The one-stop event showcasing

all facets of coffee, tea, bar & cafe products,

equipment and services in the Middle East

Supported by the Specialty Coffee

Association of America (SCAA) and World
Coffee Events (WCE), the international coffee &
tea festival (ICTF) is UAE's only exhibition
dedicated to highlight Specialty Coffee & Tea as a
business, advancing the professions of those in the
industry and showcasing all of the latest trends and
industry advancements.
An all new caf trend is sweeping across the Arab World drawing in
investments from small independent business owners to MNCs and
existing large family businesses looking to diversify into the hospitality and
HORECA sector.
The UAE has registered a staggering 2,200 new caf licenses over the last 2
years with 90 more in-shop and large-scale coffee roasters planning to open for
business over the next 18 to 24 months. The additional investment in the caf,
coffee and tea businesses in the UAE is expected to be between US$ 350 Million
to US$ 400 Million which will position UAE as a regional capital for this multibillion dollar industry.
Whether you exist in the region as a distributor, re-seller, agent or roaster or you are a
manufacturer or trader outside of this area looking to make further inroads into this
affluent region, exhibitors at ICTF will benefit from Dubais proven record of being the
regions business and trading hub to a surrounding market of more than 1.5 billion
consumers.

1. ICTF is the only exhibition dedicated to Coffee

& Tea trade in the region
2. ICTF is the only event in the Middle East that
incorporates Education & Training in its
schedule
3. The UAE Coffee Championships sanctioned by
World Coffee Events (WCE) happens at ICTF
4. ICTF is the only regional Coffee & Tea event
that is recognized by SCAA and their
partnership associations worldwide
5. ICTF attracts more than 7000 visitors who are
solely interested in the business of Coffee & Tea
6. The Middle Eastern Market is on the verge of
exponential growth in the Coffee Roasting
business. ICTF is the only event in the Middle
East that focusses on Roasters and Roasting
Equipment
7. Geographically, Dubai is extremely well
positioned to reach out to a quarter of the
worlds consumer population
8. Dubais re-export capabilities are proven to be
reliable with unrivalled sea and air links to all
corners of the world.
9. Benefit from an extensive marketing campaign
through PR, direct marketing, print, broadcast
and online promotions across multiple
mediums and regions.
10.Meet business owners and investors who are
seeking to expand their business portfolios in
and around the Middle East, Central and South
Asia


The UAE Coffee Championships are sanctioned by World Coffee
Events (WCE) and affiliated with the World Coffee Championships.

The UAE Barista Championship will return

for the 7th time to highlight the skills and
knowledge of the countrys emerging, yet
finest baristas, to an audience of coffee
enthusiasts who have learned to recognize
and appreciate the difference between
coffee and specialty coffee.

Artistic Baristas from across the UAE will

knock their creative minds and battle out
their ingenuity at the 4th National UAE Latte
Art Championship. The UAE Latte Art
Competition has helped baristas to focus on
their skills and grow the awareness of
barista talents which has brought longoverdue recognition to those working
within the coffee industry

The most recent addition to the Coffee

Championships and for the 2nd time, the
National Cezve/Ibrik Championship focusses
on barista skills in the traditional Greek,
Turkish and the Middle Eastern cultures.

The competition highlights the craft

of filter coffee brewing by hand,
promoting manual coffee brewing and
service excellence. Competitors prepare
and serve three individual hand crafted
filter beverages for a panel of judges.

Suppliers of coffee & tea are invited to

register their interest in being part of the
espresso and brew bar schedule. The
audience of coffee and tea enthusiasts will be
able to sample some of the finest coffee blends
in their purest form at the Brew Bar. On the
other hand, suppliers of brewing equipment,
espresso machines and grinders can use this
platform to bridge partnerships with caf
owners and roasted bean distributors.

Four of the world's best baristas, brewers and

latte artists will be at the International Coffee
& Tea Festival 2015 to participate at the World
Coffee Events' 'All Stars' activity. For three
consecutive days, the audience will witness the
making of the worlds best coffee beverages,
unmatched coffee making skills and the
opportunity to talk business with some most
recognizable names in coffee world.

ICTF hosts the prestigious internationally

accredited coffee training programme under
the SCAA Education Partnership scheme. The
Training modules are conducted by SCAA
certified instructors from around the world and
carry an internationally recognized certification.
A comprehensive education calendar will be
available shortly for sponsorship and
attendance. It will include courses on craft
roasting,
green
coffee
grading,
decaffeination and coffee brewing methods
among others.

Barware
Brewing, Espresso and
Roasting Equipment
Cafe and Bar Furniture,
Dcor & Art
Coffee Growers
Coffee Roasters
Coffee, Tea & Gelato
Suppliers
F&B Training
Flavors and Syrups
Food & Beverage Packaging
Equipment
Franchising Opportunities
Green Coffee Beans
Kitchen & Storage Equipment
Restaurant Supply
Retailers including Cafes,
Hostelries & Restaurants
Serveware & Tableware
Sugar, Milk, Whiteners
Trade Associations & Trade
Publications


At ICTF last year, thousands of cups were filled, sampled and sipped,
successfully surpassing the expectations of all the exhibitors. The
success stories speak for themselves.

Olga Mirtova, Marketing Manager,

La Marquise

of the crowd in all the previous editions of the show and

was equally a hit during this one. The organizers of the
ICTF continues to maintain its status as a serious event show were also very friendly and the communication
in the industry through the level of its exhibitors and with them was very accessible and smooth.
organizational quality. All the coffee championships were
entertaining, which provided a new dimension to the Joseph Royan, Sales Manager,
visitors as they had tremendous fun. Another positive Specialty Batch Coffee
aspect of the event was that it gave us an opportunity in We promoted the high-end Synesso Espresso Machines,
enhancing and broadening our business and brand Anfim Grinder range and Acaia Scales at ICTF 2014. We
exposure.
also managed a brew bar that helped us launch and
sample out our coffee beans under the name of Specialty
Steph Goldie, Brand Manager,
Batch Coffee. Our investment paid off 10 times over. The
DaVinci Gourmet
show generated over a quarter of a million dollars worth
Being a relatively new company, our participation at the of business for us and helped us establish a supply chain
exhibition has been very satisfying. We were able to with re-sellers from around the region. We will be back
enhance our brand presence in the GCC by reaching out bigger and better at ICTF 2015.
to a regional and global audience, and developing key
contacts. We are happy to say that we achieved our goals Brian Laliberte, Chief Operating Officer,
and were able to meet people from all around the world. Green Beans Coffee
Our participation at ICTF 2014 was beneficial for us in
Umar Mohammed Mujad, Sales Executive,
many ways. With the right people attending the show, it
Shura Trading & Hotel Supplies
provided us with the right brand exposure and new
ICTF 2014 was good for us in terms of helping us meet franchise opportunities with a good chance of getting
new business contacts, more specifically suppliers. The established in the region. The amount of visitors who
festival gave us a great platform to showcase our attended this year exceeded our expectations. We look
IllyCrema ice coffee which has successfully drawn a lot forward to participating again next year.

Space only build your own stand and provide all your own components (including wall panels, lighting,
electrics, signage, floor covering / platform, furniture etc.) and arrange for power supply through the official
Stand Fitting Contractor.
Shell Scheme stand - includes wall panels, fascia with company name and stand number, carpets, lighting and
power points. Furniture is not included (to be ordered separately from the options available in the Exhibitor
Manual)
Stand sizes
The minimum area is 9sqm (3m x 3m) for a Shell Sheme Stand, going up in multiples of 3, i.e. 12sqm (3m x 4m),
15sqm.(3m x 5m), 18sqm. (3m x 6m) etc. The minimum area for Space Only is 12sqm.
Other standard configurations are also available with 4m, 5m and 6m depth.
Double corner configurations are available for a minimum booking of 30 sqm.
Detailed information and forms will be available in the Exhibitor Manual which will be provided once we receive
your Application for Space

Available is a portfolio of Sponsorship Opportunities that guarantees you brand recognition and visibility in an
extremely fast-growing industry. The competitive coffee & tea industry in this region, like anywhere else, benefits
from all types of publicity and recommendation alongside traditional advertising mediums. Impress the baristas
and others working within the caf industry or support education initiatives in this region and benefit from the
return loyalty that evolves.
Call us for our standard or bespoke Sponsorship Packages and get onboard early, to benefit from an extended period
of publicity that comes with being one of the show sponsors.