Nottingham University Business School

Malaysia Campus

Essentials of International Marketing

MODULE OUTLINE 2013/14
N14B46

This Module Outline should be read in conjunction with your Student Handbook.

Module Convenor

Dr. Dilip S. Mutum

Senior University Teaching Fellow
Room ELG03.
dilip.mutum@nottingham.edu.my

Classes

10 3-hour Classes according to the Main timetable provided

2:00 pm 5:00pm Tuesday BA07

Assessment:

5000 word 100% weightage assignment.

Credit & Workload Students receive 15 credits on M.Sc. degree level for successfully
participating in the class and completing the final course work as specified
below. The classes require active student preparation and participation
and are designed to enable students to successfully complete the course
work. As 15 credits constitute a quarter semester load, students are
expected to dedicate about 25% of their semester study time to this
class.
Consultation Hours:
TUESDAY 11AM-1PM
WEDNESDAY 11AM-1PM
THURSDAY 11AM-1PM

Or please email for appointment. Additionally for communications via email please use your
Nottingham email.
External Examiner: Dr Hui Tan
Accessibility/Disability
If you would like a hard copy of this or other documents in an alternative format, or have other
concerns around issues of accessibility please contact the Module Convenor or the Schools
Disability Liaison Officer.
Objectives
The course introduces students to marketing theory and practice. Particular attention will be given
to the changing international business environment and its challenges for international firms. It
critically reviews contemporary issues in international marketing and provides insights into the
development of competitive strategies and international marketing management within the
context of goods and services in business-to-consumer and business-to-business markets.
The module is designed to develop an appreciation of the special requirements for successfully
conducting international marketing activities. The course aims to provide students with an in2
depth understanding of current issues in international marketing practice and encourages

critical thinking about international marketing theories.

A particular aim of the module is to stimulate students reflective thinking in order to enable
them to independently develop their own creative marketing solutions. Accordingly, intense
preparation and active in-class participation is expected.
Learning Outcomes:
Knowledge and understanding
This module develops a knowledge and understanding of:

International issues in business and management

Customers - customer expectations, service and orientation

Business Policy and Strategy - the development of appropriate policies

and strategies within a changing environment, to meet stakeholder
interests

Pervasive Issues - these would include sustainability, globalisation,

corporate social responsibility, diversity, business innovation, creativity,
enterprise development, knowledge management and risk management

Intellectual skills
This module develops:

Being able to think critically and be creative: manage the creative

processes in self and others; organise thoughts, analyse, synthesise and
critically appraise. This includes the capability to identify assumptions,
evaluate statements in terms of evidence, detect false logic or reasoning,
identify implicit values, define terms adequately and generalise
appropriately

Being able to solve complex problems and make decisions: establish

criteria, using appropriate decision-making techniques including
identifying, formulating and solving business problems; and the ability to
create, identify and evaluate options; the ability to implement and review
decisions

Using information and knowledge effectively: scanning and organising data,

synthesising and analysing in order to abstract meaning from information and
to share knowledge

Professional practical
skills This module
develops:

The ability to conduct research into business and management issues either
individually or as part of a team through research design, data collection,
analysis, synthesis and reporting

Effective performance within team environments and the ability to

recognise and utilise individuals' contributions in group processes and to

negotiate and persuade or influence others; team selection, delegation,

development and management
Transferable (key)
skills This module
develops:

Effective two-way communication: listening, effective oral and written

communication of complex ideas and arguments, using a range of media,
including the preparation of business reports

High personal effectiveness: critical self-awareness, self-reflection and selfmanagement; time management; sensitivity to diversity in people and
different situations and the ability to continue to learn through reflection on
practice and experience

Module Details on Moodle

The web address for Moodle is moodle.nottingham.ac.uk. Moodle contains the definitive module
specification (including all assessment details), past exam papers, and assessment feedback
and review pages. You can see information on previous student performance and SEM feedback
on the module. For most modules, Moodle also contains online tutorial sign-up lists, module
forums, module news and announcements, and a module home page that provides access to
online materials such as electronic copies of lecture handouts.
Feedback on Teaching
The School operates a system of formal teaching appraisal (termed SET/SEM). You will be
asked to complete a short questionnaire relating to the teaching on this module at the end of
the semester.
Lecture schedule
Lecture
1
2
3
4
5
6
7
8
9
10

Topics
Introduction to Marketing and International Marketing
Value Propositions Products and Services in an International Context
Consumer Behaviour and the Impact of Culture
International Marketing Research and the Assessment of Market Potential
Segmenting Global Markets; Ethical Issues in International Marketing
Branding and Brand Positioning Strategies in a Global Context
Communication Strategies
Pricing Decisions
Managing Distribution; Business to Business Marketing
Revision

Text Books
Core text book
The following textbook constitutes the core basis of this module and it is recommended
that you purchase an individual copy:
4

Kotler P. and Keller, K.L. (2012), Marketing Management. 14th Ed. Pearson, Harlow, Essex.
ISBN-13:978-0-273-75336-0.
Background Reading - General Marketing Books:
Please note that most of these marketing textbooks are very similar in content. However,
you will find some of them easier to read or to better fit your learning style. Do utilize any
of these textbooks to supplement your reading of the core text book.
Brassington, F. and Pettitt, S. (2007) Essentials of Marketing (2nd ed.), Pearson
Education, Harlow.
Jobber, D. (2007) Principles and practice of marketing (5th ed.), McGraw Hill,
Maidenhead, UK.
Kotler, P. and Armstrong, G. (2008) Principles of Marketing (12th ed.), Pearson
Prentice Hall, London, UK.

Lovelock, C. and Wirtz, J. (2007) Services marketing: people, technology, strategy

(6th ed.), London, Pearson Prentice Hall.

Background Reading - International Marketing Books:

These textbooks give an introduction into marketing with a clear focus on international
issues. You may use them for supplementing your reading of the core text.
1. Hollensen, Svend (2010), Global Marketing. 5th Edition, Prentice Hall.
2. Cateora, Graham and Gilly, (2011) or (2007), International Marketing, 15 th or 14th
Edition.
3. Ghauri, P. and Cateora, P. (2006/2010), International Marketing, 2nd edition,
McGraw-Hill., London, UK.
4. Keegan & Green (2011) Global marketing 6th Edition Prentice Hall . International
Edition.
5. Kotabe, M and Helsen K. ( 2011) Global Marketing Management. 5 th Edition. Wiley.
US.
6. Usunier J-C., (2009), Marketing Across Cultures, Pearson Education Limited
7. Hollensen, S. (2008), Essentials of Global Marketing, 4th edition. Prentice Hall,
PearsonEducation, UK. See also:
http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4/
Reading List by Week
For each week, core readings must be read before each class. These usually
constitute a chapter in the core text book and two journal articles that we will discuss in
class. You may use the listed supplementary readings to get a better understanding of
some issues; in some cases, these may be particularly helpful to assist you in getting
better access to your course work assignment.
Class 1: Introduction to Marketing and
International Marketing Compulsory Reading:
Levitt, T. (1983), The Globalization of Markets, Harvard Business
Review, May/June. Supplementary Reading:

Comstock, Beth, Ranjay Gulati, and Stephen Liguori (2010), Unleashing the

Power of Marketing, Harvard Business Review, 88 (October), 90-98.

Douglas, S. and Wind, Y. (1987) The myth of globalization Columbia Journal of

World Business, Winter.

Class 2: Value Propositions Products and Services in an

International Context Compulsory Core Reading:

Vargo, S.L. & Lusch, R.F. (2004), Evolving to a New Dominant Logic for
Marketing, Journal of Marketing, 68(1), 1-17.

Supplementary Reading:

Lovelock, C.H. Wirtz, J. & Che, P. (2011), Essentials of Services Marketing, Prentice
Hall, Chapter 1.

Brown, Stephen (2001), Torment Your Customers (They'll Love It), Harvard
Business Review, 79(9), 82-88.

Javalgi, R.G. and White, D.S. (2002), "Strategic challenges for the marketing of
services internationally", International Marketing Review, 19 (6), 563-582.

Christensen, Clayton M., Scott Cook, and Taddy Hall (2005), Marketing
Malpractice: The Cause and the Cure, Harvard Business Review, 83 (December),
74-83.

Heskett, J.L.; Jones, T.O.; Loveman, G.W.; Sasser, Jr. W.E. and Schlesinger, L.A.
(2008). Putting the Service Profit Chain to Work. Harvard Business Review. JulyAugust: 118- 126.

Class 3: Consumer Behavior and the Impact

of Culture Compulsory Core Reading:

Bi, X.; Gunessee, S.; Hoffmann, R.; Hui, W.; Larner, J.; Ma, Q.P.; Mattison
Thompson, F.(2012)., "Chinese consumer ethnocentrism: A field experiment", Journal
of Consumer Behaviour,
11:pp 252263

Russel, Cristel Antonia and Dale W. Russel (2010), "Guilty by Stereotypic

Association: Country Animosity and Brand Prejudice and Discrimination," Marketing
Letters, 21 (December), 413-25. Supplementary Reading:

Han, C. Min (1989), "Country Image: Halo or Summary Construct," Journal of

Consumer Research, 26 (May), 222-29.

Usunier, J.-C. and Lee, J.A. (2009), Marketing across Cultures, 5th ed. Prentice Hall,
Chapter 4.

Briley, Donnel A. and Jennifer L. Aaker (2006), When Does Culture Matter? Effects
of Personal Knowledge on the Correction of Culture-Based Judgments, Journal of
Marketing Research, 43 (August), 395-408.

Earley C. and Mosakowski, E. (2004) Cultural Intelligence, Harvard Business

Review, October, pp. 139 146.

Nisbett, Richard E. The Geography of Thought: How Asians and Westerners Think
Differently...and Why. New York: Free Press, 2003.

Class 4: International Marketing Research and the Assessment of

Market Potential Compulsory Core Reading:

Lehman, Donald R., Kevin Lane Keller, and John U. Farley (2008), The Structure of
Survey-Based Brand Metrics, Journal of International Marketing, 16 (4), 29-56.

Khanna, T., Palepu, K.G. and Sinha, J. (2005), Strategies that fit emerging markets,
Harvard Business Review, June, pp. 63-76.

Supplementary Reading:

http://globaledge.msu.edu/academy/courses.asp select Market Research and

Entry, then select Global Market Opportunity Assessment

Class 5: Segmenting Global Markets; Ethical Issues in International Marketing

Compulsory Core Reading:

Hunt, S.D. and Vitell, S.J. (2006), The General Theory of Marketing Ethics: A
Revision and Three Questions, Journal of Macromarketing, 26(2), 1-11.

Olsen, M., and Boxenbaum, E. (2009), Bottom-of-the-Pyramid: Organizational

barriers to implementation, California Management Review, 51(4), 100-125.

Supplementary Reading:

Murphy, P.E.; Laczniak, G.R.; Bowie, N.E.; Klein, T.A.(2005) Ethical Marketing,
Pearson

Yankelovich, D. and Meer, D. (2006), Rediscovering Market

Segmentation, Harvard Business Review, February, pp. 122-131.

Dubois, Bernard, Sandor Czellar, and Gilles Laurent (2005), "Consumer Segments
Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries,"
Marketing Letters, 16 (April), 115-28.

Bock, Timothy and Mark Uncles (2002), "A Taxonomy of Differences Between
Consumers for Market Segmentation," International Journal of Research in
Marketing, 19 (September), 21524.

Class 6: Branding and Brand Positioning Strategies in a

Global Context Compulsory Core Reading:

Holt, D.B., Quelch, J.A. and Taylor, E.L. (2004) How Global Brands
Compete, Harvard Business Review, September, pp. 68 75.

Johansson, J.K. and Ronkainen, I.A. (2005), The esteem of global brands,
The Journal of Brand Management, 12 (5), 339-354.
7

Supplementary Reading:

Aaker, Jennifer L. (1997), Dimensions of Brand Personality, Journal of Marketing

Research, 34 (August), 347-56.

Dawar, Niraj (2004), What Are Brands Good For?, Sloan Management Review,
46 (Fall), 3137.

Keller, Kevin Lane, Brian Sternthal, and Alice Tybout (2002), Three Questions
You Need to Ask About Your Brand, Harvard Business Review, 80 (September),
80-86.

Aaker, D.A. and Joachimsthaler, E. (1999), The Lure of Global Branding,

Harvard Business Review, Nov.-Dec. pp. 137-144.

Alden, D.L., Steenkamp, J.B. and Batra, R. (1999) Brand Positioning through
Advertising in Asia, North America and Europe: The Role of Global Consumer
Culture", Journal of Marketing, Vol. 63 (January), pp. 75-87.

Class 7: Communication
Strategies Compulsory Core
Reading:

Edelman, David C. (2010), "Branding in the Digital Age: You're Spending Your
Money in All the Wrong Places," Harvard Business Review, 88 (December), 6269.

Supplementary Reading:

Joachimsthaler, E. and Aaker, D.A. (1997), Building Brands Without Mass

Media, Harvard Business Review, 75 (January-February), 39-50.

Kaikati, Andrew M. and Jack G. Kaikati (2004), Stealth Marketing: How to Reach
Consumers Surreptitiously, California Management Review, 46, 6-22.

Chang, Chingching (2008), The Effectiveness of Using a Global Look in an

Asian Market, Journal of Advertising Research, 48 (June), 199-214.

Schroer, James C. (1990), Ad Spending: Growing Market Share, Harvard Business

Review, 68 (January-February), 44-48.

Class 8: Pricing
Decisions Compulsory
Core Reading:

Solbert, C.A.; Stttinger, B. and Yaprak, A. (2006), A taxonomy of the pricing

practices of exporting firms: Evidence from Austria, Norway and the United States,
Journal of International Marketing, 14(1), 23-46.

Cavusgil, S.T. (1996), "Pricing for global markets", Columbia Journal of World
Business, 31 (4), Winter, 66 - 78.

Supplementary Reading:

Shipley, D. and Jobber, D. (2001), Integrative Pricing via the Pricing Wheel,

Industrial Marketing Management, Vol. 30, pp. 301-314.

Raymond, M.A., Tanner Jr. J.F. and Kim, J. (2001), "Cost complexity of pricing
decisions for exporters in developing and emerging markets", Journal of
International Marketing, Vol. 9 (3), pp. 19-40.

Theodosiou M. and Katsikeas, C. (2001), Factors Influencing the Degree of

International Pricing Strategy Standardization of Multinational Corporations,
Journal of International Marketing, Vol. 9 (3), pp. 1 18.

Class 9: Managing Distribution; Business to

Business Marketing Compulsory Core Reading:

Arnold, D. (2000), Seven Rules of International Distribution, Harvard

Business Review, (Nov-Dec), 131 137.

Supplementary Reading:

Yip, G.S. and Bink, A. J.M. (2007), Managing Global Accounts, Harvard
Business Review, September, 103-111.

Frazier, G. (1999), Organizing and Managing Channels of Distribution,

Journal of the Academy of Marketing Science, Vol. 27 (2), pp. 226 240.

Class 10: Revision

No Readings required or suggested for this class.
You are also expected to consult academic marketing journals as well as
relevant text book chapters for the topics listed above.
Presentation Outline
Group Tasks and Presentations
In order to apply the learned theories, and for improving our understanding of
international marketing practice, we will look into the marketing practice of a set of
product categories and we will contrast local and global brands for each. In each class we
will usually solve three tasks around three different brand couples. For getting the
discussion started, a solution of each task will be presented by one student group.
Therefore you should form groups of approximately equal numbers depending on class
size. Each group will be asked to prepare a presentation of one task, and each student is
expected to take active part in the presentations. You are expected to prepare a 15 minute
presentation which will form the basis of a group discussion in the second part of the class. The
presentation will not be marked. However, you receive feedback form me; and a thorough
preparation will help you a lot for your final course work.
For maximizing your learning from the course, you are further asked to solve each of the
group tasks prior to the in-class discussion; not only the case of your own presentation.
Approach
In each week we focus on an issue that is related to the theories captured in the week before.
The tasks are designed in order to apply these theories to existing brands. When preparing9

your presentation you should usually analyse the approaches that the global brand applies a
selected local market, in its home market, and probably in other countries. Then, compare your
findings for the global brand with the local brand.
It is expected that you collect some primary data for solving this task, i.e. besides consulting
company websites, you are expected to visit shops, e.g. for looking at prices or testing the
products. You may also survey a couple of consumers (2-5 is good for this task). If you do so,
document your data collection through photographs, or audio and video files in case of
interviews. Please document any effort you made to collect information, even if it was
unsuccessful. Integrate pictures and short sections of your empirical efforts into your
presentation.
As you are expected to apply the theories and concepts discussed in the classes, you
should also reference these concepts in your presentation.
Lecture
1
2
3

Presentation Topics
Group organisation
i)Designing products for competing globally
Task: Analyse the value proposition and product strategy for a local
and global product in the same product category. Make
recommendations to marketing managers by comparing both brands.
(ii)
Differentiating by value proposition in the service industry.
Task: Describe the value propositions of a local and global fast food
/food franchise. Explain how they differ and develop implications for the
marketing management of both brands.
(iii)
Understanding online value creation
Analyse the value proposition of two online providers in the same
product category/or product offering and compare them in order to give
the local brands management three important pieces of advice for the
future.
(i) The global consumer of homogenous goods
Task: Analyse the consumer cultures with regard to table waters in
Malaysia or your home country and in another country. Use your
analysis to develop recommendations for Evian.
(ii)Understanding consumer culture
Task: Aim to understand the consumers of Nescafe and of Chek Hup
Ipoh white Coffee. Suggest implications for the product managers at
Purple Cane Tea Restaurant.
(iii) Understanding the Malaysian retail shopper
Task: Identify the shoppers at Store Supermarket and at Cold Storage
or Isetan supermarket outlets. Describe how they differ and find out
what motivates them to shop in one or the other outlet.
Positioning through an internationally aligned marketing mix
(i)
Think about how Yeos and Coca Cola use their value
proposition, their communication, price, and place where the value is
offered in order to position their brand. Investigate if the brands
intended positioning is consistent with consumers perceptions.
(ii)
Think about how Khind and Electrolux use their value
proposition, their communication, price, and place where the value is
offered in order to position their brand. Investigate if the brands
intended positioning is consistent with consumers perceptions.

(iii)
Think about how Pappa Rich, or Old Town White Coffee, and KFC
use their value proposition, their communication, price, and place
where the value is offered in order to position their brand. Investigate if
the brands intended positioning is consistent with consumers
perceptions.
Segmenting product markets
(i)
Task: Identify market segments in the sport shoes market and
describe which segments Bata Power shoes and Nike target. Evaluate
Bata Power shoes targeting and suggest potential changes.
Segmentation the online world
(ii)
Task: Analyse any local and one global online provider in the
same product category /or product range offering with regard to their
market segmentation and targeting and discuss implications for
marketing management.
International segmentation for market success
(iii)
Task: Show how Nescafe and Chek Hup Ipoh White Coffee
segment their markets and how the decision of each firm impacts their
marketing approach and market success. Develop implications for Chek
Hup Ipoh White Coffee.
Local versus international branding in the food industry
Task: Analyse the branding of Old Town White Coffee/Pappa Rich and
Starbucks, show how branding contributes to the firms success and
develop branding recommendations for Old Town White Coffee/Pappa
Rich.
Run for communicative advantage
Task: Compare the communicative marketing strategies of Bata Power
shoes and Nike and present recommendations to the Bata Power shoes
marketing manager.
Communication in the retail industry
Task: Compare the communicative approaches of The Store
supermarket and of Tesco. Derive implications and suggestions for
marketing managers.
Pricing in an International Context
Task: Compare the pricing concepts of Yeos/Marigold fruit drinks and
Minute Maid fruit juice. Develop recommendation for improving
Marigolds or Yeos competitive position through effective pricing
tactics.

Assessment
Individual Assignment (100 % of total Mark)
Word limit: A maximum of 5,000 words (including references and appendices).
Deadline:

TBC

Task:
Multinational corporations (MNCs) may employ various marketing
strategies to suit a region or country location. Your task is to analyse the international
marketing strategies of an MNC of your choice operating in Malaysia by looking at the
theoretical and practical justifications of their marketing strategy decisions. Finally,

come up with justified recommendations in order to improve the marketing of the

chosen company.
Additional guidelines on the assessment
1. Selecting an MNC operating in Malaysia:
Pick a company that you feel confident that you have access to relevant information.
2. Approach to Analysis
In your coursework, focus on analysing the current situation and on developing recommendations in
order to improve marketing of the chosen company in Malaysia.
Focus on what is relevant to your case. In particular:
If you need to depict historical developments in order to explain the current situation and hurdles for
future change, do this very briefly. You are not supposed to present a historical overview.
An analysis of the distribution chain/network/system is only required if it has a substantial impact in
terms of the marketing strategy decisions of the investigated MNC or on the recommendations that you
develop.
3. Use of data Sources
Think in terms of the following: (a) how can you collect information and (b) how can you demonstrate
that this information is reliable. For example, you could include photographs to document promotional
campaigns, etc. Include footnotes, or endnotes to explain how this information was collected. Please
document any effort you made to collect information, even if it was unsuccessful.
You are expected to have read widely around the subject area and have been able to integrate this
reading to support your critical analysis. You should include evidence to support your discussion (e.g.
academic papers, trade press, newspaper references, etc.). Usually, you will need to make use of
articles in academic journals in order to legitimize the generic theories which you use (and which have
been covered in the classes). For detailed information on your chosen company, you will usually need to
refer to trade press and newspaper references.
In order to receive a high grade you are required to search for literature beyond the texts set and
suggested for the module. These additional sources should be of high quality referring to, for example,
Wikipedia, Internet sites, or student papers as sources of theory will lower your grade and you need to
be critical of all sources. Research published many years ago may have been falsified in later studies,
academic journals vary considerably with respect to the quality of the research published, not all books
contain high quality material, and so forth. Moreover, there is no point in referring to theories or
research that you dont apply in your paper. Your reference list should be made up of texts that are
relevant to your work, not texts that relate to advertising or marketing in general.
Market-related sources in particular need to be contemporary. If you cite web sources in this context,
you need to critically reflect their scientific profoundness. Moreover, make sure that your paper has an
own contribution; i.e. it is insufficient if you retell one or two sources that have analysed the same
company.
4. Structure and Style:
You should apply a structure that is appropriate for your work. It is suggested that you cover the
following contents in your work:

1. Introduction
2. Segmentation and Targeting
3. The Products or Services Value Propositions
4. Communication
5. Pricing the product or service
6. Bringing the product or service brands to the customer
7. Recommendations
8. Conclusion
References and Appendices if any.
ADDITIONAL GUIDELINES ON THE ASSESSMENT:
In particular, you need to show that you are able to select the relevant marketing theories learnt in class
for your case, to depict it concisely and to apply it to your case in order to generate new insight.
Particularly when analysing service brands, you need to show awareness of the differences in marketing
products and services.
Moreover, you should show awareness of opportunities and potential risks that may occur from the
products or services use and their perception in society, which are often discussed as sustainability or
corporate social responsibilities.
Your work should be written in a report style. You may help the reader of your work to understand your
ideas by visualising core concepts or quantitative material in diagrams, pictures, etc. Please include
these in the main body of your work. An appendix should be an exception. The format and writing style
should be academic with proper referencing. You should use the Harvard System of Referencing and
you need to use library resources and/or search the Internet for guides and templates if you are not
familiar with this system. There is no need to write descriptive accounts of well-known marketing
theories or the basic material covered in the module (although you should always reference properly to
all material that is not your own).
Instead, you should demonstrate your understanding of the course material by applying it correctly. For
example, writing according to the Elaboration Likelihood Model, a celebrity endorser is likely to function
as a peripheral cue in a low-involvement situation (Petty, Cacioppo and Schumann, 1983)
demonstrates that you have understood this aspect of the Elaboration Likelihood Model and there is no
need to account for the whole theory. However, if you refer to specific, less well-known theories that you
find in books and journals not included in the course material, you may need to account briefly for the
part of the theory that you apply to your analysis. Read some articles from top advertising/marketing
journals and emulate the style of writing in them.
THE ATTENTION OF STUDENTS IS DRAWN TO THE FOLLOWING:
Plagiarism is a severe academic offence and can result in zero marks being awarded for this
module.
Please note that:
Five marks will be deducted for each working day (or part thereof) if coursework is
submitted after the official deadline date without an extension having been obtained.
Except in exceptional circumstances, late submission penalties will apply automatically
unless a claim for extenuating circumstances is made within five calendar days
following an assessment deadline.

 If you need a deadline extension, contact the module convenor as quickly as possible
before the deadline date.
You need to fill an Extension of Deadline for the Submission of Coursework form. This
form must be signed by the relevant member(s) of staff and attached to your
coursework when it is submitted.
Extensions will only be given in exceptional circumstances such as illness (which needs
verifying evidence from a doctor) and in the case of significant personal/family
problems.
Short-term illness (less than 7 days) is not normally regarded as an extenuating
circumstance for coursework.
Late penalties will not be implemented if a claim for extenuating circumstances is
retrospectively approved.
For more details on extensions and late submissions, please refer to the postgraduate
handbook.
*Please note the following:
This document is subject to change due to exceptional circumstances and new
information.
This document is based on the module outline prepared by Dirk C.
Moosmayer, Assistant Professor in Marketing, Nottingham University
Business School, China Campus and adapted minimally for use in UNMC.