural resources and ways of treating disorders and
promoting health. It emphasizes prevention and empowers everyone to take responsibility
for their own well being. This helped Pankajakasthuri achieve greater heights during the
past 2 decades in Ayurveda. In fact it was dreamt of, envisaged and made a reality by a
great visionary, Dr. J Hareendran Nair. His untiring efforts, dedication and commitment
paved the way for its amazing and stupendous growth from a small makeshift research
and development centre and clinic to one of Keralas largest corporate.
Pankajakasthuri has established an overwhelming presence across the globe with
a vast range of products and services in Ayurvedic sector. Pankajakasthuri has a well
diversified product range and good number of institutions that too under the aegis of
Dr. J Hareendran Nair. The company was established under the name and style of
Pankajakasthuri Herbals India (P) Ltd. in 1988. It is Keralas first ISO 9000 certified
company in Ayurvedic medicine. It could make its presence globally and undertakes
various projects in Manufacturing, Research and Development, Education, Healthcare,
Health tourism etc.
Pankajakasthuri Herbals India (P) Ltd. is vowed to explore the vast Indian flora to
bring out life saving herbal preparations with no side effects and 100% efficiency. The
dedication and enthusiasm shown by Dr Hareendran Nair and a battery of researchers
have made themselves capable in curing diseases which other systems of medicines
presumed incurable.
The products are marketed by various divisions of the group. The over-thecounter division deals with 11 products, the FMCG division 9 products, Ethical division
13 products and the classical division more than 440 products. The flagship product of
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the company is Pankajakasthuri Granules for Asthma, which fetches 70% of the total
revenue. After establishing itself in India, Pankajakasthuri has over a very short period
succeeded in carving a niche for itself in the international markets with products being
marketed in more than 15 countries. In all these countries product acceptance was
spontaneous.
Pankajakasthuri contributed substantially to eliminate the misconception about
Ayurveda with regard to diet restrictions. As a result, Ayurvedic system of treatments and
products were made palatable. In fact people were reluctant to adopt the ancient system
of medicine owing to pursuing primitive method of treatment. Once it started attaching
significance to palatability, the system itself was embraced by all.
Pankajakasthuri
is
equipped
with
highly
sophisticated
machinery
for
manufacturing various products with greater quality. The manufacturing division is

housed in spacious buildings with more than 1,50,000 sq. ft built up area. The company
gives utmost importance to quality. Quality management plays a key role. That is why it
could rise up to the level of any other modern pharmaceutical company. To ensure that
products are safe and effective, manufacturing processes are subject to strict adherence of
quality standards.
Pankajakasthuri prides itself on being a completely research oriented company.
Indeed it is this emphasis on R&D that allows itself to produce safe, efficacious and
consistent remedies using basic principles of Ayurveda. The R&D Department is focused
on product development, quality control and standardization. All products are derived
through years of primary research in a rigorous manner and produced in state-of-the-art
facilities. It represents the commitment to continuous investment in the best people,
practices and technology.
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Raw materials are sourced from the best plantations, which are found on the
slopes of Himalayas and various parts of India. A team of dedicated scientists and
technologists ensure that raw materials and finished products undergo comprehensive
testing. It is engaged in fundamental research on the efficiency of Ayurvedic medicines,
establishment of acceptance standards for raw materials, process control, toxicological
and clinical studies. Many Ayurvedic medicines developed here are well accepted by the
populace and are providing cure and relief to millions all over India and abroad.
Pankajakasthuri Herbals India Ltd. is an organization formed after the great
dream of managing director Dr. J. Hareendran Nair, has grown from local outfit to a
company with a reach outside India. Starting as a small- scale, but intensive at his clinic,
Dr. Nair made a breakthrough with his Ayurvedic Cure for asthma and launched a drug
under the name Pankajakasthuri, with the backing of the State-Government. Baking on
knowledge based in Ayurveda, research projects undertaken by him have led to the formulation of
drugs for the treatment of diseases like asthma, diabetes and Hepatitis B, on which the
effect of allopathic medicine has been limited. The company has also diversified and
marked an entry into the competitive soap market with for herbals soaps, apart from making
inroads into foreign markets. A new found and surging interest in the cures offered by Ayurvedic
and awards won for pioneering work in this field has helped to grow and strengthen
Pankajakasthuri is hold in the herbal drug sector.
Pankajakasthuri is an exclusively managed by the team of experts. The name
Pankajakasthuri itself is derived from name of his beloved mother Pankajam and daughter Kasthuri.
He was graduate in Ayurvedic medicine and Ayurveda treatment which impulse him to
start venture in the production of Ayurvedic projects. He has conducted research works in
aliment where modern drugs had failed to achieve the desired results in disease like
Diabetics, Asthma, and Hepatitis-B etc. After the support of Kerala Government, the
organization came out with it first product named Pankajakasthuri in 1988, the medicine
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for Asthma and treating disorders. The company has production not only in Ayurvedic
medicine but also in Herbal soaps, oils and creams. All the medicines are approved by
Drug controller, State of Kerala Pankajakasthuri was the first Ayurvedic medicine
company in Kerala to get ISO 9002 Certification. Today Pankajakasthuri has a welldiversified product range and good number of total turnover last year was 25 crore at a 20%
growth rate compared with the previous year. The company is expecting 50% growth in the coming
financial year.
Pankajakasthuri is a learning organization with R&D WING which was
established in1993 for conducting innovative research in the field of Ayurveda.
PanchaKarma centers were operated by Pankajakasturi which offers best blend of
relaxing environment expertise in the form of some of finest of PanchaKarma
physicians .PanchaKarma therapy is an ideal combination of five treatment procedure
that include Virechanam or Purgation, Vamanam or Emesin, Rathamoksham or
bloodletting, KashyaVasti or Herbal Enema therapy. Pankajakasthuri is running an
Ayurvedic medical college named Pankajakasturi Medical College located in
Thiruvananthapuram offers best education ant where in Kerala. The company has
constantly concentrating on the research to develop drugs for Diabetes, Blood Pressure,
Hepatitis B, Piles, Peptic Ulcer etc. and manufacturing license have been obtained for the
following medicine .
Illogen excel for diabetics.
Somatone capsules for blood pressure.
Live care plus tablets peptic ulcer.
Femno care capsules for leucorrhoea.
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Orthonervin tablets for arthritis.
Derma -O- tone tablets for fissured foot.
Amrutha Kasthuri a herbal rejuvenator for men
.Urotone capsule for urine stone etc.
All the above medicine has the approval from Drug Controller, State of Kerala. In
the year 1998 the company has launched their product in Malaysia. The herbal
soaps produced by the company are being marked in many of the Gulf countries.
The following are the herbal soaps produced by the company.
Kasthuri Herbal Soap
Kaveri Herbal Soap
Kasthuri Herbal Body Soap
Kasthuri Herbal Body Soap
MISSION
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Pankajakasthuri Herbals India Ltd, identifies in its mission as to fully utilize

the potential of Ayurveda the traditional Indian System of medicine and to provide benefit
to common man. It also aims to eliminate all the difficulties involved in the traditional
system by using all the latest technologies, and facilities available and to produce
medicine in par with the international standard, without even one percent reduction in the
quality and utility.The company also aims to popularize Panchakarma system, by starting
many more Panchakarma centers within and outside country, which in turn would
promote the health and immunity to human.
MOTTO
Help us to build human being a healthy future
VISSION
To be the number one Ayurvedic medicine manufacturing company in India.
QUALITY POLICY
To uphold legacy to time and Ayurveda by producing and developing
qualitymedicines using scientific methods and innovative.
QUALITY OBJECTS
To objectives of the quality system of are the following.
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Work for the achievement of leadership in the field of Ayurvedic products by the
company.
Ensure preventive measures to avoid wastes and non conformance in the process
of production of medicines
.
CORPORATE OBJECTIVES
To make Pankajakasthuri Herbals India Ltd is name synonymous with superior

quality and reliability.
To provide medicines which has zero percentage side effects and hundred
percentage effectively.
To provide hundred percentage natural and effective products which have passed
through stringent test standard and quality and control measure to customers.
To diversity into all products and process which will generate the benefit of
Ayurveda to customers.
To bring out Ayurvedic medicines for those diseases which are not completely
curable by allopathic medicines.
To get export license under drug category from more and more countries abroad.
To ensure the preventive measures to avoid waste and non conformance in

the process of production of medicines.
To work for the achievement of leadership in the field of Ayurvedic products.

PANKAJAKASTHURI GROUP OF CONCERNS
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PANCHAKARMA CENTRES
Panchakarma is a sacred mantra of rejuvenation. Panchakarma in ayurveda means
five type of therapic way of treatment to eliminate toxins from the body and to
replenish the issues of the patient. The person who requires Ayurvedic treatment is
assured for his/her physical and mental requirements and treatment is prescribed for
various purposes like curative treatments, disease prevention, rejuvenation and
revitalization.
RESEARCH FOUNDATION
The R&D wing is dedicated innovating and developing new products. Here,
every product undergoes stringent toxicology and pharmacology tests which are
administrated by a team of highly qualified medical practitioners
SANTHAM
The Santham Retirement Villages are old age homes dedicated to enhancing the
quality of life of the elderly by providing a homely, peaceful, secure and healthy
environment. Nestled in picturesque, green and pollution free environment, these villages
are set to international standards and offer world class infrastructural facilities and
services. The Santham Retirement has been set up by Pankajakasthuri Herbals India Ltd
in association with Padmasree Mohanlal, Malayalam Cine Actor.
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MANAGEMENT
Mr. J. Mahendran Nair
Chairman.
A dynamic entrepreneur, successful businessman, triumphant industrialist and
progressive educationalist. Has more than 25 years of fruitful experience in the above
multi-disciplines and leads institutions to higher levels of Growth. A member of many
social organizations and works for the development of the society. He is also the
Chairman of Pankajakasthuri College of Engineering & Technology, Kandala & Ambadi
Diary in Vellanad, Trivandrum. He has many awards to his credit.
Dr J Hareendran Nair
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Managing Director
An Ayurveda Doctor by profession. Decades of Professional experience as an
Ayurveda
Physician,
MedicineManufacturer,
Propagator,
Publisher,
Researcher,
Educationist, writer, and Social worker. He had established Pankajakasthuri Ayurveda

Medical College, Chain of Pankajakasthuri Panchakarma Centre, Santham Project,
Harmony Project and scores of other progressive projects. He had won many state level
and National Level Awards.
Mr. V. Sreekumar
Finance Director
Decades of Experience in Financial Planning, Research, Control and Monitoring
in industrial Sector, expert in financial analysis and interpretation.
Mrs Asha Hareendran
Director.
An inspiring Administrator, Top Class Meticulous Planner, and Successful
Industrialist both in the Manufacturing and Service Sectors. Has more than 15 years of
result oriented dynamic experience in Manufacturing & Service sectors. Her motivating
leadership qualities, excellent financial management skills and proven administrative
abilities has moved the institutions to elegant levels. She is also the Director of
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Pankajakasthuri Panchakarma Centres which has different centres within the country and
abroad.
Mr. Arun Visakh Nair
Director (Sales & Marketing)
Engineer by Profession. Holding Masters Degree in Business Administration.
Successful Marketing Strategist. Played an integral role in establishing the
Pankajakasthuri brands in India and abroad.
Er. MGK Nair

Chief Operating Officer
Engineer by Profession. Decades of experience as top executive of different
companies and well versed in ISO standards. Brilliant Administrator, Planner and high
caliber executive with records of high rate of achievements in industrial sector.
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AWARDS
National MSME Award for R&D -2009 to Dr J. Hareendran Nair

Given by Union Minister of state for MSME, Dinsha J Patel
Energy conservation state award -2009
Given by Honorable Electricity Minister of Kerala Sri. A. K. Balan
A. P. Pillai Memorial Industrial Award 2009
Given by KIPS (Kerala Industrial Promotion Society, Kozhikode)
Ayurveda Ratana Award-2009
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Given by Honorable Minister for Health & Social welfare of Government of

Kerala Smt. Sreemathy Teacher
National MSME Award-2008 To Dr. J. Hareendran Nair
Given by The Honble Prime Minister of India, Dr. Manmohan Singh
Best Doctor State Award
Given by Government of Kerala
Winner of Energy Conservation Award 2008-09
Given by Efficient Energy Management Honorable Minister for law Sri.
Vijayakumar
COSIA Award -2008

Given by Honourable Minister of State for labor and Employment of India, Shri.
Oscar Fernandes
Mrithasanjeevanipuraskaram 2008
The Best Entrepreneur Award for the year 2003 is conferred on Dr. J. Hareendran
Nair in recognition of the establishment of the most modern factory for the production of
Ayurvedic Medicines in Kerala
Indian Institution of Industrial Engineering, Navi, Mumbai Confers Performance
Excellence Award-2007
Honorable Speaker of Goa legislative Assembly and Chief Guest of Eleventh
CEOs conference Shri. Prathapsingh Raoji Rane
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Chellayan Nadar Award

Awarded to Dr. J. Hareendran Nair for his outstanding contributions in providing
Employment & Rural Development
Sai Ratna Award 2007
Honble Sai Maa Lekshmi Devi honours Dr. J. Hareendran Nair with the
international Sai Ratna Award for Humanity in Unity in recognition of his devoted and
dedicated services to humanity
Shramaretna Award 2005
Given by former Chief Minister Sri Oommen Chandy
Top Excise Duty Payer for Consecutive Eight Years

From Central Excise Department Trivandrum
'Top Central Excise Tax payer' for the years 2001-2005 ( Private Sector), in
Trivandrum Commissionerate
Pankajakasthuri Herbals India (P) ltd has been the Top Assesses in private sector
from 2001 -- 2005
'TMA - Management Leadership Award 2005'
DR.J.Hareendran Nair, Managing Director, Pankajakasthuri Herbals India (p) ltd
was awarded the TMA - Management Leadership Award 2005 for his Excellence in the
Promotion of Ayurveda
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'Dhanam-Top 20 Awards -2005'

Ranked No:10 popular product brand of kerala in the survey by Dhanam Business
Magazine in 2005
' 7'th Berchnova Award - 2004 '
Best Entrepreneur Of The Year - 2004 by Students of Government Institute of
Management, chenganassery
Berchnova Award 2003
The Best Entrepreneur Award for the year 2003 is conferred on Dr. J. Hareendran
Nair in recognition of the establishment of the most modern factory for the production of
Ayurvedic Medicines in Kerala
Best SSI Unit Of Trivandrum District'

By Government of Kerala, 2002
'ISO 9002 Certification' 2001
From TUV GERMANY.
'The Ayurveda Retna Award'
By Mahatma Gandhi Educational Foundation For Total Development, 1999
'The Yuva Prathibha Award'
By K.S.G. Ayurveda Specialist Medical Officers Association, 1998
'Best Herbal Soap in Kerala' 1997-98
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From Kerala Upabhokthru Vedi for Kasthuri Herbal soap.

'Jeevan Raksha Award' 1997-98
From Human Aids and Cancer Control Society of India.
Best Herbal Medicine Award'
From Kerala State Consumer Protection Centre 1996-97.
PADMASHREE
From Indian President Prathibha Patel to Dr. Hareendran Nair
CHAPTER -4
PRODUCT PROFILE
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PRODUCT PROFILE
Pankajakasthuri today offers a wide variety of products developed to enhance the
qualityof life. While some of the renowned remedies for aliments and life style disorders,
someothers are favourite life enhancers. In spite of some similarities, these products are
classifiedsinto four categories. They are as following,
OTC PRODUCTS
PANKAJAKASTHURI BREATH EC GRANULES, TABLETS &SYRUP
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Due to the shrinking of bronchioles in lung, asthma causes difficulty in breathing.

Pankajakasthuri, the first product presented by PKHIL, is a combination of rare herbs
used in ancient remedies. It expands the shrunken bronchioles, clears phlegm and aids the
uniform circulation of air in the lungs. The drug is available both as granules and tablets.
Pankajakasthuri is proven effective for bronchitis, eosinophilia, frequent sneezing and
prolonged cough and for building resistance against diseases.
PANKAJAKASTHURI GRANULES
This is the nutritional supplement, which increases appetite and improve

vitalfunctions of the body. It is also effective during convalescence, for general debility
andneurasthenia.
PANKAJAKASTHURI MIGRANE OIL
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This is a sure remedy against migraine. Prepared using special ingredients like
tribala, juice of thumba and koovalathila, this oil provides permanent relief from even the
oldest case of migraine. Pankajakasthuri Migraine Oil offers effective cure for headache
and chronic migraine.
PANKAJAKASTHURI DANDRUFF OIL
Pankajakasthuri dandruff oil offers a sure remedy for even the toughest
dandruff problem. Use it to bring back the bounce into hair. Prepared in pure coconut oil using
special ingredients like neem leaves, turmeric, kodithuva and padathali, this unique oil
provides dandruff free healthy hair.
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KASTHURI COUGH MIX
Pankajakasthuri brings the age-old, natural way of cough relief-Kasthuri Cough

Mix. A blend of 100% herbal ingredients, Kasthuri cough mix contains no sedatives or steroidsand is
free from any side effects.
CLEAR FOOT CREAM
Clear foot cream is an Ayurvedic remedy to preserve the feet, keeping it smooth
and beautiful. It will protect the feet from cracking. It acts as a protective covering.
BREATH EASY
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Breath easy is an Ayurvedic supplement that is the result of 20 years of intensive

research. Breathe easy has sensational and traditional healing properties that are unique
and time tested. Its Ayurvedic formula harness concentrated phytoneutrines and
xanthones from herbal plants which posses potent antioxidant properties to maintain
health. Breathe easy is best protection against six common air pollutions.
NEET ANTIFUNGAL CREAM
Fungal infection is no more a persisting problem. Neet antifungal cream provideslasting
relief from all type of fungal infections.
CLASSICAL PRODUCTS
The entire classical range contains,
1. GHRITHAMS
2. ARISHTAMS
3. KASHAYAMS
4. LEHYAMS
5. CHOORNAMS
Even when striving relentlessly to develop new Ayurvedic preparation to fight
themaladies resulting from the changing life style, Pankajakasthuri takes special care to
protectthe age old traditions of ayurveda. A wide range of classical products that include
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34
Thailas,Arishtas, Kashayams, Lehyams, Oils, Choornams, Tablets and traditional Gulikas

arerecognized to be the best in the industry.
FAST MOVING CONSUMER GOODS PRODUCTS (FMCGPRODUCTS)
KAVERI HAIR TONIC

Kaveri hair tonic is a highly effective remedy for falling hair and premature
graying.Use it and rejuvenate hair from the root up.
KAVERI BABY FAIRNESS OIL
Kaveri Baby Fairness Oil is 100% herbal based beauty care solutions for young one. It
preserves baby and makes it fairer and smooth. This Ayurvedic preparation is unique
combination of some of the rarest of the natural ingredients carefully blended to make
babys skin glow.
KAVERI NO PIMPLE CREAM
Kaveri No Pimple Cream protects face from the damages of pimples and gets the
skin smooth and shinning appearance. Kaveri No Pimple Cream is a rare Ayurvedic
preparation that includes turmeric, saffron and milk and is very effective in treating
pimples and blackheads. It found useful in all types of pimples, melarma, black heads,
white heads etc. helps to protect the complexion from darkening rays of the sun.
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35
KAVERI FAIRNESS CREAM (FOR NORMAL SKIN)

A unique combination of herbal ingredients which protects skin from all types
of black discoloration like periorbutal melanosis, melanosis, melasma, ageing spots,
black headsand white heads besides removing the black discoloration of the skin within
six weeks. It also protects human beings skin and ensures that skin remains fairer and
healthy.
KAVERI FAIRNESS MILK CREAM (FOR DRY SKIN)
Enriched with natural ingredients like milk cream, turmeric and red sandalwood,
Kaveri lightens the complexion while protecting the skin from harmful ultraviolet rays.
Moreover it helps to reduce all types of skin pigmentation like periorbutal, melanois,
ageingspots, black heads, white heads and also black discoloration of the skin within six
weeks.
KAVERI HERBAL SOAP
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36
Kaveri Herbal Soap provides the much needed protection to skin against all
aliments like dandruff, scabies, itching and fungal infections. It also reduces pimples.
KASTHURI HERBAL SOAP

Kasthuri Herbal Soap is strongly recommended remedy for many skin diseases
likeitching, scabies, dandruff and all kinds of fungal infections. It is also effective in
reducingand resisting pimples. A mind variation of this product to suit and protect the
skin of babiesagainst infections and nappy rashes, by the name Kasthuri Herbal Baby
Soap is alsoavailable.
ETHICAL PRODUCTS
LIVE-CARE PLUS TABLET

It restores the functional efficiency of the liver by protecting the
biopathic parenchyma and promoting hepto cellular regeneration. Effective for jaundice,
all typesofhepatitis and gall bladder stone and alcoholic liver diseases. As a daily health
supplement,Live-Care plus improves appetite, digestion and strengthens the liver.
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PEPT-O- TONE CAPSULES

The anti ulceric effect of the constituents of Pept-O-Tone enhances neutralization
of gastric acid and helps to relieve hyper acidity. It helps to relieve the symptoms of
dyspepsia.It tones up digestion and improves appetite.
FEMINO CARE CAPSULES

Femino-care is a potent Ayurvedic remedy to be very effective against
leucorrhoeaand menstrual disorder. A rich combination of natural ingredients like
sathavari, usheera andamalki, this medicine improves general health, stimulates appetite
and relieves complication.
ORTHONERVIN TABLETS
Orthonervin tablet possess analgesic and anti arthritic properties. By regulating
themediators of inflammation, Orthonervin tablets exists significant anti-inflammatory
activity.The anti-inflammatory effect of Orthonervin tablets reduces inflammation,
swelling andtiendness.
UROTONE CAPSULES
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38
An urotone capsule is a potent remedy for urinary disorders and removes kidney
and bladder stone. They are also ideal for treating disease like burning maculation,
cystitis,habitual urinary tract infection etc.
PILE-O- TONE CAPSULES

Pile-O-Tone
with
its
anti-inflammatory,
anti-infective
and
anti-
haemorrhoid properties helps to shrink the pile mass, controls bleeding and fastens the
healing process ininflamed skin and mucous membrane.
ILOGEN EXCEL TABLETS
Ilogen Excel Tablets is a combination of eight special herbs with known antidiabeticand anti-fatigue properties.
Many of them are mentioned in some of the most ancientAyurvedic texts. It is seen in
most cases that the patient can go back to lead normal life after acontinuous usage of three
months.
BREATHE EAZY TABLETS
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39
Respiratory diseases are not to be just cured, but up rooted completely. Diseases
such as asthma, bronchitis, wheezing etc. take your daily life off the track and puts you at
the mercy of inhalers and bronchodilators. Breathe eazy offers long-lasting relief from
respiratory ailments of all kinds. Rooted in the ancient science of Ayurveda, it is a unique
product that makes life easy without having to carry inhalers around or abstain yourself
from climbing stairs for the fear of losing breath.
Today, pollution has become an inevitable fact of life. Breathing problems,
Asthma,Running Nose, Cold, Allergic Cough, Sneezing ,etc. are more common now a
days due to pollution. However,Pankajakasthuri offers you a sure remedy; Breathe Eazy,
based on an age- old formula. By combining rare herbs and ingredients prescribed by the
ancient ayurvedic texts.
Breathing disorders occurs when the bronchioles in the lungs shrink
(Bronchospasm ) and there by makes breathing difficult , Breathe eazy works on the
shrunken
bronchioles,
expanding
them
Bronchodialation
),clearing
phlegm(expectoration) and promoting uniform air passage in the lungs.

Its unique and time tested traditional yet Ayurvedic formula harnesses phyto
nutrients and antioxidants like xanthones which helps building immunity, thereby
improving the ability to breathe well.
INDICATION
Its regular use builds immunity against asthma, allergic bronchitis, eosinophlia, sneezing
and chronic cough.
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MAIN INGREDIENTS
Black Pepper, Indian Long Pepper, Dry Ginger, Cardamon Seeds, Cinnamon,
Ashwaganda, Tamarind, Cumin Seeds, Bael, Arusa/Adulsa, Haritaki, Vibhitaki,
Dusparsha, Manjishta,
BREATHE EAZY GRANULES
INDICATION
Its regular use builds immunity against asthma, allergic bronchitis, eosinophlia,
sneezing and chronic cough.
MAIN INGREDIENTS
Piper nigrum, Piper longum,
Zingiber officinale, Elettaria cardamomum,
Cinnamomum cassia, Withania somnifera, Tamarindus indica, Cuminum cyminum, Aegle
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41
marmelos, Adhatoda vasica, Terminalia chebula, Terminalia bellerica,Sugar candy, Tragia

involucrate, Rubia cordifolia.
BREATHE EAZY SYRUP
INDICATION
Its regular use builds immunity against asthma, allergic bronchitis, eosinophlia, sneezing
and chronic cough.
MAIN INGREDIENTS
Black Pepper, Indian Long Pepper, Dry Ginger, Cardamon seeds, Cinnamon,
Ashwagandha,
Tamarind,
Cumin
Seeds,Kalkhand/Mishri,Bael,Arusa/Adulsa,Haritaki,Vibhitaki,Manjishta,Dusparsha,
KASTHURI COUGH SYRUP
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It is a blend of 100% herbal ingredients, which contains no sedatives or steroids

and is free from any side effects. A potent immune modulator especially for children.
INDICATION
Helps reduce Cough,Cold,Sore-throat etc
MAIN INGREDIENT
Piper
longum,Piper
cardamomum,Cinnamomum
nigrum,Zingiber
cassia,Adhatoda
vasica,Cassia
officinale,Elettaria
occidentalis,Solanum
xanthocarpum,Camphora officinarum,Honey,Syrup Base,
MYGRANE OIL
It is a sure remedy against migraine. this oil provides permanent relief from even
the oldest cases of migraine.
INDICATION
Headache and chronic migraine.
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MAIN INGREDIENT
Terminalia chebula, terminalia bellerica, emblica officinalis, leucas aspera, aegle
marmelos, coconut oil
ORTHOHERB TABLETS
A unique formula containing 23 herbs ,gives relief from inflammation,muscle

spasm and control all inflammatory joint complaints.
Orthoherb tablet is a preparation which works by correcting the inflammation of
the synovial membrane and fluid, reducing the swelling due to its specific antiinflammatory and diuretic action ,restoring the fluid balance and it also rejuvenates the
joint capsule for maximum performance.
Free from steroids ,chemicals and metallic compounds,it does not cause any abdominal
discomfort-100% harmless and safe.
INDICATIONS:
Joint pain,inflammation,cervical & lumbar Spondylosis,Sciatica and all types of

inflammatory joint conditions.
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INGREDIENTS:
Ricinus
communis,Adothoda
retusa,Azadiracta
indica,Tragia
vasica,Aegle
marmelos,Strobilanthes
involucrate,Abrus
precatorus,Cyclea
ciliatus,Sida
peltata,Piper
nigrum,Cinnamomoum cassia,Myristica fragrans,Syzegium aromaticum,Phyllanthus

emblica,Rubia cordifolia,Vitex negundo,Boerhavia diffusa,Balsamodendron mukul,
Plumbago
zeylanica,Strychnos
potatorum,Tribulus
terrestris,Asperagus
recemosus,Scoparia dulcis.
PRESENTATION:
Pet bottle containing 60 tablets.

WHITE OATS
Pankajakasthri White Oats gives you a head start with nourishment and nutrition that will
keep you energized all day.
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45
Benefits of Pankajakasturi White Oats
Lower cholesterol levels which reduces risk of cardiovascular disease & heart
failure.
A complete health supplement for all age group and postmenopausal women.
A whole grain preventive supplement against all types of cancer.
Enhance immune system to fight infection.
Helps stabilize blood sugar level, reducing risk of diabetes.
Oats is very suitable in the cases of depression, insomnia, and physical fatigue.
A wholesome meal that is beneficial for pregnant women.
Boosts concentration level for a brighter future.
A good weight control supplement.
Improves digestive system.
Cooking instructions - To 1 cup of boiling milk, add 2 to 3 tablespoons of

Pankajakasthuri White Oats. Cook for 5 -7 minutes. Add sugar to taste. Serve hot.* Can
be served, with fruits or nuts.
PRESENTATION
PET Bottle containing 1kg oats
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MAJOR COMPETITORS OF PKHIL

Kottakkal Arya Vaidya Pharmacy
Oushadhi
S.D Pharmacy
Kandamkulathy
Dhanwanthari
Nagarjuna etc and the MNCs like;

L-OREAL
etc are also major competitors of the company
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47
CHAPTER -4
ORGANIZATION STRUCTURE
Organization structure refers to the way that an organization arranges people and
job so that its work can be performed and its goal can be met. Organization structure can
be viewed as established pattern of relationships among the components of the
organization.
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The structure of an organization is usually set up in many styles, depended on

their objectives and ambience. So the structure of an organization will determine the
modes in which it shall operate and will perform. Organization structure allows
expressing allocation of responsibilities for different functions and processes to different
entities. The best organizational structure depends on many factors including the work it
does, its size in terms of employees, revenues and the geographic dispersion of its
facilities and the range of business. The structural organization implies the following
things:
The formal relationships with well-defined duties and responsibilities;
The hierarchical relationships between superior and subordinates within

the organization;
The tasks or activities assigned to different persons and the departments;
Coordination of the various tasks and activities;
A set of policies, procedures, standards and methods of evaluation of

performance which are formulated to guide the people and their activities.
MANAGING
DIRECTOR
GENERAL
MANAGER
DIRECTOR
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49
MARKETING
MANAGER
ASSISTANT
MARKETIN
G
MANAGER
PRODUCTI
ON
MANAGER1
PRODUCTI
ON
MANAGER2
QUALITY
INSPECTO
R
ADMINIST
RATIVE
OFFICER
EXPORTS
MANAGER
PLANT-5
(SOAPS)
OPERATIO
NS
MANAGER
FINANCE
MANAGER
PLANT-1
PLANT-2
PLANT-3
(MILL)
(PACKING)
(TABLETS)
ADMINISTRSTIVE
PLANT-4
(CAPSULE
DEPARTMENT
S)
STORES
MANAGER
PURCHAS
E
MANAGER
PLANT-6
PLANT-7
(KFC)
(KCM)
ADMINISTRATIVE
OFFICER
ASSISTANT
ADMINISTRATIVE
OFFICER
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OFFICE
ASSISTANT
OFFICE
ASSISTANT
Administrative Department is considered to be the brain of every

concern. It sets the goals and objectives to be accomplished and formulate
plans and decisions. The administrative officer heads this department in
PKHIL and is supported by assistant administrative officer. There are other two
office assistants working as subordinates under assistant administrative officer.
At
PKHIL,
the
administrative
department
looks
after
the
personnel
management functions also.
FUNCTIONS
1. Controlling the other functional department
2. Effective personnel management
OBJECTIVES
1. Formulating administrative plans and decisions
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The organization which has a highly talented, commited,

dedicated and motivated staff is the richest asset. Around 200 workers
are employed in the organization including 150 workers and 50 office
staffs. The office hour in the company starts at 10am and finishes at
5.30pm, while factory hour from 8.30am to 5.30pm.
Since the administrative department undertakes the functions of
personnel department also. They manage the recruitment, selection and
training of personnel. Selection of candidates is made through
interviews and job training for six months is given to improve the
efficiency of the recruits.
HUMAN RESOURCE DEPARTMENT
CHAIRMAN &
MANAGING
DIRECTOR
PRODUCTIO
N MANAGER
FINANCE
MANAGER
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52
HUMAN
RESOURCE
MANAGER
MARKETING
MANAGER
HRM,HIRING,
GRIEVANCE,
HANDLING
COMPENSATI
ONN
MANAGER
R&D
ADMINISTRATI
ON MANAGER
PR,CANTEEN,MED
ICAL,TRANSPORT,
LEGAL
Human resources at the command of the organization are the paramount

significance. An organization which has a highly talented, committed, dedicated and
motivated staff is the richest asset. Just like knowledge power, the human resources use the only
assets not subject to depreciation but appreciate over the period of time. The company is having a
full fledged human resource department. It is headed by human resource manager.
RECRUITMENT PROCEDURES
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53
The main strategies for recruitment process are as follows

1. Media advertisement is released only for the managerial posts or for the executive level
posts.
2. Being the company is in a distant rural village, the rural unemployed mass is given priority in
recruitment for workmen.
3. Majority of the recruitment is from the locality or vicinity of the company.
TRAINING
Being majority of the people recruited are from the local area, the need for the
training is a must. On the job training and of the job training is given as per situation
need. On the job training is most common. Normally if a man is recruited from the local public he
should be in a back position in production and his contribution towards the company's
profit is must low. Here training place the actual role. In the normal situation, on the job
training is given to such person with the help of senior experienced person. Here actually
the junior employee is clearly from the mode of working which was adopting by the
experienced persons. Other main on job training programs following in Pankajakasthuri
are the following
SEMINARS
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54
An expert is called for explaining about the various production technologies or various
marketing strategies or various innovative finance decisions, various new quality
control techniques.
Whenever there is a situation arises where there a need for implementation or

whether they have to obey with some government rules there must be sudden
orientation programs and there can be made effective by arranging seminar like
this.
Interaction among the employee are allowed during the course of seminar and by
adopting this way it is very compatible for the employees for the clarifying the
doubts for the employees.
Seminar is an effective measure to make the employee familiar with the changed
environment of working condition.
With the help of audio visual aids it is very easy to convince the employees
regarding new developments. The audio visual aids normally using are LCD
Projectors, Charts, Graphs, Cartoons, Overhead Projectors etc.
GUEST LECTURES
Normally guest lectures are arranged for giving more familiarizing for
certain problem regarding the productivity of the firm.
Guest lectures are the most experienced persons in the field of similar industry.
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55
They are capable of giving orientation programs.
Guest lectures are taking classes for a group of people they are normally lagging
in productivity.
It is normally more economic for the firm because a wide group of employees
are benefiting from the lectureship
REFRESHER COURSES
Refresher courses are need whenever there is a lag in productivity arises on the part
of employees.
The first step involving in the refresher course is analyzing the actual reason for
the lag and finding out the alternate way to get back the actual return.
Refresher course is type of activity which is indented to refresh the activities and
the thinking of the employees who were so much dull in productivity.
Refresher courses is acting as a motivational tool for the employees because they
are getting a feeling that they are adequately considered by the firm other than
they are ignored whenever there is a situation arises and it affect their
productivity.
PERFORMANCE APPRISAL SYSTEM

The company is having a full fledged performance appraisal system for annual
increment and for promotion. The method of performance appraisal following by the company is
named as point -rating system. Here the performances of employees are rated according
to the following criteria.
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56
Timing :
The time taken by an employee to complete a particular work. It includes close
watching on the particular employee's work and noting the time taken by him complete
a particular work at different time. After comparing the time at various occasions and
verifies whether there is any improvement happened in his performance in the due course
of time or whether he is eligible for getting annual increment or promotion.
Nature of Work:
The second criterion in evaluating the performance is the nature and quality of
work performing by the employees. The work allotted for the different grades
of employees in Pankajakasthuri can be differentiated into the following classifications.
a. Job which is needed some skill.
b. Unskilled jobs.
c.Dangerous job. i.e., job which need close contact with the running machines.
d. Not dangerous job like packaging, manual weighing, filling, etc.
Here the working capabilities and efficiencies of workmen are closely watched and
giving ranks according to their performance in various working situations. Here the
performance can be varying to some permissible extend according to the nature of work
they performs. Because some skilled and dangerous jobs need more time and attention.
SAFETY AND SECURITY MEASURES
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Pankajakasthuri is well equipped with all sorts of safety and security measures
and is capable of competing with any multinational company in providing safety measures for
their employees. The company is working continuously and the majority of the process is
mechanized and there are a lot of chances for hazardous for the human beings who are
very close to the machine. But the company is providing following measures for the betterment of
its employees.
Machines using in the production process are needed to heat more than 200
degree centigrade and which are provided with glass wool coating in order to
prevent the employee's from getting accidents.
Company is providing with three sets of gloves for their casual labor in order
to protect their hands from burning accidents and from rushes when they are
working in the will and in grinding of machine section
The company is arranging a security officer and a team of inspectors which

includes engineers, etc, and they visit the company once in three week. They
arrange classes and lectures for the employee's about the security measures to be
taken in order to prevent the accidents while working closely with the moving
machineries and the general safety and security measures to men take working in
mechanized factory.
The company giving awareness to the employees by placing some indication

boards and some graphs and some charts and raising some banners and by some
video clippings.
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58
EMPLOYEE WELFARE MEASURES

Labour welfare fund
Company is so much keen in the welfare of the employees. They are providing
special fund called Labour Welfare Fund for assisting the employees in their emergency
need of money. The contribution towards this fund is usually in the following way, 8 rupees is
contributing by the employees and 4 rupees is contributing by the employer But the
Pankajakasthuri is taking a step ahead and they are well ready to pay the whole12 rupees
by the company itself. The fund is released by the company normally when the employee
is retired. But they can withdraw partially or fully before the retirement on special
occasion or whenever urgency arises. They can even avail loan facility from the available
fund to certain extent by paying a mere amount of interest. This fund is helping the
employee in their medical treatment or in their daughters marriage or like situations. The main
plus point is there is no contribution from the employee side and it is unique feature
of Pankajakasturi.
Employees provident fund
Employees provident fund act is applicable for the company and as per the
provision of EPF act contribution from the employee and employer is collected regularly
and paying to the officials before the due date and they are very keen to avoid penalty.
The company is very prompt in filling the annual return also within the due date.
Employees state fund
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59
The area in where Pankajakasthuri is situated is not coming under the regulations
of Employees State Insurance Scheme. Hence ESI act not applicable for the company.
RECREATION FACILITY
Free canteen facility
Food was one of the primary needs of every human being. Normally human beings
are spending a large of their earnings for food. This particular firm is well aware
of this
and they are taking into consideration of this and they are providing better quality food
and absolutely free of cost. There is a facility for non-vegetarian food for the first
working day of every month. Because of this facility, the employees are so happy because
they can save their part of the salary otherwise they have to spend for their food. It is
activating as a motivational tool for the whole employees.
There is no distinction in this case for the non managerial staff and this make a
feel in the minds of the low level employees that they are equally considered with that of
the managerial staff. This will very much helpful for the firm in getting the maximum
effort from the staff without pressuring them, and because he is well ready to pay his
whole effort in getting the ultimate result of the firm.
Vishukaineetam
It
is
another
method
of
motivational
tool
aiming
towards
the
employees.Vishukaineetam is arranged for every staff on the date of vishu and there the
amount payingis not relevant. Because even they are paying one rupee as kaineetam, it is activating
as amotivation and inspiration for them because they are feeling in such a way that
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themanagement is considering the employees as equal to that their family.Being it is a

company traditionally based on Ayurvedic system it is more concernedin such traditional
believes, and always they are so dedicated to some divine believes andnormally there are
clicking in the case of Pankajakasthuri and Vishukaineetam is one of the best examples.
Celebration of annual day of the company
April 1st is the birthday of the company. This day is celebrating by the
companyalong with the staff in a wonderful day. On that day from morning 8.30 to night 10.00
thecompany is opened for the employees, family members and various fun games and
matchesin shuttle ,tennis, volley ball, cricket, etc are arranged and various prizes are
given on that dayand all these activities are on absolutely on companys cost. On that day
a full fledged foodfor the whole day is arranged .There will be special programs will be available on
the night.
Onam celebration
Being the company is located in the territorial limit of Kerala and majority of
theworkers are from the location, Onam is celebrated in a grand way in order to inspire
theemployees .There will be four days whole leave announced for Onam. Before that an Onam
Sadhya is arranged by the firm in companys cost. Because Onam is one of thedistinguished
celebration and it is the only exclusive celebration meant for Malayalees andalso it is one of
the traditional celebration. It is considered with due importance by thecompany.
LEAVE RULES AND WORKING TIME
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61
There are twenty annual leaves available for the employees. Three late comings
will be considered with as one whole day leave and one employee is considered as late comer
if he/she is attend the office on or after 9.15 without permission. Leave surrender facility
is available for this twenty annual leave.
SUGGESTION BOXES
Suggestion boxes are provided for the employees for making their suggestion.
OPEN DOOR FACILITY
Any employee can meet the Managing Director if he is having the genuine reason
for solving. Managing Director is following an open door facility. At any time the
Managing Director is in office any one can approach him for any type of clarification
regarding the work. Because of this policy cause for any type of grievance is very less in
the organization. Not only the Managing Director, all managerial staff is well ready to
come down the order and is well ready to work according to the genuine need and wants
of the low level employees.
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PURCHASE DEPARTMENT
PURCHASE MANAGER
ASSISTANT MANAGER
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63
ASSISTANT
ASSISTANT
All the purchases for the company are made by the purchase department. The
purchasing function has emerged as a specialized organizational activity. The success of
the purchasing department depends upon the quality of the inputs and also upon the
ability of the purchasing department personnel to analyze the inputs to fullest extent.
Mr. Jayasankar heads purchase department. He has an Assistant manager
followed by two assistants. The company makes all purchase only after obtaining purchase
requisition from the stores department. Purchase department has appropriate store code for
all its raw materials and for packing materials like pet jar bottles, aluminium foils, empty capsules,
duplex boards, etc. cartons and wrappers are purchased on job order basis.
Most of the raw materials are purchased from outside Kerala, especially from the
northern parts of India. Some are cultivated in the companys own 13 acre herbal garden.
Purchases are made both on cash and credit from external sources. For every credit
purchase, the suppliers usually give thirty or more days to make the payment.
PROCEDURE FOR PURCHASING
STORE
PURCHAS
E INDENT
PURCHASE
DEPARTMEN
T PURCHASE
ORDER
RECEIVE
MATERIALS
QCD
ACCEPT/REJE
CT
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64
FUNCTIONS
The store department generate purchase indent when the stock level maintained at
the store reaches the re-order level.
The purchase indent is handed over to the purchase department, which in turn
generates purchase order; with this purchase order materials are ordered, Goods
inward note is conducted in the incoming material.
Quality check is conducted in the incoming material to check whether the material
stand up to the standard stipulated under the acceptable norms. Then they will
prepare store inward note.
According to the requirement of the production department the materials are

issued.
OBJECTIVES
Maintaining the purchase book.
Delivering the bills at the right time.
Forwarding quotation for vendors according to the requirements.
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STORES DEPARTMENT
PURCHASE MANAGER
STORES MANAGER
STORES KEEPER
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66
Stores department is under the control of purchase manager followed by the

stores manager, and then store keeper. The success of the business depends to a large
extend on the efficient storage and material control. As all the activities in any
organization cant be carried out at one point of time, storage is an inevitable process.
Stores department shall check the materials received and confirm that the materials
supplied meet all purchase order conditions. Stores department is under the control of purchase
manager followed by the stores manager, then store keeper. The store keeper looks after the
various activities related to the store keeping department. They are keeping minimum
stock to every product. They are keeping 300 cases of Pankajakasturi Breath EC as
minimum and in the case of Kaveri fairness milk cream; they are keeping 500 cases and
200 cases for soaps, moreover, Ilogen Excel Tablets, Peekey Tablets, etc minimum stock.
FUNCTIONS
1. Receiving
2. Handling
3. Disposal of expired medicines
OBJECTIVES
1. Proper storage and inspection
2. Maintaining the stock
3. Material handling
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67
ISSUE AND RECEIPT OF RAW MATERIALS
START
RECEIPT
STORES
INWARDING
PHARMACIS
T RECEIVING
INSPECTION
CLEARANCE
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68
STOCKING
ISSUE
REPLENISH
MENT
END
PRODUCTION DEPARTMENT
MD
CHIEF OPERATING
PRODUCTION
MANAGER
ASSISTANT
PRODUCTION
MANAGER
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69
PRODUCTION
SUPERVISOR
PACKING
SUPERVISOR
PRODUCTION
ASSISTANT
PACKING
ASSISTANT
PRODUCTION
WORKERS
PACKING
WORKERS
This department is headed by the production manager Mr. Gopakumar and

immediately followed by the assistant manager. The production supervisor and packing
manager is subordinate to the assistant manager and they are assisted by production
assistant respectively. There are separate workers for both production and packing.
The various products manufactured are subject to inspection by the quality
inspector to ensure that they are up to stand. There are nearly 50 workers, both male and female,
working under the production and packing section respectively. These workers are paid on
monthly basis, for any overtime works, extra charges are paid and transport facilities are
also provided. Other facilities such as canteen and crche are also to the workers.
Under production department, mainly three types
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PROCESS FLOWCHART (PANKAJAKASTHURI BREATH EC GRANULES)
Raw Material Verification

Disintegration
Pulverization
Preparing Decoction
Preparing Granules
Sieving
Packing
Transfering to
Godown
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71
MAINTENANCE WING
Maintenance is very important to extend the useful life of an asset. Maintenance
has not only to reduce scheduled stoppages and breakdowns by frequent performance
checking, testing and providing inspections and skillful repair when required to ensure
better service, availability and reliability. The effectiveness of production is highly
dependent on the quality of maintenance service quality. For the proper maintenance and
repair of plant and machinery, a separate wing functions under the control of General
Manager. The principal objectives of the wing are:
1. To maximize the availability and reliability of assets.
2. To extend the useful life of assets by minimizing wear and tear and deterioration.
3. To ensure operational readiness of all equipment for emergency use at all
times.
4. To ensure safety of personnel using facilities.
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This wing includes fitter, electrician and plumber. This wing carries out
both preventive maintenance and breakdown maintenance. Preventive maintenance is
done weekly, monthly as well as half yearly and breakdown maintenance is done when
required. With the permission of General Manager, outside agencies are considered for
special cases and they are paid separately.
PACKING SECTION
Packing is defined as the general group of activities in product planning, which
involve designing and producing the containers or wrappers for product. There is a
separate section for the packing of the products. Certain products such as cosmetics and
soaps are packed in attractive wrappers in order to draw the attention of the consumers.
Manufacturing date, Expiry date, etc is printed on the wrappers. In India, Pankajakasturi
uses tables of different stages. Important decisions regarding packing and labeling is
taken by top management. The ultimately resulted in cost reduction.
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MARKETING DEPARTMENT
MARKETING
MANAGER
AREA SALES
MANAGER
ASSISTANT
MANAGER
SALES
OFFICER
SALES
OFFICER
SALES
REPRESENTATI
VE
SALES
REPRESENTATI
VE
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The modern market is consumer oriented market and it deals with consumers. A
satisfied consumer is a good advertiser of that product. So consumer satisfaction is very
important.
Marketing department is the nerve system if PKHIL. Marketing manager Mr.
V.Gopakumar manages the function of this department with the assistance of area sales
manager and assistant marketing manager. Area sales manager is intended to control the
external functions of marketing. The sales officer follows the area sales manager and
assistant marketing manager and sales representative is the immediate subordinate
of sales officer.
The main function of this department is to ensure uninterrupted distribution
of products to customers. It makes a market study with the help of outside agencies
to know the demand for their respective products and supply is made accordingly.
Now they are ready to market a new product 'Pankajakasthuri'- smoking tablet.
Their main product Pankajakasthuri Breath EC is supplied to almost every states within
India. The company has successfully exported to Malaysia, Singapore and other Gulf
countries and is aiming to tap the market of USA. The company has four marketing
branches in Kerala, Tamil Nadu, Mumbai and Bangalore respectively. Separate
marketing managers control these branches.
FUNCTION
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Marketing of products within and outside country
Market research
Building up of brands image
Improve the levels of customer satisfaction
OBJECTIVES
Achieving the sales manager
A profit through customer satisfaction
Identifying the needs and wants of customer
Aiming on the brand image of the products
DISTRIBUTION CHANNELS IN KERALA
DISTRIBU
TERS
RETAILERS
CUSTOMERS
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The distribution channel within Kerala is indirect in nature. The product flow
directly from the distributors to retailers. From the retailers they reach the consumers.
There exist no middlemen between the distributors and the retailers.
DISTRIBUTION CHANNEL OUTSIDE KERALA
DISTRIBU
TERS
SUPER
STOCKLIST
RETAILERS
RETAILERS
CUSTOMERS
The distribution channel outside Kerala is indirect channel. Both stockiest and retailers act as
middlemen between distributors and customers. Hence the product does not have a direct flow
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FINANCE DEPARTMENT
FINANCE
DIRECTOR
FINANCE
&ACCOUNTS
MANAGER
ACCOUNTANT
ASSISTANT
ASSISTANT
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Finance is the life blood of every business. Hence finance department has
significant importance in business organizations. In this organization, finance director Mr.
Sreekumar controls finance department. The accountant manager is immediately
followed by three assistants who help in carrying out the functioning of the department.
The main function of the department is to manage the available finance efficiently
and to keep the books of accounts up to date. It is evident from the records that the
company has made an increasing tendency in profit percentage . The company uses both owned and
borrowed fund. Corporation bank provides the main source of borrowed fund. They also
have a good foreign exchange record by exposing their product.
Both internal and external auditing is done in the organization. The audit of the
books of accounts is carried out once in every month and their external auditors Biju
associates. The size of the industry is converted from small medium by an additional investment of
Rs. 115 lakhs. The company has contributed substantial revenues to the Government
byway of Income tax, Excise duty, etc. the company has established close international
affiliation with foreign market from 1998 and have consigned export to the extent of
Rs.150lakhs. The department shall initiate action in January of every year to get the
departmental budget. The remittance of provident fund may be on as before 10 of every month.
Capital of Pankajakasthuri Herbels India (P) Ltd is 9.6 crore.
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The organization is maintaining the following books of accounts in order to serve their
accounting needs
General Ledger
Cash Book
Journal Register
Payment Voucher
Receipt Voucher
Journal Voucher
Purchase Voucher
Purchase Register
Sales Register
Debtors Collection Register
Creditors Payment Registers, etc.
FUNCTIONS
Preparation of accounts
Preparation of budget
Preparation of financial statements
Auditing
Procurement of working capital
OBJECTIVES
To manage the accounts of the organization
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To prepare budget of the organization
Report of the financial performance of the organization
To satisfy the stakeholders
All financial activities are according to the government rules and regulations.
RESEARCH AND DEVELOPMENT DEPARTMENT
MANAGING
DIRECTOR
DEPT OF
PHARMACOLOG
Y
DEPT OF
PHARMACEUTI
CS
DEPT OF
BOTONY
RESEARCH
ASSISTANT
LAB
ASSISTANT
RESEARCH
ASSISTANT
DEPT OF
CHEMISTRY
DEPT OF
BIOCHEMISTR
Y
DEPT OF
QUALITY
CONTROL
LAB
ASSISTANT
DEPT OF
ANALYTICAL
CHEMISTRY
RESEARCH
ASSISTANT
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RESEARCH
ASSISTANT
Pankajakasturi Herbal Research Foundation was established by PKHIL for

the purpose of developing Ayurvedic medicines. The R & D department is well equipped to carry out
any type of research in the field of ayurveda. Research department is the core area
of PKHIL as all products are developed there under keen supervision of Dr.Hareendran.
The Managing Director Dr. Hareendran Nair is the chief of R & D department.
Under R & D department, here are five departments-Dept of Pharmacology, Dept
of Botany, Dept. of Chemistry, Dept. of Quality and control, Dept. of Pharmaceutics.
Dept. of Pharmacology and Dept. of Botany has two immediate research assistants
following by attendors. Dept. of Chemistry has two divisions-Dept. of Biochemistry &
Dept. of Analytical Chemistry. Each these sub departments has two research assistants.
Then Dept. of Quality control and Dept. of Pharmaceutics, each followed by two lab
assistants.
All products of PKHIL are the output of this department. Some of these products
are Pankajakasturi Granules, Peekay Tablets, Soma Tone Tablets, Herbal Soap, Kasturi
cough Mix, Ilogen Tablets , Urotone capsules, etc.R & D department developed some
medicine for diseases like breathing disorder (Asthma),diabetes mellitus, blood pressure,
arthritis, skin diseases, cough, urinary disorder, liver disorder, fissured feet, fungal
infection ,dandruff, hair falling ,premature graying, etc.Pankajakasturi Decard is said to
an exact solution for the symptoms exhibited by SARS. All medicines so far developed
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by the Dept. have undergone rigorous tests.Toxicological and clinical trial on par with symptoms
adopted by modern medicine. All products are 100% natural Ayurvedic formulation.
Recently,
they
developed
Tonsrub,
which
can
be
used
as
balm.The official declaration and recognition of Pankajakasturi Herbal research

Foundation is another noticeable achievement added to the crown of the company.
FUNCTIONS
Main department which develops new medicines
Ensures quality too
OBJECTIVES
To carry out research in depth
Research in new medicines
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83
QUALITY CONTROL DEPARTMENT
QUALITY CONTROL
MANAGER
QUALITY CONTROL
INSPECTOR
QUALITY CONTROL
TECHNICIANS
CLERICAL STAFFS
CASUAL WORKERS
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84
The company is following a full fledged quality control department it as an

associate of production department. Being the company is engaged in production of
ayurvedic medicines intended for the quality consumption of human beings functioning
of the quality control department is a must. It is a necessity for the company department.
PKHIL is Keralas first ISO 9000 certified company in ayurvedic medicine. The
company gives at most importance to quality. Quality management plays a key role.
Production department is completing the process of production only when the quality of
such product is tested that is carrying the required quality. To ensure that the products are
safe and effective, manufacturing process is subject to strict adherence of quality
standards. A team of dedicated scientists and technologists ensure that raw materials and
finished products undergo comprehensive testing.
FUNCTIONS
Measure the quality of raw materials
Measure the quality of consumable products
Measure the quality of semi-finished products
Measure the quality of finished products
OBJECTIVES
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85
To ensure that the products are safe and effective, manufacturing

process is subject to strict adherence of quality standards.
To ensure a strict quality control measures.
To uphold the legacy of time tested ayurveda by producing and developing quality
medicines using scientific methods and innovations. There is a quality circle in the
company and this includes the following:
Quality Management
Quality Inspectors
Quality Officials
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86
INFORMATION SYSTEMS
To remain competitive in todays rapidly changes business environment,

organizations rely on information system to provide the data needed to quickly respond to
business opportunities. Computer and information systems mangers play a vital role in
the technological direction of these organizations. Computer and information systems
managers plan, coordination and direct research and facilitate the computer-related
activities of firm. With the explosive growth of electronic commerce and the capacity of
the Internet to create a new relationship with customers, the role of computer and
information systems managers will continue to evolve. Opportunities for those who wish
to become computer and information systems managers should be closely related to the
growth of the occupations they supervise and the industries in which they are found. This
department is important because of the engineering trend in IT field and the use of
computers in the organization as a part of automation. All the transaction of the company
are recorded, processed and transferred in computerized way.
FUNCTIONS
Preparation of demand sheet

Developing of software for the officers of the organization
Preparation of sheet for product dispatch
Preparation of different documents for accounts section, purchase etc.
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87
STRUCTURE OF INFORMATION SYSTEM DEPARTMENT
MANAGER
COORDINATOR
STAFF
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88
CHAPTER -5
SWOT ANALYSIS
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89
SWOT ANALYSIS
STRENGTHS:
The products of Pankajakasthuri have a good brand image.
Pankajakasthuri is an ISO 9002 certified organization.
The organization is more innovative in the Ayurvedic product industry.
R&D department plays an important role in the growth of organization.
Strong employer-employee relationship.
There is no trade union in this organization.
They adopt new marketing techniques.
The company has its own 13 acres of herbal garden.
WEAKNESS:
Even though PKHIL have 13 acre herbal garden, some of the raw materials
are brought from different parts of India.
The products of PKHIL are not affordable to the economically backward

classes because of high price.
Recruitment procedure is not carried out systematically.
Lack of technological up gradation in production process and in packing

comparing with competitors.
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90
OPPORTUNITIES:
In present scenario, Ayurveda is getting more prominence; therefore the company

also has a development opportunity.
Ayurvedic products have a wide acceptance through the world.
Now a day, Ayurveda and Ayurvedic medicines are globally accepted and it will
attracts lot of tourists.
THREATS:
The organization has to face great competition from rival firms.
In domestic market, Dabur, Kandamkulathy, Santhigiri, etc are its competitors.
Allopathic treatment gives a fast relief compared to Ayurveda.
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91
CHAPTER -6
FINDINGS, SUGGESTIONS, AND RECOMMENDATIONS
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92
FINDINGS, SUGGESTIONS, AND RECOMMENDATIONS
MAJOR FINDINGS
The organization has great concern for the employees and workers.
The organization has developed a good employee-employer relationship.
Peaceful atmosphere is maintained in the company.
There are no trade unions in the organization.
The company is having enough public support.
A clearly defined organization structure is followed.
The workers are remunerated under time rule system.
The management is maintaining good discipline in the organization.
The company has its own 13 acres herbal garden. Some raw materials are
available from this herbal garden.
Most of the raw materials being imported.
The R&D department is striving to find out new products.
The organization has a number of institutions under its umbrella that provide
comprehensive support to its parent company.
The organization is producing medicines of good quality.
A unique organization culture is moulded in this organization.
The major part of the profit is earned from Pankajakasthuri Breathe EC.
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93
Each and every matter of the concern is directly reported to the Managing
Director.
SUGGESTIONS AND RECOMMENDATIONS
Most of the people are unaware of the ethical products. So the company should
take necessary steps to create awareness among the public.
The organization should take sales promotion measures to increase the sales of
the products like scratch & win offer, free sample, giving extra quantity at same
price, etc.
The role of effective communication and the right information are important tools
for speeder dissipation of information on the latest market trends.
Re-examination of the effect of technological change on human creativity and the

internal dynamics of the organization need to be addressed rationally.
In view of the rapid nature of a technological change organization must ways to

identify, determine, adopt and implement the appropriate new techniques with the
help of the technology planners and managerial entrepreneurs.
The company can develop their business by exporting more of their products to more
countries.
The product of this company is in the followers category and so has effectively
use followers strategies. They have to adopt the successful strategies followed by
the market leaders.
Effective promotions are to be organized. The promotions are vital in creating a

brand image. The brand image can increase the sales figures of even a bad
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product.
As
the
conditions are
like
that the
importance
of
and effective advertisements ate implied.
CHAPTER -4
CONCLUSION
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95
CONCLUSION
Pankajakasthuri Herbals India Ltd has a unique position in Ayurvedic production
industry. Today PKHIL one of the profiteering private sector company in Ayurvedic
industry, the company will have good future. Now the company is really in the
developing stage with increasing turnover. The organisation study which was undertaken,
threw light on various departments and functions on the Pankajakasthuri Herbals India
Pvt Ltd. This study helped to gain practical experience in the business field and
comprehend the problems to start a new business and carry out without loss. Even though
the company was suffering loss in the initial stage, the earnest effort of the management
and the willing co-operation of the workers put it on the track of prosperity.
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96
BIBLIOGRAPHY
BOOKS:
STEPHEN P ROBINS, ORGANISATIONAL BEHAVIOR, 2000

PHILIP KOTLER, MARKETING MANAGEMENT, WILLEY EASTERN LTD,
7thEDITION, 2007, MUMBAI
KOTHARI C R, RESEARCH METHODOLOGY, WISHVA PRAKASHAN PVTLTD,
2ndEDITION, 2000, NEW DELHI
JOURNALS:
BROUCHERS AND JOURNALS OF NAGARJUNA
WEB SITES:
www.nagarjuna.com
www.ayurvedaindustry.com
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Pankajakasthuri Herbals India Pvt Ltd

Dept. of Management Studies

Organization is the integration of various departments and its functions. An

Dept. of Management Studies

To study the structure and functions of various departments in the

To get clear idea about products and production process.

To understand the strength, weakness, opportunities and threats of the

To know about the plans, procedures, policies of the organization.

To identify the workers attitudes towards the organization.

To identify the customer satisfaction of the products.

PERIOD OF THE STUDY

Dept. of Management Studies

SCOPE OF THE STUDY

It helps to understand the improvements, the working conditions, working

The study gives an idea of the effectiveness of the organization.

LIMITATIONS OF THE STUDY

Dept. of Management Studies

Time was a constrain to go in deep to the subject.

A detailed study was not possible within a short period.

Concealment of confidential matters.

There can be bias of the opinion provided by the staffs.

Being an outsider the perception and perspective may be different.

Dept. of Management Studies

Dept. of Management Studies

Dept. of Management Studies

Dept. of Management Studies

Dept. of Management Studies

The Emami Group

Dept. of Management Studies

Dept. of Management Studies

Pankajakasthuri Herbals India (P) Ltd

Pankajakasthuri, the name synonymous with the ancient system of medicine,

Dept. of Management Studies

Dept. of Management Studies

manufacturing various products with greater quality. The manufacturing division is

Dept. of Management Studies

Dept. of Management Studies

Illogen excel for diabetics.

Somatone capsules for blood pressure.

Live care plus tablets peptic ulcer.

Femno care capsules for leucorrhoea.

Dept. of Management Studies

Orthonervin tablets for arthritis.

Derma -O- tone tablets for fissured foot.

Amrutha Kasthuri a herbal rejuvenator for men

.Urotone capsule for urine stone etc.

The following are the herbal soaps produced by the company.

Kasthuri Herbal Soap

Kaveri Herbal Soap

Kasthuri Herbal Body Soap

Kasthuri Herbal Body Soap

Dept. of Management Studies

Pankajakasthuri Herbals India Ltd, identifies in its mission as to fully utilize

To objectives of the quality system of are the following.

Dept. of Management Studies

To make Pankajakasthuri Herbals India Ltd is name synonymous with superior

To ensure the preventive measures to avoid waste and non conformance in

To work for the achievement of leadership in the field of Ayurvedic products.

Dept. of Management Studies

Dept. of Management Studies

Dept. of Management Studies