Anlisis de contenidos

Anlisis de contenido (ingls: content analysis) es

una metodologa de las disciplinas sociales y de la
bibliometra que se enfoca al estudio de los contenidos
de la comunicacin. Earl Babbie la dene como el estudio de las comunicaciones humanas materializadas tales
como los libros, los sitios web, las pinturas y las leyes".

analysis in evaluation. Paper presented at the session, Qualitative research methods, at the Annual
Meeting of the American Educational Research Association, San Francisco. 1986, April
Ole R. Holsti: Content Analysis for the Social Sciences and Humanities. Reading, Mass. 1969

El anlisis de contenido parte del principio de que examinando textos es posible conocer no slo su signicado,
sino informacin al respecto de su modo de produccin.
Es decir, trata los textos no slo como signos dotados de
un signicado conocido por su emisor, sino como indicios que dicen sobre ese mismo emisor, o generalizando,
indicios sobre el modo de produccin de un texto.

Klaus Krippendorf: Content Analysis: An Introduction to Its Methodology. 2nd edition, Thousand Oaks,
CA: Sage 2004 (currently the most important book
available, rst edition was from 1980)
Dermot McKeone: Measuring Your Media Prole,
Gower Press, 1995 A general introduction to media
analysis and PR evaluation for the communications
industry

El anlisis de contenido no es una teora, slo un conjunto de tcnicas, por lo que es imprescindible que la tcnica
concreta utilice una teora que d sentido al modo de anlisis y a los resultados.

Neuendorf, Kimberly A. The Content Analysis Guidebook (2002)

Como una evolucin del anlisis de contenido surgi el

Anlisis del Discurso. Se tiende a considerar que el Anlisis de Contenido usa tcnicas cuantitativas y el Anlisis
del Discurso tcnicas cualitativas, si bien la diferencia
real es que las tcnicas de Anlisis de Contenido se aplican con el auxilio informtico llegando a estar automatizadas, mientras que las tcnicas de Anlisis del Discurso requieren de la actuacin del analista por ser ms
interpretativas.

Carl W. Roberts (ed.): Text Analysis for the Social

Sciences: Methods for Drawing Inferences from Texts
and Transcripts. Mahwah, NJ: Lawrence Erlbaum
1997
Robert Philip Weber: Basic Content Analysis. 2nd
ed., Newbury Park, CA: Sage 1990 (recommended
introductory reading)

Referencias

Roger D. Wimmer and Joseph R. Dominick Mass

Media Research: An Introduction. 8th ed. (Belmont,
CA: Wadsworth, 2005).

Earl Babbie, 'The Practice of Social Research', 10th

edition, Wadsworth, Thomson Learning Inc., ISBN
0-534-62029-9

2 Vase tambin

Bernard Berelson: Content Analysis in Communication Research. Glencoe, Ill: Free Press 1971 (rst
edition from 1952)

Bibliometra
Anlisis de citas

Ian Budge, Hans-Dieter Klingemann et.al.: Mapping

Policy Preferences. Estimates for Parties, Electors
and Governments 1945-1998. Oxford 2001: Oxford
University Press, ISBN 0-19-924400-6 (great example of application of content analysis methods in Political Science dealing with political parties and its
impact on electoral systems)

3 Enlaces externos
http://www.amecorg.com/ AMEC, The Association
for Measurement and Evaluation of Communication, is the global trade body and professional institute for companies and individuals involved in research, measurement and evaluation in editorial media coverage and related communications issues.

Richard Frisbie: The use of microcomputer programs

to improve the reliability and validity of content
1

3
AMEC also provides an online college at http://
www.ameccollege.com providing training and certication in content analysis techniques.
On-line Content Analysis Tool
http://web.archive.org/web/http://ascweb.usc.edu/
(the Annenberg School of Communications, Los
Angeles in the United States)
http://www.essex.ac.uk/methods (the Essex Summer School for Data Analysis and Data Collection,
United Kingdom oers university-level education in
social science methodology including content analysis methods).
http://www.impact-media.co.uk Contains a general
introduction to media analysis and media prole
measurement including an outline of the dierences between open and prescriptive analysis
The Ultimate Research Assistant - an online content analysis tool.
http://www.mediaevaluation.eu Media Evaluation
Research has published a White Paper which deals
with aspects of media content analysis including its
history, application and limitations.
http://www.cormex.com Cormex: A Canadian media content measurement and analysis company.

ENLACES EXTERNOS

Text and image sources, contributors, and licenses

4.1

Text

Anlisis de contenidos Fuente: http://es.wikipedia.org/wiki/An%C3%A1lisis%20de%20contenidos?oldid=81001800 Colaboradores:

Taichi, BOT-Superzerocool, GermanX, Cheveri, Rosarinagazo, Escarbot, Tfeliz, Botx, TXiKiBoT, Ithacas, Naturopata, VolkovBot, Muro Bot, Loveless, Drinibot, Diegusjaimes, Luckas-bot, MystBot, EmausBot, Miguelenlared, Miguel.baillon, KLBot2, Elvisor, Juanfc21,
Ruketas y Annimos: 9

4.2

Images

4.3

Content license

Creative Commons Attribution-Share Alike 3.0