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It has the policy of making games that it could be proud of which meant
that it stayed away games with profanity, sex, crime and violence. The
firm policy of not creating games for mature audiences.
EA have little or no order backlog since orders were shipped upon receipt.
Weaknesses: EAs refusal to program online functionality into its Xbox games.
EA included trash talk in its sports games which contradicts its policy.
EAs failure on most of its online sites.
Opportunities: New games to be developed for the next-generation consoles.
Development of more online sites due to increase of broadband
connections.
Threats:
Population Demographics
About 250 to 300 million people worldwide were very active or frequent players of video
games. And perhaps 100 million people were infrequent players. Majority of players were
preteens, teens and young adults between ages 20 to 40 years old.
Technology
Playing video games online is now possible as the number of household having highspeed internet access or broadband connections increases. EAs goal is to generated
hundreds of thousands, and hopefully millions, of registered users playing EA Sports
products online.
Next-generation consoles that which Sony, Microsoft and Nintendo will launch will have
the ability of render real life images, record TV shows, surf internet in 3D, play music,
run movie like video game and even to manage home appliances. Next generationconsoles of different console manufacturers may have similar benefit because they had all
selected IBM Power PC microprocessors for their next-generation consoles.
inventories within two to three weeks and historically, most sales of a particular game
occurred 60-90 days after initial release.
Sega was creating a situation in which the player would see the
game through the eyes of a participant as opposed to watching the
game with a birds eye view of the playing field.
Segas ESPN series would be the primary competition for EA
Sports is sports genre.
Weakness:
Activision
Strength:
Weakness:
Acclaim Entertainment
Strength:
Issued certain special edition comic magazines to support some
of its games.
Weakness:
They lose money for the past two years maybe due to poor
operation.
Nintendo
Strength:
Microsoft
Strength:
so it is much better to remove those trash talks for the wholesomeness of the games they are
offering to the market.
EA should take the chance of developing video games for the next-generation consoles
instead of making their own online site because they are weak at that. In fact, out of the five sites
created by EA, only one was proven successful.
EA cant have it all. It should only focus on the things they it proven itself successful. As
what John Riccello, EAs Chief Operating Officer said, they double down things that work and
stop things that dont work.