Rohit Yerneni

Digital + Product + Strategy at Solutions4Business Consulting

rohit5515@gmail.com

Summary
Rohit is a knowledgeable & proficient Information Technology, Product and Digital Strategy Specialist with
extensive project management, business analysis, organizational collaboration, staff leadership, enterprise
systems, strategic marketing, brand strategy, client service, personnel training, systems development and
documentation experience. Established record of on-time delivery of projects and project artifacts. Possesses
proven capacities in developing highly accepted user experiences using the UX and HCD practices and Scrum
+ Agile SDLC techniques across multi-channel platforms and products. Rohit has proven record in technical
and business consulting for Fortune 100 clientele which includes major global corporate organizations
operating in multicultural environments majorly focused on Enterprise Digital Strategy, Systems Operations
& Audit, Collaboration, Sales Enablement and Marketing Automation. Extensive experience in packaged
systems implementation and consulting for a variety of business functions: CRM, Marketing Automation,
ERP, Collaboration and Enterprise Content Management solutions. Academically, holds a prestigious Master's
degree in Computer Engineering & Business from Rutgers University, a Mini-Masters in User Experience
Design, a Mini-MBA in Strategic Marketing, a Mini-MBA in Business Essentials from Rutgers University and
a Bachelors in Engineering from Jawaharlal Nehru Technological University, as well as extensive professional
and IT certifications.

Experience
Senior Business Analyst - Technology Consulting at Solutions4Business Consulting
2013 - Present (2 years)
Client Profiles: 1. Fortune 50 Consumer Goods Company. (3 projects, across North America) Role: Senior
Business Analyst. 2. Leading Luxury Resort Chain in the Americas. (1 project) Role: Lead Business
Analyst. 3. Growing Retail Food Chain (1 project + pre-sales) Role: Sales Engineering, Digital Strategy
Lead-Digital Strategy & Transformation for two new Solutions4Business Spin-off initiatives: Datatooth
and Supply Chain Temps launching in Q1, 2015. Product Manager and Chief Strategist for upcoming
Digital Publishing and Consulting Community: All About Consulting, to be launched in Q2, 2015. Project
Manager & Information Architecture Lead - managing a global team of 24 specialists engaged in 36
brand-touch point re-branding program involving Sales, Marketing and Customer Service ERP Systems
Integration. Provide comprehensive Product Management for Datatooth Promotions Management and Sales
Opportunity Management cloud-based collaboration platforms including solution design, strategic planning,
digital strategy and pre-sales support for the product line. Provide business analysis services to on-site
client consulting team involving supervision & development of use-cases, organizational collaboration
strategy, workflow & project management applications. Assist with pre-sales process in development of
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strategy and proposals for corporate (consumer goods, manufacturing, retail) and public sector projects.
Compile systems requirements during all project stages, documentation and participate in evaluation of
architecture, design, functionality & technology aspects. Collaborate with Quality Assurance team on
Product testing, Usability and UAT's for user interfaces and participate with leadership on risk management
& planning. Experience in consulting roles in systemic projects in SAP APO, ECC and other ERP
packages. Off-the-shelf packaged products implementation experience in CRM, Marketing Automation,
ECM, BI, ERP and Office Virtualization solutions.
Business Analyst - Technology Consulting at Solutions4Business Consulting
2013 - 2013 (less than a year)
Client Engagements: 1. Fortune 50 Consumer Goods Company. (2 projects, across North America) Role:
Senior Business Analyst (SAP APO/ECC, Enterprise ECM, Strategy), Project Coordination 2. Leading
Fortune 500 Global Packaging Giant. (1 project) Role: Senior Business Analyst. Achieved improvement
by 40% in project data-discovery rate to date through development of effective new data storage &
information arch standards. Instrumental in development of general strategy, design, construction and
deployment of centralized document-management system for Fortune 50 clients, including analysis, audits &
optimization. Collect & document program requirements during initial phase and participate in architecture
analysis, design & implementation. Produce & deploy SharePoint site and surpassed all expectations for
user-friendliness, functionality & punctual completion. Design and implement SharePoint site on finalized
business strategies & function specifications. Comprehensively evaluated data trends and ERP & SAP
systems in order to prepare systems audits. Functioned as BA and onsite consultant collaborating with
client personnel on supply chain operations. Skillfully facilitated data support operations and development
cycle of S4B's eForecaster: Forecast Integration Toolkit.
Administrative and Computer Support Associate at Rutgers University
2012 - 2013 (1 year)
Skillfully developed PSM website, updates, newsletters & event marketing campaigns and administered
Sakai LMS portal. Comprehensively assessed student data such as enrollment & event attendance and
maintained database. Enrollment Analytics and Executive reporting funneling to the Program Director
and School of Engineering and Business School Directors respectively. Executed research and reporting
for PSM Academic Program Director. Researched university programs and drafted detailed reports for
Academic Program Director.
Private Client Group Equity Advisory Associate at Karvy Private Wealth
2012 - 2012 (less than a year)
Crucial participant in development and implementation of effective financial strategies. Facilitated strategy
development which resulted in significant improvement in customer acquisition rate in conjunction with
Client Relationship Manager. Conducted daily technical stock analyses and visited clients to acquire new
business.

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Associate Consultant - SAP BI, BO at Reliance Global Services Pvt Ltd

2012 - 2012 (less than a year)
Started as Consultant Trainee and received instruction in SAP Netweaver Business Warehouse, Business
Intelligence & Warehousing, ECC, Business Objects and OLAP Database modules, as well as training from
industry leaders. Later, actively participated in BI framework implementation for warehousing client.
Chairman, Organizing Committee at Convergence
2010 - 2011 (1 year)
Strategic Planning, including business plan modeling and organizational structure. Performed financial
analysis, budgeting & Audit with the event's finance team lead by myself and Event Treasury team. Raised
participation by 300% than the preceding year's event series. Responsible to manage a dynamic event
organizing team of 665 members. Lead a core organizing committee of 36 executive board members from
IEEE, ISTE, SAE, CSI, IETE and other student branches and overall organizing team of 600+ members.
Raised sponsorship from giants like AMD, Intel, Bharti Cements, LGS, Royal Enfield, Spykar, ETV
Network etc. Managed and led a core-organizing team of 65 extending to overall team of 665 for an
national tech-event in India. Increased the event attendance with effective outreach strategy by 250%
alongside an participant increase of 175%.
Web Design & Business Development Associate at Aspire Designs
2009 - 2011 (2 years)
Determined project functional and non-functional requirements for client websites and developed initial
front-end UI prototypes. Successfully increased customer base by 35% within 12 months through
innovative new networking. Established relationships between professional organization chapters and
improved visibility of international technical symposium.

Education
General Assembly
Product Management, 2015 - 2016
Jawaharlal Nehru Technological University
Bachelor of Technology (B.Tech.), Electronics & Communication Engineering
Rutgers University
Mini-Masters, User Experience Design (UXD)
Activities and Societies: Rutgers Advanced Technology Extension (RATE)
Rutgers University
Executive Education: Mini-MBA, Strategic Marketing
Rutgers, The State University of New Jersey - Rutgers Business School
Executive Education: Mini-MBA, Business Essentials
Rutgers, The State University of New Jersey-New Brunswick
Master of Business & Science (MBS), Electrical & Computer Engineering, Business

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Certifications
Inbound Certification
HubSpot
December 2014 to January 2016
Oracle Database: SQL Certified Expert
ORACLE License OC1148258 May 2012
Oracle Database Administration 10G
ORACLE License Oracle Workforce Development Program August 2012
Mini-Masters Certificate in User Experience Design (UXD)
Rutgers Advanced Technology Extension (RATE), Rutgers University, NJ, USA
February 2012
Six Sigma White Belt Certification
Aveta Business Institute
November 2012
Certificate in Web-Component Development using JAVA Technologies
NIIT Limited in association with SUN Microsystems (Oracle) License S091109400762 July 2009

Projects
Bank Account and Stock Portfolio Account Management System
October 2011 to December 2011
Members:Rohit Yerneni
Aim of this project is to implement Bank Account and Stock Portfolio Account Management system built
completely using C++. In this, the user has various operational capabilities in the application dashboard, like
make deposits, withdrawals, print history, check balance of Bank account, sell & buy stocks, check stock
price, stock account balance. We use Microsoft Visual Studio for the development and the Stock Price graph
is plotted by linking C++ to MATLAB.
Technology Commercialization: Business Venture Forum - Nanocharge
September 2012 to December 2012
Members:Rohit Yerneni, Shruti Shah, MBS, Amarjith Prasad, Amreena Akram
Selected the best innovation project amongst 20 different venture forum participant projects. Venture plan
awarded/raised the highest valuation and prospective investment target in Round-A and Round-B of the
forum. Stood second choice in Round-C funding. Responsibilities and aspects involved were: Technology
Commercialization, Business Model Development, Investor Pitches, Financial Projections, Market Strategy,
Supply Chain Sourcing Strategy, Technology - Concept to Commercialization strategy.
The Sakai Project: Usability Testing & Analysis of User Experience
September 2012 to December 2012
Members:Rohit Yerneni, Yves Sukhu, Rory Grossman, Kiran Salgarkar, Jessica Walker
Usability study of Sakai learning management and collaboration platform. Study was conducted to
quantitatively and qualitatively measure the response and reaction of different study participants as they
performed particular tasks with the Sakai interface. Provided recommendations on how to improve the
Sakai system and user experience. Minor bug fixes on the interface & user education improvements were
recommended.
"Stock Smart" - A Web Based Stock Forecaster

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January 2012 to May 2012

Members:Rohit Yerneni, Amarjith Prasad
Platform: PHP, Python, C++, HTML, SVM Description: Our project implemented a Stock Trade Application
website which has two functions viz. to predict whether the user should Buy/Sell or Hold on to a stock, and
gives the current or historic stock prices and the system also authenticates registered users and allows new
site users to register.
System Architecture Design for Smart Phone System, Use Case & Functional Architecture Development
September 2012 to December 2012
Members:Rohit Yerneni, Joe Vassilatos, Amarjith Prasad, John Soliman, Matthew Puzio
Activities included: System Model & Methods: Market Analysis and Need Analysis, Preferred Concept
and Requirements Definition, System Requirements Gate Review, Physical, Functional & Interface
Architecture Design with System Modeling Management Skills & Delivery Considerations: Frameworks
and Representations, Managing Projects, Engineering Management in Gate Reviews, Preliminary Design
Gate Review, Stakeholder Management, Systems Architecture Development using CORE systems
engineering support software.
Rutgers Public Safety Program Mobile App Development (UX Team)
January 2012 to April 2012
Members:Rohit Yerneni, Keyur Shah, Aaron Song, Jeremy Buliyat
Aim of this project is to Define & build a Safe Walk program for Rutgers Students. Integrate existing APS
standard methodology within this proposal. Provide Smartphone Application for better communication.
Build Dashboard Application (compatible on iPad) for APS Center, Police & Crime Watchers. My role was
to perform contextual inquiry, build prototypes, wireframes and perform usability testing on subjects.
Android Mobile Application for OCTOPUS: GRAIL RTLS System (WINLAB Research, Rutgers
University)
September 2011 to December 2011
Members:Rohit Yerneni, Prasoon Mishra, Dinesh Ganapathi
GRAIL RTLS Generalizable, Real-Time, Adaptable Indoor Localization Real-Time Localization System
or code-named Octopus was designed to make it simple to develop high-level applications by providing a
centralized world model for data storage and dissemination. With this version, the system supports arbitrary
sensor data and offers general-purpose support for user interfaces through a TCP layer. Aim of our project is
to implement an Android application for dynamically plotting the map through the application connected to
the World Server Model of the OCTOPUS (GRAIL RTLS) system.

Organizations
International Institute of Business Analysis (IIBA)
Global Professional Member, Professional Development Committee Member
Current Professional Member. Member at the IIBA - New York City Chapter. Former Professional
Development Committee Member at the IIBA - New Jersey Chapter .
The Association of International Product Marketing and Management (AIPMM)

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Member
Scrum Alliance
Member
APICS - The Association for Operations Management
Professional Member
Adobe Systems
Customer Advisor
July 2014 to Present
Assisting Adobe's technology team as a Customer Advisor with advise and first hand alpha release review &
assessment, usability analysis and feedback.
NYC UXPA
Professional Member
'New York City User Experience Professionals Association', formerly the 'New York Usability Professionals'
Association'.
IEEE
Professional Member - North America (R1), and Asia Pacific (R10)
September 2007 to Present
Additional Organizations
IEEE Communications Society, ASTL - American Society of Transportation and Logistics, National
Professional Science Master's Association (NPSMA), Founders Grid, ISTE, IETE, The eLearning Guild,
AIESEC

Skills & Expertise

Oracle
Business Process
Databases
Project Management
Strategy
SQL
Java
Requirements Analysis
User Experience
C++
SAP
ERP
Business Intelligence
Business Analysis
Product Management
Digital Strategy
Business Planning
Market Research
Marketing Strategy
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Rapid Prototyping
Business Objects
Crystal Reports
Data Warehousing
Management
Technology Commercialization
E-commerce
Data Analysis
Corporate Finance
Strategic Marketing
Visio
BEx Analyzer
Adobe Creative Suite
Unix
Business Strategy
Event Planning
CRM
SharePoint
JIRA
Scrum
SDLC
Analysis
Analytics

Publications
Digital Transformation for Businesses
Solutions4Business Publishing: Insights December 1, 2014
Authors: Rohit Yerneni
While organizations have done a great job of digitizing individual functions, challenges persist when unified
response is frequently called for requiring cross-functional cohesion and cooperation. With lack of a
common platform connecting the various functions, inefficiencies creep in and the cost of service delivery
increases significantly, customer dissatisfaction being the heaviest overhead. Learn my take on this topic on
S4B's Insights Blog.

Languages
English
Hindi
Telugu

(Full professional proficiency)

(Full professional proficiency)
(Full professional proficiency)

Honors and Awards

Chairman - IEEE Student Branch (School Code: 6051, IEEE Asia-Pacific R10). Chairman - CONVERGENCE.

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Interests
Cooking, Landscape Photography, Kick-Boxing, New Tech.

Volunteer Experience
Chairman, Executive Board at IEEE STUDENT BRANCH - VNRVJIET
April 2010 - Present (5 years 1 month)
Lead Student Branch with nearly 1000 student members in enrollment for IEEE Asia Pacific Student
Branch at VNRVJIET (School Code: 6051). Lead two National Technical Symposiums with participants
over 20,000 in each and working teams consisting nearly 500 members. Conceived and organised various
national and inter-college events, technical industry seminars, talks & lectures under the IEEE Student
Branch and associate chapters.

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Rohit Yerneni
Digital + Product + Strategy at Solutions4Business Consulting
rohit5515@gmail.com

Contact Rohit on LinkedIn

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