Meetings and Shows

March 18, 2015

Page 1

AGENDA

Objectives

BI WORLDWIDE
Meetings and Shows
Overview

Next steps

Page 2

Objectives:
Present Meetings and Shows solutions,
products and overall capabilities from
design to production through delivery.
Gain credibility and be invited to
provide proposals and bids to support
your meetings efforts with more
creative meetings and shows solutions.
Page 2

Introductions
Dedicated Team in Indianapolis
Damon Schoening, Executive Producer BIW Meetings and Shows

Page 3

Tom Nusbaum and Molly DeMeo, Executive Creative Directors

Jason Hecker and Barb Martin, Creative Directors
David Sonday and Liz Pangrel, Designers
Laura Cohen and Martha Ellen Talyor, Producers
Scott Takeda, Brandon Davis, and Josh Hendlin, Video production
Tom Cunningham and Sparky Rose, Video animation and edit
Cathy Steinhagen, Jenna Metelak, Becca Hendlin, Graphics production
Melissa Coleman, Steve Sontegrath, Glen Mead, Graphics designers

Questions?

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Are meetings dynamic, interactive, memorable?

Are key leadership messages and strategy integrated?
Is the content emotionally connecting with audiences?
Are meetings and communications efforts integrated?
What does the overall editorial agenda look like?
Are individual learning plans and training integrated?
What are the measurements for results and success?

Meetings and Shows Design Process

Meeting and Communications Objectives
THINK / FEEL / DO exercise

Ensure all decisions directly align to defined outcomes

Define success measurements and methods (ROI)

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Developing solutions

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Define objective(s)
Assess leadership message(s)
Define a customer, employee or patient focus
Link all the above to sales strategies (or vice versa)
Further link creativity and effective methods/solutions
Define measurements

Linking Platforms
Meetings
make an impact
inform and ignite new ideas
create momentum
Communications
sustain your messages and momentum
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Examples

Meeting Solutions, themes and creative approaches

On-line tools and resources (existing and new)
Apps, texting and social media
Electronic (PDF) and email
Videos all kinds, home-made to high-end
(a deliberate mix of all these is most effective)

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Attendee engagement and expectations

Engagement and
Expectation
scores overall
consistently
increased.

Meanwhile,
spending shrinks
and audience
size maintains
and/ or grows.
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83

87

86

85

92

92

95

90

99

95
72

2010
National
Meeting

2011
National
Meeting

2012
District
Meeting

2012
Paramount
Meeting

2013
National
Meeting

Fully Met

Highly

or
Exceeded

Engaged/
Engaged

2014
National
Meeting

Attendee spending and audience size

Meeting investment and attendees 2010 to 2014

Engagement and
Expectation
scores overall
consistently
increased.

Meanwhile,
spending shrinks
and audience
maintains
and/or grows.

Investment
1000

925

850

760

635
365

2010
National
Meeting

365

2011
National
Meeting

235

350

2012
District
Meeting

410
340

335

2012
Paramount
Meeting

2013
National
Meeting

Investment Number of
($100K)

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People

Attendees

2014
National
Meeting

Meeting Attendee and Estimate to Billing Totals

Lilly District Meetings

$239,325.00 $236,030.68

$234,035.00 $233,938.36
$178,475.00 $186,677.96

$100,330.00 $106,051.00

350

325

300

300

2011 Fall
District January 2012 Oncology 2012 March
District 2013 Accelerate ALIMTA
Meeting
Leadership Meeting
Meeting
October District Meetings

Original
Sell
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Final Billing

People

Questions
and Next
Steps?

Discussion

Question and Answer Session

How can Meetings

and Shows help
you with your
clients?

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