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See our Campaign for Ethical Marketing action sheet, November 2006, about
the international campaign to counter the baby food industry attack on the
Philppines government's new marketing regulations.
The following products were purchased in the Philippines in November 2006.
While labels have to contain a
prominent message saying
'Breastmilk is best for babies up to
two years old' under existing
regulations, companies undermine
this with prominent messages
claiming the formula contains "Brain
Building Blocks" (Nestl, right) and
other health claims.
Click on images for larger versions.
See the Campaigns Coordinator's
blog for additional comments on
these labels.
Other companies make similar claims about these ingredients, known as Long
Chain Polyunsaturated fatty acids (LCPs), but they are not substantiated by
reputable evidence. Click here for information on the Cochrane Library's
comprehensive review of the rearch carried out.
Something else striking with the Nestl label is the feeding table . Nestl told
Baby Milk Action during national demonstrations in May 2003 that it would
comply with World Health Assembly Resolutions setting out the appropriate age
of use for complementary foods. Since 1994 the Assembly has said this should
be fostered from about 6 months of age, that is exclusive breastfeeding until 6
months of age. The Nestogen feeding table suggests introducing its 'New
Improved Nestl Baby Food' in the 5th or 6th month. That is from as young as 4
months of age - the age of a baby at the start of its 5th month.
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